Spiffies
Spiffies (Epic Dental LLC) is a family-owned US oral care company that sells xylitol-based finger-wrap tooth wipes, gum, and mints direct-to-consumer and via dental professionals, primarily targeting parents of infants and toddlers.
- Company typePrivate
- Founded2002
- HeadquartersTucson, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Spiffies does
Spiffies is a privately held, family-owned consumer health company (legally Epic Dental LLC, previously DR Products / Dr. Ray's Products) that develops, manufactures, and sells xylitol-based oral care products, with a primary focus on pediatric dental hygiene. Founded in 2002 by board-certified pediatrician Dr. Ray A. Wagner and his wife Marti Wagner, the company is headquartered in Murray, Utah and ships nationwide from a warehouse in Salt Lake City. Its flagship product is a disposable, finger-wrap xylitol tooth wipe for infants and toddlers, with the company also offering Epic-branded xylitol gum (Bubblegum, Fresh Fruit, Spearmint, Grape, Orange-Mango) and xylitol mints (Fresh Fruit, Green Apple) for older children and adults. Core technology is a high-dose pharmaceutical-grade xylitol formulation sourced from non-GMO corn, packaged in formats free from fluoride, benzocaine, dairy, soy, nuts, and gluten.
The company's central clinical claim is that its tooth wipes reduce cavities by up to 72% with regular use, supported by a peer-reviewed evidence base spanning publications in Pediatr Dent, J Dent Res, Oral Health Prev Dent, Arch Pediatr Adolesc Med, and Biol Blood Marrow Transplant. The portfolio is differentiated not only by formulation but also by format — the finger-wrap wipe architecture and nubby teething texture — and is positioned as a convenient alternative to toothbrushes, particularly for sleeping babies and for children with compliance issues. Spiffies makes money through three primary streams: (1) direct e-commerce sales at spiffies.com with pay-as-you-go pricing (e.g., $23.36 for a 3-box/60-wipe grape tooth wipe order) and free shipping over $65, (2) a Subscribe & Save autoship program offering 10% recurring discounts on monthly, bi-monthly, or quarterly cadences, and (3) B2B wholesale to verified dental professionals who both resell to patients and serve as a referral channel. The go-to-market emphasizes clinical credibility, pediatrician endorsement, and dentist/dental hygienist recommendations as primary trust signals, with no disclosed external funding, no retail distribution, and a stated headcount of 1-10 employees.
Spiffies firmographics
Firmographics- Name
- Spiffies
- Legal name
- Epic Dental LLC
- Website
- https://spiffies.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spiffies (Epic Dental LLC) is a family-owned US oral care company that sells xylitol-based finger-wrap tooth wipes, gum, and mints direct-to-consumer and via dental professionals, primarily targeting parents of infants and toddlers.
- Ownership category
- akta.pro rank
Where Spiffies is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Spiffies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream through company's BigCommerce-powered online store at spiffies.com. Consumers purchase tooth wipes, xylitol gum, and mints at listed retail prices with options for one-time purchase or subscription/autoship. Free shipping on orders over $65.
- Subscription & Save Program: Automatic recurring order system offering 10% discount on all orders. Set up once and delivered monthly, bi-monthly, or quarterly based on customer-selected cadence. Addresses convenience for busy parents.
- Wholesale to Dental Professionals: B2B wholesale pricing for verified dental professionals including dentists, pediatric dentists, dental hygienists. Professional verification required. Dental professionals recommend and resell to patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tooth Wipes - Grape (3 Boxes, 60 wipes) |
| Subscription | Monthly | Subscribe & Save - 10% Discount |
| Other | Multi-year contract | Wholesale Pricing for Dental Professionals |
| Other | Pay-as-you-go | Standard Shipping Rates |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Spiffies product offering
Product offeringCore offering
Spiffies sells xylitol-based pediatric oral care products — primarily disposable finger-wrap tooth wipes for infants and toddlers, plus xylitol chewing gum and mints for children and adults — direct-to-consumer through its own e-commerce store, with a parallel wholesale channel for verified dental professionals. Products are clinically proven to reduce cavities by up to 72% and use pharmaceutical-grade, Non-GMO Project-certified xylitol.
Product overview
Spiffies is a pediatric oral care brand operated by Epic Dental LLC, offering a portfolio of xylitol-based oral health products designed for infants, toddlers, and adults. The product line centers on three main categories: (1) Spiffies Xylitol Tooth Wipes in Grape and Apple flavors — disposable finger-wrapping towelettes for cleaning baby teeth and gums with clinically proven cavity reduction, (2) Epic Xylitol Gum in multiple flavors (Bubblegum, Fresh Fruit, Spearmint, Grape, Orange-Mango) — chewing gum with 1.06g xylitol per piece for adults and children, and (3) Epic Xylitol Mints in Fresh Fruit and Green Apple flavors — dissolving tablets for on-the-go oral care. All products contain pharmaceutical-grade xylitol sourced from non-GMO corn and are manufactured in the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Grape Spiffies Xylitol Tooth Wipes Disposable, flavored towelettes designed for infants and toddlers that wrap around a finger to clean teeth and gums; clinically proven to reduce cavities by up to 72% with regular use. Fluoride-free, benzocaine-free, and made in the USA; available in 3-box (60 wipes), 6-box (120 wipes), 24-box (480 wipes), and bulk 1000-wipe options.
- Apple Spiffies Xylitol Tooth Wipes
Quantifiable outcome
- Up to 72% cavity reduction with regular use of Spiffies Tooth Wipes
- +3 more outcomes
Companies that use Spiffies
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Spiffies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Spiffies partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Spiffies competitors and assessment
Company assessmentDirect peers
- Frida: Frida (Fridababy) sells oral care and grooming products for infants and toddlers, including the popular NoseFrida and BabySmile products. It targets the same parent demographic through digital-first D2C and major retail distribution, making it the most direct comparable in pediatric hygiene.
- NUK: NUK (a brand under Newell Brands) sells infant oral care products including training toothbrushes, gum massagers, and pacifier-style oral hygiene items. It competes with Spiffies for the same parent-baby oral care use cases with broader distribution.
- Xlear: Xlear specializes in xylitol-based nasal and oral health products including xylitol mints, gum, and sprays. It overlaps directly with Spiffies' xylitol gum and mint lines and shares the same Non-GMO, natural-positioning go-to-market approach.
- MAM Baby: MAM manufactures and sells baby oral care products including training toothbrushes, teething products, and oral care accessories for infants and toddlers. It competes directly with Spiffies in the same pediatric oral care category with broader global retail distribution.
- Dr. Brown's: Dr. Brown's offers baby bottle and oral care products including training toothbrushes and gum massagers. It serves the same infant/toddler parent demographic across mass retail, making it a direct competitor in the pediatric oral hygiene category.
Broad incumbents
- Colgate-Palmolive: Colgate-Palmolive is the dominant global oral care incumbent covering toothpaste, toothbrushes, mouthwash, and gum (via its elmex and Colgate kids brands). It competes broadly with Spiffies in pediatric and adult oral care, though it does not offer an infant tooth-wipe format.
- Biotene (GlaxoSmithKline / Haleon): Biotene is the leading dry-mouth oral care brand owned by Haleon, offering mouthwash, spray, and gel products for dry mouth sufferers. It competes with Spiffies' adult dry-mouth and senior segment extensions at much greater scale.
Emerging players
- Hello Products: Hello Products is a digitally-native oral care brand offering natural, fluoride-free toothpaste, mouthwash, and kids' oral care products with retail distribution at Target and Whole Foods. It overlaps with Spiffies' natural, fluoride-free positioning for parents seeking non-mainstream options.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Spiffies social profiles
Digital presenceSpiffies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spiffies leadership team
Management profileNumber of profiles
Profiles2 records
Spiffies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spiffies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spiffies
What does Spiffies do?
Spiffies sells xylitol-based pediatric oral care products — primarily disposable finger-wrap tooth wipes for infants and toddlers, plus xylitol chewing gum and mints for children and adults — direct-to-consumer through its own e-commerce store, with a parallel wholesale channel for verified dental professionals. Products are clinically proven to reduce cavities by up to 72% and use pharmaceutical-grade, Non-GMO Project-certified xylitol.
Is Spiffies a public or private company?
Spiffies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spiffies founded?
Spiffies was founded in 2002. It employs 1 to 10 people.
Where is Spiffies based?
Spiffies is headquartered in Tucson, United States, in the North America region.
How does Spiffies make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription & Save Program and wholesale to Dental Professionals.
Who are Spiffies's main competitors?
Direct peers on record are Frida, NUK, Xlear, MAM Baby and Dr. Brown's. Broad incumbents are Colgate-Palmolive and Biotene (GlaxoSmithKline / Haleon). Hello Products is listed as an emerging player.
Does Spiffies have an API?
No public API is recorded for Spiffies.