Teddykompaniet in Bastad

What Teddykompaniet in Bastad does

Teddykompaniet i Båstad AB is a privately held Swedish company founded in 1995 and headquartered in Båstad, Sweden, that designs and retails Scandinavian-design plush toys and baby products. Its product portfolio spans four core categories — Gosedjur (plush toys such as teddy bears, bunnies, dogs, dinosaurs, unicorns, wild and farm animals, plus warm/heat-retaining, weighted, and self-glowing plush), Baby (personalized snuggle blankets, rattles, music boxes, baby gyms, teething toys, feeding accessories), Lek & Lär (hobby horses, puzzles, games, role-play items), and Presenter (christening, baby shower, newborn, and Valentine's gifts) — together with a portfolio of licensed Swedish/Nordic children's characters including Babblarna, Bolibompa, Sommarskuggan, Musse & Helium, Lollo & Bernie, Emil i Lönneberga, Lilla spöket Laban, Arne Alligator, and Miffy. The company sells primarily through its own multi-currency, multi-language Shopify e-commerce storefront (teddykompaniet.com, localized into Swedish, English, and Finnish and shipping to 28+ European countries), supplemented by a dedicated B2B portal (b2b.teddykompaniet.se) and listings on the Faire and Ankorstore wholesale marketplaces targeting independent retailers.

The business is a one-time-purchase consumer-products retailer with low unit price points ranging from approximately 40 SEK for accessories such as drool bibs to 599 SEK for large teddy bears. Go-to-market is dual-track: direct-to-consumer through the Shopify storefront, and B2B/channel-partner via the B2B portal and Faire/Ankorstore marketplaces. Marketing is conducted organically across Instagram, Facebook, LinkedIn, YouTube, TikTok, an email newsletter, and a content blog ("Bli inspirerad"). The company is founder/privately owned with no disclosed PE or VC backing, no public listing, and no disclosed subsidiaries, M&A, funding rounds, or leadership changes in the available data.

Name

Teddykompaniet in Bastad

Legal name

Teddykompaniet i Båstad AB

Website

https://teddykompaniet.se

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Teddykompaniet i Båstad is a privately held Swedish company that designs and retails Scandinavian-design plush toys and baby products via its Shopify D2C storefront and B2B wholesale channels (own portal, Faire, Ankorstore) across 28+ European countries, serving parents, gift buyers, and independent retailers.

Ownership category

akta.pro rank

Product category

Plush Toys & Baby Products

NAICS

Hobby, Toy, and Game Retailers (459120), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Dolls & Stuffed Toys (3942)

akta.pro primary industry

Dolls, Plush & Action Figures Retail (CRALAFAD)

akta.pro secondary industries

Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• Plush toys
• Baby products
• Scandinavian toys
• Licensed character merchandise
• Soft toys retail

Headquarters

HQ city

Båstad

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue is generated through one-time purchases of plush toys, teddy bears, baby products, and licensed merchandise sold directly to consumers via their e-commerce website and to retailers through B2B channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Teddykompaniet i Båstad designs, develops, and retails Scandinavian-style plush toys (teddy bears, bunnies, dogs, cats, dinosaurs, unicorns, wild and farm animals, vehicles, warm/weighted animals, and role-play plush toys) along with baby products (snuggle blankets, rattles, music boxes, baby gyms, teething toys, feeding accessories), play-and-learn items (hobby horses, puzzles, games, bath and travel toys), and curated gift collections (personalized, christening, baby shower, newborn, Valentine's). The portfolio combines proprietary lines such as Soft Squad, Teddy Mocca, Retro Pals, Värmedjur, Diinglisar, Lolli Dinos, Emma, and Besties with licensed character merchandise featuring Babblarna, Bolibompa, Sommarskuggan, Musse & Helium, Lollo & Bernie, Emil i Lönneberga, Lilla spöket Laban, Arne Alligator, and Miffy.

Product overview

Teddykompaniet i Båstad is a Scandinavian plush toy and baby products company with nearly 30 years of experience designing and developing stuffed animals and related products. The company operates as a B2C and B2B e-commerce retailer offering a diversified portfolio of products organized into core categories: Gosedjur (plush toys) encompassing teddy bears, bunnies, large stuffed animals, dogs & cats, dinosaurs & unicorns, wild animals, farm animals, vehicles, warm animals, weighted animals, role-play toys, and self-glowing plush toys; Baby products including personalized snuggle blankets, rattles, music boxes, baby gyms, teething toys, and feeding accessories; Lek & Lär (Play & Learn) featuring hobby horses, puzzles, games, role-play items, and travel/bath products; and Presenter (Gifts) with personalized presents, christening, baby shower, and newborn gifts. The company also licenses popular Swedish children's characters including Babblarna, Bolibompa, Sommarskuggan, Musse & Helium, Lollo & Bernie, Emil i Lönneberga, Lilla spöket Laban, Arne Alligator, and Miffy. Notable product lines include the Soft Squad collection (koala, panda, elephant, hippo, bear), Teddy Mocca line (teddy bears, dogs, bunnies with faux suede details), Retro Pals (fox, frog, teddy bears with curly fur), Värmedjur (warm/heat-retaining toys), and themed playsets (Teddy Dogs, Doktorsväska medical kit, Teddy Spa). Products are available through their Swedish e-commerce platform with B2B, Faire, and Ankorstore wholesale channels, shipping to multiple European countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Gosedjur (Plush Toys collection) Main plush toy collection including teddy bears, bunnies, large stuffed animals, dogs and cats, dinosaurs and unicorns, wild animals, farm animals, vehicles, warm/weighted animals, role-play toys, and self-glowing plush toys. Sold to parents, gift buyers, and wholesale retailers across Europe.
• Baby (Baby Products collection) Baby product collection including personalized snuggle blankets, Diinglisar comfort items, pacifiers, music boxes, rattles, baby gyms, crib mobiles, pram hangers, teething toys, pacifier holders, and feeding accessories. Targeted at parents of infants and gift buyers for newborn occasions.
• Lek & Lär (Play & Learn collection) Play and learning assortment including hobby horses, rocking toys, pull toys, puzzles, games, role-play items, and travel/bath products for young children. Available through the direct-to-consumer storefront and B2B wholesale channels.
• Presenter (Gifts collection) Curated gift collection featuring personalized presents, christening gifts, baby shower gifts, gift sets, newborn gifts, children's gifts, and Valentine's Day gifts built around Teddykompaniet's plush toys and baby products.
• Licensed Character Merchandise (Babblarna, Bolibompa, Sommarskuggan, Musse & Helium, Lollo & Bernie, Emil i Lönneberga, Lilla spöket Laban, Arne Alligator, Miffy) Plush toys, puzzles, bath toys, towels, bed sets, bibs and baby accessories featuring licensed Swedish and international children's characters including Babblarna, Bolibompa, Sommarskuggan, Musse & Helium, Lollo & Bernie, Emil i Lönneberga, Lilla spöket Laban, Arne Alligator and Miffy.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• B2B PortalcoreChannel Partner/ Reseller/ DistributorTeddykompaniet operates their own dedicated B2B portal (b2b.teddykompaniet.se) for business customers, retailers, and wholesale buyers to purchase their plush toys and baby products directly.
• FairecoreChannel Partner/ Reseller/ DistributorTeddykompaniet is listed on Faire, a wholesale marketplace connecting independent brands with retailers worldwide, enabling retailers to discover and purchase their products.
• AnkorstorecoreChannel Partner/ Reseller/ DistributorTeddykompaniet is listed on Ankorstore, a European wholesale marketplace connecting brands with retailers, facilitating B2B sales across the continent.
• BabblarnacoreOEM/ Whitelabel/ Licensing PartnerLicensed character partnership featuring Babblarna characters (Swedish children's animation) on various products including plush toys, puzzles, bath toys, towels, bed sets, and activity toys.
• MiffyminorOEM/ Whitelabel/ Licensing PartnerLicensed character partnership featuring Dick Bruna's Miffy rabbit on products including drool bibs, children's spoons, and other baby items.
• BolibompaminorOEM/ Whitelabel/ Licensing PartnerLicensed character partnership featuring Bolibompa characters on plush toys and related products.
• Emil i LönnebergaminorOEM/ Whitelabel/ Licensing PartnerLicensed character partnership featuring Astrid Lindgren's Emil i Lönneberga characters on plush toys.
• Lilla spöket LabanminorOEM/ Whitelabel/ Licensing PartnerLicensed character partnership featuring Lilla spöket Laban (Little Ghost Laban) on plush toys and related products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Steiff: Historic German premium plush manufacturer (founded 1880) known for high-quality teddy bears and collectible stuffed animals. Comparable as a premium plush heritage brand with similar positioning to Teddykompaniet, but operates at significantly larger scale with broader international retail presence.
• Build-A-Bear Workshop: US-based publicly traded specialty retailer of customized stuffed animals with hundreds of retail locations globally. Comparable in plush toy category and parent/gift-buyer customer segment, though operates a much larger retail-store-based model versus Teddykompaniet's e-commerce focus.
• Aurora World: Established plush toy manufacturer and wholesaler offering a wide range of stuffed animals across price points and licensed characters. Comparable in plush category and wholesale B2B distribution model, though with broader mass-market positioning than Teddykompaniet's premium Scandinavian niche.

Direct peers

• Jellycat: London-based premium plush toy brand offering high-end stuffed animals and gifts across a global retail and DTC footprint. Directly comparable to Teddykompaniet in category (premium plush), target customer (gift buyers and parents), and brand positioning (design-led, giftable plush).
• Mary Meyer: US-based family-owned plush toy manufacturer with decades of heritage producing stuffed animals for infants and children. Comparable to Teddykompaniet in family-owned heritage, plush category focus, and emphasis on safety-tested materials for the baby and children's market.
• Maileg: Danish premium plush and children's toy brand with Scandinavian design heritage, offering teddy bears, mice, and dollhouse accessories. Highly comparable to Teddykompaniet given shared Scandinavian design DNA, premium gifting positioning, and similar target customer of design-conscious parents and gift buyers.

Others

• BabyBjörn: Swedish premium baby products brand headquartered in Stockholm, producing baby carriers, bouncers, and related infant goods. Comparable as a Scandinavian-designed baby brand with overlapping target customer of design-conscious parents, though operating in adjacent (non-plush) product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkgZlDJ0rGA9dGwRdwnMFRQ
• Facebookfacebook.com/teddykompaniet
• LinkedInlinkedin.com/company/teddykompaniet
• Instagraminstagram.com/teddykompaniet
• TikToktiktok.com/@teddykompaniet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teddykompaniet in Bastad