What Pinelog does

Pinelog Limited is a privately held UK manufacturer of bespoke luxury timber lodges and timber-framed commercial buildings, founded in 1986 and headquartered in Chesterfield, Derbyshire following a 2022 relocation from Bakewell. The company designs, manufactures, delivers, and installs made-to-order lodges for three primary customer segments: holiday park operators (B2B), private land owners seeking second homes or annexes (B2C), and commercial clients (schools, leisure operators, agricultural businesses) needing timber-framed clubhouses, pool buildings, and offices. Its core technology differentiates it from competitors through the use of glu-laminated wooden beams rather than metal chassis for structural support, stress-graded FSC/PEFC-certified timbers, 180mm thick external walls exceeding BS3632 residential park-home classification, and in-house VacSol Aqua pressure treatment for external timber. The product portfolio spans nine named lodge models ranging from entry-level (The Essence) through to ultra-contemporary designs (The Glade, the 2025-launched Orryn combining timber and standing seam metal cladding).

The company operates a direct sales model with no dealer or intermediary channel. Revenue is generated through one-time bespoke lodge unit sales (with separate delivery, siting, and "settling-in" fees of approximately £7,000 per lodge within 200 miles of Chesterfield), pre-owned lodge resale from its own 5-star holiday parks, and bespoke commercial-build contracts. Pricing is ex-works and bespoke-quoted; BS EN 3632 lodges are zero-rated for VAT while furnishings and fittings attract standard VAT. Pinelog employs 101-250 staff and operates its own holiday parks (Darwin Forest, Sandybrook) under the Pinelodge Holidays brand, providing a real-world test bed that has run Pinelog lodges for over 20 years and feeds product-design refinement.

The business is owner-controlled (Chairman Nick Grayson), with no disclosed external investors, debt, or M&A activity. Recent operational signals — Chesterfield consolidation, multiple management and production hires between 2023 and 2025, the Orryn product launch, and deepening relationships with multi-park operators such as Verdant Leisure — point to a growth phase. The company holds NCC Manufacturers accreditation, RIBA and ARB registrations for its in-house architect Roger Langham (since 1997), and a 10-year structural warranty.

Name

Pinelog

Legal name

Pinelog Limited

Website

https://pinelog.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Pinelog Limited designs, manufactures and installs bespoke luxury timber lodges (BS3632-compliant, glu-laminated chassis) and timber-framed commercial buildings for UK holiday park operators, private landowners and commercial clients, operating from a single Chesterfield factory since 2022.

Ownership category

akta.pro rank

Product category

Timber Lodge Manufacturing

NAICS

Prefabricated Wood Building Manufacturing (321992), Engineered Wood Member Manufacturing (321215)

SIC

Prefabricated Wood Bldgs & Components (2452), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT) (IMADADAC)

akta.pro secondary industries

Mountain & Alpine Lodges (THAGAIAE), Mass Timber Panels & Components (DLT, NLT, Hybrid Panels) (IMAMACAG)

Keywords

• Bespoke timber lodges
• Holiday park lodges
• Timber lodge manufacturing
• Park home construction
• Commercial timber buildings

Headquarters

HQ city

Bakewell

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Bespoke Lodge Sales: Manufacture and sale of bespoke timber lodges to holiday park operators and private individuals. Lodges are built to order with custom specifications including floor plans, cladding, fittings and furnishings. Standard lead time approximately 6 months.
2. Pre-Owned Lodge Sales: Sale of pre-owned lodges previously sited on company-owned 5-star holiday parks. Lodges come complete with fixtures and fittings and are sold at competitive prices.
3. Commercial Building Projects: Design and build of timber-framed commercial buildings including clubhouses, swimming pool facilities, and reception buildings for holiday parks and other commercial clients.
4. Delivery and Installation Services: Specialist installation team provides delivery, siting, and 'settling in' services. Delivery and siting costs quoted separately (approximately £7000 per lodge within 200 miles of Chesterfield).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Pinelog designs, manufactures and sells bespoke luxury timber lodges for the UK holiday park sector and private land owners, offering a portfolio of named lodge models (The Essence, Woodsman, Skyline, Skyline View, New England, Glade, Vista, Coppice, and the 2025-launched Orryn) built to order with stress-graded timbers, glu-laminated wooden chassis and premium materials exceeding BS3632 standards. The company also designs and builds commercial timber-framed structures such as clubhouses, swimming pool buildings and reception buildings, and sells pre-owned lodges previously sited at its own holiday parks.

Product overview

Pinelog is a manufacturer of bespoke luxury timber lodges offering a portfolio of products from entry-level (The Essence) through to ultra-contemporary designs (The Glade, The Orryn). All lodges are hand-crafted using sustainable materials including FSC/PEFC rated timber, Douglas fir cladding, and laminated timber beams. The product range includes specific models for different markets: The Woodsman (maintenance-free rustic style), The Skyline/Skyline View (contemporary), The New England (traditional Cape Cod), The Vista (panoramic views/outdoor living), The Coppice (pet-friendly), and The Orryn (2025 launch with metal and timber blend). Bespoke design services allow customization of floor plans, cladding, fittings, and furnishings. The company also sells pre-owned lodges and offers commercial building services.

Differentiator

Problem solved

Functional benefit

Brands

• Pinelog: Luxury timber lodge manufacturer and holiday park operator
• The Woodsman
• The Vista
• The Skyline
• The Skyline View
• The Coppice
• The Essence
• The New England
• The Glade
• The Orryn
• Pinelodge Holidays

Products and services

• The Essence Entry-level bespoke timber lodge designed as the 'perfect' holiday letting lodge and also popular as a second home. Features pressure-treated pine external cladding finished with Sikkens woodcare, pine-clad interior for traditional log cabin appeal, fully fitted kitchen with integrated appliances, and compact layouts maximising space.
• The Woodsman Bespoke timber lodge with quirky waney-edge larch cladding for a 'cabin in the woods' feel. The lowest-maintenance of all Pinelog lodges as the waney-edge larch requires no ongoing maintenance and silvers naturally with age. Features structural timber floorboards with hard-wax oil finish, fully fitted kitchen and partially tiled bathrooms.
• The Skyline Contemporary bespoke timber lodge with Douglas fir cladding. Named for a large rooflight, tall windows and glazed gable that flood the interior with light. Douglas fir external cladding can be stained or left to silver naturally; features structural timber floorboards, partially tiled bathrooms, and galley kitchen.
• The Skyline View Luxury version of The Skyline lodge, offering 1–4 bed layouts with painted composite-cladding interior, feature oak-effect beams and detailing, and fully tiled bathrooms. Includes luxurious two-tone kitchen with island, integrated microwave and wine cooler, utility/boot room, fitted wardrobes, and the same distinctive glazed gable, tall windows and skylight exterior.
• The New England Bespoke timber lodge inspired by traditional Cape Cod houses with rounded feature windows and a structural glazed gable. Shiplap-clad in larch which can be stained in gentle hues. Features external Douglas fir shiplap cladding, 'White vernis' knot-free timber internal cladding, high cathedral ceilings, country-style kitchen with island, and partially tiled bathrooms.
• The Glade Ultra-contemporary architect-designed bespoke timber lodge built to a luxurious specification with generous living space. Clad in bi-directional Douglas fir with feature letterbox windows, glazed gables and large high-level landscape windows. Vaulted ceiling with exposed wooden beams, high-gloss two-tone kitchen with offset island, fully tiled luxurious bathrooms, and 1–4 bedroom layouts.
• The Orryn Latest 2025 bespoke luxury lodge combining a contemporary exterior of natural timber and standing seam metal with a projecting roofline for sheltered year-round outdoor living. Open-plan zoned living with central media unit and integrated fire/TV, luxury bathroom with free-standing bath and separate shower, modern kitchen with island unit, and flexible bedroom/bathroom layouts.
• The Vista Contemporary bespoke timber lodge designed to embrace the outdoors with central open-plan living and expansive glazing showcasing panoramic views. Features full-length veranda, vaulted ceilings with timber beams, full-height glazing, contemporary kitchen with integrated appliances and island unit, and flexible bedroom/bathroom layouts including en-suite options.
• The Coppice Bespoke timber lodge built with flexibility in mind, including a dedicated utility room ideal for outdoor gear storage and upgradeable with pet-friendly features such as a warm-water dog shower. Features contemporary tiled bathrooms, walk-in wardrobes, en-suites, fully integrated kitchen, and spacious open-plan living with vaulted ceilings.
• Pre-owned Lodges Pre-owned Pinelog lodges previously sited at the 5-star Darwin Forest Holiday Park, sold fully fitted and furnished including kitchens, bathrooms, furniture, built-in wardrobes, flooring, curtains, blinds and white goods. Offer move-in-ready accommodation at competitive prices for holiday letting, granny annexes or additional living space.
• Commercial Timber-framed Buildings Bespoke design-and-build service for commercial timber-framed structures including clubhouses, swimming pool facilities and reception buildings for holiday parks, schools, agricultural societies and other organisations. Examples include a 420sq m clubhouse at Coldingham Bay Leisure Park and a 25m pool building for Beaufort Primary School.

Quantifiable outcome

• Lodges have operated successfully for 25-30+ years on holiday parks
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• Verdant LeisurecoreStrategic or Co-development PartnerVerdant Leisure, a bespoke holiday park operator across Scotland, Northumberland, Durham and Devon, commissioned Pinelog to design and build a new 420sq m clubhouse at Coldingham Bay Leisure Park. The building serves as a multi-functional area with reception, sales office, kitchen, bar, games room, and dining for up to 200 people.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Swift Group: One of the UK's largest leisure vehicle and holiday home manufacturers with a dedicated holiday home/caravan range. Comparable as a broader UK leisure accommodation manufacturer; competes with Pinelog in the holiday park supply chain but at higher volume and lower price points.
• Willerby: Major UK holiday home manufacturer with a broad range of static caravans and lodges supplied to holiday parks across the UK. Broader incumbent competing with Pinelog for the same holiday park operator customers but with a larger, more standardised product portfolio.

Others

• Forest Holidays: UK operator of cabin and lodge accommodations in forested locations. Not a manufacturer but uses timber lodges as core accommodation, making it a customer/ecosystem peer relevant to Pinelog's commercial and sustainability positioning in the UK leisure market.

Direct peers

• Pathfinder Homes: UK designer and manufacturer of luxury lodges and park homes. Comparable to Pinelog in product positioning (premium timber lodges), customer segments (UK holiday parks), and bespoke design-led manufacturing model.
• Lissett Homes: UK park home and luxury lodge manufacturer serving residential parks and holiday parks. Comparable to Pinelog as a UK bespoke lodge supplier with overlapping customer segments and similar premium positioning.
• Prestige Homeseeker Park & Leisure Homes: UK-based manufacturer of luxury park homes and lodges serving holiday parks and private buyers. Highly comparable to Pinelog as a direct competitor in the premium bespoke lodge segment, offering similar BS3632-spec products to the same holiday park operator customer base.
• Victory Leisure Homes: UK manufacturer of leisure lodges and park homes for the holiday park sector. Directly comparable to Pinelog in product category, customer base (UK holiday parks), and design-led lodge manufacturing approach.
• Wessex Unique Lodges & Park Homes: UK manufacturer of bespoke lodges and park homes targeting the holiday park and residential park markets. Comparable to Pinelog in product type (timber lodges), customer base (UK holiday parks), and bespoke manufacturing approach.
• Omar Park Homes: Long-established UK park home and lodge manufacturer with a comparable range of residential and holiday lodges. Direct competitor to Pinelog in the UK park home/lodge manufacturing space, serving holiday parks and private buyers across multiple model ranges.
• Tingdene Homes: UK manufacturer of park homes and leisure lodges for the residential and holiday park markets. Direct peer in size and product range, supplying similar customer segments with comparable timber lodge offerings.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PinelogLodges
• LinkedInlinkedin.com/company/pinelog-limited

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinelog