SIRK

What SIRK does

SIRK (Sirk Productions) is an award-winning, founder-led creative agency and production company headquartered in midtown Manhattan, operating since 1997. The firm provides integrated marketing, video production, photography, social media management, web/app development with AI integration, branding, and full-service event production (corporate events, tradeshows, live events, virtual services, and experiential activations). Its technology stack spans Blender, Adobe Aero, Substance 3D, After Effects, Houdini FX, Unreal Engine, and a professional AV inventory including ROE and Infiled LED walls, L'acoustics and JBL audio, and Brompton/Novastar/Barco processing. SIRK also operates Sirk Films, a content arm producing original entertainment including the Oscar-eligible Unfightable documentary, the NY Emmy-nominated Sopranos Sessions, and award-winning book trailers.

The company serves enterprise clients across consumer brands (Altec Lansing, Hover-1, Vivitar), entertainment and media (Lucasfilm/Disney, Hasbro, Combate Global), publishing (Abrams), gaming (Konami), defense (Boeing), pharmaceutical (Syndax), and venues/events (Javits Center). Revenue is generated through project-based and retainer professional services engagements, supplemented by licensing/royalties from original entertainment distributed on Fuse+, Amazon Prime, and ViX. Go-to-market is primarily direct enterprise sales led by Co-CEOs Kristian Fraga and Marc Perez, augmented by presence at CES, G2E, and Climate Week NYC, and an extended delivery capability via its Metro Multimedia affiliation (250+ professionals, 400+ events).

The firm is privately held and founder-controlled, with no institutional funding disclosed. Its competitive differentiation rests on combining cinematic storytelling from award-winning filmmakers with end-to-end agency execution, in-house midtown production studio, and bilingual content capability for Hispanic-market clients (notably Combate Global's 1-billion-person worldwide reach).

Name

SIRK

Legal name

Sirk Productions

Website

https://sirkproductions.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

SIRK is an award-winning, founder-led NYC creative agency and production company founded in 1997, serving enterprise clients with integrated marketing, video production, event production, AR/Unreal Engine experiential work, and original entertainment.

Ownership category

akta.pro rank

Product category

Creative and Marketing Agency Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK)

Keywords

• Video production agency
• Event production services
• Creative marketing agency
• Branded content production
• Experiential event technology

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Comprehensive marketing and creative services including video production, photography, social media content, branding, web design/development, and digital marketing. Services are project-based or retainer engagements with enterprise clients.
2. Original Entertainment Production: Producing theatrical films, television programs, documentaries, and branded content. Revenue from theatrical releases, streaming licensing, broadcast deals, and festival recognition.
3. Event Production Services: Corporate events, tradeshows, live events, hybrid/virtual events through partnership with Metro Multimedia. Services include AV equipment rental, technical support, LED walls, and event content creation.
4. Experiential Marketing: Interactive displays, augmented reality experiences, holograms, and trade show exhibits. Revenue from large-scale event activations for clients like Javits Center, Novomatic, Altec Lansing, and Konami.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

SIRK is a New York-based boutique creative agency and production company offering video production, photography, branding, social media management, web/app development, and integrated marketing services. It also provides full-service event production including corporate events, tradeshows, live events, virtual events, and experiential activations with proprietary AV technology. The company additionally produces original entertainment including feature documentaries and television programs through its Sirk Films division.

Product overview

SIRK is an award-winning NYC video production, events, and marketing agency founded in 1997 and operating as a 25-year-old digital agency. The company offers integrated marketing, video, photography, social media management, web/app development, branding, targeted solutions (including intelligent automation and IT outsourcing), and full-service event production including corporate events, tradeshows, live events, event content, virtual services, experiential activations, and AV technology. SIRK maintains an in-house production studio in midtown Manhattan and operates Sirk Films for original entertainment including feature documentaries and television programs. The company operates as a subsidiary of Metro Multimedia and partners with The Blue Dot for AI/automation solutions and BeeSeen Solutions for business process optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Sirk Studio: In-house production studio located in midtown Manhattan, featuring an open floor plan, isolated 20x30 shooting area, lounge, kitchen, and entryway for photography, podcasts, interviews, commercial shoots, documentary filming, and content creation.

Products and services

• Integrated Marketing Combines creative storytelling with analytical data to engage viewers, increase brand awareness, and drive sales across multiple platforms; targeted at enterprise clients needing full-funnel campaigns.
• Video Production Production of commercials, branded video, motion graphics, animation, and documentary content for clients across consumer electronics, publishing, entertainment, sports, and other industries.
• Photography Lifestyle, product, event, fashion, runway, and documentary-style photography services for commercial brands and editorial clients.
• Social Media Management Video content production, community management, contests, analytics, and social advertising services for brand clients seeking to grow audiences on platforms such as Instagram, Facebook, and YouTube.
• Web + Apps

Quantifiable outcome

• Altec Lansing: #1 selling waterproof streaming audio brand with 7 of top 10 models
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered strategic, project and core.

• The Bison CompanystrategicStrategic or Co-development Partner · 1 November 2025Sirk Multimedia announced creative partnership with The Bison Company (makers of Bison Airlighter) to ignite creative direction ahead of major retail expansion.
• EchelonprojectStrategic or Co-development Partner · 1 December 2024Partnership with BeeSeen Studios to produce comprehensive company video for Echelon (payment solutions company), capturing their brand story, values, and vision through thoughtful interviews and cinematic visuals.
• ATRX AgencyprojectGTM or Marketing Partner · 1 October 2024Collaboration with ATRX Agency and TABOOST to produce and build custom set for Paris Hilton's Infinite Icon TikTok Live Shop event. Sirk contributed production expertise and set design for the live stream promoting Paris's brand-new album and exclusive merch.
• TABOOSTprojectGTM or Marketing Partner · 1 October 2024Partnership with TABOOST for Paris Hilton's Infinite Icon TikTok Live Shop event. Combined efforts with Sirk and ATRX Agency for production and custom set building.
• Metro MultimediacoreStrategic or Co-development PartnerMetro Multimedia is the parent company of Sirk Productions. It is an award-winning audio-visual production firm providing creative and technical services to 400+ blockbuster events across the United States. With 250+ professionals in New York, New Jersey, Las Vegas, Florida, and California, Metro Multimedia is one of the nation's top AV production providers for trade shows, luxury events, and corporate meetings.
• The Blue DotstrategicTechnology or IntegrationSirk partnered with The Blue Dot to expand capabilities in AI, automation, and digital innovation. The Blue Dot is a global technology consultancy helping organizations modernize processes, enhance customer engagement, and accelerate growth. They bring expertise in design, development, and artificial intelligence to create scalable solutions.
• BeeSeen Solutions / BeeSeen StudiosstrategicStrategic or Co-development PartnerSirk partnered with BeeSeen Solutions to provide business optimization services including lead generation, outsourcing, staffing, IT support, merchant services, and intelligent automation. BeeSeen has over 25 years of experience providing digital and BPO solutions globally. Sirk has been working with BeeSeen for over 3 years.
• Social Health ResearchstrategicStrategic or Co-development PartnerPartnership with Social Health Research for video production work with their client Syndax (pharmaceutical company). Sirk developed patient testimonial content designed to bring Syndax's mission and impact to life through powerful patient stories.
• DGL GroupstrategicStrategic or Co-development PartnerSirk partners with DGL Group for e-mobility brand content production, featuring Hover-1, H1 Pro Series, and Urbn Motr products. Work includes photography, video production, and lifestyle content for social media marketing.
• Combate GlobalcoreStrategic or Co-development PartnerSince 2014/2015, Sirk has collaborated with Combate Global (formerly Combate Americas) to create original artwork, videos, design elements, websites, and branding elements for use across all media. Combate Global is the first U.S. Hispanic MMA sports franchise. Content appears on Univision, TUDN, Paramount+, and Televisa.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tool of North America: NYC-based boutique production company specializing in commercials, branded content, and music videos. Directly comparable in size, scope, and enterprise client focus to Sirk's video production business.
• Radical Media: Award-winning NYC production company producing commercials, documentaries, and feature films. Closely mirrors Sirk's dual model of commercial branded work alongside original entertainment.
• Anonymous Content: Production company with both a film/TV division (Academy Award-winning features) and a commercials/branded content division. Directly comparable to Sirk Films and Sirk Productions' integrated offering.
• Smuggler: Globally awarded commercial and film production company founded by filmmakers. Comparable in combining prestige original content with high-end commercial work for major brands.
• MJZ: Top-tier commercial production company based in NYC and LA. Directly comparable as a filmmaker-led shop producing premium branded video for global advertisers.
• Mother NY: Independent NYC creative agency producing campaigns, branded content, and integrated marketing. Comparable boutique-independent positioning serving enterprise brands.
• Johannes Leonardo: Independent NYC creative agency focused on storytelling-driven campaigns for major brands. Directly competes in the same enterprise creative/integrated marketing space as Sirk.

Broad incumbents

• Droga5: Large independent creative agency headquartered in NYC, part of Accenture Song. Competes with Sirk for branded storytelling engagements but operates at significantly greater scale with broader integrated services.
• Wieden+Kennedy: Globally recognized independent creative agency network. Overlaps with Sirk in branded storytelling and entertainment-adjacent campaigns, but operates at far greater scale with global offices.
• Vice Media: Global media company producing original content, branded video, and documentaries. Comparable to Sirk in combining original documentary production with branded commercial work, though Vice operates at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sirkproductions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIRK