Black Lemon

What Black Lemon does

Black Lemon is a Copenhagen-based digital agency that builds e-commerce solutions, founded in 2021 and operating as a subsidiary under the Obsidian agency group. The company specializes in Shopify and Shopify Plus development, with two-thirds of its clients on Shopify Plus, and serves direct-to-consumer brands and omnichannel retailers primarily in fashion, sports, lifestyle, baby products, eyewear, and food/beverage. Notable engagements include Shopify Plus migrations and builds for Intersport, Organic Basics, BIBS (B2B and B2C across 5 markets, reported +725% revenue in one year), Luxreaders (custom AR Try-On module delivering 4x conversion), DAY ET (launch across 6 markets), True Gum (WooCommerce to Shopify migration), Audo CPH, and Rezet Store.

The firm's core technology stack is anchored on Shopify and Shopify Plus, supplemented by integrations with payment gateways, shipping providers, and marketing tools, and includes 3D product pages, 360-degree video, and HTML5-based AR try-on modules. The company operates a distributed delivery model from a Copenhagen headquarters (Per Henrik Lings Allé 4, 2100) and a secondary engineering and production office in Banja Luka, Bosnia & Herzegovina (Vase Pelagića 4, 78000). A team of 28 people, led by co-founders Nicki Due-Rasmussen (Partner & CEO) and Aleksander Due-Rasmussen (Partner), executes the work; both founders also personally operate e-commerce brands (Rezet Store, Luxreaders, Oval Square), which the company leverages as a practitioner credibility differentiator.

Black Lemon's revenue model is project-based professional services billed under custom, quote-based engagements with multi-year contracts. Service lines include Shopify and Shopify Plus development, digital design, e-commerce consulting, data integration, and Webflow development. Go-to-market is sales-led and enterprise-focused, combining direct outreach, a website portfolio of case studies, LinkedIn and Instagram presence, and Shopify community events delivered in conjunction with the Obsidian parent. Customer work has spanned Denmark, Sweden, Germany, France, and Bosnia & Herzegovina.

Name

Black Lemon

Legal name

Black Lemon Digital

Website

https://blacklemon.dk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Black Lemon is a Copenhagen-based Shopify Plus agency building e-commerce platforms for European direct-to-consumer and omnichannel brands, with a delivery office in Banja Luka and a team of 28 led by operator-founders.

Ownership category

akta.pro rank

Headquarters

HQ city

Københoved

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Development Services: Project-based professional services for Shopify store development, customizations, theme modifications, app integrations, payment gateway implementation, and custom feature development. Revenue is generated through fixed-price project engagements and time-and-materials engagements.
2. Digital Design Services: Visual design, UX/UI design, and brand-aligned website aesthetics services bundled with development projects or as standalone offerings.
3. E-commerce Consulting: Strategic advisory services covering e-commerce strategy, planning, inventory management, customer experience optimization, marketing, advertising, and SEO optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Black Lemon is a digital e-commerce agency that designs, builds, and optimizes Shopify and Shopify Plus stores for direct-to-consumer brands and omnichannel retailers. Its services span strategy and consulting, UI/UX design, custom theme and app development, platform migrations, AR try-on experiences, and third-party system integrations (ERP, CRM, PIM). The agency also offers standalone Webflow development and broader digital design work.

Product overview

Black Lemon is an e-commerce agency that delivers end-to-end services from concept to fully developed solutions. The company operates primarily as a Shopify-focused development agency, offering Shopify Development Services and Shopify Plus Services as its core product offerings alongside Digital Design Services, E-commerce Consulting, Data Integration Services, and Webflow Development Services. Projects typically involve platform migration (e.g., WooCommerce to Shopify), multi-store setup with multiple currencies, international expansion across multiple markets, and specialized features like AR try-on technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Development
• Shopify Plus Services Enterprise-grade Shopify Plus implementations including platform migrations, multi-store setups, headless architecture, and complex integrations for high-volume merchants.
• Digital Design UI/UX design, visual identity, and digital product design services for e-commerce brands, delivered as part of store builds or as standalone design engagements.
• E-commerce Consulting Strategic advisory on e-commerce platform selection, conversion optimization, growth roadmaps, and digital commerce transformation for D2C and omnichannel brands.
• Data Integration Integration of Shopify stores with ERP, CRM, PIM, and other back-office systems to enable unified commerce, inventory accuracy, and customer data flow.
• Webflow Development Design and development of Webflow websites and landing pages for brands that need a marketing site or campaign presence outside of their Shopify storefront.

Quantifiable outcome

• 52% increase in total traffic for Intersport within one year of Shopify Plus migration
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• ObsidiancoreStrategic or Co-development PartnerObsidian is the parent company and strategic partner of Black Lemon. Black Lemon operates as a division/brand under Obsidian, which is one of Denmark's few Shopify Plus agencies. The partnership provides shared resources, events (Shopify market seminars, webinars), and cross-referrals between the agencies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SuperGood: SuperGood is a UK-based Shopify Plus partner agency specializing in high-growth D2C brand builds, migrations, and CRO. It serves the same Shopify Plus client profile (mid-market and enterprise D2C) as Black Lemon with comparable service offerings.
• Vaimo: Vaimo is the largest global Shopify Plus-focused e-commerce agency with offices across Europe, North America, and APAC. It offers the same Shopify implementation, design, and integration services as Black Lemon, making it the most directly comparable peer in terms of core offering and target market.
• The Amazing: The Amazing is a Norwegian digital agency that delivers Shopify Plus projects for Nordic and European brands. It is a strong regional peer given shared Nordic market focus and comparable Shopify Plus specialization.
• Obsidian: Obsidian is Black Lemon's parent company and one of Denmark's few Shopify Plus agencies, providing shared resources and cross-referrals. It operates the same Shopify Plus agency model as Black Lemon and is the closest direct competitor and operating peer.
• Excellent ZEN: Excellent ZEN is a German Shopify Plus partner agency with strong expertise in enterprise migrations, internationalization, and conversion optimization for D2C brands. It serves a similar function to Black Lemon in the DACH market.
• NetMercury: NetMercury is a European Shopify Plus agency that delivers end-to-end e-commerce builds, platform migrations, and integrations for D2C and omnichannel brands. Its service scope, client type, and platform focus closely mirror Black Lemon's positioning.
• BVA: BVA is a Danish digital agency based in Copenhagen offering e-commerce, design, and Shopify development services. As a Copenhagen-headquartered peer with overlapping D2C retail and brand clients, it is a tightly comparable geographic and capability competitor.
• WeAreSevanova: WeAreSevanova is a European e-commerce and Shopify Plus development agency focused on D2C brand builds, custom integrations, and platform migrations. It competes with Black Lemon for similar mid-market and enterprise Shopify Plus projects.

Broad incumbents

• Accenture Interactive: Accenture Interactive is the global digital services arm of Accenture, delivering large-scale e-commerce transformations including Shopify Plus and Adobe Commerce. It competes for the same enterprise e-commerce RFPs as Black Lemon but offers broader strategy, consulting, and post-launch managed services.
• Dept Agency: Dept is a large full-service European digital agency with a dedicated e-commerce practice covering Shopify, Adobe Commerce, and custom builds. It overlaps with Black Lemon on enterprise e-commerce work but operates at materially greater scale across marketing, technology, and creative services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/black-lemon-aps
• Instagraminstagram.com/blacklemondigital
• Facebookfacebook.com/BlackLemonApS

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Lemon