What Exigo does

Exigo is a Dallas-based, privately held enterprise software company that builds a vertically integrated platform for the direct selling and multi-level marketing (MLM) industry. Its product suite is organized around Exigo Core, a system of record that hosts a real-time commission engine (handling binary, unilevel, matrix, and hybrid compensation plans), a distributor back office, a corporate admin module, and native genealogy tracking. Around this core, Exigo sells Exigo Insights (KPI dashboards and industry benchmarking with 120+ prebuilt metrics), Experience Builder (a headless, low/no-code e-commerce layer with mobile-first design and replicated distributor sites), the Engage mobile app for distributor communication and sales enablement, and a beta-stage Exigo AI module that adds natural-language querying, predictive churn, automated commission modeling, and product recommendations. The platform runs on Microsoft Azure with an event-driven architecture, processes $6B+ in annual transactions, supports millions of distributors in dozens of countries, advertises 200+ open APIs and 400+ integrations, and holds SOC 2 Type II, PCI DSS, and GDPR certifications.

Exigo monetizes primarily through a variable subscription tied to customer revenue or transaction volume, complemented by professional services for implementation, customization, and ongoing managed database support, and through a managed hosting relationship with Epic.io. Go-to-market is a consultative enterprise field-sales motion targeting direct selling companies ranging from startups to billion-dollar global enterprises; named customers include JuicePlus, MAKE Wellness, NeoLife, SoulLife, pawTree, Rodan + Fields, Young Living, and Neumi. The company was founded approximately 25 years ago (firmographic records show 1997, while corporate-history sources cite circa 2000) and reports 51-100 employees. In March 2022 it received an undisclosed institutional investment led by Gauge Capital alongside Saratoga Partners.

Operationally, Exigo is led by CEO Gary Fitzgerald and President Beau Coplin, with co-founder and CTO David Thompson, COO Justin White, and CFO John Russell rounding out the leadership team. The company describes itself as having completed 400+ migrations from legacy or competitor platforms and advertises a 99.99% uptime guarantee tied to its event-driven commission engine and Epic.io-backed infrastructure.

Name

Exigo

Legal name

Exigo

Website

https://exigo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Exigo is a Dallas-based enterprise software vendor that builds a unified platform - including commission engine, distributor back office, e-commerce, analytics, and AI - specifically for direct selling and MLM companies ranging from growth-stage startups to global enterprises across dozens of countries.

Ownership category

akta.pro rank

Product category

Direct Selling Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• MLM software
• Direct selling platform
• Commission engine
• Distributor back office
• MLM e-commerce

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Platform SaaS Subscription: Enterprise software platform subscription with fees tied to revenue or transaction volume. Variable cost model where fees scale with customer business growth.
2. Professional Services: Implementation, customization, development, business analysis, project management, and database managed services. Professional services team includes industry veterans who partner with customers for customization and global deployment.
3. Hosting Services: Managed hosting through partnership with Epic.io, providing high-performance infrastructure with monitoring, alerting, and failovers optimized for direct selling.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Exigo provides an enterprise SaaS platform purpose-built for direct selling and MLM companies. The unified platform combines a real-time commission engine, distributor back office, headless e-commerce, business intelligence dashboards, and AI-driven analytics to manage complex compensation plans, genealogy tracking, and global multi-currency operations for direct selling organizations.

Product overview

Exigo is a unified enterprise platform for direct selling companies that combines four integrated products: Exigo Core (operational foundation with commission engine, back office, and admin), Exigo Insights (business intelligence with 120+ KPIs and industry benchmarks), Experience Builder (headless e-commerce with mobile-first design and replicated sites), and Exigo AI (predictive analytics and automation for churn prevention and recommendations). All products build on Core and share a unified data foundation. Professional Services support implementation and customization. The platform processes billions in commissions, supports millions of distributors globally, and maintains 99.99% uptime with 200+ open APIs.

Differentiator

Problem solved

Functional benefit

Brands

• Exigo Core: The operational foundation and system of record for Exigo, built for scale and customization. Includes the world's fastest commission engine, Distributor Back Office, and Corporate Admin module.
• Exigo Insights
• Experience Builder
• Exigo AI

Products and services

• Exigo Core Operational foundation and system of record for direct selling, featuring the commission engine, distributor back office, and corporate admin module. Handles binary, unilevel, matrix, and hybrid compensation plans with real-time data visibility.
• Exigo Insights KPI dashboards, benchmarking, and business intelligence for direct selling companies with 120+ ready-to-use KPIs, prebuilt dashboards, industry benchmarks, and real-time data filtering across markets, ranks, and products.
• Experience Builder Low-to-no-code headless e-commerce solution with mobile-first design, 150ms page load speeds, replicated distributor sites, multi-level commission tracking, and streamlined enrollment flows.
• Exigo AI Platform-wide intelligence, predictive analytics, and automation integrated across Core, Insights, and Experience Builder. Includes AI Core for commission modeling, AI Insights for churn prediction, and AI-powered product recommendations.
• Engage Mobile App Mobile-first field enablement solution for distributor communication, engagement, and sales. Provides CRM tools, product sharing, push notifications, real-time activity tracking, and integration with Experience Builder.
• Professional Services End-to-end implementation services including business analysts, developers for custom applications, project management, database managed services with 99.99% uptime guarantee, and hosting through Epic.io partnership.

Quantifiable outcome

• Commission runs completed in 10 minutes average vs days/weeks with legacy systems
• +6 more outcomes

Named customers8 records

Segments4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Epic.iocoreTechnology or IntegrationHosting infrastructure partnership providing high-performance, resilient hosting solution optimized for direct selling. Epic.io delivers industry-leading tools for monitoring, alerting, and failovers with customized understanding of the Exigo model.
• ShopifycoreTechnology or IntegrationE-commerce platform integration partnership with Exigo. JuicePlus achieved 7-month rollout to Exigo and Shopify compared to typical 9-12 months for similar migrations.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Epixel Solutions: Epixel delivers an end-to-end MLM software platform covering compensation, e-commerce, and replicated sites, overlapping with Exigo Core, Experience Builder, and Insights across mid-market direct sellers.
• ByDesign Technologies: ByDesign Technologies provides back-office and distributor-facing software purpose-built for MLM and direct selling organizations — the most direct head-to-head competitor to Exigo across commission processing, replicated sites, and distributor portals.
• InfoTrax Systems: InfoTrax is a long-standing direct-selling technology provider offering commission, order, and back-office solutions to MLM companies; competes with Exigo for the same enterprise direct-selling buyer, particularly in North America.

Broad incumbents

• Salesforce: Salesforce is a broad CRM/CRM-platform incumbent whose AppExchange and partner ecosystem are occasionally chosen over vertical specialists by direct sellers — Exigo's open API architecture is partly a response to displacement risk from the Salesforce ecosystem.
• Oracle NetSuite: Oracle NetSuite is a cloud ERP incumbent that powers financials, order management, and CRM for many mid-market direct sellers; it competes with the broader ERP scope of Exigo Core while lacking deep compensation-plan and genealogy specialization.
• Microsoft Dynamics 365: Microsoft Dynamics 365 is an enterprise ERP/CRM suite that competes for the same CFO/COO budget as Exigo inside large direct sellers; Exigo's Azure-native stack deliberately co-locates with the Microsoft ecosystem to convert this threat into a partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/exigo-office
• Xx.com/exigooffice

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exigo