Holland Malt
Holland Malt B.V. is a Netherlands-based, family-owned (Swinkels family) producer of premium base and specialty malts for brewers and distillers, operating two malthouses (Lieshout and the world's first emission-free Eemshaven facility) with combined capacity of 405,000 tonnes/year across 50+ countries.
- Company typePrivate
- Founded1938
- HeadquartersNetherlands, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Holland Malt does
Holland Malt B.V. is a Netherlands-based beverage ingredient manufacturer producing premium base and specialty malts for the global brewing and distilling industries. The company operates two malthouses — Lieshout (in operation since 1938, 125,000 tonnes/year, specialized in craft and specialty malt including High Performance Kiln-driven crystal and caramel variants) and Eemshaven (280,000 tonnes/year, established 2004, expanded 2018, and converted in 2024 into the world's first 100% emission-free malthouse powered by renewable wind energy via the largest industrial heat pump in the European food industry). Production technology combines conventional steeping, germination, and kilning with a proprietary patented HTST (High Temperature Short Time) processing technique that delivers higher flavor stability and lower aldehyde levels than standard pilsner malt, supported by an in-house laboratory and pilot brewery for batch validation.
The product portfolio spans base malts (Pilsner from spring and winter barley, Authentic Dutch Pilsner, Wheat, Pale Ale, Vienna, Munich, Distilling) and specialty malts (Organic/EU BIO, Caramel, Crystal, Aroma, Amber, Melanoidin, Roasted, HTST) sourced from 8 European barley regions. Holland Malt is privately held by the Swinkels family (full ownership since 2014) with no external venture or private equity investors, and is certified to FSSC 22000, GMP+ FSA, Kosher, EU BIO, AEO, and NOP standards.
Commercial revenue is generated through B2B one-time sale of malt products at quote-based pricing tailored to customer specifications, volumes, and packaging (ranging from 25 kg bags to bulk vessels of up to 20,000 tonnes). Distribution combines direct delivery from malthouses — leveraging Eemshaven deepwater port access and proximity to Rotterdam — with intermodal logistics prioritizing inland waterways and coastal shipping. The craft and small-brewery segment is additionally served through a regional distributor (Selected Brewing Ingredients in Benelux). The company reports over 1,000 customers across 50+ countries and annual turnover of approximately €160 million.
Holland Malt firmographics
Firmographics- Name
- Holland Malt
- Legal name
- Holland Malt B.V.
- Website
- https://hollandmalt.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Holland Malt B.V. is a Netherlands-based, family-owned (Swinkels family) producer of premium base and specialty malts for brewers and distillers, operating two malthouses (Lieshout and the world's first emission-free Eemshaven facility) with combined capacity of 405,000 tonnes/year across 50+ countries.
- Ownership category
- akta.pro rank
Holland Malt industry classification
Industry- Product category
- Malt Manufacturing
- NAICS
- Malt Manufacturing (311213), Flour Milling and Malt Manufacturing (31121)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Maltose & Malt Syrups (Maltose Syrup, Malt Extract) (AFAJAAAF)
Keywords
Where Holland Malt is headquartered
LocationHeadquarters
- HQ city
- Netherlands
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Holland Malt business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Malt Product Sales: Sale of premium base and specialty malts to breweries, distilleries, and food/beverage manufacturers. Products include Pilsner malt, organic malt, wheat malt, distilling malt, caramel malts, crystal malts, Munich malts, aroma malts, amber/melanoidin malts, roasted malt, and HTST malt.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Holland Malt product offering
Product offeringCore offering
Holland Malt produces and sells premium base and specialty malts—including Pilsner, Organic, Wheat, Distilling, HTST, Caramel, Crystal, Aroma, Munich, Pale Ale, Vienna, Amber, Melanoidin, and Roasted malts—for breweries, distilleries, and food/beverage manufacturers. The company operates two Dutch malthouses with a combined 405,000 metric tonnes of annual production capacity and exports to over 50 countries.
Product overview
Holland Malt is a premium malt supplier operating two malthouses in the Netherlands (Eemshaven and Lieshout) with combined production capacity of 405,000 metric tonnes annually. The company offers a comprehensive portfolio of base and specialty malts including Pilsner malts (from spring and winter barley), Authentic Dutch Pilsner Malt, Organic Malt (EU BIO certified), Wheat Malt, Distilling Malt, and HTST Malt (with patented flavor stability technology). The specialty malt range includes Caramel, Crystal, Aroma, Amber, Melanoidin, Munich, Pale Ale, Vienna, and Roasted malts. The Eemshaven facility operates as the world's first 100% emission-free malthouse, while Lieshout features an ultra-modern laboratory and pilot brewery for quality control and customer support. The company serves over 1,000 customers in more than 50 countries across breweries, distilleries, and food/beverage applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Malt Pilsner malt made from organic barley according to EU regulation EC/834/2007, EU BIO certified since 2010 at the Lieshout plant. Designed for brewers producing organic-certified beers.
- Roasted Malt
- Wheat Malt
- Pilsner Malts
- Authentic Dutch Pilsner Malt
- Pale Ale and Vienna Malts
- Munich Malts
- HTST Malt
- Distilling Malt
- Caramel Malts
- Crystal Malts
- Aroma Malt
- Amber and Melanoidin Malts
Quantifiable outcome
- World's first 100% emission-free malthouse operational since 2024
- +3 more outcomes
Companies that use Holland Malt
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Holland Malt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Holland Malt partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Windpark OostzeedijkcoreSustainable energy partnership for the emission-free malthouse. Three wind power turbines directly supply renewable electricity to Holland Malt's Eemshaven facility, equivalent to 18,000 households. Provides visible consigner for sustainable power.
- Sustainable Agriculture Initiative (SAI) PlatformcoreLong-standing member of SAI Platform which brings together over 150 member companies leading sustainable agriculture worldwide. Over 70% of Holland Malt's barley is SAI-certified.
- Selected Brewing IngredientscoreKey distributor serving craft beer community in Benelux with local service and technical support. Represents Holland Malt products to craft brewers in the region.
- CereXcoreSister company and global player in natural malt extracts and compounds. Substantial experience in malting, brewing, soft drinks and extract production using ultra-modern equipment.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Holland Malt competitors and assessment
Company assessmentDirect peers
- Malteurop (Vivescia Industries): Major European maltster producing base and specialty malts for brewing and distilling. Direct competitor across the same product categories, with comparable global distribution and customer overlap in multinational brewing.
- Boortmalt: World's largest maltster (Axereal group), producing brewing and distilling malts at multiple European facilities at materially greater scale. Direct competitor for multinational brewery contracts and the most relevant benchmark for Holland Malt's commercial positioning.
- Weyermann Specialty Malts: German specialty malt producer with deep presence in craft and premium brewing segments. Closely comparable to Holland Malt on specialty/caramel/crystal malt portfolio and technical brewing support.
- Crisp Malting Group: One of the oldest UK maltsters producing base, specialty, and organic malts for brewing and distilling. Comparable in heritage, specialty depth, and craft-segment customer base.
- Simpsons Malt: UK-based family-owned maltster producing brewing and distilling malts, including specialty ranges. Comparable on family ownership, heritage, and craft/premium segment focus.
- Viking Malt: Northern European maltster producing brewing and distilling malts across multiple countries. Direct competitor in Pilsner and specialty malts with similar export-led business model.
Regional players
- Briess Malt & Ingredients: North American maltster producing brewing, distilling, and food-grade malt extracts. Operates primarily in the US, so doesn't directly compete in Holland Malt's core European market, but mirrors the integrated malt-extract capability of its CereX sister company.
Emerging players
- Castle Malting: Belgian maltster focused on specialty and craft brewing malts. Smaller scale than Holland Malt but directly comparable on specialty portfolio and craft customer segment.
Broad incumbents
- Soufflet Group / InVivo Malt: Large European agribusiness with significant malting operations through InVivo/Soufflet Malt. Broad incumbent in the same industry, with overlapping customer base in multinational brewing.
- Cargill Malt: Diversified agribusiness with a sizable global malt footprint serving multinational brewers. Operates as part of a much larger commodity platform; competes for the same enterprise brewing accounts as Holland Malt.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Holland Malt social profiles
Digital presenceHolland Malt compliance and trust
Trust signalCompliance5 records
Holland Malt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holland Malt leadership team
Management profileNumber of profiles
Profiles5 records
Holland Malt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holland Malt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holland Malt
What does Holland Malt do?
Holland Malt produces and sells premium base and specialty malts—including Pilsner, Organic, Wheat, Distilling, HTST, Caramel, Crystal, Aroma, Munich, Pale Ale, Vienna, Amber, Melanoidin, and Roasted malts—for breweries, distilleries, and food/beverage manufacturers. The company operates two Dutch malthouses with a combined 405,000 metric tonnes of annual production capacity and exports to over 50 countries.
Is Holland Malt a public or private company?
Holland Malt is a private company. It is classified as family owned and is currently operating.
When was Holland Malt founded?
Holland Malt was founded in 1938. It employs 51 to 100 people.
Where is Holland Malt based?
Holland Malt is headquartered in Netherlands, United States, in the North America region.
How does Holland Malt make money?
One revenue line is on record: malt Product Sales.
Who are Holland Malt's main competitors?
Direct peers on record are Malteurop (Vivescia Industries), Boortmalt, Weyermann Specialty Malts, Crisp Malting Group, Simpsons Malt and Viking Malt. Briess Malt & Ingredients is listed as a regional player. Castle Malting is listed as an emerging player. Broad incumbents are Soufflet Group / InVivo Malt and Cargill Malt.
Does Holland Malt have an API?
No public API is recorded for Holland Malt.
What industry is Holland Malt in?
Holland Malt's product category is Malt Manufacturing. Its primary akta.pro industry code is AFAJAAAF, Maltose & Malt Syrups (Maltose Syrup, Malt Extract). Its NAICS code is 311213 and its SIC code is 2000.