What Peet does

Peet Limited (ASX: PPC) is an ASX-listed Australian residential property developer, founded in 1895 and headquartered in Perth, Western Australia. The company develops masterplanned communities, townhouses and apartments across six states and territories (Western Australia, South Australia, Queensland, Victoria, New South Wales and the Australian Capital Territory), operating more than 40 communities and 43 active projects nationally. Core product lines include vacant residential land allotments, house-and-land packages, completed freestanding dwellings, townhouses, and apartments, with notable communities including Googong (NSW), Onderra (ACT), Jumping Creek (NSW), Glendalough Green (WA), Lightsview and Bluestone Mt Barker (SA), Tonsley Village (SA), and South (SA).

Peet generates revenue primarily through one-off sales of land and completed dwellings to individual consumers, with a recurring-revenue syndicate channel offered to investors via the ASX-listed Investor Centre. Go-to-market is direct-to-consumer: sales offices are co-located at each community and supported by an online registration-of-interest funnel, educational content (Home Buyer Toolkit, blog, Finance Guide), email marketing and organic social. Pricing is per-unit and indicative only, subject to adjustments for statutory charges, with rebates tied to purchaser-eligibility criteria. Strategic partnerships with architects (DNA, Cox, Oztal, Cameron Chisholm Nicol), Renewal SA, Tokyo Gas, Black Dog Institute, and channel partner Ian McNamee & Partners support project execution, design quality, and ESG positioning.

The business model is land-development heavy with a growing medium- and higher-density product mix; reported revenue scaled from approximately $165M (2021) to roughly $273M (2025), with 1H26 results triggering a FY26 earnings upgrade. Key risks include exposure to the Australian housing cycle, project concentration in South Australia and Western Australia, and execution risk on long-cycle masterplans such as Onderra (15-year horizon). Notable sustainability and innovation infrastructure includes the Tonsley Village embedded network with 16,000 solar panels and a Reconciliation Action Plan.

Name

Peet

Legal name

Peet Limited

Website

https://peet.com.au

Company type

Public

Founded year

1895

Operating status

Operating

Headcount range

101–250 employees

Short description

Peet Limited (ASX: PPC) is a 130-year-old Perth-based, publicly listed Australian residential developer delivering masterplanned communities, townhouses and apartments across six states and territories to first-home buyers, downsizers, investors and urban professionals.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Land Subdivision (23721)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

Keywords

• Residential property development
• Masterplanned communities
• Land development
• Townhouse apartments
• Property investment syndicates

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Property Sales: Peet generates revenue through the sale of residential properties including masterplanned communities (land), townhouses, and apartments. The company sells vacant land, house and land packages (land sold separately from builder contracts), and completed dwellings including freestanding homes, townhouses and apartments.
2. Land Development: Peet develops land for residential purposes and sells individual land allotments. Prices shown on the site are indicative only and subject to exclusions such as landscaping and fencing.
3. Syndicates: Peet offers syndicates through its Investor Centre, providing investment opportunities in property developments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Peet Limited develops and sells residential real estate across Australia, operating as one of the country's leading residential property developers. The company creates large-scale masterplanned communities featuring land allotments, architecturally designed townhouses, and apartments, and also offers house and land packages in partnership with builders. In addition to physical property products, Peet sells investment exposure to its developments via ASX-listed property syndicates and supports buyers through its Home Buyer Toolkit.

Product overview

Peet Limited is one of Australia's leading residential property developers offering a portfolio of masterplanned communities, townhouses, and apartments across the country. The company's product portfolio centers on masterplanned communities as the core offering, supplemented by land sales (vacant land allotments), house and land packages, and completed dwellings. Key product lines include townhouses (architecturally designed), apartments, and land packages. Peet operates across multiple Australian states with notable communities including Googong (NSW), Onderra (ACT), Jumping Creek (NSW), Glendalough Green (WA), Lightsview (SA), Bluestone Mt Barker (SA), Tonsley Village (SA), and South (SA). The company also provides a Home Buyer Toolkit service to support purchasers through their home buying journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Masterplanned Communities Large-scale, integrated residential developments designed with amenity, open space, and community infrastructure, offered to individual home buyers and investors across Australia.
• Townhouses Modern, architecturally designed townhouses built within Peet masterplanned communities, providing contemporary medium-density living with access to community amenities.
• Apartments High-quality, spacious apartments located within well-connected Peet communities, offering urban living options for downsizers, professionals, and investors.
• House and Land Packages Combined offerings where Peet sells the serviced land component and partners with independent builders to deliver the home construction, enabling coordinated house and land purchases.
• Vacant Land Serviced residential land allotments within Peet masterplanned communities, sold for buyers who want to self-direct the home building process with their chosen builder.
• Completed Dwellings Turnkey finished homes including freestanding homes, townhouses and apartments that are ready for immediate occupancy upon settlement.
• Property Syndicates ASX-listed property syndicate investment vehicles offered through the Peet Investor Centre, giving investors exposure to specific Peet residential developments.
• Home Buyer Toolkit Step-by-step educational support service including a downloadable e-book and expert videos to guide first home buyers through finance, community selection, contracts, and settlement.

Quantifiable outcome

• Over 100 awards won for masterplanned communities, sustainability, and innovation
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• DNA ArchitectscoreStrategic or Co-development PartnerPeet engaged DNA Architects from Canberra to shape the initial design stages of the Onderra project in Belconnen, ACT. The architects will contribute to the masterplanned community design over a 15-year development period.
• Cox ArchitecturecoreStrategic or Co-development PartnerPeet engaged Cox Architecture from Canberra to design stages of the Onderra project. Cox is one of Australia's leading architectural practices contributing to the sustainable suburban neighbourhood design.
• Oztal ArchitectscoreStrategic or Co-development PartnerPeet engaged Oztal Architects from Canberra to shape the initial stages of the Onderra project in Belconnen, ACT, working alongside DNA and Cox on the 15-year development.
• Cameron Chisholm NicolcoreStrategic or Co-development PartnerPeet partnered with Cameron Chisholm Nicol for the Glendalough Green townhouse development in Perth. With a legacy dating back to 1884, they are the architects behind some of Perth's most celebrated landmarks.
• Tokyo GasminorStrategic or Co-development PartnerTokyo Gas is a partner in the South development at Onkaparinga Heights, Adelaide. The partnership appears in marketing materials for this coastal community development.
• Renewal SAcoreStrategic or Co-development PartnerPeet partnered with Renewal SA (South Australian Government urban renewal authority) to create the Woodville Rd community, complete with new housing design options and a 45% affordable housing component.
• Black Dog InstituteminorGTM or Marketing PartnerPeet extended its partnership with the Black Dog Institute and launched new mental health hubs as part of its community partnership and sustainability initiatives.
• Ian McNamee & PartnerscoreChannel Partner/ Reseller/ DistributorIan McNamee & Partners serves as the sales representative for the Jumping Creek community in Queanbeyan, NSW, handling land sales for this exclusive 200-lot precinct near Canberra.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stockland Corporation: Australia's largest residential developer and masterplanned community operator (ASX: SGP). Stockland is the most directly comparable peer to Peet — both develop and sell land, townhouses, and apartments in masterplanned communities across Australia with national footprints.
• Cedar Woods Properties: ASX-listed (ASX: CWP) Australian residential developer focused on masterplanned communities and townhouses in WA, VIC, QLD, and SA. Closest mid-cap direct peer to Peet given similar project types, geographic overlap, and product mix.
• AVJennings: ASX-listed (ASX: AVJ) Australian residential land developer with operations across VIC, NSW, QLD, and SA. AVJennings is a directly comparable peer focused on masterplanned residential land estates — overlapping customer base and product offering with Peet.
• Mirvac Group: ASX-listed Australian property developer (ASX: MGR) with a sizable residential land and built-form business alongside commercial property. Mirvac's residential division targets a similar masterplanned community buyer profile to Peet across NSW, VIC, QLD, and WA.
• Simonds Group: ASX-listed (ASX: SIG) Australian residential home builder focused on detached housing. Simonds competes with Peet's house-and-land packages and completed dwelling offerings, addressing the same first-home buyer segment in VIC, SA, and other states.

Broad incumbents

• Sekisui House: Large Japanese listed homebuilder (TYO: 1928) with growing Australian operations through acquisitions. A broad incumbent — significantly larger than Peet and operates internationally, but its Australian residential strategy overlaps with Peet's masterplanned and detached housing approach.
• Toll Brothers: US luxury homebuilder (NYSE: TOL) listed for benchmark purposes. Comparable as a public-market comp for higher-density, design-forward residential product (apartments, townhouses) that overlaps thematically with Peet's premium Glendalough Green and Vertex offerings.
• D.R. Horton: Largest US homebuilder (NYSE: DHI) operating production housing at scale. A broad incumbent used as a public-market comp for production homebuilders; not a direct competitor in Australia but provides a relevant valuation reference for Peet's spec home and house-and-land product economics.
• Lendlease Corporation: ASX-listed (ASX: LLC) global property and infrastructure group with Australian residential development operations. Lendlease is a broad incumbent — overlapping masterplanned community and apartment activity but operating at much larger scale and with a global footprint that Peet does not have.

Emerging players

• Devine Limited: Australian residential developer with focus on townhouse and medium-density projects primarily in southeast Queensland. A smaller-scale peer, Devine overlaps with Peet's medium-density apartment and townhouse product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peet