Dealers Auto Auction

What Dealers Auto Auction does

Dealers Auto Auction Mountain West is a regional wholesale auto auction company founded in 1995, operating two physical auction facilities serving automotive dealers. Its first location, Dealers Auto Auction of the Rockies, is based in Denver, CO at 7175 York St, while the second, Dealers Auto Auction of the Southwest, operates from Phoenix, AZ at 1433 S 19th Ave. The company enables auto dealerships to source used (and potentially new) vehicle inventory through in-person auction events, generating revenue from standard auction fee mechanics including buyer premiums, seller commissions, and ancillary services. Both facilities maintain scheduled office and gate hours, with the Phoenix location offering extended gate hours seven days a week, indicating a focus on high-throughput auction operations.

The company's product surface is intentionally narrow: physical auction lanes, post-sale inspection (mentioned for the Southwest location), transportation services (Southwest), and a dealer-facing login portal hosted at tools.daamountainwest.com. There is no disclosed proprietary technology platform, no mobile app, no API, and no documented software integrations beyond the dealer portal. The operating model is asset- and labor-intensive, reliant on physical infrastructure and on-site dealer attendance rather than digital channels.

The company is privately held with no parent company, no institutional investor, and no public listing disclosed. Leadership includes founder Brad Sturgeon and Yolanda Farwell as Vice President of Finance. The business employs 51-100 people across the two locations, serves the Mountain West and Southwest U.S. dealer markets, and provides no pricing transparency in publicly available materials. The revenue model is consistent with industry-standard wholesale auction mechanics, though specific rates and transaction volumes are not disclosed.

Name

Dealers Auto Auction

Legal name

Dealers Auto Auction Mountain West

Website

https://daarockies.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Dealers Auto Auction Mountain West is a regional wholesale auto auction operator founded in 1995, running two physical auction facilities in Denver, CO and Phoenix, AZ that serve auto dealerships seeking wholesale vehicle inventory through in-person auction events.

Ownership category

akta.pro rank

Product category

Wholesale Auto Auction Services

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

• Wholesale auto auctions
• Dealer vehicle auctions
• Used vehicle auctions
• Auto dealer services
• Wholesale car auctions

Headquarters

HQ city

Colorado

HQ country

Costa Rica

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Core offering

Dealers Auto Auction Mountain West operates two wholesale auto auction facilities — Dealers Auto Auction of the Rockies in Denver, CO and Dealers Auto Auction of the Southwest in Phoenix, AZ — where licensed automotive dealers can buy and sell vehicles through in-person auction events. The company provides auction lanes, gate access, post-sale inspection, detailing, and transportation services to support dealer-to-dealer vehicle transactions.

Product overview

Dealers Auto Auction Mountain West operates as a dual-location auto auction platform serving vehicle dealers. The company consists of two branded auction operations: Dealers Auto Auction of the Rockies (Denver, CO) and Dealers Auto Auction of the Southwest (Phoenix, AZ). Both locations provide dealer-facing auto auction services for buying and selling vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Dealers Auto Auction of the Rockies

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Manheim: Manheim, a Cox Automotive brand, is the largest US wholesale auto auction operator with the deepest national lane network. It is a broad incumbent in the same wholesale vehicle auction space as Dealers Auto Auction Mountain West, with overlapping dealer customers and auction services.
• Copart: Copart is a leading online vehicle auction platform with national US coverage, primarily focused on salvage and total-loss vehicles but increasingly active in dealer-to-dealer inventory. It is a broad incumbent competitor that overlaps with regional auction services for auto dealers.
• Insurance Auto Auctions (IAA): IAA, a brand of RB Global, operates one of the largest US vehicle auction networks, primarily handling salvage and total-loss vehicles from insurers. It is a broad incumbent in the wholesale vehicle auction space, with overlapping auction infrastructure and buyer pools that compete for regional dealer attention.

Direct peers

• ADESA: ADESA operates a network of physical and online wholesale vehicle auctions across the US and Canada, acquired by Carvana. It is a direct peer offering the same dealer-to-dealer auction services at multiple physical locations that Dealers Auto Auction Mountain West provides.
• America's Auto Auction: America's Auto Auction is a privately-held regional and multi-location dealer auto auction operator with sites across multiple US states. It is a direct peer in scale and business model to Dealers Auto Auction Mountain West, both serving dealers through physical auction lanes.
• Auction Edge: Auction Edge provides technology and shared lane services to a network of independent dealer auto auctions, enabling them to compete with national platforms. It is a direct peer in the independent regional dealer auction space, serving overlapping consignor and dealer customers.
• Brasher's Auto Auction: Brasher's is a family-owned regional dealer auto auction with multiple US West Coast locations. It is a direct peer in scale and operating model to Dealers Auto Auction Mountain West, both running physical dealer-only auction lanes.

Regional players

• Greater Nevada Auto Auction: Greater Nevada Auto Auction is a regional dealer auto auction serving Nevada and surrounding Mountain West states. It is a regional peer with comparable service offerings, primarily serving dealers in adjacent but largely distinct geographies from Dealers Auto Auction Mountain West.
• Skyline Auto Auction: Skyline Auto Auction is an independent regional dealer-only auto auction operating in a defined US territory. It is a regional peer with the same dealer-auction business model, although operating in a different geographic area than Dealers Auto Auction Mountain West.
• Southern California Auto Auction: Southern California Auto Auction is a regional dealer-only auto auction serving Southern California dealers. It is a regional peer to Dealers Auto Auction Mountain West, with similar physical lane operations and dealer customer base, though located in a different Western US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/DAARockies
• Facebookfacebook.com/DealersAARockies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealers Auto Auction