Webdesign Mayr

What Webdesign Mayr does

Webdesign Mayr is a sole proprietorship (Einzelunternehmen) founded in 1998 by Susanne Mayr and headquartered in Nürnberg, Germany, operating as a regional web design and internet agency. The firm creates homepages, responsive websites, and online shops — with particular specialization in the open-source modified-shop.org e-commerce platform — for small and medium-sized businesses, associations, and select non-profit organizations across Germany and Switzerland. Its underlying technology stack is conventional LAMP-based, using PHP 8.x, MySQL, HTML5, and Bootstrap, supplemented by a proprietary catalog of custom-developed modules (Warenkorb Transfer, Memo Orders, SEO URLs, Individual Order Overview) that it both sells to modified-shop operators and uses in client engagements.

The business operates on a hybrid revenue model combining project-based professional services (web design, online shop development, print design, SEO and SEA marketing), recurring maintenance subscriptions, managed web hosting on its own rented Hetzner servers, and one-time module licensing. Pricing is largely quote-based per project, with the exception of disclosed module pricing (€99 one-time plus €85 installation) and a Händlerbund membership referral starting at €8.90 per month. GTM motion is sales-led and direct, with project supervision handled personally by the team and long-term cooperation emphasized over volume. Customers include Autohaus Rieger, Feuerwerkshop.de, Blumen Fuchs, Anwaltskanzlei Estel & Feise, and pro bono health information portals such as angst-und-panik.de and lateralsklerose.info.

The company is bootstrapped, founder-owned, and uninvested, with no subsidiaries, no disclosed revenue, and no public listing. Its strategic posture is that of a stable regional services firm that has begun productizing parts of its technical know-how into licensable modules — evidenced by four module launches in January 2025 — but has not signaled material expansion in headcount, geography, or addressable market. Marketing is primarily organic, relying on SEO-optimized website content, a technical blog, Facebook presence, and Google Analytics rather than paid acquisition.

Name

Webdesign Mayr

Legal name

Susanne Mayr, Webdesign, Internet & Marketingagentur Mayr

Website

https://webdesign-mayr.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Webdesign Mayr is a Nürnberg-based sole proprietorship founded in 1998 that designs websites, builds modified-shop.org online stores, and provides SEO, hosting, and maintenance services for small and medium-sized businesses across Germany and Switzerland.

Ownership category

akta.pro rank

Product category

Web Design & Internet Agency Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

Keywords

• Web design services
• Online shop development
• Search engine optimization
• Online marketing services
• Website hosting services

Headquarters

HQ city

Nuremberg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Web Design & Development Services: Project-based web design services including homepage creation, online shop development, and website redesign. Work contracts are governed by German civil code (BGB §631 ff). Pricing determined through individual quotes based on project scope.
2. Website Maintenance & Support: Ongoing maintenance and care services for websites and shops after completion. Includes technical updates, error correction, and on-demand content updates. Offered as optional service beyond initial project delivery.
3. Web Hosting: Server hosting services for customer websites and shops using their own rented servers. Includes domain management, storage, email hosting, and certificates. Provides full control over server configuration.
4. Module Sales: Sale of custom-developed modules for modified eCommerce Shopsoftware. One-time purchase pricing for modules like Warenkorb Transfer (99 Euro). Installation services available as separate charge (85 Euro).
5. Print Services: Design and production of print products including banners, posters, flyers, roll-ups, vehicle/window stickers, textiles, and logo designs. Offered as both direct and intermediary business.
6. SEO & Marketing Services: SEO marketing and SEA campaign services. SEO is a service contract (§611 BGB) without guaranteed results unless explicitly promised. Ad placement costs are generally borne by the customer.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Webdesign Mayr is a Nuremberg-based internet agency that designs and develops websites, online shops (using modified-shop.org), and CMS-based sites for small and medium-sized businesses. The firm also provides ongoing services including SEO, online marketing, hosting on its own Hetzner servers, and website maintenance, complemented by proprietary add-on modules for the modified-shop e-commerce platform.

Product overview

Webdesign Mayr is a Nuremberg-based web design and internet agency offering a comprehensive portfolio of digital services. The core offering includes custom website development using CMS platforms (WordPress, Joomla) and the Modified Shop e-commerce platform. The company specializes in creating responsive, SEO-optimized websites and online shops, supported by hosting services on their own servers. Their product portfolio centers on the Modified Shop platform supplemented by proprietary modules including the Individual Order Display Module, Memo Orders Module, Warenkorb Transfer Module, and SEO URLs Module. Additional services encompass web hosting, SEO optimization, and online marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign Services Website creation and design services including homepage development, responsive design, and CMS implementation (WordPress, Joomla). Includes SEO optimization and mobile-friendly development for businesses, associations, and clubs.
• Modified Shop Online Shop Development & Maintenance Custom development and maintenance of online shops built on the modified-shop.org e-commerce platform (based on XT-Commerce), including product management, order processing, payment integration, and updates. Includes special modifications for regulated goods (e.g., dangerous goods, fireworks). Available in free download version with optional professional setup.
• Web Hosting Web hosting services including domain registration, server management on Hetzner servers, MySQL databases, email hosting, and SSL certificates. Provides full control over server configuration for customer websites and shops.
• SEO Services Search engine optimization services including technical SEO, on-page optimization, monitoring, and analysis using tools such as Seobility. SEO is offered as a service contract (§611 BGB) without guaranteed results unless explicitly promised.
• Online Marketing Services Online marketing services including Google AdWords campaigns, social media advertising, and advertising placement in search engines and other media. Ad placement costs are generally borne by the customer.
• Website Maintenance & Support Ongoing maintenance and care services for websites and shops after completion, including technical updates, error correction, and on-demand content updates. Offered as an optional service beyond initial project delivery, both project-based and on a retainer basis.
• Warenkorb Transfer Module (Cart Transfer Module) Backend module for modified-shop.org e-commerce software that allows shop operators to assemble and manage customer shopping carts in the backend. Products can be transferred from the operator's own cart to a registered customer account with one click, with automatic email notification to the customer. One-time price: 99 EUR; installation service: 85 EUR.
• Memo Orders Module Free backend module for Modified Shop that displays memos directly within orders and allows quick creation and editing via popup window without leaving the order view. Update-secure as it does not overwrite original files.
• Individual Order Display Module Backend module for Modified Shop enabling shop operators to customize the order overview display based on individual requirements such as shipping status, customer groups, or other specific fields. Versatile users can adapt the view to their needs.
• SEO URLs Module Backend-configurable module for Modified Shop providing automatic lowercase URLs, sitemap integration, and shortened SEO-optimized URLs without unnecessary parameters. Copyright-protected; exclusive copyright for the developer's own use.
• Print Design Services Design and production of print products including banners, posters, flyers, roll-ups, vehicle/window stickers, textiles, and logo designs. Offered as both direct and intermediary business.

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HändlerbundcoreStrategic or Co-development PartnerLong-standing partnership with Händlerbund, a 360-degree e-commerce network offering legal protection for online retailers. Händlerbund provides cease-and-desist protection, legally secure texts, legal advice, and more for e-commerce customers. Webdesign Mayr recommends Händlerbund to customers and has formed a clear picture of the organization over many years of collaboration. The partnership protects their shared e-commerce customers from legal pitfalls.
• Förderverein Caritas-Hospiz Xenia Nürnberg e.V.minorOthersCharitable partnership supporting hospice care. Instead of sending Christmas gifts to customers, the company donates the saved amount directly to the organization. Additionally, if customers donate at least 100 Euro (not older than 6 months) to the organization, Webdesign Mayr refunds 10% on the next invoice and donates another 10% to the hospice.
• modified-shop.orgcoreTechnology or IntegrationSpecialized expertise and long-term working relationship with the modified-shop.org e-commerce platform. The company has worked with this shop system for many years and is a specialist in creating, maintaining, and updating modified shops. They develop custom modules for the platform and recommend it to customers.
• HetznercoreTechnology or IntegrationUses Hetzner servers for hosting customer websites and shops. Hetzner is a German server provider offering reliable infrastructure. Webdesign Mayr maintains their own (rented) web servers from Hetzner to provide complete hosting services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jimdo: Hamburg-based DIY website builder serving SMBs across the DACH region. Directly comparable as a German-rooted provider of website and online shop solutions to the same small-business customer base that Webdesign Mayr serves, with overlapping service categories (sites, shops, basic SEO).

Broad incumbents

• 1&1 IONOS: Karlsruhe-headquartered web hosting, domain, and website builder provider serving SMBs across Europe. Comparable as a much larger incumbent offering overlapping capabilities (hosting, website builder, online shop tools, marketing services) to the same target customer profile.
• Strato: Berlin-based web hosting and online presence provider with strong SMB focus in Germany. Comparable as a broader incumbent in web hosting and site-building that overlaps with Webdesign Mayr's hosting, design, and shop services for German SMB customers.
• Wix.com: Global DIY website builder platform with strong SMB customer base. Comparable as a broad incumbent competing for the same SMB website and online shop customers, including in Germany, with overlapping SEO and e-commerce capabilities.
• Squarespace: Global website builder and commerce platform targeting SMBs, creators, and small brands. Comparable as a broad incumbent offering DIY site-building and shop capabilities that overlap with Webdesign Mayr's SMB web design and online shop services.
• WordPress.com: Automattic-operated hosted CMS platform built on WordPress. Comparable as a broader incumbent offering hosted website and e-commerce solutions that overlap with Webdesign Mayr's WordPress-based web design and CMS implementation services for SMBs.

Regional players

• SiteGround: Web hosting provider with managed WordPress and WooCommerce services popular among European SMBs. Comparable as a regional hosting-focused player offering overlapping infrastructure and managed site services for the same SMB target market, particularly for WordPress-based sites.

Emerging players

• Webflow: Visual web development platform aimed at designers and SMBs building custom sites. Comparable as an emerging platform player that overlaps with Webdesign Mayr's custom website design and development work, particularly for customers seeking more design-led solutions.
• 10Web: AI-powered website builder and managed WordPress hosting platform targeting SMBs. Comparable as an emerging player competing for the same SMB website and shop customers with AI-driven automation that overlaps with Webdesign Mayr's WordPress design and hosting services.
• Durable: AI website builder targeting micro-businesses and solo entrepreneurs. Comparable as an emerging low-cost automation entrant threatening the lower end of Webdesign Mayr's SMB website project pipeline by automating design and basic SEO work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063632477082

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webdesign Mayr