R & M International
R & M International (d/b/a More Than Baking) is a Pennsylvania-based wholesaler and direct-to-consumer retailer of baking supplies, offering 1,286+ products including 700+ cookie cutters, bakeware, decorating tools, kitchen gadgets, and retail merchandising fixtures to US home bakers and wholesale business buyers.
- Company typePrivate
- Founded1993
- HeadquartersPipersville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What R & M International does
R & M International, operating under the trade name "More Than Baking," is a Pipersville, Pennsylvania-based wholesale and direct-to-consumer retailer of baking supplies and kitchen products. Founded in 1993 and organized as R&M International LLC, the company maintains an e-commerce storefront at morethanbaking.com and a separate wholesale portal for business customers. The company offers a catalog of more than 1,286 SKUs spanning cookie cutters (over 700 varieties in metal, plastic, and coated materials), decorating tools (piping bags, tips, cupcake liners), bakeware (pans, candy-making supplies, pie accessories), kitchen gadgets (spatulas, tongs, peelers, grilling tools), and merchandising solutions (display fixtures such as clip strips, counter display units, and wall buckets) for retail resellers. Pricing is structured at the individual unit level, with products ranging from $1.49 to $24.99, and the company uses email marketing as its primary communication channel for promotions and new product announcements.
The business model is built on one-time physical product sales with no subscription or recurring revenue component. Go-to-market combines direct-to-consumer e-commerce for retail home bakers and a wholesale channel serving bakeries, party supply stores, and other retailers for resale or commercial use. Geographic reach is confined to the United States, and the company is founder/owner-operated with no disclosed institutional investors, venture capital, private equity, or acquisition activity. Marketing relies primarily on email and the company's owned e-commerce platform; no formal partnerships, patents, certifications, regulatory actions, or awards are documented in the source data.
R & M International's primary customer segments are retail consumers (home bakers, holiday cookie decorators, party planners) and wholesale/business buyers (bakeries, party supply stores, retailers). The merchandising solutions product line represents a distinct add-on revenue stream designed for in-store retail display. The company is currently operating and actively selling through its website, with no disclosed leadership team, no headcount growth signals, and no disclosed revenue or funding figures. There are no documented AI, API, or software platform capabilities; the underlying technology stack is a standard e-commerce website rather than a proprietary technology product.
R & M International firmographics
Firmographics- Name
- R & M International
- Legal name
- R&M International LLC
- Website
- https://morethanbaking.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- R & M International (d/b/a More Than Baking) is a Pennsylvania-based wholesaler and direct-to-consumer retailer of baking supplies, offering 1,286+ products including 700+ cookie cutters, bakeware, decorating tools, kitchen gadgets, and retail merchandising fixtures to US home bakers and wholesale business buyers.
- Ownership category
- akta.pro rank
R & M International industry classification
Industry- Product category
- Kitchen & Baking Supplies
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Bakery & Confectionery Wholesale (AFAIABAG)
Keywords
Where R & M International is headquartered
LocationHeadquarters
- HQ city
- Pipersville
- HQ country
- United States
- HQ region
- North America
Markets served
R & M International business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: One-time sale of physical baking products including cookie cutters, bakeware, decorating tools, and kitchen gadgets. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product unit pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
R & M International product offering
Product offeringCore offering
R & M International (d/b/a More Than Baking) wholesales and retails kitchen and baking supplies, anchored by more than 700 cookie cutter varieties in metal, plastic, and coated formats, alongside decorating tools, bakeware, and kitchen gadgets. The company sells to U.S. retail consumers via its morethanbaking.com storefront and to bakeries, party supply stores, and retailers through a dedicated wholesale portal, with a catalog exceeding 1,286 SKUs.
Product overview
R & M International (d/b/a More Than Baking) is an e-commerce company offering a comprehensive catalog of baking supplies and kitchen tools. The core product lines include Cookie Cutters (with over 700 varieties across metal, plastic, and coated materials), Decorating Tools (piping bags, tips, cupcake liners), Bakeware (pans, candy making supplies), and Kitchen Gadgets (spatulas, tongs, peelers, grilling tools). The company also provides Merchandising Solutions for retailers. Products range from individual items like the Corn Stripper, Pie Drip Catcher, and Decorating Scribe Tool to themed sets such as the Summertime Cookie Cutter Set and various holiday cupcake liners. The portfolio serves both retail consumers and wholesale buyers seeking baking and decorating supplies.
Differentiator
Problem solved
Functional benefit
Products and services
- Cookie Cutters Metal, plastic, and coated cookie cutters in hundreds of shapes including animals, letters, numbers, seasonal themes, and specialty designs, with over 700 varieties available for home bakers and wholesale buyers.
- Decorating Tools Piping bags, tips, cupcake liners, scribe tools, and cake decorating sets used to finish baked goods, aimed at home bakers and small bakeries.
- Bakeware Pans, bakeware sets, candy making supplies, and pie/pastry accessories for home and small commercial baking needs.
- Kitchen Gadgets Spatulas, tongs, peelers, graters, whisks, measuring tools, grilling essentials, and corn accessories for general kitchen use.
- Merchandising Solutions Retail display fixtures including buckets, clip strips, counter display units (CDUs), and wall buckets supplied to wholesale business buyers for in-store merchandising.
Companies that use R & M International
Customer profileSegments2 records
Ideal customer profiles2 records
R & M International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
R & M International partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
R & M International competitors and assessment
Company assessmentDirect peers
- WebstaurantStore: WebstaurantStore is the largest US foodservice supply wholesaler, selling bakeware, kitchen tools, and smallwares to commercial buyers. It directly parallels R&M's wholesale channel and competes for bakery and party-supply business customers.
- Wilton Brands: Wilton is the most established US brand for cake/cookie decorating supplies, bakeware, piping tools, and seasonal baking products. It competes head-to-head with R&M's decorating-tools and bakeware categories via DTC and wholesale, and shares the home-baker customer base.
- Sur La Table: Sur La Table is a kitchen supplies retailer (online and physical stores) selling bakeware, cooking tools, and gadgets. It competes with R&M across the cookie cutter, decorating, and kitchen gadget categories via its e-commerce storefront.
- Nordic Ware: Nordic Ware is a long-standing US bakeware brand selling pans, bundt molds, and specialty baking forms through DTC and retail. It overlaps with R&M in bakeware categories and competes for the same home-baker and gift-purchase occasions.
- Fat Daddio's: Fat Daddio's manufactures and sells anodized and steel bakeware — pans, pie plates, and baking accessories — overlapping directly with R&M's bakeware product line for both home bakers and commercial bakeries.
- Ann Clark Cookie Cutters: Ann Clark is a US-made cookie cutter specialist with a deep catalog of themed metal cutters, sold direct and wholesale. It is the closest direct competitor to R&M's flagship cookie cutter line across holidays, seasons, and shapes.
Broad incumbents
- OXO: OXO is a major branded kitchen tools and gadgets maker — spatulas, peelers, tongs, measuring tools — broadly overlapping R&M's kitchen gadget line. It is a much larger incumbent selling across mass retail, not specializing in the baking niche.
- King Arthur Baking Company: King Arthur is a leading US baking brand selling baking mixes, ingredients, tools, and accessories through DTC. It overlaps with R&M in the home-baking customer segment and cookie cutter/cake decorating categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
R & M International social profiles
Digital presenceR & M International financial estimates
Financial estimateRevenue estimate
Valuation estimate
R & M International leadership team
Management profileNumber of profiles
R & M International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R & M International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R & M International
What does R & M International do?
R & M International (d/b/a More Than Baking) wholesales and retails kitchen and baking supplies, anchored by more than 700 cookie cutter varieties in metal, plastic, and coated formats, alongside decorating tools, bakeware, and kitchen gadgets. The company sells to U.S. retail consumers via its morethanbaking.com storefront and to bakeries, party supply stores, and retailers through a dedicated wholesale portal, with a catalog exceeding 1,286 SKUs.
Is R & M International a public or private company?
R & M International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was R & M International founded?
R & M International was founded in 1993. It employs 11 to 50 people.
Where is R & M International based?
R & M International is headquartered in Pipersville, United States, in the North America region.
How does R & M International make money?
One revenue line is on record: direct Product Sales.
Who are R & M International's main competitors?
Direct peers on record are WebstaurantStore, Wilton Brands, Sur La Table, Nordic Ware, Fat Daddio's and Ann Clark Cookie Cutters. Broad incumbents are OXO and King Arthur Baking Company.
Does R & M International have an API?
No public API is recorded for R & M International.
What industry is R & M International in?
R & M International's product category is Kitchen & Baking Supplies. Its primary akta.pro industry code is AFAIABAG, Bakery & Confectionery Wholesale. Its SIC code is 5040.