Simply Beds
- Company typePrivate
- Founded-
- HeadquartersBrisbane, Australia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Simply Beds firmographics
Firmographics- Name
- Simply Beds
- Legal name
- Simply Beds
- Website
- https://simplybeds.com.au
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where Simply Beds is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Simply Beds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Mattress Sales: One-time sale of mattresses across various sizes (Single, King Single, Double, Queen, King) and types (foam, pocket coil, Bonnell spring, latex, gel)
- Ensemble Sales: Sale of complete bed sets including mattress and base, available in all standard sizes
- Bed Frame Sales: Sale of bed frames including timber, metal, upholstered, and storage bed frames in various sizes
- Accessory Sales: Sale of complementary products including bed heads, pillows, mattress protectors, mattress toppers, and adjustable beds
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget mattresses from $95 to $269 |
| Unit Pricing | Pay-as-you-go | Mid-range pocket coil mattresses $299 to $799 |
| Unit Pricing | Pay-as-you-go | Premium mattresses $799 to $1,799 |
| Unit Pricing | Pay-as-you-go | Ensemble base-only from $299 to $599 |
| Unit Pricing | Pay-as-you-go | Complete ensembles from $399 to $2,198 |
| Unit Pricing | Pay-as-you-go | Bed frames from $169 to $1,299 |
| Unit Pricing | Pay-as-you-go | Adjustable beds from $1,899 to $5,598 |
| Unit Pricing | Pay-as-you-go | Padded bed heads from $269 to $449 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Simply Beds product offering
Product offeringCore offering
Simply Beds manufactures mattresses, ensembles, bed frames, padded bed heads, adjustable beds and related bedroom furniture in its own Queensland factory and sells them direct to consumers at factory-direct prices. The company operates four physical showrooms across Brisbane and the Sunshine Coast alongside an Australia-wide e-commerce storefront, complemented by accessories such as pillows, mattress toppers and protectors.
Product overview
Simply Beds is a factory-direct mattress and bedroom furniture manufacturer and retailer operating in Brisbane and the Sunshine Coast, Queensland. The product portfolio centers on mattresses across multiple technologies (innerspring/Bonnell, pocket coil, foam, latex, gel-infused) and bed sizes, complemented by complete ensemble sets, upholstered bed heads, bed frames in various materials (timber, metal, upholstered), adjustable electric beds, and space-saving trundle/folding beds. Specialty offerings include custom-size mattresses, commercial-grade beds for hospitality, and bedding accessories (toppers, protectors, pillows, Manchester). The company operates as a vertically integrated manufacturer-to-consumer business, cutting out middlemen to offer factory-direct pricing with 120-night comfort guarantees and warranties ranging from 5 to 10 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Mattresses
Quantifiable outcome
- Customers can save up to 50% compared to traditional retail prices
- +2 more outcomes
Companies that use Simply Beds
Customer profileSegments4 records
Ideal customer profiles4 records
Simply Beds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Simply Beds partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Simply Beds competitors and assessment
Company assessmentDirect peers
- Snooze: Australian bedroom furniture and bedding specialist retailer with showroom network. Overlaps with Simply Beds on mattresses, bed frames, bedroom furniture, and accessories.
- Sleepy's: Australian specialty mattress retailer combining showrooms and online sales. Direct competitor on mattress, ensemble, and bedding product lines.
- Forty Winks: Australia's largest specialty mattress and bedding franchise retailer with showrooms nationwide. Directly comparable to Simply Beds in showroom-led mattress and ensemble retail, with broader geographic reach but similar product categories.
- Koala: Australian DTC mattress and furniture brand. Compares to Simply Beds on factory-direct mattress positioning, 120-night trial, and online-first sales motion, with stronger national brand investment.
- Ecosa: Australian online-first mattress brand competing in foam, latex, and gel categories. Comparable to Simply Beds' mattress range and trial-based DTC model, with national shipping.
- Sleeping Duck: Australian online mattress manufacturer with customisable firmness and trial period. Comparable on factory-direct mattress manufacturing and DTC trial-based value proposition.
- Emma Sleep: Global DTC mattress brand operating in Australia with trial-based online sales. Comparable on factory-direct foam/pocket spring mattress range, 100+ night trial, and DTC value proposition.
Broad incumbents
- Harvey Norman: Large Australian big-box retailer with significant bedding and bedroom furniture assortment. Competes broadly with Simply Beds on mattress and bed frame SKUs but does not specialise in sleep products.
- Amart Furniture: Major Australian furniture retailer offering mattresses, bed frames, and bedroom suites. Overlaps with Simply Beds' bedroom furniture and mattress categories as a broader category incumbent.
- IKEA: Global furniture retailer with Australian stores selling mattresses, bed frames, and bedroom storage. Competes with Simply Beds on price-point bed and mattress SKUs as a broad-scale incumbent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Simply Beds social profiles
Digital presenceSimply Beds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Beds leadership team
Management profileNumber of profiles
Simply Beds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Beds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Beds
What does Simply Beds do?
Simply Beds manufactures mattresses, ensembles, bed frames, padded bed heads, adjustable beds and related bedroom furniture in its own Queensland factory and sells them direct to consumers at factory-direct prices. The company operates four physical showrooms across Brisbane and the Sunshine Coast alongside an Australia-wide e-commerce storefront, complemented by accessories such as pillows, mattress toppers and protectors.
Is Simply Beds a public or private company?
Simply Beds is a private company. It is classified as family owned and is currently operating.
When was Simply Beds founded?
Simply Beds was founded in -1.
Where is Simply Beds based?
Simply Beds is headquartered in Brisbane, Australia, in the Oceania region.
How does Simply Beds make money?
Four revenue lines are on record. Mattress Sales are the primary driver. The others are ensemble Sales, bed Frame Sales and accessory Sales.
Who are Simply Beds's main competitors?
Direct peers on record are Snooze, Sleepy's, Forty Winks, Koala, Ecosa, Sleeping Duck and Emma Sleep. Broad incumbents are Harvey Norman, Amart Furniture and IKEA.
Does Simply Beds have an API?
No public API is recorded for Simply Beds.