Naturisimo
Naturisimo is a UK-based direct-to-consumer e-commerce retailer founded in 2008 that curated and sold 200+ international clean beauty brands to conscious UK consumers seeking sustainable and ethical beauty products, operating until its April 2025 acquisition by French concept-store Oh My Cream.
- Company typePrivate
- Founded2008
- HeadquartersSlough, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Naturisimo does
Naturisimo is a UK-based, direct-to-consumer e-commerce retailer founded in 2008 in Slough that operated as a multi-brand specialist in sustainable and ethical (clean) beauty products. The company curated and sold 200+ international clean beauty brands, including Herbivore Botanicals, Goop, and Violette_FR, to conscious UK consumers seeking verified sustainable alternatives in a single shopping destination. Its go-to-market was a pure-play online storefront under a horizontal segmentation approach targeting consumer demand for clean beauty, with no physical retail presence of its own. No proprietary technology, mobile app, public API, or AI/ML capability is documented in the available data; the platform functioned as a standard multi-brand e-commerce destination without disclosed pricing tiers, subscription mechanics, or membership program.
In April 2025, French clean beauty concept-store Oh My Cream acquired Naturisimo, with the deal closing in mid-May 2025. Naturisimo's website was redirected to ohmycream.co.uk, integrating its catalog, customer community, and merchandising into Oh My Cream's UK operations, which include three UK stores and a planned two to three additional openings by year-end. Post-acquisition, the Naturisimo customer base gains access to Oh My Cream's proprietary skincare line and additional prestige brands (Westman Atelier, Tata Harper, Ilia, Susanne Kaufmann, Augustinus Bader, Pai Skincare, K18, etc.), while Oh My Cream gains a UK-based community of clean beauty consumers. The transaction was Oh My Cream's second acquisition of April 2025, following Atelier Nubio earlier in the month, signaling a serial acquisition strategy in premium clean beauty.
Revenue mechanics were standard DTC e-commerce retail: per-order transaction revenue at retailer markup on third-party brands. No pricing model, average order value, gross margin, or revenue figures are publicly disclosed. Naturisimo operated with 11-50 employees and did not raise disclosed external funding; the company was privately held throughout its 17-year standalone history prior to the Oh My Cream acquisition.
Naturisimo firmographics
Firmographics- Name
- Naturisimo
- Website
- https://naturisimo.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Naturisimo is a UK-based direct-to-consumer e-commerce retailer founded in 2008 that curated and sold 200+ international clean beauty brands to conscious UK consumers seeking sustainable and ethical beauty products, operating until its April 2025 acquisition by French concept-store Oh My Cream.
- Ownership category
- akta.pro rank
Naturisimo industry classification
Industry- Product category
- Clean Beauty E-commerce
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural, Organic & Clean Beauty Distribution (CRAOAEAM)
- akta.pro secondary industries
- Natural/Organic & Clean Skincare (CRABAAAH), Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
Keywords
Where Naturisimo is headquartered
LocationHeadquarters
- HQ city
- Slough
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Naturisimo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- E-commerce retail: Naturisimo generated revenue through online retail of sustainable and ethical beauty products, operating as a multi-brand clean beauty e-tailer before its acquisition by Oh My Cream ! in 2025.
Go-to-market motion1 record
Distribution channels1 record
Naturisimo product offering
Product offeringCore offering
Naturisimo operated an online e-commerce platform offering a curated multi-brand portfolio of sustainable and ethical clean beauty products to UK consumers. The platform aggregated over 200 international clean beauty brands, including Herbivore Botanicals, Goop, and Violette_FR, providing a trusted destination for conscious consumers seeking verified clean beauty alternatives. Following the April 2025 acquisition by Oh My Cream, the platform was integrated into ohmycream.co.uk, combining both companies' product offerings.
Product overview
Naturisimo was a UK-based e-retailer specializing in sustainable and ethical beauty products, founded in 2008. The company operated as a multi-brand online beauty retailer focused on clean beauty before being acquired by French beauty concept-store Oh My Cream! in April-May 2025. Following the acquisition, Naturisimo's website was integrated into Oh My Cream's existing UK platform (ohmycream.co.uk), combining both companies' product offerings. Naturisimo originally sold over 200 international clean beauty brands and served a community of conscious UK consumers seeking sustainable and ethical beauty products. The combined entity now offers an expanded portfolio including Oh My Cream's proprietary brands alongside previously Naturisimo-sold brands such as Herbivore Botanicals, Goop, and Violette_FR, with physical store presence in the UK market.
Differentiator
Problem solved
Functional benefit
Products and services
- Naturisimo Online Clean Beauty Marketplace (Storefront) Multi-brand online e-commerce storefront selling over 200 international clean beauty brands to conscious UK consumers seeking sustainable and ethical beauty products, including brands such as Herbivore Botanicals, Goop, and Violette_FR.
Companies that use Naturisimo
Customer profileSegments1 record
Ideal customer profiles1 record
Naturisimo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Naturisimo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oh My Cream !coreOh My Cream !, a French clean beauty concept store, acquired British clean beauty e-tailer Naturisimo. The acquisition closed in mid-May 2025. Oh My Cream ! currently operates three stores in the UK with plans to open two to three more by year-end. The deal integrates Naturisimo into Oh My Cream's existing UK platform, giving access to Naturisimo's community of conscious UK consumers while expanding customer access to premium clean beauty brands. This acquisition follows Oh My Cream's purchase of Atelier Nubio earlier in April 2025.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Naturisimo competitors and assessment
Company assessmentRegional players
- Nykaa: India-based multi-brand beauty e-tail platform with curated assortment of premium and clean beauty; comparable marketplace model but operates in a different geography.
Broad incumbents
- Liberty London: Iconic UK premium beauty retailer (physical flagship + online) carrying curated indie and luxury brands; competes for the same premium UK beauty customer.
- Sephora: Global multi-brand beauty retail giant with growing UK presence (and owner of Cult Beauty); competes in the clean beauty e-tail segment at scale with much larger capital and brand relationships.
- Net-a-Porter (Beauty): Luxury fashion e-tailer with a curated premium beauty offering; competes for the same premium UK beauty consumer with a broader luxury positioning.
- Space NK: UK premium multi-brand beauty retailer with both online and physical stores; broader assortment including luxury brands but overlapping in clean and indie beauty curation.
- The Body Shop: Global clean and ethical beauty retailer with strong UK presence; overlaps with Naturisimo's positioning on sustainable, cruelty-free, and ethically sourced beauty products.
Emerging players
- Glossybox: Beauty subscription box service in the UK offering curated beauty samples; overlaps with Naturisimo in targeting beauty consumers seeking discovery and curated brand experiences.
Direct peers
- Cult Beauty: UK-based multi-brand clean beauty e-tailer offering curated premium and indie beauty brands; the closest direct competitor to Naturisimo in the UK clean beauty online segment (now owned by Sephora).
- Content Beauty & Wellbeing: UK clean beauty e-tailer curating organic and natural skincare and cosmetics brands; competes directly with Naturisimo for the conscious UK consumer segment.
- Mankind (THG): UK online beauty and grooming retailer under THG holding; multi-brand e-tail platform targeting similar UK consumers across premium beauty and grooming categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Naturisimo social profiles
Digital presenceNaturisimo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naturisimo leadership team
Management profileNumber of profiles
Naturisimo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naturisimo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naturisimo
What does Naturisimo do?
Naturisimo operated an online e-commerce platform offering a curated multi-brand portfolio of sustainable and ethical clean beauty products to UK consumers. The platform aggregated over 200 international clean beauty brands, including Herbivore Botanicals, Goop, and Violette_FR, providing a trusted destination for conscious consumers seeking verified clean beauty alternatives. Following the April 2025 acquisition by Oh My Cream, the platform was integrated into ohmycream.co.uk, combining both companies' product offerings.
Is Naturisimo a public or private company?
Naturisimo is a private company. It is classified as corporate owned and is currently acquired.
When was Naturisimo founded?
Naturisimo was founded in 2008. It employs 11 to 50 people.
Where is Naturisimo based?
Naturisimo is headquartered in Slough, United Kingdom, in the Europe region.
How does Naturisimo make money?
One revenue line is on record: E-commerce retail.
Who are Naturisimo's main competitors?
Nykaa is listed as a regional player. Broad incumbents are Liberty London, Sephora, Net-a-Porter (Beauty), Space NK and The Body Shop. Glossybox is listed as an emerging player. Direct peers are Cult Beauty, Content Beauty & Wellbeing and Mankind (THG).
Does Naturisimo have an API?
No public API is recorded for Naturisimo.
What industry is Naturisimo in?
Naturisimo's product category is Clean Beauty E-commerce. Its primary akta.pro industry code is CRAOAEAM, Natural, Organic & Clean Beauty Distribution, with a secondary code of CRABAAAH, Natural/Organic & Clean Skincare. Its NAICS code is 456120 and its SIC code is 2844.