Jet Performance Products
Jet Performance Products is a privately held, ~50-year-old specialty automotive aftermarket manufacturer that designs and sells computer-controlled engine tuning products—chips, modules, programmers, throttle bodies, and carburetors—primarily to U.S. performance enthusiasts, speed shops, and classic car restorers.
- Company typePrivate
- Founded1968
- HeadquartersHuntington Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jet Performance Products does
Jet Performance Products (operating as JET or JetChip) is a privately held specialty automotive aftermarket manufacturer founded in 1968 and headquartered in Huntington Beach, California. Originally established as Mike Jones Carburetion to serve Southern California drag racers, the company pivoted in the mid-1980s to computer-controlled engine tuning under current owner Bryant Seller, who acquired the business in 1985. JET designs, manufactures, and distributes a comprehensive line of performance tuning products including computer chips, plug-and-play performance modules (V-Force, Power Control Modules), programmable performance programmers, Dynamic Spectrum Tuning (DST) software, throttle bodies and spacers (Powr-Flo), mass airflow sensors, performance carburetors (Rochester Quadrajet and Holley), and ancillary engine and transmission components. All JET Performance Power Chips carry C.A.R.B. Executive Order numbers D-234 through D-234-6, making them 50-state emissions legal.
The company generates revenue through one-time unit sales of hardware products priced between approximately $100 and $657, plus custom chip and carburetor specification services for modified vehicles. Its go-to-market combines direct e-commerce on jetchip.com, a vehicle-specific search interface by Year/Make/Model/Engine, an authorized dealer locator, online retail partnerships (Summit Racing, Jegs, AmericanMuscle, AmericanTrucks, ExtremeTerrain, Quadratec, Realtruck, Classic Industries), wholesale distributors (Keystone Automotive, Meyer Distributing, Transamerican Wholesale, Performance Warehouse), and international dealer networks in Canada and Australia. Marketing channels include the JET Garage blog, YouTube Tuning Tuesday video series, installation guides, email newsletters, and recurring trade show participation at SEMA and other automotive events.
JET serves three primary customer segments: automotive performance enthusiasts seeking horsepower and throttle response gains (primary), professional mechanics and speed shops, and classic/muscle car restorers. The business remains owner-operated with no disclosed institutional investment, no public listing, and no subsidiary acquisitions beyond an in-house PCB assembly operation (JET PCB Assembly).
Jet Performance Products firmographics
Firmographics- Name
- Jet Performance Products
- Legal name
- Jet Performance Products
- Website
- https://jetchip.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jet Performance Products is a privately held, ~50-year-old specialty automotive aftermarket manufacturer that designs and sells computer-controlled engine tuning products—chips, modules, programmers, throttle bodies, and carburetors—primarily to U.S. performance enthusiasts, speed shops, and classic car restorers.
- Ownership category
- akta.pro rank
Jet Performance Products industry classification
Industry- Product category
- Automotive Performance Parts
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635)
- akta.pro primary industry
- Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)
- akta.pro secondary industry
- Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)
Keywords
Where Jet Performance Products is headquartered
LocationHeadquarters
- HQ city
- Huntington Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jet Performance Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Sale of physical performance products including computer chips, modules, programmers, throttle bodies, mass air flow sensors, carburetors, and related accessories. Products are sold at various price points from approximately $100 to $600+ depending on product type.
- Custom Product Sales: Custom chip and carburetor specification services where products are specifically calibrated for individual customer applications.
- Software Licenses: Sale of Dynamic Spectrum Tuner software licenses including additional licenses for the DST programmer platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Performance Programmers - Multiple tiers including base, Plus, and E-Z Tune variants |
| Unit Pricing | Pay-as-you-go | Powr-Flo Throttle Bodies |
| Unit Pricing | Pay-as-you-go | Powr-Flo Mass Air Flow Sensors |
| Unit Pricing | Pay-as-you-go | Performance Modules - Stage 1 and Stage 2 options |
| Unit Pricing | Pay-as-you-go | Xcelerator Throttle Tuners |
| Unit Pricing | Pay-as-you-go | Apparel and Accessories |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Jet Performance Products product offering
Product offeringCore offering
Jet Performance Products designs, manufactures, and sells aftermarket automotive performance tuning parts, including computer chips, performance modules, programmers, throttle bodies, mass air flow sensors, carburetors, and related engine and transmission upgrades. The company specializes in computer-controlled engine tuning using proprietary Dynamic Spectrum Tuning (DST) technology, as well as traditional carburetor products and custom calibration services for modified vehicles.
Product overview
Jet Performance Products offers a comprehensive line of automotive performance products centered around computer-controlled tuning technology. The core product lines include computer chips/modules/programmers (DST software, Power Control Modules, Performance Programmers, V-Force, Xcelerator, and 6 Pak Chips) that optimize engine performance through Dynamic Spectrum Tuning, along with hardware upgrades like Powr-Flo Throttle Bodies, Mass Air Flow Sensors, and Performance Carburetors (Rochester Quadrajet and Holley). Additional products include transmission upgrades (Accu-Speed, Skip Shift Eliminator), engine components (pulleys, fan switches, fuel pressure regulators), and carburetor rebuild/restoration services. The company specializes in both modern OBD-II tuning and classic carbureted applications, with custom programming available for modified vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Computer Chips / 6 Pak Chips
Quantifiable outcome
- Power gains from about 10 HP to over 50 HP on supercharged or turbocharged engines
- +3 more outcomes
Companies that use Jet Performance Products
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Jet Performance Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Jet Performance Products partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- AmericanMuscleminorOnline retailer selling JET Performance Products through americanmuscle.com marketplace.
- Summit Racing EquipmentcoreMajor online and catalog retailer of automotive performance parts featuring JET products.
- Jegs High PerformancecoreLeading online and catalog retailer specializing in high performance automotive parts and tools.
- AmericanTrucksminorOnline retailer focused on truck accessories and performance parts.
- ExtremeTerrainminorOnline retailer for Jeep and truck performance parts.
- QuadratecminorSpecialty retailer for Jeep parts and accessories.
- RealtruckminorOnline retailer for truck accessories and performance products.
- Classic IndustriesminorRestoration parts retailer for classic automobiles.
- JB's Power CentrecoreMultiple locations in Alberta, Canada (South, West, North, Calgary) serving Canadian automotive performance market.
- Performance ImprovementsminorCanadian dealer with multiple Ontario locations serving Toronto, Brampton, Guelph, Barrie, Hamilton areas.
- Eagle Auto PartsminorAustralian dealer with locations in Dandenong Victoria and Padstow NSW.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Jet Performance Products competitors and assessment
Company assessmentDirect peers
- aFe Power: aFe Power sells cold air intakes, throttle bodies, and performance electronics, competing directly with JET's Powr-Flo Throttle Bodies, MAF Sensors, and performance modules in the same aftermarket channels.
- Edge Products: Edge Products builds performance tuners, monitors, and throttle controllers for diesel and gas trucks, competing head-to-head with JET's Xcelerator throttle tuner and Power Control Modules.
- Bully Dog Technologies: Bully Dog manufactures performance programmers, monitoring devices, and tunes for trucks and SUVs, competing with JET in the same plug-in tuning and performance module category.
- DiabloSport: DiabloSport makes performance programmers, tuners, and modules for gas and diesel trucks/SUVs, directly competing with JET's Power Control Modules, V-Force, and Performance Programmer lines for the same enthusiast buyer.
- SCT Performance: SCT offers custom-tunable performance programmers and pre-loaded tunes, overlapping JET's DST software and Power Control Modules for the same enthusiast vehicle segments.
- Hypertech: Hypertech produces performance tuning chips, programmers, and speed calibrators, directly overlapping JET's computer chips, Performance Programmers, and Speedo Pro product families.
- Superchips (Holley): Superchips sells handheld performance programmers and custom tunes that overlap directly with JET's Performance Programmer and DST software offerings across truck, Jeep, and muscle car applications.
Broad incumbents
- Holley Performance Products: Holley is a large incumbent covering carburetors, EFI, ignition, and now Superchips; it competes broadly with JET across carburetors, performance electronics, and tuning while operating at significantly greater scale.
- MSD Performance: MSD Performance is a broader incumbent in ignition and engine performance electronics, overlapping with JET's tuning modules and engine upgrade accessories across similar performance enthusiast customers.
Emerging players
- Cobb Tuning: Cobb Tuning focuses on Subaru, Mitsubishi, BMW, and Ford EcoBoost platforms with accessports and custom tunes, representing a more brand-specialized but directly comparable ECU tuning peer to JET's product approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jet Performance Products social profiles
Digital presenceJet Performance Products compliance and trust
Trust signalCompliance1 record
Jet Performance Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jet Performance Products leadership team
Management profileNumber of profiles
Profiles1 record
Jet Performance Products subsidiaries and ownership
Company hierarchySubsidiaries1 record
Jet Performance Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jet Performance Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jet Performance Products
What does Jet Performance Products do?
Jet Performance Products designs, manufactures, and sells aftermarket automotive performance tuning parts, including computer chips, performance modules, programmers, throttle bodies, mass air flow sensors, carburetors, and related engine and transmission upgrades. The company specializes in computer-controlled engine tuning using proprietary Dynamic Spectrum Tuning (DST) technology, as well as traditional carburetor products and custom calibration services for modified vehicles.
Is Jet Performance Products a public or private company?
Jet Performance Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jet Performance Products founded?
Jet Performance Products was founded in 1968. It employs 11 to 50 people.
Where is Jet Performance Products based?
Jet Performance Products is headquartered in Huntington Beach, United States, in the North America region.
How does Jet Performance Products make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are custom Product Sales and software Licenses.
Who are Jet Performance Products's main competitors?
Direct peers on record are aFe Power, Edge Products, Bully Dog Technologies, DiabloSport, SCT Performance, Hypertech and Superchips (Holley). Broad incumbents are Holley Performance Products and MSD Performance. Cobb Tuning is listed as an emerging player.
Does Jet Performance Products have an API?
No public API is recorded for Jet Performance Products.
What industry is Jet Performance Products in?
Jet Performance Products's product category is Automotive Performance Parts. Its primary akta.pro industry code is IMACANAN, Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers), with a secondary code of IMACAAAK, Passenger Vehicle Electrical & Electronics Manufacturing (ICE). Its NAICS code is 336320.