The Bison Company
The Bison Company designs and sells the Airlighter line of cordless fire starters combining a 2,600°F torch flame with an integrated air-blower to ignite charcoal and wood without lighter fluid, serving grilling enthusiasts and campers through D2C e-commerce, a reseller network, and planned retail expansion.
- Company typePrivate
- Founded2009
- HeadquartersWarwick, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
The Bison Company firmographics
Firmographics- Name
- The Bison Company
- Legal name
- Infora, LLC
- Website
- https://thebisoncompany.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Bison Company designs and sells the Airlighter line of cordless fire starters combining a 2,600°F torch flame with an integrated air-blower to ignite charcoal and wood without lighter fluid, serving grilling enthusiasts and campers through D2C e-commerce, a reseller network, and planned retail expansion.
- Ownership category
- akta.pro rank
Where The Bison Company is headquartered
LocationHeadquarters
- HQ city
- Warwick
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Bison Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Sales - Airlighter Devices: One-time purchase of Airlighter fire-starting devices (Airlighter 420 and 520 models) sold in multiple color options at $59.95 per unit
- Starter Pack Bundles: Bundled packages combining Airlighter device with fuel and batteries at $69.95, offering higher perceived value
- Consumables - Fuel: Recurring sales of Bison-branded butane fuel for Airlighter devices, sold in 300ml cans
- Firedragon Accessory: Sale of Firedragon fire poker tool accessory for fire building
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Airlighter 420 - Single unit at $59.95 |
| One time/ perpetual license | Pay-as-you-go | Airlighter 420 Starter Pack - $69.95 |
| Unit Pricing | Pay-as-you-go | Airlighter Fuel Refills - separate purchase |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
The Bison Company product offering
Product offeringCore offering
The Bison Company designs, manufactures, and sells handheld air-assisted flame lighters under the Airlighter brand that ignite charcoal and wood for grills, fireplaces, and campfires in seconds without lighter fluid. The product line combines a 2,600°F butane torch flame with an integrated air-blower, piezoelectric ignition, and an air-cooled safety body. Companion offerings include the Firedragon fire poker tool, branded butane fuel refills, and bundled Starter Packs.
Product overview
The Bison Company offers a focused portfolio of outdoor fire-starting products anchored by the Airlighter series of cordless charcoal fire starters. The core Airlighter 420 and larger Airlighter 520 combine a 2,600°F torch flame with an integrated air-blower system to ignite charcoal or wood in seconds without lighter fluid, delivering cooking-ready heat in 5-6 minutes. The companion Firedragon fire poker tool provides an air-jetting alternative for fire building from a safe distance. Accessories include Bison-branded butane fuel cans, and a Starter Pack bundles the Airlighter 420 with fuel and batteries. All products emphasize cleaner flavor (no chemical lighter fluid taste), safety (air-cooled body stays cool to touch), and portability for grilling, camping, and fireplace use.
Differentiator
Problem solved
Functional benefit
Products and services
- Airlighter 420 Cordless handheld fire starter for consumers that combines a 2,600°F butane torch flame with an integrated air-blower to ignite charcoal or wood in 10-20 seconds and reach cooking-ready heat in 5-6 minutes. Refillable butane tank (7-10 minute burn time), runs on 3 AA batteries up to 60 minutes, air-cooled body stays safe to touch, piezoelectric ignition. Available in black, white, and orange.
- Airlighter 520
Quantifiable outcome
- Ignites coals in 10-20 seconds
- +6 more outcomes
Companies that use The Bison Company
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles1 record
The Bison Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Bison Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sirk MultimediacoreSirk Multimedia has partnered with The Bison Company to lead creative development for Bison's major retail expansion and brand growth initiatives. The collaboration involves content creation across digital marketing, branding, and product visualization, supporting Bison's launch of new products and social media presence. The partnership coincides with Bison's appointment of a new Chief Growth Officer and its expansion into new retail categories.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Bison Company competitors and assessment
Company assessmentDirect peers
- GrillBlazer: Makes handheld torch lighters (e.g., GrillBlazer Torch) used by grillers and BBQ competitors for searing, lighting charcoal, and culinary work. Competes with the Airlighter's torch-flame element and overlaps on grilling enthusiast customers.
- Looft Industries: Swedish maker of the Looft Lighter, an electric charcoal starter that competes head-to-head with the Airlighter on the same use case (lighting charcoal quickly without lighter fluid). Most direct comparable in product, customer segment, and price tier.
Emerging players
- Solo Stove: Premium outdoor fire-pit and backyard fire brand with strong direct-to-consumer marketing muscle. Comparable go-to-market motion (DTC-led, premium-priced outdoor fire products) and overlapping customer base in outdoor recreation and backyard entertaining.
- Soto Outdoors: Makes premium windproof lighters, torches, and stove/ignition tools aimed at the outdoor and grilling enthusiast segment. Closely overlaps with Airlighter's grilling and outdoor-recreation customers and competes on premium flame/ignition tools.
Others
- Coghlan's: Long-standing camping accessories brand selling waterproof matches, fire starters, and outdoor fire accessories. Sells adjacent products through the same retail and outdoor channels as Bison and targets an overlapping camping customer base.
Broad incumbents
- Zippo Manufacturing Company: Iconic mass-market lighter and outdoor fire-starting brand with far wider product breadth (windproof lighters, hand warmers, refillable butane systems). Comparable on the consumer fire-starting/camping use case but operates at much larger scale across multiple adjacent categories.
- YETI Holdings: Premium outdoor lifestyle brand with strong retail and DTC presence in grilling, camping, and outdoor recreation. Not a fire-starter competitor but a benchmark for the premium outdoor DTC-to-retail brand playbook Bison is now executing.
- BIC: Global mass-market disposable lighter and consumer-products giant. Not a direct torch competitor but defines the price-floor alternative consumers compare the Airlighter against for fire-starting use cases.
- Weber (Weber-Stephen Products): Largest premium grilling brand in the US, with broad grill, accessory, and consumable offerings. Indirectly competes with the Airlighter at the fire-starting step of the grilling workflow and is a likely retail partner alongside any Bison retail expansion.
- Traeger Grills: Public pellet-grill leader whose category leadership pushes the grilling market toward integrated solutions. Indirectly competes for the grilling enthusiast wallet and shares Bison's premium outdoor-cooking customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
The Bison Company social profiles
Digital presenceThe Bison Company compliance and trust
Trust signalCompliance2 records
The Bison Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bison Company leadership team
Management profileNumber of profiles
Profiles2 records
The Bison Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bison Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bison Company
What does The Bison Company do?
The Bison Company designs, manufactures, and sells handheld air-assisted flame lighters under the Airlighter brand that ignite charcoal and wood for grills, fireplaces, and campfires in seconds without lighter fluid. The product line combines a 2,600°F butane torch flame with an integrated air-blower, piezoelectric ignition, and an air-cooled safety body. Companion offerings include the Firedragon fire poker tool, branded butane fuel refills, and bundled Starter Packs.
Is The Bison Company a public or private company?
The Bison Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Bison Company founded?
The Bison Company was founded in 2009. It employs 1 to 10 people.
Where is The Bison Company based?
The Bison Company is headquartered in Warwick, United States, in the North America region.
How does The Bison Company make money?
Four revenue lines are on record. Hardware Sales - Airlighter Devices are the primary driver. The others are starter Pack Bundles, consumables - Fuel and firedragon Accessory.
Who are The Bison Company's main competitors?
Direct peers on record are GrillBlazer and Looft Industries. Emerging players are Solo Stove and Soto Outdoors. Coghlan's is listed as an others. Broad incumbents are Zippo Manufacturing Company, YETI Holdings, BIC, Weber (Weber-Stephen Products) and Traeger Grills.
Does The Bison Company have an API?
No public API is recorded for The Bison Company.