Yumda

What Yumda does

Yumda is a B2B industry portal for the food and beverage sector, operated by LUMITOS AG, a privately held German media company headquartered at Ernst-Augustin-Str. 2 in Berlin-Adlershof. The platform aggregates and distributes third-party content — industry news, supplier directories, product catalogs (laboratory products, process products, analyzers, spectrometers, sensors, filters), white papers, webinars, job listings, and structured market overviews — for food production, beverage manufacturing, and adjacent verticals including analytical instruments, packaging, and food ingredients. It is available in six languages (German, English, Spanish, French, Italian, Portuguese) and draws 380,000+ B2B visitors annually across the DACH region, Western Europe, and North America.

The underlying technology is a web-based content management and directory platform shared across LUMITOS AG's portfolio of specialist portals, which also includes Analytica World, Bionity, Chemie, Chemeurope, and Quimica. Yumda does not sell its own proprietary software products; the products surfaced on the platform (e.g., FlavourSpec, LUMiSizer, VEGA sensors, FTIR engines) are third-party offerings from partner companies. Auxiliary utility tools include calculators, unit converters, and a periodic table. No public API, SDK, or developer-facing integrations are exposed.

Yumda monetizes through advertising and online marketing services sold to B2B suppliers, employers, and white-paper publishers, with pricing negotiated off-platform via direct contact with LUMITOS AG. Distribution is anchored by multi-channel marketing: weekly newsletters on Tuesdays and Thursdays (with specialized editions for startups and jobs), a LinkedIn showcase, RSS feeds, and social sharing surfaces across Reddit, Facebook, Bluesky, X, Mastodon, and Xing. The business model is straightforward advertising-funded media with no disclosed transaction fees, software subscriptions, or marketplace commissions.

Name

Yumda

Legal name

LUMITOS AG

Website

https://yumda.de

Company type

Private

Operating status

Operating

Short description

Yumda is a B2B industry portal for the food and beverage sector, operated by LUMITOS AG in Berlin. It aggregates industry news, supplier directories, product catalogs, white papers, webinars, and job listings for 380,000+ B2B visitors across six European-language editions.

Ownership category

akta.pro rank

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising and Marketing Services: Yumda offers advertising and marketing services to B2B companies in the food and beverage industry. Companies can promote their products, company profiles, white papers, and job listings on the platform. The website explicitly mentions 'Online-Marketingmaßnahmen' and promotional options for companies to increase visibility.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Yumda is a B2B specialist portal for the food and beverage industry that aggregates industry news, company directories, product catalogs, white papers, webinars, and job listings. The platform enables food and beverage companies to promote their products, company profiles, jobs, and content through online advertising and marketing services. It functions as a vertical information and discovery hub for food industry professionals and a marketing channel for suppliers.

Product overview

Yumda (yumda.com) is a B2B industry portal for the food and beverage sector (Lebensmittel- und Getränke-Branche) operated by LUMITOS AG. The platform aggregates and presents third-party content including industry news, company directories, product catalogs (laboratory products, process products, analyzers, spectrometers, sensors, filters), white papers, webinars, job listings, and market overviews. Yumda functions as an information aggregation and discovery platform rather than a software product vendor — it does not offer its own distinct branded software products or modules. The listed products on the platform (such as FlavourSpec, LabVision-System, LUMiSizer, Oracle, Yaveon 365, FTIR engine, VEGA sensors, Sprint, SMART Q, ECOPRE) are third-party offerings from partner companies, not Yumda-owned products.

Differentiator

Problem solved

Functional benefit

Products and services

• Yumda B2B Specialist Portal Web-based B2B specialist portal for the food and beverage industry providing industry news, company directories, product catalogs, white papers, webinars, job listings, and market overviews. Free for end users; available in six languages.
• Company Profile Advertising (Firmenpräsentation) Paid service for food and beverage companies to be featured on the Yumda company directory and increase visibility among 380,000+ annual B2B visitors.
• Product Catalog Advertising (Produktpräsentation) Paid service for suppliers to present their products in the Yumda product catalog across categories such as analyzers, filters, laboratory equipment, sensors, and spectrometers.
• White Paper Promotion Paid service for B2B companies to publish and promote technical white papers covering laboratory and process topics relevant to the food and beverage industry.
• Job Listing Advertising (Jobletter) Paid service for food industry employers to publish job listings on Yumda and reach qualified candidates through the dedicated Jobletter newsletter.
• Newsletter Advertising (Weekly Newsletter, Startup Newsletter) Paid email newsletter placements in Yumda's weekly industry newsletters (Tuesdays and Thursdays) and the Startup Newsletter, plus a free Jobletter newsletter.

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Food Engineering: Food Engineering is a long-established B2B media brand serving food and beverage manufacturing professionals with news, technical content, and supplier directories. Directly comparable to Yumda's vertical-specialist media and advertising model.
• FoodNavigator: FoodNavigator is a B2B online publication covering food and beverage industry news, trends, and supplier information. Closely mirrors Yumda's content-led, advertising-supported business model for food industry professionals.
• Food Processing: Food Processing is a B2B media platform delivering news, technology insights, and product information to food and beverage processors. Operates the same content-plus-directory plus-advertising model as Yumda.
• Process Worldwide: Process Worldwide is a B2B specialist portal covering food, beverage, and pharmaceutical processing technology with news, white papers, and supplier directories. Highly comparable in structure and monetization to Yumda.
• CHEMIE.DE (LUMITOS sister portal): CHEMIE.DE is the chemistry-focused specialist portal operated by LUMITOS AG, Yumda's parent. Shares platform technology, revenue model, and audience structure with Yumda, making it the most operationally comparable peer.
• Bionity.com: Bionity is a LUMITOS AG-operated life sciences specialist portal using the same platform architecture as Yumda. Comparable as a sister product within the same B2B specialist portal portfolio.
• Food Quality & Safety: Food Quality & Safety is a B2B media brand covering food testing, safety, and regulatory content for industry professionals. Overlaps with Yumda's analytics and regulatory coverage and shares a content + advertising monetization approach.
• Analytica-World (LUMITOS sister portal): Analytica-World is another LUMITOS AG specialist portal, focused on laboratory and analytical instrumentation. Comparable as a sister portal within the same B2B media network, sharing platform and revenue mechanics with Yumda.

Regional players

• Food Manufacture (UK): Food Manufacture is a UK-focused B2B food industry magazine and website with news, technical features, and supplier directories. Operates an analogous content + advertising model to Yumda but primarily serves the British market.
• Lebensmittel Zeitung: Lebensmittel Zeitung is Germany's leading food industry trade publication, operating in print and digital with news, directories, and advertising. Directly comparable to Yumda in vertical and audience, though anchored to DACH and more established.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/intent/tweet?url=https://www.yumda.com/de/?URLTitle=&text=
• LinkedInde.linkedin.com/showcase/yumda
• Facebookfacebook.com/sharer.php?u=https://www.yumda.com/de/?URLTitle=&t=

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yumda