What Feit Electric Company does

Feit Electric Company is a US-based, family-owned lighting manufacturer founded in 1979, operating for over 45 years. The company sells a broad portfolio of LED and smart home lighting products directly to consumers through its own e-commerce site (feit.com) and through physical retail partners, with its smart products additionally distributed via the Apple App Store and Google Play. The primary customer base is residential homeowners, with a secondary segment of DIY consumers purchasing shop, utility, and work lighting for home improvement projects.

The company's core offering spans traditional light bulbs (general purpose, decorative, flood/spot, tube, LED, and incandescent), light fixtures (bath, vanity, security, ceiling flush mount, flat panel, shop lights, lanterns, and skylights), and a smart home ecosystem that includes smart Wi-Fi bulbs, color-changing bulbs, white filament LEDs, security cameras, smart door locks, dimmers/switches, smart plugs/sensors, and smart outdoor lighting. The underlying technology is Wi-Fi-based (2.4 GHz) device connectivity controlled through the proprietary Feit Electric mobile app, which operates without a separate hub. Smart products integrate with Amazon Alexa, Google Home, and Apple HomeKit for voice control, and the OneSync wireless landscape system links outdoor lighting wirelessly for color, dimming, and timer control.

Feit Electric generates revenue primarily through one-time hardware sales across its product categories, with no subscription or recurring software revenue disclosed. The company has expanded its footprint through ownership of four sub-brands: Cree Lighting (residential and commercial LED), LIFX (premium smart lighting), Universal Security Instruments (smoke, CO, and security devices), and Good Earth Lighting (outdoor and landscape lighting). The company is privately held with no disclosed funding rounds, is not publicly traded, and discloses no revenue, headcount, or detailed financial figures.

Name

Feit Electric Company

Legal name

Feit Electric

Website

https://www.feit.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Feit Electric is a US-based, family-owned lighting manufacturer founded in 1979 that sells LED bulbs, fixtures, and a smart home ecosystem (cameras, locks, dimmers, sensors) directly to residential homeowners and DIY consumers via e-commerce, retail partners, and a proprietary hub-free Wi-Fi app.

Ownership category

akta.pro rank

Product category

Consumer Lighting

NAICS

Electric Lighting Equipment Manufacturing (3351), Wiring Device Manufacturing (33593), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Connected Lighting & Smart Switches Retail (CRAIAMAB)

akta.pro secondary industries

Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB), Smart Plugs, Outlets & Energy Monitoring Retail (CRAIAMAJ), Smart Home Sensors & Monitoring (Motion, Leak, Smoke/CO, Environmental) Retail (CRACAGAJ)

Keywords

• LED light bulbs
• Smart home lighting
• Light fixtures
• Smart lighting controls
• Outdoor landscape lighting

Headquarters

HQ city

Pico Rivera

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - Light Bulbs: One-time purchase revenue from LED, incandescent, and decorative light bulbs across various types (smart, general purpose, flood, tube, decorative). Products sold at various retail price points.
2. Hardware Sales - Light Fixtures: One-time purchase revenue from fixtures including bath/vanity, security lighting, ceiling flush mount, flat panel, shop/utility lights, lanterns, skylights, and downlights.
3. Smart Home Products: Revenue from smart home devices including smart lighting, security cameras, door locks, dimmers/switches, plugs/sensors, and smart outdoor products. App-based control ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Feit Electric designs, manufactures, and sells LED light bulbs, light fixtures, and a smart home product ecosystem (cameras, door locks, dimmers, switches, plugs, sensors, outdoor lighting) targeted at residential consumers. Its smart products connect directly to 2.4 GHz Wi-Fi without requiring a hub and are controlled through a proprietary free Feit Electric mobile app with voice integration across Amazon Alexa, Google Home, and Apple HomeKit.

Product overview

Feit Electric Company is a family-owned lighting manufacturer with over 45 years of experience, offering a comprehensive portfolio of LED and smart home lighting products. The core offering consists of smart Wi-Fi light bulbs (including color-changing and white filament varieties), traditional light bulbs, light fixtures, and a full smart home ecosystem. The proprietary Feit Electric mobile app serves as the central control platform for all smart products, enabling remote access without requiring a hub. The smart home line extends beyond lighting to include security cameras, door locks, dimmers, switches, plugs, and sensors. The company also owns and operates several sub-brands including LIFX (premium smart lighting), Cree Lighting (residential/commercial LED), Universal Security Instruments (security devices), and Good Earth Lighting. Products are primarily controlled via Wi-Fi (2.4 GHz) and integrate with Amazon Alexa, Google Home, and Apple HomeKit for voice control.

Differentiator

Problem solved

Functional benefit

Brands

• Cree Lighting: LED lighting products for residential and commercial use
• LIFX
• Universal Security Instruments
• Good Earth Lighting

Products and services

• Feit Electric App Proprietary iOS and Android application that controls all Feit Electric smart lighting and smart home products over 2.4 GHz Wi-Fi without requiring a hub, enabling remote access, scheduling, dimming, and color changing.
• Smart Wi-Fi Light Bulbs Smart LED bulbs that connect directly to Wi-Fi without requiring a hub, supporting dimming, scheduling, and voice control via Alexa, Google Home, and Apple HomeKit.
• Color-Changing Smart Bulbs Smart bulbs delivering millions of colors plus tunable white, controlled via the free Feit Electric app or voice assistants without requiring a hub.
• White Filament LED Bulbs Exposed white filament LED bulbs providing a vintage aesthetic without the yellow glow of traditional incandescent bulbs, available in designer shapes for pendants and chandeliers.
• Vintage-Style LED Bulbs Vintage-style filament bulbs in clear or amber glass offering vintage character with modern LED energy efficiency.
• Light Bulbs Full portfolio of light bulbs including General Purpose, Decorative, Flood or Spot, Tube Lights, LED, and Incandescent options.
• Light Fixtures Interior and exterior lighting fixtures including Bath & Vanity, Security Lighting, Ceiling Flush Mount, Flat Panel, Shop & Utility Lights, Lanterns, and Skylight.
• Smart Home Products Smart home ecosystem including Smart Lighting, Security cameras, Door Locks, Dimmers & Switches, Plugs & Sensors, and Smart Outdoor products.
• Smart Cameras Video security cameras with live feeds, two-way talking, and motion-triggered lighting, accessed via the free app with no membership required.
• Smart Door Locks Smart door locks for keyless entry and remote access via the Feit Electric app.
• Dimmers & Switches Smart wall dimmers and switches for controlling lighting without replacing bulbs, integrating with the Feit Electric smart home ecosystem.
• Smart Plugs & Sensors Smart plugs that enable automation of non-smart devices and sensors for monitoring.
• Downlights Recessed downlight fixtures for ceiling installation in residential and commercial spaces.
• String Lights Outdoor bistro-style string lights with weatherproof and shatterproof construction, available in plug-in, solar, and smart styles for patios, pergolas, and living spaces.
• Grow Lights LED grow lights for indoor plant cultivation and indoor gardening applications.
• OneSync Landscape Lighting OneSync wireless landscape lighting system for spotlights, pathways, and lanterns that links wirelessly to control color, dimming, and timers, available in solar and low-voltage options.
• Security Lighting Motion-activated and dusk-to-dawn security lights with detection up to 60 feet and automatic on/off functionality, available in motion, dusk-to-dawn, and solar models.
• Linear Tube LEDs LED linear tubes replacing T8 and T12 fluorescent tubes with flicker-free, instant-on light and selectable white color temperature, designed for garages, shops, and offices.
• LED Neon Flex Lights Flexible LED neon-style lighting strips for accent and decorative lighting applications.
• Work Lights Portable work lights for task illumination in workshops, garages, and job sites.
• Flashlights Portable flashlight products for consumer use.
• Outdoor Lights Full range of outdoor lighting solutions including landscape, pathway, and decorative outdoor fixtures.
• Skylight Lighting Fixtures Skylight lighting fixtures introduced as a new product line.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Amazon AlexacoreTechnology or IntegrationFeit Electric smart products are compatible with Amazon Alexa for hands-free voice control of lighting, allowing users to control their smart home devices through voice commands.
• Google HomecoreTechnology or IntegrationFeit Electric smart products integrate with Google Home ecosystem for voice control and smart home automation through Google Assistant.
• Apple HomeKitcoreTechnology or IntegrationFeit Electric smart products are compatible with Apple HomeKit, enabling iOS users to control their smart lighting through the Apple Home app and Siri voice commands.
• Cree LightingminorOthersBrand owned by Feit Electric, expanding their lighting product portfolio.
• LIFXminorOthersBrand owned by Feit Electric, providing smart lighting products with Wi-Fi connectivity.
• Universal Security InstrumentsminorOthersBrand owned by Feit Electric, providing security and safety products.
• Good Earth LightingminorOthersBrand owned by Feit Electric, expanding their lighting and outdoor product offerings.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Philips Hue (Signify): Signify's premium smart lighting brand offering Wi-Fi/Zigbee bulbs, fixtures, and accessories with Alexa/Google/HomeKit support. Most direct competitor to Feit's smart bulb and connected lighting portfolio at the premium end of the market.
• GE Cync (formerly C by GE): GE's direct-to-consumer smart lighting and smart home brand offering Wi-Fi/Bluetooth bulbs, switches, cameras, and sensors with hub-free setup. Closely matches Feit's product breadth across lighting and smart home controls.
• Wyze: Disruptive smart home brand offering low-cost bulbs, light strips, plugs, cameras, sensors, and locks. Competes head-on with Feit's value-tier offerings and increasingly with Feit's smart home expansion categories (cameras, door locks).
• Sengled: Smart lighting manufacturer offering Wi-Fi and Zigbee bulbs, light strips, and switches compatible with Alexa and Google Assistant. Directly competes in the mid-market smart bulb segment with Feit Electric.
• Sylvania (LEDVANCE): Major lighting brand offering SMART+ connected bulbs, fixtures, and traditional LED products. Competes with Feit across both smart and conventional lighting categories at retail.
• TP-Link Kasa / Tapo: TP-Link's smart home brands offering Wi-Fi bulbs, light strips, plugs, switches, and cameras with hub-free setup. Directly competes with Feit's smart home portfolio on price, features, and platform compatibility.
• Lutron Electronics: Premium smart dimmers, switches, and shading controls with broad ecosystem compatibility. Competes with Feit's smart dimmers and switches, particularly in higher-end residential and pro-installer channels.

Broad incumbents

• Signify (Philips): Global lighting leader encompassing Philips Hue, Philips branded bulbs, and professional lighting. Overlaps with Feit across consumer smart lighting and traditional LED, with vastly larger scale and global reach.
• Acuity Brands: Large North American lighting and building solutions company offering residential and commercial LED fixtures and controls. Broad incumbent overlap with Feit's lighting portfolio, particularly through Cree Lighting at the commercial end.
• Amazon (Ring + Basics): Through Ring (cameras, doorbells, lighting) and Amazon Basics smart home line, Amazon competes with Feit's expanding smart home portfolio. Also serves as a critical distribution channel for Feit products, creating both opportunity and threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FeitElectricInc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feit Electric Company