Ann Clark
Ann Clark Ltd. is a founder-owned, Vermont-based manufacturer and DTC e-commerce retailer of cookie cutters, food coloring, ingredients, mixes, and baking supplies, serving home bakers and hobbyists through its own storefront, a wholesale portal, and the Amazon marketplace.
- Company typePrivate
- Founded1990
- HeadquartersRutland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ann Clark does
Ann Clark Ltd. is a privately held, founder-owned manufacturer and direct-to-consumer retailer of cookie cutters, food coloring, baking ingredients and mixes, and related baking supplies, headquartered at 453 Quality Lane, Rutland, Vermont. The company was founded in 1990 by Ann Clark and John Clark, who began by producing cookie cutters and have since extended the catalog into gel food coloring, baking mixes, fondant and icing, bakeware, and decorating tools. Its core technical proposition is the physical engineering of cookie cutters, specifically a 1-inch deep construction with precision edges designed to cut cleanly through cookie dough, fruit, sculpting clay, and sandwiches.
The business generates revenue through unit-priced, one-time product sales rather than subscriptions. It sells primarily through its own e-commerce storefront at annclark.com, supplemented by a dedicated B2B wholesale portal at wholesale.annclark.com and listings on the Amazon marketplace. Its primary customer segment is home bakers and hobbyists, including families and decorating enthusiasts; a secondary segment comprises bakeries, food service businesses, and retailers purchasing through wholesale. The company supports the retail funnel with an extensive content library of recipes, tutorials, and how-to videos distributed via its own blog, YouTube, Facebook, Instagram, Pinterest, TikTok, and an email newsletter. Limited-time seasonal collaborations with consumer food brands such as Oatly and People's Choice Beef Jerky extend the brand's reach.
The firm operates with 11-50 employees from a single Vermont facility and remains under founder ownership, with Ann Clark serving as Founder, Owner, and President and Ben Clark as CEO. No external institutional investment, M&A activity, or public listing has been disclosed. There are no AI/ML capabilities, proprietary software products, or data-platform offerings referenced in the operating model.
Ann Clark firmographics
Firmographics- Name
- Ann Clark
- Legal name
- Ann Clark Ltd.
- Website
- https://annclarkcookiecutters.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ann Clark Ltd. is a founder-owned, Vermont-based manufacturer and DTC e-commerce retailer of cookie cutters, food coloring, ingredients, mixes, and baking supplies, serving home bakers and hobbyists through its own storefront, a wholesale portal, and the Amazon marketplace.
- Ownership category
- akta.pro rank
Ann Clark industry classification
Industry- Product category
- Baking Supplies & Cookie Cutters
- NAICS
- Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Baking Mixes, Doughs & Batters Manufacturing (AFAKAAAE)
- akta.pro secondary industries
- Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF), Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting) (CRADABAN)
Keywords
Where Ann Clark is headquartered
LocationHeadquarters
- HQ city
- Rutland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ann Clark business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct sales of cookie cutters, food coloring, ingredients, mixes, and baking supplies to consumers through e-commerce and wholesale channels. Revenue generated through one-time product purchases rather than subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer e-commerce pricing for individual products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Ann Clark product offering
Product offeringCore offering
Ann Clark manufactures and sells cookie cutters engineered for clean, neat cuts through 1-inch deep construction and precision edges. The company complements its core cookie cutter line with proprietary gel food coloring, baking ingredients and mixes (including fondant, icing, and breakfast mixes), and curated baking supplies such as bakeware, decorating tools, kitchen tools, apparel, and books. Products are sold direct-to-consumer through annclark.com, through a wholesale portal for business buyers, and via the Amazon marketplace.
Product overview
Ann Clark is a single-product e-commerce company that sells cookie cutters as its primary offering, complemented by related baking products. The core product is Cookie Cutters, which come in various shapes including Best Sellers, New items, Holiday designs, Occasion-based cutters, Seasonal themes, Animal shapes, and Minis. The product line is supported by Food Coloring (gel-based 12-color sets), Ingredients & Mixes (baking ingredients, fondant, icings, breakfast mixes, baking mixes), and Baking Supplies (bakeware, decorating tools, kitchen tools, apparel, books). The company also provides educational content through recipes and tutorials. Founded in 1990 in Vermont, the company operates as a direct-to-consumer e-commerce business with wholesale distribution options.
Differentiator
Problem solved
Functional benefit
Products and services
- Cookie Cutters Precision-engineered cookie cutters with 1-inch deep construction and precision edges designed to deliver clean, neat cuts through cookie dough, fruit, sculpting clay, and sandwiches. Shapes are carefully designed for cookies that bake evenly. Sold to home bakers, hobbyists, and wholesale/business baking customers.
- Gel Food Coloring In-house developed gel food coloring offered as 12-color sets and individual single colors, designed to provide the best possible cookie baking and decorating experience.
- Ingredients & Mixes Baking ingredients and mixes including Baking Ingredients, Fondant & Icing, Breakfast Mixes, and Baking Mixes designed to take the guesswork out of creating beautiful, delicious food for bakers of all ability levels.
- Baking Supplies Curated baking tools and essentials including Bakeware, Decorating Tools, Kitchen Tools, Apparel, and Books that complement Ann Clark's cookie cutters and food coloring for complete home baking and decorating.
Companies that use Ann Clark
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Ann Clark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ann Clark partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- PropellerminorPropeller handles web design and development for the Ann Clark website.
- AmazoncoreAnn Clark products are sold through the Amazon marketplace as a distribution channel, with Ann Clark maintaining an Amazon Associate affiliate relationship.
Recent moves1 record
Expansion highlights4 records
Ann Clark competitors and assessment
Company assessmentDirect peers
- Wilton: Wilton is the largest US specialty brand in cookie cutters, cake decorating, and baking supplies — directly competing with Ann Clark across cookie cutters, decorating tools, and food coloring, with a significantly broader catalog and retail footprint.
- Ateco: Ateco manufactures professional-grade pastry, cake decorating, and baking tools — directly comparable to Ann Clark's cookie cutter and decorating tools assortment, with a stronger foodservice/professional orientation.
- Nordic Ware: Nordic Ware is a US-based bakeware manufacturer known for pans, cookie presses, and specialty baking forms. Comparable to Ann Clark as a domestically manufactured bakeware brand serving home bakers.
- Fat Daddio's: Fat Daddio's produces anodized aluminum bakeware, pans, and baking tools sold direct-to-consumer and through wholesale — comparable to Ann Clark as a US manufacturer of baking equipment with wholesale distribution.
- Fox Run: Fox Run sells a broad line of baking tools, cookie cutters, and kitchen gadgets through mass and specialty retail — directly overlapping with Ann Clark's cookie cutter and baking supplies product range.
- Chicago Metallic: Chicago Metallic manufactures commercial and consumer bakeware (pans, cookie sheets, muffin tins) — comparable to Ann Clark as a bakeware manufacturer supplying both home bakers and wholesale/foodservice channels.
- R&M International: R&M International (Baker's Secret, KitchenAid licensee) produces cookie cutters, decorating tools, and bakeware — directly comparable to Ann Clark's assortment, with strong foodservice and retail distribution.
Broad incumbents
- KitchenAid: KitchenAid (Whirlpool) is a broad kitchen and baking brand spanning appliances, bakeware, and tools — comparable to Ann Clark at the consumer-baking-tools level, but with vastly greater scale and category breadth.
- Williams Sonoma: Williams Sonoma operates a multi-brand specialty kitchen and bakeware retail portfolio (Williams Sonoma, Sur La Table-owned brands) that carries competing cookie cutters, bakeware, and baking mixes — comparable as a competing premium retail destination for Ann Clark's target customer.
- Sur La Table: Sur La Table is a specialty retailer of cookware, bakeware, and baking tools (including its own house-brand cookie cutters) — comparable to Ann Clark as a competing supplier/channel to the home baker segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ann Clark social profiles
Digital presenceAnn Clark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ann Clark leadership team
Management profileNumber of profiles
Profiles3 records
Ann Clark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ann Clark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ann Clark
What does Ann Clark do?
Ann Clark manufactures and sells cookie cutters engineered for clean, neat cuts through 1-inch deep construction and precision edges. The company complements its core cookie cutter line with proprietary gel food coloring, baking ingredients and mixes (including fondant, icing, and breakfast mixes), and curated baking supplies such as bakeware, decorating tools, kitchen tools, apparel, and books. Products are sold direct-to-consumer through annclark.com, through a wholesale portal for business buyers, and via the Amazon marketplace.
Is Ann Clark a public or private company?
Ann Clark is a private company. It is classified as family owned and is currently operating.
When was Ann Clark founded?
Ann Clark was founded in 1990. It employs 11 to 50 people.
Where is Ann Clark based?
Ann Clark is headquartered in Rutland, United States, in the North America region.
How does Ann Clark make money?
One revenue line is on record: product Sales.
Who are Ann Clark's main competitors?
Direct peers on record are Wilton, Ateco, Nordic Ware, Fat Daddio's, Fox Run, Chicago Metallic and R&M International. Broad incumbents are KitchenAid, Williams Sonoma and Sur La Table.
Does Ann Clark have an API?
No public API is recorded for Ann Clark.
What industry is Ann Clark in?
Ann Clark's product category is Baking Supplies & Cookie Cutters. Its primary akta.pro industry code is AFAKAAAE, Baking Mixes, Doughs & Batters Manufacturing, with a secondary code of AFAKABAF, Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases). Its NAICS code is 311824 and its SIC code is 2050.