First National Bank of Michigan

First National Bank of Michigan is a privately held, FDIC-insured community bank operating seven branches across Michigan, providing commercial and consumer banking products — including loans, treasury management, deposits, mortgages, and merchant services — to local businesses and individuals.

Company typePrivate
Founded2006
HeadquartersKalamazoo, United States
Headcount51–100
GTM typeB2B and B2C
OfferingServices

What First National Bank of Michigan does

First National Bank of Michigan (FNBM) is a privately held, FDIC-insured national community bank founded in 2006 and headquartered in Kalamazoo, Michigan, operating seven branch locations across Kalamazoo, Portage, Kalamazoo West, Grand Rapids, Lansing, Holland, and Northern Michigan. The bank serves two primary customer segments: commercial/business banking clients (small to mid-sized enterprises requiring commercial loans, treasury management, lockbox, merchant services via Clover, commercial checking and savings, business credit cards, CDARS, and fraud mitigation) and personal/consumer banking clients (checking, savings, CDs, private banking, mortgages, HELOCs, personal loans, consumer credit cards, and Zelle peer-to-peer payments). Underlying technology is a standard commercial banking platform enabling online, mobile, and eStatement channels, with credit card issuance and servicing delivered through Elan Financial Services and merchant acquiring through Clover.

FNBM generates revenue through traditional bank interest income from lending products and fee income from deposit services, treasury management, merchant services, and consumer credit cards. Pricing is quote-based and conducted through direct branch engagement rather than public rate cards. Distribution is anchored in a regional physical branch network supplemented by digital self-service channels, and customer acquisition relies on community relationships, social media (Facebook and LinkedIn), the First News blog, and customer testimonials such as Steensma Lawn & Power Equipment. In June 2026, the bank transitioned Daniel E. Bitzer from President to Executive Chairman and promoted Jefra A. Groendyk from Senior Lender to President, alongside additional senior leadership promotions, while running coordinated March 2026 campaigns around Certificates of Deposit, HELOC, and Clover merchant services.

First National Bank of Michigan firmographics

Firmographics

Name: First National Bank of Michigan
Legal name: First National Bank of Michigan
Website: https://fnbmichigan.com
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 51–100 employees
Short description: First National Bank of Michigan is a privately held, FDIC-insured community bank operating seven branches across Michigan, providing commercial and consumer banking products — including loans, treasury management, deposits, mortgages, and merchant services — to local businesses and individuals.
Ownership category
akta.pro rank

Where First National Bank of Michigan is headquartered

Location

Headquarters

HQ city: Kalamazoo
HQ country: United States
HQ region: North America

Offices7 records

Markets served

First National Bank of Michigan business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Interest Income: Traditional bank interest income from lending products including commercial loans, mortgages, home equity lines of credit, and personal loans.
Deposit Services: Fee income from personal and commercial checking accounts, savings accounts, and certificates of deposit.
Commercial Services: Revenue from treasury management, lockbox services, merchant services, and business credit cards.
Consumer Credit Cards: Revenue from consumer credit card products.
Specialized Deposit Products: Revenue from CDARS and Insured Cash Sweep deposit placement services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

First National Bank of Michigan product offering

Product offering

Core offering

First National Bank of Michigan is an FDIC-insured community bank providing commercial banking services (commercial loans, treasury management, lockbox, Clover merchant services, commercial checking, savings, CDs, business credit cards, CDARS, insured cash sweep, fraud mitigation) and personal banking services (personal checking, savings, CDs, private banking, mortgages, HELOC, personal loans, consumer credit cards, Zelle payments). The bank operates seven branch locations across Michigan supplemented by online, mobile, and eStatement channels.

Product overview

First National Bank of Michigan offers a dual-platform banking structure serving both commercial and personal customers. The Commercial Banking platform includes Commercial Loans, Treasury Management, Lockbox Services, Merchant Services (Clover), Commercial Checking, Commercial Savings, Certificates of Deposit, Business Credit Cards, Insured Cash Sweep, CDARS, Credit Inquiry Services, and Fraud Mitigation. The Personal Banking platform includes Personal Checking, Personal Savings, Certificates of Deposit, Insured Cash Sweep, Private Banking, Mortgages & Personal Loans (including HELOC), Consumer Credit Cards, and Send Money with Zelle. Both platforms share enabling services including Mobile Banking, Online Banking, and eStatements. The bank operates exclusively in Michigan with locations in Kalamazoo, Portage, Kalamazoo West, Grand Rapids, Lansing, Holland, and Northern Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

Commercial Loans Loan products tailored for business financing needs of Michigan small to mid-sized enterprises, serving as part of the bank's commercial banking platform.
Treasury Management Cash management and treasury services for business operations, designed to help Michigan businesses manage liquidity, payments, and receivables.
Lockbox Services Payment processing services for efficient receivables management, designed for businesses that need streamlined incoming payment collection.
Merchant Services (Clover) All-in-one payment processing and business management platform powered by Clover for businesses to accept credit card payments, manage inventory, and run their operations through a flexible system.
Commercial Checking Business checking accounts for commercial banking needs of Michigan-based businesses.
Commercial Savings Savings accounts designed for business deposits and growth at First National Bank of Michigan.
Commercial Certificates of Deposit Fixed-term deposit accounts with guaranteed rates for business savings at First National Bank of Michigan.
Business Credit Cards Credit card products for business spending and rewards, issued through First National Bank of Michigan's commercial banking platform.
Insured Cash Sweep (Commercial) FDIC-insured deposit service allowing businesses to maximize insurance coverage across multiple accounts via the IntraFi network.
CDARS (Commercial) Certificate of Deposit Account Registry Service allowing businesses to access FDIC insurance on large deposits by placing them across multiple banks within the CDARS network.
Credit Inquiry Services Business credit reporting and inquiry services available through First National Bank of Michigan.
Fraud Mitigation Fraud protection and mitigation services for business accounts at First National Bank of Michigan.
Personal Checking Personal checking accounts for everyday banking needs of Michigan consumers.
Personal Savings Savings accounts for personal financial goals at First National Bank of Michigan.
Personal Certificates of Deposit Fixed-term deposit accounts with guaranteed rates for personal savings at First National Bank of Michigan.
Insured Cash Sweep (Personal) FDIC-insured deposit service for individuals to maximize insurance coverage across multiple accounts via the IntraFi network.
Private Banking Personalized banking services for high-net-worth individuals at First National Bank of Michigan.
Mortgages & Personal Loans Home equity lines of credit (HELOC), mortgages, and personal loan products including home remodeling, vehicle purchases, and emergency funds for Michigan consumers.
Consumer Credit Cards Personal credit card products with rewards programs issued through First National Bank of Michigan's personal banking platform.
Send Money with Zelle Peer-to-peer payment service integrated with Zelle for transferring money to friends and family for personal banking customers.
Mobile Banking Banking access via mobile devices and apps, enabling account access on-the-go for Michigan customers.
Online Banking Internet-based banking platform for account management, transactions, and self-service banking.
eStatements Electronic statement delivery for paperless account management at First National Bank of Michigan.

Companies that use First National Bank of Michigan

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

First National Bank of Michigan technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

First National Bank of Michigan partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

ClovercoreTechnology or IntegrationFNBM offers Clover merchant services as an all-in-one payment and business management solution for commercial customers. The partnership enables businesses to accept credit card payments, manage inventory, and run their operations through a flexible Clover system.
CDARS (Promontory Interfinancial Network)coreTechnology or IntegrationCertificate of Deposit Account Registry Service allows FNBM customers to access FDIC insurance coverage beyond the standard $250,000 limit by placing deposits across multiple banks within the CDARS network.
IntraFi (Insured Cash Sweep)coreTechnology or IntegrationInsured Cash Sweep service enables customers to access full FDIC insurance coverage on large deposits by distributing funds across multiple participating banks.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

First National Bank of Michigan competitors and assessment

Company assessment

Direct peers

ChoiceOne Financial Services: Western Michigan community bank offering commercial loans, treasury management, and personal banking. Comparable in branch footprint and SMB-focused relationship banking approach.
Independent Bank Corporation: Michigan-based community bank providing commercial and consumer banking services with a multi-branch network across the state. Closely comparable size and operating model to FNBM.
Mercantile Bank Corporation: Michigan-headquartered community bank offering commercial lending, treasury management, and retail banking across the state. Directly comparable in product mix, geographic focus, and SMB relationship-banking model.
Isabella Bank: Michigan-headquartered community bank with a multi-county branch network offering commercial and retail banking products. Directly comparable in scale and community-banking model.
Bank of Ann Arbor: Michigan-based independent community bank serving businesses and consumers with commercial lending and treasury services. Similar local-decision-making value proposition in a Michigan footprint.

Others

Clover (First Data / Fiserv): Merchant services platform partner of FNBM, providing payments and business management tooling to the bank's commercial customers. Included as an enabling ecosystem partner rather than a competitor.
IntraFi (Promontory Interfinancial Network): Network that powers CDARS and Insured Cash Sweep products used by FNBM to offer large-deposit FDIC insurance. Enabling partner supporting FNBM's deposit-gathering capabilities.

Regional players

Lake Michigan Credit Union: Large Michigan-based credit union competing directly with FNBM for retail deposits, mortgages, and consumer loans across the same geographies. Comparable in regional focus but different charter structure.

Broad incumbents

Fifth Third Bank: Large regional bank with a meaningful Michigan branch network providing commercial lending, treasury management, and consumer banking. Overlaps with FNBM's footprint and product set, but at materially greater scale.
Huntington Bancshares: Major regional bank with deep Michigan presence offering commercial banking, treasury management, and consumer products across overlapping Michigan MSAs. Competes with FNBM in the SMB and consumer segments at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

First National Bank of Michigan compliance and trust

Trust signal

Compliance1 record

First National Bank of Michigan financial estimates

Financial estimate

Revenue estimate

Valuation estimate

First National Bank of Michigan leadership team

Management profile

Number of profiles

Profiles2 records

First National Bank of Michigan funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

First National Bank of Michigan M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First National Bank of Michigan

What does First National Bank of Michigan do?

Is First National Bank of Michigan a public or private company?

First National Bank of Michigan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was First National Bank of Michigan founded?

First National Bank of Michigan was founded in 2006. It employs 51 to 100 people.

Where is First National Bank of Michigan based?

First National Bank of Michigan is headquartered in Kalamazoo, United States, in the North America region.

How does First National Bank of Michigan make money?

Five revenue lines are on record. Interest Income is the primary driver. The others are deposit Services, commercial Services, consumer Credit Cards and specialized Deposit Products.

Who are First National Bank of Michigan's main competitors?

Direct peers on record are ChoiceOne Financial Services, Independent Bank Corporation, Mercantile Bank Corporation, Isabella Bank and Bank of Ann Arbor. Others are Clover (First Data / Fiserv) and IntraFi (Promontory Interfinancial Network). Lake Michigan Credit Union is listed as a regional player. Broad incumbents are Fifth Third Bank and Huntington Bancshares.

Does First National Bank of Michigan have an API?

No public API is recorded for First National Bank of Michigan.