What Codeweavers does

Codeweavers Limited is a UK-based automotive retail software provider founded in 2000 and operating as a wholly-owned subsidiary of Cox Automotive. The company builds B2B SaaS solutions that connect vehicle manufacturers (OEMs), franchise and independent retailers, finance providers, and marketplaces into a single digital retail platform spanning online and in-dealership journeys. Codeweavers is headquartered in Stafford, UK, and employs 51-100 people including roughly 80 developers, with data residency in UK and EU data centres.

The company's product portfolio follows a platform-plus-modules architecture: core products include Storefront (online vehicle retail), Checkout (end-to-end purchasing flow), Vehicle Manager (inventory and marketplace syndication), CommerceHub (centralised back-office management), Lender Point of Sale (finance distribution to retail networks), Vehicle Finance Solutions (real-time calculator tools), and an API Suite of 300+ APIs for integration into existing DMS, CRM, and POS systems. Supporting modules cover Two Step Apply, E-Sign and ID Verification, Remote Apply, Multi Lender, Part Exchange, LenderHub, Motor Credit Check, Lender Switch, Vehicle Reservation, Accessories, Value Added Products, and Delivery/Collection. Notable proprietary technology includes Gaffa, an internal deployment orchestration platform managing approximately 200 deployments per day, and a real-time calculation engine processing billions of finance calculations annually.

Codeweavers generates revenue through SaaS platform licensing and subscription fees, supplemented by transaction and usage-based fees (including third-party data resale such as CAP HPI vehicle data) under individually negotiated commercial agreements with CPI-linked escalators. The customer base spans 400+ franchise retailers, 800+ retailers overall, and is trusted by 88% of UK captive lenders, with named logos including BMW, Toyota, Stellantis, Volvo, Auto Trader, Stoneacre Motor Group, Hendy Group, John Clark Motor Group, First Response Finance, Marsh Finance, Finance Ireland, Eurodrive Motor Finance, and Novuna Vehicle Solutions. Go-to-market combines direct enterprise sales with API-first embedding into partner platforms, distributed across the UK and select European markets.

Name

Codeweavers

Legal name

Codeweavers Limited

Website

https://codeweavers.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Codeweavers is a UK-based automotive retail SaaS provider, subsidiary of Cox Automotive, building platform-plus-modules software that connects vehicle manufacturers, franchise retailers, finance providers, and marketplaces through real-time finance calculators, checkout, inventory, and 300+ APIs across the UK and Europe.

Ownership category

akta.pro rank

Product category

Automotive Retail Software

NAICS

Sales Financing (52222), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)

Keywords

• Automotive retail software
• Vehicle finance platforms
• Dealer management solutions
• Finance calculator APIs
• Vehicle inventory management

Headquarters

HQ city

Stafford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Licensing and Subscription: Codeweavers provides its automotive retail platform as a service under commercial agreements (Supplier Order Form + Conditions). Customers pay fees for platform access, with pricing reviewed against UK Consumer Prices Index and other cost factors. Fees begin when the platform enters the live domain.
2. Transaction and Usage-Based Fees: Fees are incurred when the platform is made available in the live domain. The company also provides third-party source data (e.g., CAP HPI vehicle data) on a per-volume monthly basis, which is passed through or resold to customers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Codeweavers provides a B2B automotive retail software platform that connects vehicle manufacturers, franchise and independent retailers, finance providers and marketplaces through a suite of solutions including Storefront, Checkout, Vehicle Manager, CommerceHub, Lender Point of Sale, Vehicle Finance Calculations and an API Suite of more than 300 integrations. The platform delivers real-time finance calculations, eligibility and credit pre-qualification, e-signature and identity verification, inventory management, part-exchange valuations and marketplace syndication, enabling end-to-end omnichannel vehicle purchase journeys for the UK and European automotive ecosystem.

Product overview

Codeweavers provides a platform-plus-modules architecture for automotive digital retail, connecting manufacturers, retailers, finance providers, and marketplaces. The core platform includes Storefront for online vehicle retail experiences, Checkout for end-to-end purchasing journeys, Vehicle Manager for inventory management, CommerceHub as the centralized management hub, and Lender Point of Sale for finance distribution. Key supporting modules include Finance Tools/Vehicle Finance Calculations for real-time pricing, the API Suite with 300+ APIs for customization, and add-on features such as Two Step Apply, E-Sign & ID Verification, Remote Apply, Multi Lender, Part Exchange, LenderHub, Motor Credit Check, Lender Switch, Vehicle Reservation, Accessories, Value Added Products, Delivery/Collection, Self Funded Journey, and Vehicle Search. Together these solutions power omnichannel automotive retail from vehicle discovery through finance application to transaction completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Storefront Complete online vehicle retail storefront solution providing vehicle search, filtering, part-exchange valuations and reservation functionality to automotive retailers, designed to boost lead generation and keep customers engaged through the buying journey.
• Checkout End-to-end checkout solution that guides customers through a secure, seamless and compliant vehicle purchase journey, covering finance, part-exchange, vehicle reservation, delivery or collection, and value-added products for automotive retailers.
• Vehicle Manager Vehicle inventory management software that transforms raw vehicle data into accurate, retail-ready listings through automated data enrichment, compliance and listing quality assurance, image optimisation, inventory imports and exports, and marketplace syndication across digital retail channels.
• CommerceHub Centralised automotive retail management platform that brings together every Codeweavers solution — finance, inventory, proposals and checkout — into one hub providing multi-product oversight, analytics monitoring, proposal management and workflow management for retailers, lenders and OEMs.
• Lender Point of Sale Fully branded point-of-sale system for finance providers to distribute real-time, bespoke customer finance offers to retail partners within the buying journey, with dealer network management, e-signature and identity verification, and campaign tools.
• Vehicle Finance Calculations Real-time, customer-specific vehicle finance calculation tools powered by live lender and OEM rates, configurable across vehicles, channels and partner environments, supporting multiple finance types for cars, vans and bikes.
• API Suite Extensive suite of more than 300 APIs enabling custom digital retail journeys, providing secure and flexible integrations for vehicle data, finance calculations, part-exchange, e-commerce journeys and connected workflows into existing websites, DMS, CRM and POS systems.
• QuotePro Platform Bespoke digital platform built for motor finance broker funder Novuna Vehicle Solutions that integrates vehicle quotes, underwriting submission, real-time proposal management and biometric identity verification into a single workflow replacing legacy systems.

Quantifiable outcome

• Billions of finance calculations delivered annually at scale
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature12 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• FastcheckcoreTechnology or Integration · 12 September 2025Strategic partnership with Fastcheck, provider of the UK's first dynamic pre-qualification checkout for car finance. The integration brings FCA-aligned, real-time pre-qualified finance quotes (using live soft-search logic that doesn't impact credit scores) directly into the Codeweavers platform. No contract lock-in and deployment possible within days.
• LocalisecoreGTM or Marketing Partner · 28 April 2025Partnership with Localise, a Google-recommended agency, to deliver monthly finance calculations directly within Google Vehicle Ads. Live finance calculations are dynamically pulled from the Codeweavers Finance Calculator into dealers' Google Vehicle Ads, ensuring consistent finance offers from ad to application. Dealers have reported up to 11% uplift in click-through rates.
• Novuna Vehicle SolutionscoreStrategic or Co-development Partner · 27 January 2025Codeweavers developed QuotePro, a bespoke digital platform for Novuna Vehicle Solutions (one of the UK's leading broker funders) replacing their legacy system. The platform integrates vehicle quotes, underwriting submission, real-time proposal management, and biometric identity verification. Launched January 27, 2025 with over 1,000 external users on day one and 600+ proposals within 48 hours.
• StripesupportingTechnology or IntegrationStripe is Codeweavers' PCI-compliant third-party payment processor for subscription and transaction payments. Codeweavers does not directly process payments or store card information; Stripe handles all payment data under the company's privacy policy.
• EquifaxsupportingTechnology or IntegrationEquifax is an approved third-party processor of personal data under Codeweavers' data processing agreements. Used for credit reference and identity verification services as part of the Motor Credit Check and E-Sign/ID&V products.
• CAP HPIsupportingTechnology or IntegrationRecommended third-party source data provider for vehicle valuation and automotive data. CAP HPI data is used for vehicle inventory management, pricing, and valuation tools across Codeweavers' platform.
• Google (Maps Platform)supportingTechnology or IntegrationGoogle Maps Platform is an approved third-party data source for location and mapping services integrated into Codeweavers' solutions.
• Loqate (GBG)supportingTechnology or IntegrationLoqate (GBG) provides address validation and lookup services integrated via API for customer data collection and verification within the platform.
• TextAnywheresupportingTechnology or IntegrationTextAnywhere provides SMS and text messaging services integrated into Codeweavers' platform for customer communications and notifications.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CarNow: Digital retailing platform for automotive dealers providing live online financing, appraisal, and checkout tools. Closely comparable to Codeweavers' Storefront and Checkout products, with similar real-time finance calculation capabilities targeting franchise dealers.
• RouteOne: Dealer-lender credit application network connecting US franchise dealers with finance providers — directly analogous to Codeweavers' lender-point-of-sale and multi-lender switching capabilities. RouteOne focuses on credit application routing rather than finance calculation, but competes for the same integration slot at dealer POS systems.

Broad incumbents

• CDK Global: One of the largest global providers of DMS and integrated dealer technology solutions. Overlaps with Codeweavers at the dealer layer (where CDK's customers also need finance calculation and digital retailing) and competes for the same enterprise wallet, though CDK's core franchise is broader back-office workflow.
• Reynolds and Reynolds: Major US-headquartered DMS and dealer solutions provider serving franchised automotive retailers. Comparable to Codeweavers in serving franchise dealer finance and retail workflows, though primarily US-focused and centred on back-office retail management rather than embedded finance at point of sale.
• Solera Holdings: Global automotive software group owning multiple dealer, fleet, and claims technology brands. Adjacent competitor to Codeweavers in serving automotive retailers with software, with overlap particularly in vehicle inventory data, dealer workflow, and finance-enabling technology.

Emerging players

• SpinCar: Digital merchandising platform serving automotive dealers with vehicle photo/video, inspection, and online showroom capabilities. Adjacent competitor where dealer digital retailing budgets are allocated, partially overlapping with Codeweavers' Vehicle Manager and Storefront merchandising features.
• AutoFi: US-based digital retailing platform for automotive that delivers online financing, payment, and F&I workflows. Direct competitor in the online car buying with embedded finance category where Codeweavers competes, though AutoFi has historically been dealer-direct while Codeweavers also serves lenders and OEMs.

Others

• Dealertrack (Cox Automotive): Sister company within Cox Automotive providing dealer-lender connectivity, credit application processing, and DMS in the US. Most direct functional peer (lender-dealer finance workflows) but operates as part of Codeweavers' own parent group — interesting both as a benchmark for capability and a potential internal competitor for Cox engineering investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Codeweavers_Ltd
• Facebookfacebook.com/Codeweavers.Ltd
• LinkedInlinkedin.com/company/codeweavers-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Codeweavers