CalmWater Financial Group
- Company typePrivate
- Founded1993
- HeadquartersNorfolk, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
CalmWater Financial Group firmographics
Firmographics- Name
- CalmWater Financial Group
- Legal name
- CalmWater Financial Group
- Website
- https://calmwaterfinancial.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CalmWater Financial Group industry classification
Industry- Product category
- Wealth Management & Financial Planning
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)
Keywords
Where CalmWater Financial Group is headquartered
LocationHeadquarters
- HQ city
- Norfolk
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CalmWater Financial Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Financial Advisory and Wealth Management Services: The firm operates as a registered investment adviser and broker/dealer through Commonwealth Financial Network, providing wealth management, retirement income planning, social security planning, Medicare planning, estate planning, insurance planning, investment planning, retirement planning, tax planning, corporate retirement plans, financial planning, and long-term care planning services. Revenue is generated through advisory fees and commissions on securities transactions.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
CalmWater Financial Group product offering
Product offeringCore offering
CalmWater Financial Group is an independent, fiduciary financial planning firm that delivers comprehensive wealth management and retirement income planning through 11 distinct advisory service areas (Social Security, Medicare, Estate, Insurance, Investment, Retirement, Tax, Corporate Retirement Plans, holistic Financial Planning, Long-Term Care, and the Nucor Teammates Program). Services are delivered one-on-one by CFP®-credentialed Fiduciary Asset Managers, with back-office broker/dealer and RIA support provided by Commonwealth Financial Network. The firm oversees approximately $1.5 billion in client assets and serves individuals, families, corporations, and small business owners nationwide.
Product overview
CalmWater Financial Group is an independent, fiduciary financial planning firm offering a unified suite of advisory services organized around a comprehensive financial planning process. The firm's core offerings span 11 distinct service areas: Social Security Planning, Medicare Planning, Estate Planning, Insurance Planning, Investment Planning, Retirement Planning, Tax Planning, Corporate Retirement Plans (including a national corporate wealth education program), Financial Planning, Long-Term Care Planning, and a dedicated Nucor Teammates Program. All services are delivered through a team of fiduciary asset managers with CFP and ChFC designations, backed by Commonwealth Financial Network as the broker/dealer-RIA. The firm oversees $1.5 billion in assets under management and serves clients nationwide from its Norfolk, Nebraska headquarters.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Security Planning
- Medicare Planning
- Estate Planning
- Insurance Planning
- Investment Planning
- Retirement Planning
- Tax Planning
- Corporate Retirement Plans
- Financial Planning
- Long-Term Care Planning
- Nucor Teammates Program
Quantifiable outcome
- $1.5 billion in assets overseen as of April 30, 2024
- +3 more outcomes
Companies that use CalmWater Financial Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
CalmWater Financial Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CalmWater Financial Group partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
CalmWater Financial Group competitors and assessment
Company assessmentDirect peers
- Creative Planning: Creative Planning is a large independent RIA offering comprehensive wealth management, retirement, estate, tax, and corporate plan services to individuals, families, and businesses — closely matching CalmWater's fiduciary, multi-service model while operating at significantly larger AUM scale.
- Carson Group: Carson Group operates a hybrid RIA + affiliated-advisor model with corporate retirement plan consulting and a national footprint of partner advisors, directly comparable to CalmWater's affiliated-advisor structure and its corporate wealth education program for Nucor.
- Sanctuary Wealth: Sanctuary Wealth is a partnership model for elite independent advisors and RIAs, providing compliance, technology, and transition support — directly comparable to CalmWater's affiliated-advisor growth approach and a likely consolidation counterpart.
Broad incumbents
- LPL Financial: LPL Financial is the largest independent broker-dealer in the U.S., supporting thousands of financial advisors with RIA custody, compliance, and technology — serving the same independent-advisor business model that CalmWater operates inside Commonwealth Financial Network.
- Edelman Financial Engines: Edelman Financial Engines is one of the largest independent RIAs in the U.S., offering comprehensive wealth management, retirement plan services, and financial planning to individuals and corporate plan participants — overlapping with CalmWater's individual and corporate retirement segments.
- Cetera Financial Group: Cetera is one of the largest independent B/D-RIA networks supporting affiliated financial professionals with practice management, technology, and compliance services — comparable to the back-office and affiliation infrastructure that Commonwealth Financial Network provides to CalmWater.
- Mariner Wealth Advisors: Mariner Wealth Advisors is a national independent RIA providing comprehensive financial planning, investment management, retirement, estate, and tax planning to individuals and corporations — overlapping with CalmWater's full-service fiduciary offering but at a much larger scale.
- Northwestern Mutual: Northwestern Mutual is a major comprehensive financial services firm offering wealth management, retirement, estate, and insurance planning through a captive advisor force — a scaled incumbent competitor in the same comprehensive financial planning category where CalmWater operates.
- Cambridge Investment Research: Cambridge is a major privately held independent broker-dealer/RIA supporting affiliated advisors with planning tools, custody, and practice management — a direct analog to the Commonwealth Financial Network affiliation model that CalmWater uses to deliver its services.
- Focus Financial Partners: Focus Financial Partners is a leading RIA rollup that acquires and supports independent wealth management firms — a structural acquirer of RIA platforms comparable to CalmWater, offering similar fiduciary, fee-based comprehensive planning services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CalmWater Financial Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
CalmWater Financial Group leadership team
Management profileNumber of profiles
Profiles25 records
CalmWater Financial Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CalmWater Financial Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CalmWater Financial Group
What does CalmWater Financial Group do?
CalmWater Financial Group is an independent, fiduciary financial planning firm that delivers comprehensive wealth management and retirement income planning through 11 distinct advisory service areas (Social Security, Medicare, Estate, Insurance, Investment, Retirement, Tax, Corporate Retirement Plans, holistic Financial Planning, Long-Term Care, and the Nucor Teammates Program). Services are delivered one-on-one by CFP®-credentialed Fiduciary Asset Managers, with back-office broker/dealer and RIA support provided by Commonwealth Financial Network. The firm oversees approximately $1.5 billion in client assets and serves individuals, families, corporations, and small business owners nationwide.
Is CalmWater Financial Group a public or private company?
CalmWater Financial Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CalmWater Financial Group founded?
CalmWater Financial Group was founded in 1993. It employs 11 to 50 people.
Where is CalmWater Financial Group based?
CalmWater Financial Group is headquartered in Norfolk, United States, in the North America region.
How does CalmWater Financial Group make money?
One revenue line is on record: financial Advisory and Wealth Management Services.
Who are CalmWater Financial Group's main competitors?
Direct peers on record are Creative Planning, Carson Group and Sanctuary Wealth. Broad incumbents are LPL Financial, Edelman Financial Engines, Cetera Financial Group, Mariner Wealth Advisors, Northwestern Mutual, Cambridge Investment Research and Focus Financial Partners.
Does CalmWater Financial Group have an API?
No public API is recorded for CalmWater Financial Group.
What industry is CalmWater Financial Group in?
CalmWater Financial Group's product category is Wealth Management & Financial Planning. Its primary akta.pro industry code is FSAAACAA, Comprehensive/Full-Service RIAs & Independent Wealth Managers. Its NAICS code is 523940 and its SIC code is 6282.