Green Jungle beauty shop

What Green Jungle beauty shop does

Green Jungle Beauty Shop (legal name: The Green Jungle Beauty Shop) is a Canadian-founded, private direct-to-consumer e-commerce retailer headquartered in Laval, Canada, that curates and resells natural, organic, non-toxic, and cruelty-free skincare, makeup, body care, hair care, nail, and home/lifestyle products. Founded in 2015 by Julie De Sève (CEO) and Marco Morelli, the company operates a Shopify-powered online storefront (thegreenjunglebeautyshop.com) and ships to more than 80 countries with localized currency and language options.

The core offering is an aggregated marketplace of over 140 vetted clean beauty brands, including 100% Pure, 19/99 Beauty, Agent Nateur, Aleph Beauty, Altesse Studio, Angan, Anokha, May Lindstrom, Rahua, RMS Beauty, Susanne Kaufmann, and others sourced from Canada, the US, the UK, France, Germany, Iceland, Australia, New Zealand, Korea, and Japan. Technology stack is standard Shopify commerce with no proprietary features, SDKs, or AI/ML capabilities disclosed; the firm has no mobile app, no API surface, and no patents or certifications on record. Catalog depth is material — the "New In Beauty" collection alone lists 407 SKUs, 370 of which are in stock. Limited-edition proprietary bundles (e.g., the 2026 Summer Beauty Bag at $300) represent a nascent move into owned merchandising alongside third-party curation.

The business model is one-time unit pricing on individual SKUs, with prices ranging from approximately $5 for accessory items to $300+ for curated gift sets. Go-to-market is direct-to-consumer only, with no B2B or wholesale channels disclosed. Marketing relies on blog content (gift guides, product spotlights), an email newsletter, and seasonal promotional events (e.g., Mid-Summer 20% off sitewide in 2026). Payment flexibility includes Shop Pay Installments via Sezzle to lower purchase barriers. No funding rounds, no revenue figures, no M&A activity, and no partnerships are disclosed; ownership appears to remain with the founders.

Name

Green Jungle beauty shop

Legal name

The Green Jungle Beauty Shop

Website

https://thegreenjunglebeautyshop.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Jungle Beauty Shop is a Canadian DTC e-commerce retailer curating 140+ clean beauty brands across skincare, makeup, body, hair, and lifestyle categories, shipping to 80+ countries via a Shopify storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of curated clean beauty products through their e-commerce platform. Products include skincare, makeup, body care, hair care, nails, and home & lifestyle categories. Revenue is generated through one-time product purchases at variable price points ranging from approximately $5 to $310+ for curated gift sets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Green Jungle Beauty Shop is an e-commerce retailer that curates and sells clean, natural, organic, and cruelty-free beauty and skincare products from over 140 third-party brands. The store offers skincare, makeup, body care, hair care, nails, and home and lifestyle items through its Shopify-powered online storefront, ships to 80+ countries with localized currencies and languages, and supplements sales with its own limited edition curated sets and digital gift cards.

Product overview

The Green Jungle Beauty Shop is an e-commerce retailer specializing in curated luxury skincare and beauty products. The store offers a curated marketplace of over 100 clean beauty brands including 100% Pure, 19/99 Beauty, Active Humans, Agent Nateur, Aleph Beauty, Altesse Studio, Angan, Anokha, Apoterra, Artifact Skin Co., Ash Posy, Axiology, and many more. Product categories span makeup (face, cheeks, eyes, lips, brushes), skincare (cleansers, exfoliators, masks, toners, moisturizers, serums, eye care, sunscreen), body (bath, shower, body care, deodorants, perfumes), hair (shampoos, conditioners, styling), nails, and home & lifestyle (aromatherapy, candles, essential oils). The store also offers its own limited edition curated products like the Summer Beauty Bag, as well as gift cards and travel sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Jungle Summer Beauty Bag Limited edition curated summer beauty bag containing multiple skincare and cosmetic products from various brands carried by the store, presented in a patterned pouch.
• Gift Cards Digital gift cards available for purchase on the website for gifting purposes, allowing recipients to choose products across the store.
• WOO Argan Oil

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Credo Beauty: Credo Beauty is a US-based multi-brand retailer specializing in clean and non-toxic beauty, offering curated skincare, makeup, body care, and fragrance from vetted brands. Directly comparable as a curated clean beauty marketplace serving the same consumer persona as Green Jungle.
• The Detox Market: The Detox Market is a North American multi-brand retailer focused on non-toxic, clean beauty and wellness products, carrying curated skincare, makeup, and wellness brands. Directly comparable as a curated clean beauty specialist targeting similar conscious consumers.
• Follain: Follain is a clean beauty retailer offering curated non-toxic skincare, makeup, and wellness products, historically both online and through physical stores. Comparable as a clean beauty specialty retailer with similar curated marketplace model.
• Goop Beauty: Goop operates a DTC platform selling curated clean beauty, skincare, and wellness products from multiple brands alongside its own branded products. Comparable as a DTC clean beauty destination with global shipping and curated brand assortment.
• Beautylish: Beautylish is an online specialty beauty retailer offering curated skincare, makeup, and fragrance from a mix of indie and established brands. Comparable as a curated DTC beauty marketplace with global shipping and an editorial/discovery-driven experience.

Broad incumbents

• Sephora: Sephora is the largest global multi-brand beauty retailer carrying premium skincare, makeup, fragrance, and hair care across thousands of brands, with a dedicated 'Clean at Sephora' program that competes directly for the same consumer. Comparable as a broader incumbent now aggressively expanding into the curated clean beauty space Green Jungle occupies.
• Bluemercury: Bluemercury is a US-based multi-brand beauty and spa retailer offering skincare, makeup, and wellness products from premium and clean brands via physical stores and e-commerce. Comparable as a broader incumbent with a clean beauty assortment and omnichannel presence.
• Olive Young: Olive Young is the dominant Korean health and beauty retailer carrying K-beauty, skincare, and cosmetics from hundreds of brands through stores and e-commerce. Comparable as a broad beauty retailer that Green Jungle sources K-beauty brands from and partially competes with in K-beauty SKUs.

Regional players

• Niche Beauty: Niche Beauty is a UK/Europe-based online retailer specializing in curated niche and clean beauty brands including hard-to-find international labels. Comparable as a curated clean beauty marketplace focused on European markets with overlapping brand portfolio.
• Naturisimo: Naturisimo is a UK-based online retailer offering curated natural and organic beauty, skincare, and wellness products. Comparable as a regional clean beauty marketplace with similar curated brand assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thegreenjungle
• Facebookfacebook.com/thegreenjunglebeautyshop
• LinkedInlinkedin.com/company/the-green-jungle-beauty-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Jungle beauty shop