Partilandia

What Partilandia does

Partilandia 2010 S.L. is a Spanish private company founded in 2010 and headquartered in Humanes de Madrid, operating as an importer, manufacturer, and wholesale distributor of costumes and party accessories. Its functional core is the sourcing, stocking, and distribution of disfraces (costumes) and complementos (accessories) covering seasonal and themed occasions — Carnival, Halloween, Christmas, Easter, bachelor and bachelorette parties, and birthdays — along with adjacent categories of balloons, decorations, and household party items (menaje). The company references more than 10,000 SKUs and operates a 10,000+ m2 warehouse and distribution facility in Fuenlabrada, Madrid, with stated 72-hour order fulfillment.

The technology platform is a standard e-commerce stack composed of a B2C storefront at ventas.partilandiashop.com and a B2B professional registration portal at partilandiashop.com, with separate legal and correspondence addresses in Madrid. Distribution is omnichannel: direct B2B wholesale to retailers, direct-to-consumer online sales, and an offline network of more than 400 commercial partner stores across Spain and Portugal. Marketing relies on blog content, organic social (LinkedIn, Facebook, Instagram, YouTube), email newsletter, paid digital advertising, and seasonal community contests.

The business model is transaction-based across both B2B and B2C channels. B2B wholesale pricing is gated behind a validated professional account on the platform; B2C retail is open with consumer pricing published on the online shop (items from €10). Customer segments are SMB retailers and costume shops (primary wholesale), individual consumers (B2C), and corporate clients (secondary). The company is privately held with no disclosed institutional investors, funding rounds, acquisitions, or leadership changes in the available record.

Name

Partilandia

Legal name

Partilandia 2010 S.L.

Website

https://partilandia.es

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Partilandia is a Spanish importer, manufacturer, and wholesale distributor of costumes and party accessories, serving SMB retailers and individual consumers across Spain and Portugal through its own e-commerce platforms and a network of over 400 partner stores.

Ownership category

akta.pro rank

Product category

Costume & Party Accessories Wholesale

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (42435), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Costume Jewelry & Novelties (3960), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Party Favors, Gifts & Custom Merchandise (HSACACAM)

akta.pro secondary industry

Costume, Dancewear & Performance Wardrobe Care (HSAJAGAJ)

Keywords

• Wholesale costume distribution
• Party accessories wholesale
• Costume manufacturer importer
• Fancy dress retailer
• Celebration supplies distribution

Headquarters

HQ city

Humanes De Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2B Wholesale Sales: Wholesale distribution of costumes, accessories, and party supplies to retailers and business customers across Spain and Portugal. Features dedicated wholesale pricing, account registration, and direct ordering through their professional platform.
2. B2C Online Retail: Direct-to-consumer sales through their e-commerce storefront at partilandiashop.com, selling costumes and party accessories to individual consumers.
3. Seasonal Product Lines: Revenue generated from seasonal product categories including Carnival, Halloween, Christmas, Easter, bachelor/bachelorette parties, and themed events throughout the year.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Partilandia is an importer, manufacturer, and wholesale distributor of costumes and party accessories for celebrations including Carnival, Halloween, Christmas, Easter, and bachelor/bachelorette parties. The company offers 10,000+ product references across costumes, accessories, balloons, decorations, and party household items, sold through a B2B wholesale portal to business customers and a B2C online shop to end consumers, supported by 400+ retail partner stores across Spain and Portugal and a 10,000+ m2 warehouse with 72-hour shipping.

Product overview

Partilandia operates as a multi-channel costume and party accessories company offering a portfolio of costume products, accessories, balloons, decorations, and household items. The core offering centers on disfraces (costumes) and complementos (accessories) covering seasonal occasions like Carnival, Halloween, Christmas, and themed celebrations. Distribution operates through two platforms: a B2B wholesale portal (partilandiashop.com) for verified business clients with access to over 10,000 product references, competitive pricing, and direct ordering, and a B2C online shop (ventas.partilandiashop.com) for end consumers. The company also maintains a network of over 400 official distributors across Spain and Portugal, with a logistics capacity exceeding 10,000 m² and 72-hour shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Disfraces (Costumes) Wholesale and retail costumes for all ages and occasions including Carnival, Halloween, Christmas, bachelor/bachelorette parties, and birthdays. Distributed to retailers across Spain and Portugal and sold directly to end consumers.
• Complementos (Accessories) Party accessories including masks, wigs, hats, capes, makeup, and thematic props to complement costumes for celebrations and themed events.
• Globos (Balloons) Balloon decorations including organic arches in soft tones, biodegradable options, and themed combinations for events and celebrations.
• Decoración (Decorations) Party decorations including garlands (guirnaldas), centerpieces, themed setups, and sustainable decor options for events.
• Menaje (Household Party Items) Household party-related items and festive goods for celebrations.
• Wholesale B2B Platform (partilandiashop.com) B2B wholesale platform for verified business customers (retailers, costume shops, party stores) to access wholesale pricing, direct ordering, and stock availability across 10,000+ product references. Requires professional registration and commercial team validation.
• Partilandia Online Shop (ventas.partilandiashop.com) B2C online retail platform for end consumers to purchase costumes and party accessories directly, with selected items starting from €10 and online orders shipped within 72 hours.

Quantifiable outcome

• 72-hour shipping for online orders
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rubie's Costume Company: Global costume manufacturer and licensor with extensive wholesale distribution. Comparable as a much larger incumbent operating in the same product category with deeper licensing relationships.
• Party City Holdco: Large multi-category party goods retailer and wholesaler. Demonstrates the scale and category breadth Partilandia could aspire to within the same broader party supplies industry.
• Smyths Toys Superstores: Pan-European toy and party retailer with strong presence in Spain and Portugal. Competes at the consumer end for seasonal costume and accessory spend via physical stores and online.

Direct peers

• Disfrazzes: Online-focused Spanish costume and accessories retailer. Comparable product offering for Carnival, Halloween, and themed parties with similar Iberian target customer base.
• Party Fiesta: Spanish party supplies and costume retailer operating both physical stores and e-commerce. Overlaps directly with Partilandia on costumes, accessories, and seasonal event merchandise for the Spanish market.
• Manhattan Gifts (Disfraces Manhattan): Spanish costume and party accessories wholesaler serving similar B2B retail customers. Directly comparable in product range, distribution model, and Iberian customer base.
• Funcity: Spanish costume and party accessories retailer with both physical stores and online presence. Direct competitor for consumer costume purchases and adjacent wholesale supply.
• Disfraces Bacanal: Spanish wholesaler and retailer of costumes and party accessories for celebrations. Direct competitor in the same Iberian market with similar B2B/B2C model and product categories.
• Joke Disfraces: Spanish costume specialist offering retail and wholesale costume solutions. Comparable B2B/B2C mix and seasonal product range targeting Iberian customers.

Emerging players

• Flying Tiger Copenhagen: Danish variety retailer with physical stores across Spain selling party accessories, decorations, and low-cost seasonal items. Adjacent overlap on the party and celebration product category.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFYpZcqXNGAP3eJJN2bUyEQ
• Facebookfacebook.com/Partilandia-2010-328242433934864
• LinkedInlinkedin.com/company/partilandia
• Instagraminstagram.com/partilandia
• Xx.com/partilandia2010

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partilandia