What aZengear does

aZengear is a direct-to-consumer and wholesale outdoor gear brand operating under parent company Artdriver Ltd, founded in 2010 and headquartered in London with a US entity (Artdriver LLC) in Washington DC. The company sells a focused portfolio of practical outdoor gear organized into two product lines: Repair & Survival Gear (self-adhesive waterproof patches for jackets, tents, shoes, and denim; clear TPU repair tape; thermal mylar foil emergency ponchos; paracord survival bracelets; and ferro rod fire starters) and Compression Gear (calf, knee, elbow, and ankle support socks and sleeves). Core technology rests on proprietary self-adhesive patch systems using pressure-sensitive adhesives and rip-stop nylon/polyester fabrics, with durability verified through independent testing (Prüfengel Institut) and carbon-neutral certification through ClimatePartner (IDs 23459-2410-1001 and 23459-2308-1001).

The business model is multi-channel and asset-light. Revenue is generated via direct e-commerce sales through a Shopify storefront (azengear.com), B2B wholesale (MOQs from 50 units, white-label options, UK/EU/US warehouses), marketplace sales through Amazon, Walmart, Decathlon, and Tesco Marketplace, and affiliate commissions via the AWIN network. Products retail in a unit-pricing model between roughly $9.95–$18.95, with discounts of 7–23% off list pricing observed on the DTC site. The company is bootstrapped and founder-owned (Emily Jannet), with 1–10 employees. Customer segments are horizontally distributed across outdoor enthusiasts, active individuals/athletes, conscious/repair-oriented consumers, and B2B resellers across 30+ countries.

Name

aZengear

Legal name

Artdriver Ltd

Website

https://azengear.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

aZengear is a London-based DTC outdoor gear brand selling carbon-neutral self-adhesive repair patches, survival tools, and compression socks through Shopify, Amazon, Walmart, Decathlon, and Tesco Marketplace, serving outdoor enthusiasts, athletes, and conscious consumers across 30+ countries.

Ownership category

akta.pro rank

Product category

Outdoor Gear Repair and Survival Products

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Outdoor Safety, Survival & First Aid Retail (CRAMAMAG)

akta.pro secondary industry

Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

Keywords

• Outdoor gear repair
• Self-adhesive patches
• Waterproof repair tape
• Emergency survival gear
• Compression socks

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through company website (azengear.com) with global shipping to 30+ countries. Shopify-powered storefront with standard and priority shipping options.
2. Wholesale B2B: B2B wholesale program supplying independent shops, outdoor stores, and emergency kit providers globally with MOQs from 50 units. Ships from UK, EU, and US warehouses. White label and customisation options available including high-volume brand activation orders.
3. Marketplace Sales: Sales through major online marketplaces including Amazon, Walmart, Decathlon, and Tesco Marketplace, generating transaction-based revenue through platform sales.
4. Affiliate/Referral Revenue: Affiliate partnerships through AWIN network where content creators, bloggers, and performance marketers earn commissions on validated sales across multiple markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

aZengear designs and sells DIY outdoor gear repair products (self-adhesive waterproof patches in 30+ colours, clear TPU repair tape, shoe heel and denim iron-on patches) and emergency survival gear (reversible thermal mylar ponchos, paracord survival bracelets, ferro rod fire starter kits), plus compression socks and sleeves for athletic and travel use. Products are sold direct-to-consumer through its Shopify storefront and across major marketplaces (Amazon, Walmart, Decathlon, Tesco Marketplace), with a B2B wholesale program supplying independent retailers and emergency kit providers with low MOQs and white-label options.

Product overview

aZengear offers a focused portfolio of practical outdoor gear organized into two main categories: Repair & Survival Gear and Compression Gear. The repair line includes self-adhesive waterproof patches for down jackets, tents, and upholstery (30+ colours); clear tenacious waterproof TPU tape for multi-surface repairs; shoe heel and big toe hole preventer patches; iron-on denim repair patches for jeans; and stick-on polyester repair patches. The survival range features reversible thermal mylar foil ponchos (4-pack), 5-in-1 paracord survival bracelets with fire starters, compasses, whistles, and saws, and ferro rod fire starter kits. Compression products include socks and sleeves for calf, knee, elbow, and ankle support. Most products are certified carbon neutral by ClimatePartner and are available direct-to-consumer through their website as well as through major retail partners including Amazon, Walmart, Decathlon, and Tesco Marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Repair Patches (30+ Colours) for Puffer Jackets, Tents, Upholstery Self-adhesive waterproof repair patches for down jackets, puffer coats, ski wear, tents, sleeping bags, backpacks, upholstery, and shoes. Includes 11 pre-cut patches in various shapes (large oval, medium oval, mini ovals, circles) in 30+ colours, made of tear-cold-heat-resistant rip-stop nylon fabric with no-sew application. Targeted at outdoor enthusiasts and conscious consumers needing fast DIY field and everyday repairs.
• Clear Tenacious Waterproof Tape Versatile transparent TPU patch repair tape (7.5x100cm roll) for quick repairs on tents, jackets, inflatables, awnings, air mattresses, bouncy castles, shoes, and down jackets. Adheres to PVC-coated fabrics, nylon, polyester, mesh, leather, vinyl, rubber, and plastic with no sewing or ironing required. Targeted at outdoor enthusiasts and households needing flexible multi-surface repair.
• Shoe Heel Repair & Big Toe Hole Preventer Patch Kit Stick-on repair patches for worn shoe heels and big toe holes. Includes 4 different sets (4 burst toe repair patches, 2 small thin heel patches, 2 big thick heel patches) with strong adhesive backing. Soft suede material, 60-second application, works on sneakers, boots, trainers, and high heels. Targeted at consumers looking to extend the life of their footwear.
• Emergency Survival Foil Poncho (4pc) Reversible thermal mylar foil emergency poncho with hood. Retains up to 90% of body heat, waterproof and windproof. Includes 4 ponchos per pack, 28 microns thickness, 100x130cm dimensions, weighing 80g. Orange/green side for heat retention, silver side for sun protection and signal reflection. Targeted at outdoor enthusiasts, emergency kit builders, and preppers.
• Paracord Survival Bracelet (2 Pack) 5-in-1 tactical survival bracelet containing flint fire starter, loud whistle, basic compass, mini saw, and 10.5 feet (3.2m) of waterproof 7-core paracord (550lb/250kg capacity). Adjustable fit for wrists 7"-9.5" (17-24cm). Includes 2 bracelets per pack in orange and black. Targeted at outdoor enthusiasts and emergency preparedness buyers.
• Iron-On Denim Repair Patches for Jeans (10 Pack) 100% cotton iron-on denim patches (10 pack) for repairing holes in jeans including knee holes, inner thigh wear, pocket tears, and seat rips. Includes 5 oval patches (10x7cm) and 5 rectangle patches (11x8cm) in 5 denim shades (Light Wash, Mid Wash, Dark Wash, Indigo, Black). Extra-strong adhesive, wash-proof, 30-second application. Targeted at conscious consumers extending the life of denim clothing.
• Stick-On Repair Patches (2 Pack) Self-adhesive waterproof repair patches (2 pack, 6x20cm each) made from tear-cold-heat-resistant polyester. Multi-surface use including nylon, polyester, vinyl, rubber, PVC, metal, plastic, glass, acrylic. For repairing rips in tents, jackets, shoes, upholstery, ski gear, inflatables, and RVs. Targeted at outdoor enthusiasts and households needing versatile DIY repairs.
• Ferro Rod Fire Starter Kit Weatherproof ferro rod fire starter with XXL 100mm x 10mm cerium/lanthanum/iron/magnesium rod (15,000+ strikes, 3,000°C sparks), ergonomic high-speed steel striker, and fluorescent paracord lanyard. For camping, bushcraft, fireplaces, barbecues, and outdoor emergencies. Rated 96/100 'Very Good' by Prüfengel Institut. Targeted at campers, bushcrafters, and emergency preparedness buyers.
• Compression Socks and Sleeves Compression gear including calf, elbow, knee, and ankle support socks and sleeves for supporting circulation, reducing muscle fatigue, and aiding recovery during running, athletics, travel, and everyday wear. Targeted at runners, triathletes, gym-goers, and frequent travellers.

Quantifiable outcome

• Repair patches withstand 500+ wear cycles (verified by independent testing)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered growth and core.

• Tesco MarketplacegrowthChannel Partner/ Reseller/ Distributor · 18 June 2026UK marketplace partnership bringing carbon-neutral repair patches and survival gear to Tesco shoppers across the UK.
• AWINcoreGTM or Marketing Partner · 8 February 2026Global affiliate marketing network partnership to expand creator and affiliate partnerships worldwide. Through this program, content creators, bloggers, and performance marketers can promote aZengear's product range—including repair patches, survival gear, and compression products—and earn commissions on validated sales across multiple markets.
• AWINcoreGTM or Marketing Partner · 29 January 2026Partnership with AWIN to build affiliate partnerships across repair, camping, survival, and compression gear. Actively seeking creators on Amazon, TikTok, Instagram, and YouTube platforms.
• ClimatePartnercoreStrategic or Co-development PartnerLeading carbon offset organisation providing carbon-neutral product certifications. Works with aZengear to ensure carbon emissions from production and disposal are offset by investments in reforestation, renewable energy, and energy efficiency projects. Climate partner IDs 23459-2410-1001 and 23459-2308-1001 track offsetting projects.
• AmazoncoreChannel Partner/ Reseller/ DistributorMajor online marketplace for product distribution globally.
• WalmartcoreChannel Partner/ Reseller/ DistributorMajor online marketplace for product distribution.
• DecathloncoreChannel Partner/ Reseller/ DistributorGlobal outdoor and sports retailer with physical store presence across several regions.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the azengear.com online store. Provides online store infrastructure, payment processing, and analytics.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McNett Corporation (now Gear Aid): Outdoor gear care and repair brand (now integrated with Gear Aid). Comparable range of repair patches, seam sealers, and waterproofing products for outdoor enthusiasts.
• Stormsure: UK-based manufacturer of adhesive repair products and waterproof tapes for outdoor gear, footwear, and inflatables. Closest geographic and product-mix peer to aZengear, with overlapping B2B and DTC channels.
• Gear Aid: Established leader in outdoor gear repair patches, waterproof tapes, and maintenance products. Most direct competitor with broadly overlapping SKU set (Tenacious Tape, patch kits) and similar target customers in outdoor, camping, and marine segments.
• Adventure Medical Kits: Specializes in emergency preparedness and outdoor survival kits. Comparable on the survival/emergency poncho and emergency kit provisioning side, with a stronger B2B and institutional footprint.
• Surviveware: DTC outdoor and survival brand offering paracord bracelets, fire starters, and emergency gear. Comparable in survival accessories with similar e-commerce-led GTM and Amazon marketplace presence.
• Coghlan's: Long-standing outdoor and camping accessories brand offering repair kits, survival gear, and paracord products. Directly competes in survival bracelets, fire starters, and general outdoor repair.

Broad incumbents

• Patagonia (Recycled & Worn Wear): Iconic outdoor apparel brand with strong sustainability credentials and a Worn Wear repair program. Indirectly competitive: aZengear's DIY repair value prop positions against the brand-replacement alternative Patagonia promotes.
• 3M Scotch & Transparent Tapes: Mass-market adhesive and tape giant whose consumer tape products overlap with aZengear's waterproof TPU tape use cases. Far broader portfolio and distribution; only partial overlap on the outdoor repair category.

Emerging players

• Fixzy: UK startup selling self-adhesive repair patches for clothing and outdoor gear. Direct niche overlap on repair patches with a more digitally native, sustainability-focused brand positioning.
• Kiwi Camp Supplies: UK-based supplier of outdoor and emergency survival gear including paracord and fire-starting tools. Adjacent niche competitor focused on the British outdoor and bushcraft market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/azengear
• Xx.com/azengear
• Facebookfacebook.com/azengear
• LinkedInlinkedin.com/company/azengear

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aZengear