What TowMate LLC does

TowMate LLC is a family-owned American manufacturer of wireless safety lighting, headquartered at 15704 E. Hwy 12 in Rogers, Arkansas, and founded in 1985 by Bryan Anderson. The company originated the wireless tow light category after Anderson's personal frustration wrestling with stiff, frozen wired cables on a Kansas towing call. Today TowMate designs, builds, and sells a portfolio centered on wireless tow lights (light-duty TM22G/TM22GXR and heavy-duty TM36MDW/TM36XR) along with an integrated "TowMate Lighting Ecosystem" that spans INFINITRA overhead light bars, vehicle-mounted strobes, LIFESAVER cone-mounted warning strobes, HINVII UV personal-safety lighting, PLC Power-Link warning lights, and lithium-ion upgrade accessories. All products are Made in the USA and carry a lifetime warranty on electronics and LEDs.

The company's underlying technology is proprietary wireless transmission over dedicated FCC frequencies rather than Bluetooth, which TowMate markets as delivering more reliable pairing, longer range (advertised at up to 1,000 feet), and resilience in harsh weather. Product differentiation is anchored in durability (water-resistant, shockproof housings), battery engineering (lithium-ion options providing 8-12 hours runtime with 2-3 hour fast charging, and a 6,000 mAh Lifesaver cell rated for up to 24 hours), and an integrated ecosystem in which vehicle lighting, work-zone strobes, and personal-safety lighting interoperate as a cohesive system.

TowMate makes money by selling hardware — primarily one-time hardware purchases of safety lighting — through two distribution channels: a worldwide authorized dealer and distributor network (with a dedicated dealer portal covering registration, onboarding, credit applications, and dealer-specific pricing), and a direct-to-customer e-commerce storefront at towmate.com. The company serves ten vertical customer segments led by Towing & Recovery, with additional markets in Emergency & Law Enforcement, Recreational Vehicles, Fleet & Commercial Vehicles, Highway & Construction, Agriculture, Industrial/MRO, School & Public Transport, Utility & Municipal Services, and Off-Road/Marine. Additional revenue support comes from sub-branded product lines (INFINITRA and LIFESAVER), a sibling company (Yak Lights), and a Federal Exempt Status for parts and accessories. Pricing is not publicly disclosed and most products require sales contact, indicating a dealer-mediated, relationship-driven commercial motion.

Name

TowMate LLC

Legal name

TowMate LLC

Website

https://towmate.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

TowMate LLC is a family-owned, Rogers, Arkansas-based manufacturer and original inventor of wireless tow lights, producing a Made-in-USA safety lighting ecosystem for towing, emergency response, transport, recovery, and roadside work zones, sold through dealers and direct e-commerce.

Ownership category

akta.pro rank

Product category

Vehicle Safety Lighting

SIC

Miscellaneous Transportation Equipment (3790), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Towing, Recovery & Vehicle Removal Services (TLAJAJAC)

akta.pro secondary industries

Towing, Recovery & Vehicle Storage (Collision-Related) (TLAKAEAM), Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)

Keywords

• Wireless tow lights
• Safety lighting equipment
• Emergency vehicle lighting
• Overhead light bars
• Roadside warning lights

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Safety Lighting Products: Sale of wireless tow lights, emergency warning lights, overhead light bars, strobes, cone-mounted warning lights, and related safety equipment. Products are sold as one-time purchases with lifetime warranty coverage on electronics.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TowMate LLC designs, manufactures, and distributes a family of wireless and wired LED safety lighting products for the towing, emergency, transport, recovery, and recreational vehicle markets. Its core products are wireless tow lights that synchronize with vehicle brake, turn, and running signals using dedicated FCC frequencies, supported by overhead light bars, warning strobes, cone-mounted safety lights, under-glow strips, and UV-based personal safety lighting. All products are American-made and backed by a lifetime warranty on electronics.

Product overview

TowMate LLC is a family-owned American manufacturer offering a comprehensive lighting ecosystem with wireless tow lights as the core product line. The product portfolio includes light duty and heavy duty wireless tow lights (TM22G, TM22GXR, TM36MDW, TM36XR), overhead light bars (INFINITRA, Infinitra58), warning and strobe lights (LIFESAVER cone-mounted, vehicle-mounted strobes, bumper lights), personal safety lighting (HINVII UV technology), and accessories (BAT-XR lithium upgrade kit). The products are designed to work together as an integrated ecosystem, providing layered safety protection for towing, emergency response, construction, and various industrial applications. All products are backed by a lifetime warranty on electronics and LEDs.

Differentiator

Problem solved

Functional benefit

Brands

• INFINITRA: Overhead light bar product line featuring ultra-bright LED lights with multiple flash patterns, aerodynamic design, and easy mounting options for various vehicle types.
• LIFESAVER

Products and services

• TM22G 22" Wireless Tow Light TowMate's #1 best-selling wireless tow light, also known as 'The Limelight.' It transmits stop, tail, and turn signals wirelessly from the towing vehicle to the towed vehicle via dedicated FCC frequencies, with magnetic mounts, bright LEDs visible in all weather, long battery life, and a durable housing. Targeted at tow and recovery operators needing quick, cordless setup.
• TM22GXR Wireless Tow Light Budget-priced workhorse wireless tow light with magnetic mounts and wireless (FCC-frequency) connectivity. Bright LEDs visible in all weather, long battery life, and a durable housing built to withstand harsh towing environments. For tow operators and fleets seeking a lower-cost entry into wireless tow lighting.
• TM36MDW Wireless Tow Light Wireless tow light designed for larger vehicles and demanding towing situations. Features extra-large LED arrays for enhanced visibility, MDW Battery Cradle power compatible with drill batteries, waterproof and impact-resistant casing, and simple wireless pairing via independent FCC frequency. For heavy-duty and oversized-load towing operators.
• TM36XR Wireless Tow Light Lithium-ion-powered wireless tow light in the next generation of TowMate wireless tow lights. Delivers longer runtime, faster charging, and improved performance in extreme temperatures compared to legacy models. For tow operators needing higher uptime in cold or hot environments.
• INFINITRA Overhead Light Bar TowMate's most feature-packed overhead light bar. Multi-color LED bar with blue or green/red/amber/white options, controllable colors and patterns (multiple patterns, speeds, and intensities), aerodynamic design, and easy mounting options. Made in the USA with lifetime warranty on electronics. For emergency, towing, and fleet vehicles needing high-visibility roof-mounted lighting.
• Infinitra58 Overhead Lightbar Overhead lightbar with multiple LED arrays that cut through darkness and heat haze to keep vehicles visible from a distance, providing wide coverage and early detection by other drivers. For towing, recovery, and emergency fleets needing superior long-range visibility.
• LIFESAVER Cone Mounted Strobe and Worker Safety Light (TM-LS Series) Cone-mounted warning light system with high-intensity strobe lights that flash in multiple patterns and colors. Includes dual WA200 LED strobe heads, weatherproof and rugged construction, battery-powered operation, and wireless magnetic control for changing flash patterns. The UV variant (TM-LS-UVDIL-2) uses non-visible UV light to illuminate reflective surfaces such as worker vests and cones without affecting crew vision, and is powered by a 6000mAh lithium battery providing up to 24 hours runtime. For highway, construction, and roadside work-zone crews needing portable work-zone safety lighting.
• LPX7 Mini LED Light Bar Pod Compact but powerful lighting pod suited for mounting on mirrors or headache racks. Features bright multi-color LEDs for various signaling needs, durable weather-resistant design, and easy wiring and control integration. For fleets and emergency vehicles needing supplemental compact signaling.
• BAT-XR-UKIT-LD Lithium Upgrade Kit Retrofit lithium-ion battery upgrade kit for TowMate Light Duty Tow Lights. Enables conversion from traditional batteries to lithium-ion power for longer run time and faster charging. For existing TowMate customers seeking to upgrade legacy wireless tow lights.
• Vehicle-Mounted Strobe Lights Vehicle-mounted strobes and bumper lights that add layers of visibility, especially when maneuvering in tight spaces or congested areas. Flash patterns designed to grab attention without blinding other drivers. For emergency, towing, and fleet vehicles needing auxiliary high-visibility signaling.
• Under Glow Strips Lighting strips that enhance vehicle outline visibility, making it easier to judge distances during towing operations and providing additional visibility in snowy or foggy conditions. For commercial and heavy-duty tow and transport vehicles.
• Power-Link Warning Lights (PLC) Intelligent warning lights featuring Power-Link connectivity technology for vehicle lighting applications, enabling advanced interoperability with other TowMate ecosystem components. For roadside, emergency, and work-zone signaling systems.
• Warning Lights (Non-PLC) Standalone warning lights for various safety and emergency applications without Power-Link connectivity, available as part of the TowMate product catalog. For roadside work-zone and emergency signaling use cases.
• HINVII UV Personal Safety Lighting Non-visible UV light technology used to illuminate reflective safety surfaces such as worker vests and traffic cones without affecting crew vision. Integrated across the TowMate ecosystem (e.g., LIFESAVER TM-LS-UVDIL-2) to support roadside and worksite crew safety.

Quantifiable outcome

• 1000ft wireless range
• +3 more outcomes

Named customers3 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Yak LightsminorOthersRelated company under same ownership. Yak Lights is one of TowMate's sister companies, listed in the footer as 'Visit Our Other Companies'. No formal partnership structure described.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maxxima Technology: Manufacturer of LED vehicle lighting including stop/tail/turn, work lights, and warning lights for trucks and trailers. Directly comparable product portfolio targeting fleet, trailer, and tow-truck customers.
• Buyers Products: Manufacturer of truck equipment, lighting, snowplows, and accessories for commercial trucks. Overlaps with TowMate in fleet/commercial vehicle lighting and work-truck safety.
• Wolo Manufacturing: Specialty manufacturer of vehicle horns, emergency warning lights, and backup alarms for commercial and emergency vehicles. Closely comparable niche American specialty lighting/alerting manufacturer serving similar truck and safety-vehicle buyers.

Broad incumbents

• Federal Signal: Public company providing public-safety, industrial, and commercial signaling and lighting equipment including light bars and warning devices for emergency and tow vehicles.
• Truck-Lite: Major manufacturer of LED vehicle lighting, harnesses, and mirrors for commercial trucks and trailers. Competes broadly with TowMate in trailer/commercial-vehicle visibility lighting.
• SoundOff Signal: Manufacturer of emergency vehicle LED warning lights and sirens serving law enforcement, fire, EMS, and commercial vehicle markets. Directly overlaps with TowMate's emergency-lighting portfolio.
• ECCO Safety Group: Global manufacturer of commercial vehicle safety lighting, backup alarms, and warning products. Comparable broad incumbent serving fleet, construction, and emergency markets.
• Grote Industries: Manufacturer of vehicle lighting and safety systems for commercial trucks, trailers, and fleet vehicles. Broad incumbent with overlapping trailer- and commercial-vehicle lighting categories.
• Whelen Engineering: Large incumbent manufacturer of emergency vehicle warning lights, sirens, and LED lighting for police, fire, and EMS. Operates broadly across the same end markets TowMate serves with emergency and vehicle lighting.
• Code 3 (PSE Amber): Manufacturer of emergency warning lighting and sirens for police, fire, and EMS vehicles. Comparable broader-incumbent in the same emergency-vehicle lighting category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/towmatellc
• YouTubeyoutube.com/@TowMateVideos
• Facebookfacebook.com/TowMateLights
• Instagraminstagram.com/?hl=en
• TikToktiktok.com/@towmatelighting
• LinkedInlinkedin.com/company/towmate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TowMate LLC