Cakes by Robin

What Cakes by Robin does

Cakes by Robin is a London-based cake designer that designs and creates cakes for events. The company operates as a private, for-profit business with an employee headcount in the 11-50 range, positioning it as a small studio-scale operation. Its service offering centers on bespoke cake design and production for event-based occasions, though the source data does not specify whether these are weddings, corporate events, private celebrations, or a mix of segments.

The business model is not disclosed in the available source material: there is no pricing information, no revenue data, no customer segmentation detail, and no marketing or distribution channel information. The company does not appear to have a mobile application, disclosed proprietary technology, or documented technology stack. There are no funding rounds, investors, subsidiaries, or parent company relationships recorded. The management team, ownership structure, and financial history are also not detailed in the available data.

Source content is limited to basic firmographic descriptors and a website loading/verification page, which means the analytical picture is constrained. What can be stated with confidence is that Cakes by Robin is a small, privately held, London-based event cake design business. Beyond that core identification, the absence of disclosed data on revenue, pricing, customers, partnerships, awards, and strategic actions means any further characterization (e.g., premium vs. mid-market positioning, growth trajectory, market share) cannot be grounded in the provided evidence.

Name

Cakes by Robin

Website

https://cakesbyrobin.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cakes by Robin is a London-based, privately held cake designer that designs and creates bespoke cakes for events. Operating with 11-50 employees, the studio serves event-based customers in the United Kingdom through custom cake design and production services.

Ownership category

akta.pro rank

Product category

Custom Cake Design

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Artisanal & Craft Bakeries (CRAHAGAA)

Keywords

• Custom cake design
• Event cake design
• Bespoke cakes
• Wedding cake design
• Celebration cakes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations

Core offering

Cakes by Robin is a London-based cake designer that designs and creates custom cakes for events. The company produces made-to-order cakes tailored to customer specifications for occasions such as weddings, birthdays, and other celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Event Cakes Made-to-order cakes designed and created for events such as weddings, birthdays, and other celebrations, for individual customers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Peggy Porschen: London-based bespoke cake designer and bakery specializing in celebration and wedding cakes. Highly comparable to Cakes by Robin in product, target market (premium London events), and bespoke service model.
• Lily Vanilli: London-based bespoke cake studio focused on custom-designed cakes for events, weddings, and brand collaborations. Closely overlaps with Cakes by Robin on bespoke, design-led cake offering for the same London clientele.
• The Hummingbird Bakery: Multi-location London bakery known for American-style celebration cakes and cupcakes. Directly comparable as a London cake retailer competing in the same bespoke and celebration cake category.
• Maison Bertaux: Long-established London patisserie and cake shop in Soho serving celebration and event customers. Comparable as a London specialty cake and dessert retailer in the bespoke/local cake category.
• Biscuiteers: UK-based boutique bakery and icing specialist producing custom celebration cakes, biscuits, and edible gifts. Comparable as a UK custom celebration cake and gifting brand competing for similar event customers.
• Crumbs & Doilies: London-based bespoke cake and cupcake business serving celebration and corporate event customers. Directly comparable in product scope and London event customer base.
• Konditor & Cook: London bakery known for celebration cakes, brownies, and event catering. Comparable as a London-based cake and dessert business serving events and retail customers.
• Primrose Bakery: London bakery specializing in bespoke celebration cakes, cupcakes, and event orders. Direct competitor to Cakes by Robin in the London custom cake market.

Broad incumbents

• Slattery: Established UK patissier and chocolatier producing bespoke celebration cakes, wedding cakes, and event desserts at scale. Comparable as a larger UK incumbent in the same bespoke cake and confectionery category.
• Waitrose Celebration Cakes: Major UK grocer with a strong own-brand celebration cake range sold through retail and online channels. Comparable as a broader incumbent competing for UK celebration cake spend, though via mass-retail rather than bespoke channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/cakes_by_robin
• Facebookfacebook.com/cakesbyrobinuk
• LinkedInlinkedin.com/company/cakes-by-robin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cakes by Robin