What QUBE Property does

QUBE Property Group Pty Ltd is a privately-held Western Australian property development and investment company founded in 1995 and headquartered in Subiaco, Perth. The company develops master-planned residential communities, boutique built-form apartment and townhouse projects, and commercial office, retail, and industrial properties across the Perth metropolitan area and select WA regional locations. Its current product suite spans seven active residential estates led by Apsley Estate (~1,800 lots in Mandogalup), Hammond West (450 lots), Yarrimbah Heights (172 lots, via JV), Valencia Estate (110 lots), and Pinelake Estate (57 lots), alongside a commercial portfolio exceeding 60,000sqm of office, retail, and industrial space anchored by tenants including GHD, AFG, Southern Cross Austereo, Woolworths, JB Hi-Fi, Stratco, and Flender.

The business operates through two integrated revenue channels. First, direct property development generates one-time revenue from the sale of subdivided residential lots and built-form dwellings, with over 4,000 lots completed historically. Second, a syndicate-based investment management model pools capital from a sophisticated investor network into project-specific SPVs and unit trusts; QUBE manages $585 million of funds under management across 30 projects with combined end value in excess of $1.8 billion, charging management fees and earning co-investment returns alongside investors. Recurring rental income from the owned commercial portfolio supplements development returns.

Distribution is direct across all three customer segments: project-specific websites and on-site display villages serve residential buyers; a capital raising team with personal founder access serves HNW investors and family offices (minimum subscriptions typically $50,000-$100,000+); and a property management team leases directly to commercial tenants. Joint ventures with landowners (Park Family, McRae Investments/Clough Family) and financial backers (BNI Group) are used to share land and capital risk, while QUBE retains development, sales, and asset management responsibility.

Name

QUBE Property

Legal name

QUBE Property Group Pty Ltd

Website

https://qubeproperty.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

QUBE Property Group is a privately-held Perth-based property developer founded in 1995 that builds master-planned residential estates, boutique apartments, and commercial office, retail, and industrial properties, serving residential buyers, sophisticated HNW investors (via project-specific syndicates), and commercial tenants across Western Australia.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120), Residential Building Construction (2361)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Lessors Of Real Property, Nec (6519), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential property development
• Master-planned communities
• Commercial property investment
• Property syndicate management
• Land subdivision services

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Residential Land Development & Sales: QUBE acquires land, obtains development approvals, and subdivides into residential lots for sale to owner-occupiers and investors. Revenue is generated through the sale of land parcels/homesites at completed estates. The company has developed and sold over 4,000 lots across WA.
2. Commercial Property Development: Development and sale or ongoing ownership of commercial office buildings, retail centers, and industrial properties. The company holds over 60,000sqm of commercial office and retail property under management, with significant holdings acquired as going concerns.
3. Investment Syndicate Management: QUBE raises investor equity capital for property projects, with investors receiving quarterly distributions as franked dividends or unit trust distributions. The company manages $585 million of funds under management across 30 projects. Each project operates as a separate entity (SPV/unit trust) with non-recourse debt.
4. Commercial Property Leasing: Ongoing rental income from commercial office, retail, and industrial properties owned by QUBE. Properties include office buildings (100 Havelock St, 999 Hay St, 437 Roberts Rd, 450 Roberts Rd), shopping centers (Hilton Shopping Centre, Springs Shopping Centre), and industrial assets (Bannister Road, Bayswater Industrial, Large Format Income Trust).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

QUBE Property is a Western Australian property developer that acquires land, obtains subdivision approvals, and develops master-planned residential communities, boutique apartment and townhouse projects, and commercial office, retail and industrial assets. The company sells residential lots and built-form dwellings to owner-occupiers and raises equity from a sophisticated investor network into project-specific unit trusts/syndicates that hold the commercial and development assets, with QUBE partners co-investing alongside investors.

Product overview

QUBE Property is a Western Australian property development company established in 1995, offering a diversified portfolio of residential land developments, built-form apartments and townhouses, and commercial property assets. Their residential land portfolio includes master-planned communities (Apsley Estate with 1,800 lots, Valencia Estate with 110 lots, Pinelake Estate with 57 lots, Hammond West with 450 lots, Yarrimbah Heights with 172 lots, Baudin Cove), while their commercial portfolio spans office buildings (999 Hay Street, 100 Havelock Street, 437 Roberts Road, 450 Roberts Road, Binary, One70), retail shopping centres (Springs Shopping Centre, Hilton Shopping Centre), and industrial properties (Large Format Income Trust, Bannister Road Income Trust, Bayswater Industrial Income Trust). The company also offers investment opportunities in both income assets (commercial properties) and development properties for investors seeking direct property exposure.

Differentiator

Problem solved

Functional benefit

Products and services

• Apsley Estate 1,800-lot master-planned residential community located 25 minutes south of the Perth CBD in Mandogalup, featuring tree-lined streets, cycling and walking paths, landscaped gardens, natural bushland, adventure playgrounds, and a café and community centre. Targets first home buyers, families and downsizers.
• Hammond West Private Estate 450-lot boutique residential estate in Hammond Park, 25 minutes south of Perth CBD, offering landscaped community parks, nature play equipment, BBQ facilities, and an on-site primary school.
• Pinelake Estate 57-lot boutique residential estate in established Banksia Grove, 30 minutes from Perth CBD, providing premium homesites in a well-established community with nearby amenities.
• Valencia Estate 110 homesites on the border of Wanneroo and Sinagra, 26 minutes from Perth CBD, inspired by fruit tree landscapes in an established suburb with nearby shops, schools, and parks.
• Yarrimbah Heights 172 semi-rural homesites across 491 hectares in Bullsbrook, offering panoramic views to the city, Walyunga National Park, coast and hills, approximately 40 minutes from Perth CBD. Developed under a 50% joint venture with the Park Family and McRae Investments (Clough Family Company).
• Baudin Cove Island residential development in Port Geographe offering lots with canal frontage and marina views, located 10 minutes from Busselton city centre and near the Margaret River wine region.
• Rivercrest Estate 59-lot residential estate on the border of Southern River, 30 minutes from Perth CBD.
• York Apartments Completed boutique development of 24 riverside apartments.
• Wexford Subiaco Centre Completed development of 63 one, two and three bedroom apartments in Subiaco.
• Springs Apartments Apartment development in Bennett Springs featuring water-efficient fixtures, LED lighting and sustainable construction materials.
• 999 Hay Street Modern A-Grade CBD office building in Perth with over 11,700sqm of NLA across 9 levels plus car parking, anchored by GHD, awarded a 5 Star NABERS energy rating and 5 Star Green Star – office design.
• 100 Havelock Street Contemporary 4-level fringe CBD office building in West Perth with 4,700sqm NLA plus 67 basement car bays, anchored by AFG with a 5 Star NABERS sustainability rating. Offered to investors as a unit-trust syndicate.
• 437 Roberts Road A-Grade near-city office building in Subiaco with 3,700sqm NLA across 3 levels plus 116 basement car bays; serves as QUBE's head office, offered to investors as a unit trust.
• 450 Roberts Road Modern 4-level near-city office building in Subiaco with 2,200sqm NLA plus 48 car bays, fully leased to Southern Cross Austereo (TripleM, 92.9, Mix94.5 radio stations).
• Large Format Income Trust (27 Exhibition Drive, Malaga) Large format retail property at 27 Exhibition Drive, Malaga with approximately 2,000sqm GLA, anchored by JB Hi-Fi, offered to investors through a unit-trust syndicate.
• Bannister Road Income Trust Showroom/industrial accommodation at 183-189 Bannister Road, Canning Vale with over 5,900sqm, leased to Stratco (on 5-year lease from 2021), Aquasport Marine and Industrial Power Tool Services.
• Bayswater Industrial Income Trust Two industrial properties in Tonkin Highway Industrial Estate with combined 5,000sqm floorspace, secured by long-term leases to Flender (mechanical and electrical drive systems supplier) and Creative Technology/NEP (broadcast/tele-production services).
• Hilton Shopping Centre Neighbourhood shopping centre at 308 South Street Hilton with 1,900sqm, anchored by Gilbert's Fresh with 5 specialty tenants.
• Springs Shopping Centre Woolworths-anchored neighbourhood shopping centre at 130-131 Bridgeman Drive, Bennett Springs with 8,000sqm GLAR and 25 specialty retailers.

Quantifiable outcome

• Energy savings of over $2,000 per household annually through solar packages
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Park FamilycoreStrategic or Co-development Partner · 20 November 202350% joint venture with existing landowners who have farmed the Bullsbrook land for six decades for the Yarrimbah Heights development covering 491 hectares. The Park family intends to continue farming on land not set aside for development. QUBE syndicate backed by BNI Group holds 50% interest.
• McRae Investments Pty Ltd (Clough Family Company)coreStrategic or Co-development Partner · 20 November 202350% joint venture partner in Yarrimbah Heights development alongside Park Family. Combined with QUBE syndicate (backed by BNI Group) to form 50/50 JV structure for 173-lot estate on 491 hectares in Bullsbrook.
• DoradominorStrategic or Co-development Partner · 1 January 201250/50 joint venture partner in the development of Binary at 1101 Hay Street, West Perth. Joint venture developed 7-level boutique office building with 2,550sqm NLA. Property was sold by joint venture partners in 2019.
• Erceg ManagementminorStrategic or Co-development Partner · 1 January 200860/40 joint venture with specialist local shopping centre developer Erceg Management for the original purchase and development of Springs Shopping Centre site (3.2ha). QUBE held 60% interest in the joint venture that developed the Woolworths-anchored neighbourhood shopping centre.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Centuria Capital Group: Centuria is an ASX-listed real estate investment manager operating real estate syndicates, funds management, and direct property funds across commercial and industrial assets. Comparable to the QUBE Capital investment syndicate model and co-investment approach with investors.

Direct peers

• AVJennings: ASX-listed AVJennings is a residential land developer and homebuilder with a similar project-by-project land subdivision model across Australia. Comparable in product (master-planned estates, residential lots, townhouses) and buyer-segment focus on owner-occupiers.
• Cedar Woods Properties: Cedar Woods is a WA-founded residential land developer and homebuilder operating master-planned communities across WA, Victoria, and Queensland. Closest comparable Australian peer to QUBE in residential subdivision and built-form, with overlapping build-to-rent and townhouse exposure.
• Peet Limited: ASX-listed Peet is a Western Australia-headquartered residential land developer and master-planned community operator with a near-identical model to QUBE: acquires land, obtains subdivision approvals, sells homesites, and syndicates development with co-investors. Highly comparable geography, customer (first home buyers, owner-occupiers), and product focus.

Regional players

• Sentinel Real Estate Australia: Sentinel is an Australasian real estate investment and asset management firm managing pooled property funds with non-recourse debt structures and wholesale investor networks. Comparable to QUBE Capital's syndicated, SPV-based investor management approach.

Broad incumbents

• Mirvac Group: Mirvac is a large ASX-listed diversified property developer with residential land, built-form apartments, and commercial office investment portfolios. Comparable three-part model (residential + commercial + build) but at much greater scale and national footprint.
• Stockland: Stockland is one of Australia's largest diversified property developers with significant residential master-planned community operations across Perth and Australia, plus commercial and retirement living. Overlapping residential product and Perth corridor exposure, but operates at materially greater scale and as a listed incumbent.
• Lendlease Group: Lendlease is one of Australia's largest diversified developers, with master-planned communities, built-form apartments, and major commercial office assets. Comparable in product mix to QUBE's three pillars but materially larger and internationally diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/QUBEResidential
• LinkedInlinkedin.com/company/qube-property
• Instagraminstagram.com/QUBEProperty

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QUBE Property