NetSoft MLM Cognito
NETSOFT (Sunsoft, Inc.) is a private MLM and direct-selling software vendor offering a modular platform with compensation plan engines, e-commerce, crypto, and mobile extensions, sold globally via subscription, perpetual license, and professional services to network marketing companies.
- Company typePrivate
- Founded2002
- HeadquartersLincoln Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What NetSoft MLM Cognito does
NETSOFT (operating as NetSoft MLM Cognito, a product brand of Sunsoft, Inc., a New York–incorporated private company) provides modular software for multi-level marketing and direct-selling operators. Its core NETSOFT MLM Software platform handles member management, distributor genealogy tracking, automated commission calculations across eight compensation plan types (Binary, Uni-level, Forced Matrix, Australian X-up, Board Matrix, Monoline, Stair Step, and Party Plan), replicated website provisioning, and back-office administration. The platform is built on a PHP MVC framework with MySQL (encrypted), Bootstrap 5.X UI, D3.js visualizations, and jQuery Data Tables, organized under the proprietary 5S Modular Protocol framework (Simple, Stable, Secured, Swift, Scalable) and secured by a trademarked 2FA technology layer. Modular add-ons extend the core into WordPress, WooCommerce, Magento, Shopify, and BigCommerce e-commerce; cryptocurrency MLM via the NETBIT blockchain infrastructure with Tron/Ethereum smart contracts; the Replicated Website Software module; the Autoresponder email marketing module; the NXT GEN Reporting Console; the NoirVelocity 3D Social Media Engine; and the NETSOFT MLM on GO mobile application distributed across iOS, Android, Windows, and RIM platforms.
NETSOFT monetizes through three streams: a Cloud License Club monthly subscription (multi-tenant cloud with maintenance and optional add-on modules), an On-Premise License Club one-time/perpetual license (with flexible plans, no per-user fees, and no annual renewals), and Professional Services (custom development, web/mobile/logo design, SEO and internet marketing consulting, MLM business plan consulting, cloud-based annual prepaid technical support, and legacy software configuration). Pricing is entirely quote-based across both Cloud and On-Premise tiers, with no publicly disclosed price points.
The company sells globally to MLM, party plan, and crypto-MLM operators via direct enterprise field sales, inside sales consultants, and self-serve demo/callback requests on its website (mlmsoftware.co). It claims Fortune 500 clients and 22 years of experience, holds memberships in SEL, DSWA, and DMAS industry associations, operates a US headquarters in New York (100 Church Street, 8th Floor, Manhattan) and a Singapore regional office (9 Temasek Boulevard, Suntec Tower 2) for APAC coverage, and advertises compliance with CCPA, GDPR, PIPEDA, and APAC PDPA regimes. The firm is privately held with no disclosed funding rounds or institutional investors, and no management team is publicly identified in the source material.
NetSoft MLM Cognito firmographics
Firmographics- Name
- NetSoft MLM Cognito
- Legal name
- Sunsoft, Inc.
- Website
- https://mlmsoftware.co
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NETSOFT (Sunsoft, Inc.) is a private MLM and direct-selling software vendor offering a modular platform with compensation plan engines, e-commerce, crypto, and mobile extensions, sold globally via subscription, perpetual license, and professional services to network marketing companies.
- Ownership category
- akta.pro rank
NetSoft MLM Cognito industry classification
Industry- Product category
- MLM Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where NetSoft MLM Cognito is headquartered
LocationHeadquarters
- HQ city
- Lincoln Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NetSoft MLM Cognito business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Cloud License Club Subscription: Monthly subscription-based cloud service with fixed monthly cost, high adoption rates and lower learning curve. Includes maintenance, seamless integration with multi-tenant architecture and optional add-on modules
- On-Premise License Club: Lifetime license fee with three flexible plans. One-time payment with no annual renewal fee and no per-user fees. Complete ownership and control of software
- Professional Services: Additional revenue from design services (web, mobile app, logo), consulting services (MLM business plan, SEO, internet marketing), cloud-based support services (150hrs prepaid annual technical support), legacy software configuration services and custom development
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cloud License Club - Monthly subscription with fixed cost |
| One time/ perpetual license | Multi-year contract | On-Premise License Club - Lifetime license with flexible plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
NetSoft MLM Cognito product offering
Product offeringCore offering
NetSoft MLM Cognito (operating as NETSOFT) develops and sells multi-level marketing (MLM) software for direct selling and network marketing companies. The platform provides member management, genealogy tracking, commission calculations, replicated websites, e-commerce integration, and supports multiple compensation plan structures (Binary, Uni-level, Forced Matrix, Board Matrix, Monoline, Stair Step, Party Plan, Australian X-up). Delivered as both a Cloud License Club monthly subscription and an On-Premise License Club perpetual license, with companion mobile apps for iOS, Android, and Windows.
Product overview
NETSOFT offers a comprehensive suite of MLM software solutions organized as a modular platform plus add-on architecture. The core NETSOFT MLM Software platform handles member management, genealogy tracking, commission calculations, and back-office administration. This is supplemented by specialized add-on modules including WordPress MLM Software for website integration, WooCommerce MLM Software for e-commerce, Crypto MLM Software and Bitcoin MLM Software for cryptocurrency-enabled business models, Replicated Website Software for distributor site automation, and Autoresponder MLM Software for marketing automation. Supporting technologies include the NoirVelocity 3D Social Media Engine, NXT GEN Reporting Console with analytics, NETBIT blockchain infrastructure, and the NETSOFT MLM on GO mobile application. The platform supports multiple compensation plan types including Binary, Forced Matrix, Uni-Level, Australian X-up, Board Matrix, Monoline, Stair Step, and Party Plan. Cloud and on-premise deployment options are available through Cloud License Club and On-Premise License Club programs.
Differentiator
Problem solved
Functional benefit
Brands
- NETSOFT MLM on GO™: Mobile application for NETSOFT MLM Software available on Android, iOS, Windows and Rim platforms.
- NETBIT™
- 5S MODULAR PROTOCOL™
Products and services
- NETSOFT MLM Software
Companies that use NetSoft MLM Cognito
Customer profileSegments3 records
Ideal customer profiles3 records
NetSoft MLM Cognito technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration44 records
AI capability6 records
Feature8 records
NetSoft MLM Cognito partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Direct Selling Association (SEL)minorAlliance membership partner for direct selling industry. SEL represents and supports direct selling companies and distributors.
- Direct Selling Association (DSWA)minorAlliance membership partner. DSWA is a trade association for the direct selling industry.
- Direct Marketing Association Singapore (DMAS)minorAlliance membership partner based in Singapore. DMAS represents direct marketing companies in the Asia Pacific region.
- Association of Southeast Asian Nations (asso)minorAlliance membership partner for regional business association.
- 120+ Payment Gateways (PayPal, Payza, Solid Trust Pay, Payeer, Perfect Money, Web Money, Skrill, Bitcoin, Neteller)coreComprehensive payment gateway integrations enabling MLM companies to accept multiple payment methods globally. Supports 120+ payment avenues including cryptocurrency.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
NetSoft MLM Cognito competitors and assessment
Company assessmentBroad incumbents
- Salesforce: Broad CRM incumbent that increasingly targets direct selling/MLM verticals with Industry Clouds and AppExchange partners; NETSOFT already integrates with Salesforce, indicating overlapping enterprise customer base.
Direct peers
- Exigo: Enterprise direct selling platform with compensation engine, e-commerce, CRM, and business intelligence — competes with NETSOFT for larger MLM accounts and overlaps significantly in compensation management and reporting.
- Multisoft Systems: IT services and MLM software vendor offering customizable network marketing solutions with multi-currency, multi-language support — directly comparable to NETSOFT's MLM software offerings.
- ByDesign: Direct selling and MLM SaaS platform with compensation management, distributor portals, and replicated sites — directly comparable in product offering and customer base to NETSOFT.
- DirectScale: Cloud-native direct selling platform with MLM compensation, distributor back-office, and replicated websites — same target market and product category as NETSOFT, but with stronger SaaS-only positioning.
- ARM MLM Software: MLM software vendor offering compensation plan management, genealogy tracking, and e-commerce integrations — competes with NETSOFT for similar MLM operator customers.
- Infinite MLM Software: MLM software provider with binary, matrix, unilevel, and party plan compensation modules plus e-commerce integration — directly competes with NETSOFT in the same SMB and mid-market MLM customer segment.
- Hybrid MLM Software: MLM platform offering binary, unilevel, matrix, and board plans with e-wallet and crypto payment support — closely comparable to NETSOFT's compensation plan breadth and crypto MLM features.
- Vistable: Direct selling and MLM business management platform with compensation, replicated sites, and reporting — comparable in product surface and target MLM/direct selling customers.
- Epixel Solutions: Direct competitor offering MLM and network marketing software with compensation plan management, e-commerce, and replicated websites. Closely comparable to NETSOFT in product scope and target customer (MLM operators).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NetSoft MLM Cognito social profiles
Digital presenceNetSoft MLM Cognito compliance and trust
Trust signalCompliance4 records
NetSoft MLM Cognito financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetSoft MLM Cognito leadership team
Management profileNumber of profiles
NetSoft MLM Cognito funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetSoft MLM Cognito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetSoft MLM Cognito
What does NetSoft MLM Cognito do?
NetSoft MLM Cognito (operating as NETSOFT) develops and sells multi-level marketing (MLM) software for direct selling and network marketing companies. The platform provides member management, genealogy tracking, commission calculations, replicated websites, e-commerce integration, and supports multiple compensation plan structures (Binary, Uni-level, Forced Matrix, Board Matrix, Monoline, Stair Step, Party Plan, Australian X-up). Delivered as both a Cloud License Club monthly subscription and an On-Premise License Club perpetual license, with companion mobile apps for iOS, Android, and Windows.
Is NetSoft MLM Cognito a public or private company?
NetSoft MLM Cognito is a private company. It is classified as unknown and is currently operating.
When was NetSoft MLM Cognito founded?
NetSoft MLM Cognito was founded in 2002. It employs 11 to 50 people.
Where is NetSoft MLM Cognito based?
NetSoft MLM Cognito is headquartered in Lincoln Park, United States, in the North America region.
How does NetSoft MLM Cognito make money?
Three revenue lines are on record. Cloud License Club Subscription is the primary driver. The others are on-Premise License Club and professional Services.
Who are NetSoft MLM Cognito's main competitors?
Salesforce is listed as a broad incumbent. Direct peers are Exigo, Multisoft Systems, ByDesign, DirectScale, ARM MLM Software, Infinite MLM Software, Hybrid MLM Software, Vistable and Epixel Solutions.
Does NetSoft MLM Cognito have an API?
No public API is recorded for NetSoft MLM Cognito.
What industry is NetSoft MLM Cognito in?
NetSoft MLM Cognito's product category is MLM Software. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 5132.