What The Modern House does

The Modern House is a privately-held UK estate agency that specialises in buying and selling architecturally significant, design-led residential properties in both urban and rural locations. Its core product is a curated property-listing platform served through themodernhouse.com, supplemented by listings distributed on the dominant UK property portals Rightmove and Zoopla. Properties are presented editorially, with high-quality photography and architectural context, and the company runs an adjacent content platform (Journal, podcast, newsletter) that functions as a top-of-funnel demand engine for design-conscious buyers and sellers.

The agency operates a single London-based contact centre (phone and email) for viewings, appraisals, and buyer enquiries, and runs a companion brand, Inigo, that covers classical and traditional architecture; together the two brands broaden the firm's addressable inventory without diluting either positioning. Marketing is content-led, with active presence on Instagram, Facebook, YouTube, LinkedIn and a podcast. The firm has introduced a 'Prime' sub-catalogue that surfaces higher-value listings (e.g., £2.85m–£3.85m), signalling a deliberate upmarket segmentation within the same product.

The business model is transaction-fee: the firm earns commission on completed residential property sales. No pricing, commission rate, transaction volume, revenue, headcount, funding, ownership, or management information is publicly disclosed. There is no evidence of proprietary technology, APIs, SDKs, or AI/ML capabilities; the technical footprint is the website itself, the portal listings, and the editorial content library.

Name

The Modern House

Website

https://themodernhouse.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

The Modern House is a privately-held UK estate agency that buys and sells architecturally significant, design-led residential properties through an editorial website, property portals, and a London-based contact centre.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Estate Agency Commission: The company earns revenue through commission fees on property sales as an estate agency, facilitating transactions between buyers and sellers of design-led residential properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Modern House is a UK residential estate agency that curates, markets, and sells design-led and architecturally significant homes in both urban and rural locations. It operates a property listings platform on themodernhouse.com, handles viewings, valuations, and seller appraisals directly, and distributes listings through Rightmove and Zoopla. The company also maintains an editorial Journal, podcast, and newsletter that support brand authority in architecture and design-led living.

Product overview

The Modern House operates as a single, unified residential estate agency platform rather than a modular product architecture. The core offering is a curated property listing and sales platform focused on architecturally significant and design-led residential properties across the UK. The company also has a companion brand called Inigo that serves as a 'classical sister site'. The platform enables property search, viewing requests, and direct engagement with estate agents, but does not appear to offer distinct product modules or separate service tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• The Modern House Property Sales Platform A curated residential estate agency platform that lists, markets, and sells design-led and architecturally significant homes across urban and rural UK locations for individual buyers and sellers.
• Free Market Appraisal Service Free property valuation service offered to homeowners to assess the market value of their design-led home and instruct The Modern House as selling agent.
• Prime Property Listings Curated category of higher-value, design-led residential properties listed on The Modern House platform for premium buyers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• InigocoreChannel Partner/ Reseller/ DistributorInigo is described as 'companion brand' to The Modern House. Inigo appears to be a sister platform for traditional/luxury property listings, with The Modern House focusing on modern and design-led properties while Inigo covers classical architecture.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Knight Frank: Global premium UK-headquartered estate agency handling prime residential sales in London and beyond. Comparable in serving affluent sellers of high-value, design-quality homes with a brand-led, content-supported approach.
• Beauchamp Estates: London luxury estate agency specializing in prime central London trophy homes and penthouses. Comparable in serving ultra-high-net-worth sellers and buyers in the most prestigious UK residential segment.
• Inigo: Companion brand to The Modern House focused on classical and historically significant UK properties. Most directly comparable peer as a sister platform with shared ethos but adjacent design/luxury segment.
• Chestertons: London-focused premium estate agency serving prime central London and international buyers. Comparable in positioning around higher-value, characterful residential property.
• Savills: International premium estate agency with strong UK footprint. Comparable in targeting high-net-worth buyers and sellers, with editorial-quality property marketing and significant London/UK prime-market presence.
• Strutt & Parker: UK premium estate agency (now part of BNP Paribas) covering town and country houses. Comparable in handling architecturally distinctive and high-value UK residential property sales.
• Hamptons: Premium UK estate agency with strong London and Home Counties presence. Comparable in handling upscale residential sales, with similar focus on higher-value properties and lifestyle-oriented marketing.

Regional players

• Marsh & Parsons: London-focused premium estate agency. Comparable in targeting higher-value London residential sales, though with a broader geographic London footprint rather than a design-niche editorial focus.

Broad incumbents

• Foxtons: Large London-centric estate agency with broader mid-market coverage. Comparable as a UK residential sales agent, though operating at much higher volume and lower average price points than The Modern House.
• Winkworth: UK estate agency network with London presence. Comparable as a UK residential sales platform, though more volume-focused and less design-niche-specialized.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCNZ1H42l5IzQFvIIJZYC08w
• Facebookfacebook.com/themodernhouse
• LinkedInlinkedin.com/company/the-modern-house
• Instagraminstagram.com/themodernhouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Modern House