The Henne Group

What The Henne Group does

The Henne Group (DBA "THG") is a privately held market research and contact-center services firm founded in 1986 in San Francisco by Jeff Henne, who currently serves as President and CEO. The company delivers full-service quantitative and qualitative research—participant recruitment and retention, study design, usability testing, program evaluation, and public opinion polling—alongside contact-center solutions including program hotlines, contact tracing, helpdesk, and technical support. Its defining specialization is reaching hard-to-reach and niche populations: ethnic minorities, LGBTQ+ individuals, rural residents, rare disease patients, and people living with HIV. Primary customer verticals are healthcare and life sciences, federal and state government, and universities, with named clients including the FDA, CDC, UCSF, Wyoming Department of Health, RTI International, Westat, Booz Allen Hamilton, and Acumen.

Service delivery is supported by an in-house community panel of 18,000+ grassroots members, 60 CATI-equipped phone stations, and multilingual (English/Spanish) capability. The firm has conducted 160,000+ interviews across hundreds of projects. Proprietary methodologies include the Inclusive Representative Integrity (IRI) framework (aligned to FDA/FDORA diversity mandates) and a Rural Health Access Framework combining analog-first recruitment with local FQHC and community-gatekeeper trust architecture. Technical infrastructure runs through a HITRUST- and ISO27001-certified QTS colocation data center in Sacramento, a Microsoft 365 environment, and a layered security stack (AES-256 encryption, Fortinet firewall/MFA VPN, Rapid7 SIEM, SentinelOne). The company operates from its San Francisco headquarters, a data-collection center in Greybull, Wyoming, and the Sacramento data center.

The business model is professional-services and managed-services revenue earned through project-based research contracts and call-center engagements. Go-to-market is direct enterprise/field sales and inside sales (phone, email, "Request a Proposal" intake), supplemented by a community-led motion leveraging the panel. Pricing is quote-based and undisclosed; federal customers procure through GSA Multiple Award Schedule Contract No. 47QRAA25D00C1 (SINs 541910 and 541990) with pre-negotiated pricing, reinforced by SBA HUBZone certification.

Name

The Henne Group

Legal name

The Henne Group

Website

https://thehennegroup.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

The Henne Group is a San Francisco market research and contact-center firm specializing in hard-to-reach populations—minorities, LGBTQ+, rural, and rare-disease patients—serving healthcare, life sciences, government, and university clients through project-based research and call-center services.

Ownership category

akta.pro rank

Product category

Market Research and Call Center Services

NAICS

Marketing Research and Public Opinion Polling (541910), Telephone Call Centers (56142), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industry

Technical Support & Helpdesk Contact Centers (BPAAAAAI)

Keywords

• Market research services
• Qualitative research
• Quantitative research
• Call center solutions
• Participant recruitment

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Market Research Services: Full-service market research including recruitment of research participants, qualitative and quantitative research, study design, usability studies, and program evaluation. Services are provided to government agencies, healthcare organizations, pharmaceutical companies, universities, and life sciences companies through direct contracts and GSA Schedule.
2. Call Center Solutions: Contact center services including program hotlines, contact tracing, helpdesk support, and technical support. Operated through 60 CATI-equipped phone stations with multilingual capabilities for healthcare, government, and public health programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Henne Group provides end-to-end market research services—including targeted recruitment, qualitative and quantitative research, study design, and usability studies—paired with call center solutions such as program hotlines, contact tracing, helpdesk, and technical support. The firm specializes in hard-to-reach populations (LGBTQ+, minorities, rural communities, rare disease patients, people living with HIV), supported by an in-house 18,000+ member community panel and a 60-station CATI-equipped phone system.

Product overview

The Henne Group is a market research and call center services firm offering a comprehensive portfolio of research and customer engagement services. The core offering consists of qualitative and quantitative research services (including participant recruitment, study design, usability studies), complemented by call center solutions (helpdesk, program hotlines, technical support). The company specializes in specialized research solutions for healthcare, life sciences, government, and educational institutions, with particular expertise in hard-to-reach populations including LGBTQ+, rural communities, rare disease patients, and people living with HIV. Their service delivery is supported by a 60-station CATI-equipped phone system and an in-house panel of 18,000+ grassroots community members. The firm operates from offices in San Francisco, CA and Greybull, Wyoming, with data hosted in a HITRUST and ISO27001-certified colocation facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Targeted Recruitment Specialized recruitment services connecting research sponsors with targeted participants, including hard-to-reach and niche populations such as LGBTQ+, minority, rural, and rare disease communities.
• Qualitative Research Qualitative research services including focus groups and in-depth interviews, with technical details managed by the firm.
• Quantitative Research Streamlined management of quantitative data collection, analysis, and reporting for market research projects, supported by 60 CATI-equipped phone stations.
• Study Design Methodologically sound study design providing clear and rigorous answers to research questions for healthcare, government, and life sciences clients.
• Usability Studies Streamlined usability testing delivering critical experience feedback on products and services for client teams.
• Research Participant Retention Services focused on retaining research participants throughout study duration to ensure data quality and continuity.
• Program Hotlines Operation of program support hotlines for city or state initiatives including compliance, healthcare, public health, and equity programs.
• Contact Tracing Contact tracing implementation services for public health initiatives using the firm's CATI-equipped phone stations.
• Helpdesk Responsive customer service helpdesk for participant inquiries and program support across healthcare, government, and life sciences clients.
• Technical Support

Quantifiable outcome

• 100% fulfillment of rural and minority quotas for a federal health study, including 190% oversubscription of most hesitant hard-to-reach segments
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered unclear and core.

• Waller Hall ResearchunclearStrategic or Co-development PartnerPartnership for panelist registration surveys and market research community management, evidenced by joint branding on survey platforms at surveys.thehennegroup.com
• MicrosoftcoreTechnology or IntegrationTechnology partner providing Microsoft 365 Business-level licensed products including Teams, OneDrive, and SharePoint Online with multi-layered encryption (256-bit AES), BitLocker disk encryption, and HTTPS with TLS 1.2 protocols for secure data storage and collaboration
• QTS Realty TrustcoreTechnology or IntegrationHITRUST and ISO27001-certified colocation data center in Sacramento, CA providing secure on-premises infrastructure for THG's hardware and network, featuring biometric-monitored entry, Fortinet firewall, and NIST 800-53 compliant framework

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Westat: Large employee-owned research firm providing survey research, statistical analysis, and evaluation services to federal agencies including HHS and CDC. Direct overlap with THG's federal health research and evaluation work, and identified as a THG customer indicating partner/subcontractor dynamics.
• Mathematica: Research and evaluation firm with strong federal health and social policy practice delivering surveys, program evaluations, and outcomes research. Closely comparable methodology and federal client base to THG.
• NORC at the University of Chicago: Independent research organization with AmeriSpeak panel and deep expertise in survey methodology, health outcomes research, and federal evaluation. Direct comparable on panel-based population research for federal clients.
• RTI International: Nonprofit research institute with deep expertise in health research, survey methodology, and hard-to-reach population studies for federal and commercial clients. Direct peer in social/clinical research recruiting; also a named THG customer.
• SSRS: Full-service survey and market research firm specializing in social science, public opinion, and health research for government, academic, and nonprofit clients. Closely comparable service mix and federal research orientation.

Broad incumbents

• ICF International: Global consulting and digital services firm with significant federal health research, evaluation, and communications practice serving CDC, FDA, and HHS. Competes with THG on federal research and contact-center-adjacent citizen engagement work.
• Abt Associates: Large federal research and policy consultancy delivering health, social, and economic research for HHS, CMS, and USAID. Overlaps with THG's federal program evaluation and health outcomes research but at meaningfully greater scale and breadth.
• Gallup: Global analytics and public opinion research firm with longstanding federal and healthcare research engagements. Overlaps with THG on public opinion polling, healthcare workforce research, and large-scale panel operations but at vastly greater scale.
• Booz Allen Hamilton: Major federal consulting prime that buys research services and sometimes competes for evaluation work alongside subcontractors like THG. Both a named THG customer and a potential prime competitor on federal health projects.

Emerging players

• Schlesinger Group: Global data collection and qualitative research provider operating large panels and focus group facilities across categories including healthcare. Comparable on recruitment and qualitative services; broader and more commercial than THG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hennegroupmarketresearch
• LinkedInlinkedin.com/company/the-henne-group
• Xx.com/thgsf

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Henne Group