Goldstein, Buckley, Cechman, Rice & Purtz
Goldstein, Buckley, Cechman, Rice & Purtz (GBC Law) is a Fort Myers-based personal injury law firm founded in 1962, serving individual injury victims across Southwest Florida through five offices on a contingency fee basis.
- Company typePrivate
- Founded1962
- HeadquartersFort Myers, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Goldstein, Buckley, Cechman, Rice & Purtz does
Goldstein, Buckley, Cechman, Rice & Purtz (legal entity Goldstein, Buckley, Cechman, Rice, Purtz, Smith & Smith, P.A., DBA "GBC Law") is a personal injury law firm founded in 1962 and headquartered in Fort Myers, Florida. The firm exclusively serves individual personal injury victims across Southwest Florida through five physical offices spanning Lee, Collier, and Charlotte counties (Fort Myers, Cape Coral, Naples, Lehigh Acres, Port Charlotte). It maintains a broad practice area footprint covering auto, truck, motorcycle, boat, bicycle, pedestrian, bus, ATV, golf cart, and electric scooter accidents, as well as slip and fall, spinal cord injury, wrongful death, nursing home abuse, negligent security, medical device defect (including Depo Provera), Camp Lejeune water contamination, and wills/trusts/estates matters.
The firm operates on a contingency fee model in which clients pay no attorney fees unless the firm wins and recovers compensation; free initial consultations are offered through a dedicated phone line (239-500-HURT), walk-in office visits, and a website intake form. The firm claims $825M+ in cumulative recoveries in Southwest Florida, board-certified attorneys by the Florida Bar, and recognition including Florida Super Lawyers, National Trial Lawyers, Gulfshore Business Best of Business, and Southwest Florida Business Observer 40 Under 40. Its go-to-market is sales-led, driven by referrals, organic search, community reputation, content marketing (blog, video library), community involvement (Toys for Tots, MADD, Hurricane Ian resources), and a formal attorney referral program.
In 2025 the firm underwent a generational leadership transition, elevating Christopher J. Smith and Andrea Pleimling Smith to co-managing partners and formally adding "Smith & Smith" to the firm name. Ownership is private and partner-held, with no external investors, no parent company, no subsidiaries, and no disclosed funding rounds. Headcount is 51-100. The firm uses no proprietary technology platforms, and its operations are grounded in traditional legal practice, attorney-client relationships, and local court expertise.
Goldstein, Buckley, Cechman, Rice & Purtz firmographics
Firmographics- Name
- Goldstein, Buckley, Cechman, Rice & Purtz
- Legal name
- Goldstein, Buckley, Cechman, Rice, Purtz, Smith & Smith, P.A.
- Website
- https://gbclaw.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Goldstein, Buckley, Cechman, Rice & Purtz (GBC Law) is a Fort Myers-based personal injury law firm founded in 1962, serving individual injury victims across Southwest Florida through five offices on a contingency fee basis.
- Ownership category
- akta.pro rank
Goldstein, Buckley, Cechman, Rice & Purtz industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Offices of Lawyers (54111), Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
Keywords
Where Goldstein, Buckley, Cechman, Rice & Purtz is headquartered
LocationHeadquarters
- HQ city
- Fort Myers
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Goldstein, Buckley, Cechman, Rice & Purtz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Personal Injury Legal Services: Contingency fee-based legal representation for personal injury cases. Clients pay no attorney fees unless the firm wins their case and recovers compensation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Contingency Fee - No Win, No Fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Goldstein, Buckley, Cechman, Rice & Purtz product offering
Product offeringCore offering
Goldstein, Buckley, Cechman, Rice & Purtz provides legal representation services to individuals in Southwest Florida who have been injured due to the negligence of others. The firm handles personal injury matters across multiple practice areas including auto, truck, motorcycle, boat, pedestrian, bicycle, bus, ATV, and golf cart accidents, as well as wrongful death, spinal cord injuries, slip and fall, medical device defects, nursing home abuse, negligent security, and Camp Lejeune water contamination cases. Services are delivered on a contingency fee basis — clients pay no attorney fees unless the firm wins their case.
Product overview
Goldstein, Buckley, Cechman, Rice, Purtz, Smith & Smith, P.A. is a personal injury law firm that has served Southwest Florida since 1962. The firm operates as a single integrated legal services practice offering comprehensive representation across multiple accident and injury types. Their core offering is personal injury legal representation, with specialized practice areas including auto accidents, truck accidents, motorcycle accidents, boat accidents, wrongful death, spinal cord injuries, slip and fall, pedestrian/bicycle accidents, medical device defects, ATV accidents, golf cart accidents, bus accidents, nursing home abuse, negligent security, wills/trusts/estates, and Camp Lejeune water contamination cases. The firm maintains five office locations across Lee, Collier, and Charlotte counties (Fort Myers, Cape Coral, Naples, Lehigh Acres, and Port Charlotte) and emphasizes board-certified attorneys with over 60 years of combined experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Injury Legal Services Legal representation for individuals injured due to the negligence of others, covering various accident types and wrongful death claims in Southwest Florida.
- Auto/Car Accident Legal Services Legal representation for car accident victims seeking compensation for injuries, medical bills, lost wages, and pain and suffering.
- Truck Accident Legal Services Legal representation for victims of truck accidents, leveraging expertise in trucking regulations and accident investigation.
- Motorcycle Accident Legal Services Legal representation for motorcycle accident victims, addressing common causes including driver negligence, left-turn collisions, lane-changing accidents, and road hazards.
- Boat Accident Legal Services Legal representation for boat accident victims in Southwest Florida.
- Wrongful Death Legal Services Legal representation for families who have lost loved ones as a result of negligence, helping them seek justice and compensation.
- Spinal Cord Injury Legal Services Legal representation for spinal cord injury victims, fighting tirelessly to ensure justice for life-altering injuries.
- Slip and Fall Legal Services Legal representation for individuals injured on properties due to failures to maintain safe conditions, helping them obtain fair compensation.
- Pedestrian/Bicycle Accident Legal Services Legal representation for pedestrians and cyclists injured by irresponsible drivers, fighting for fair compensation.
- Medical Device Defect Legal Services Legal representation for victims of defective medical devices, including Depo Provera birth control and medical device recall cases.
- Bus Accident Legal Services Legal representation for bus accident victims seeking compensation for injuries.
- Wills, Trusts and Estates Legal Services Legal services for estate planning, including wills and trusts, and administration of estates.
Quantifiable outcome
- $825+ Million in recoveries in Southwest Florida alone
- +1 more outcomes
Companies that use Goldstein, Buckley, Cechman, Rice & Purtz
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Goldstein, Buckley, Cechman, Rice & Purtz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Goldstein, Buckley, Cechman, Rice & Purtz partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights4 records
Goldstein, Buckley, Cechman, Rice & Purtz competitors and assessment
Company assessmentBroad incumbents
- Morgan & Morgan: Largest personal injury law firm in the United States, operating across many states and practice areas with a national TV-driven marketing model. Highly comparable to GBC in core PI work and contingency model, but operates at vastly larger scale and geographic reach.
Direct peers
- Cellino Law: Buffalo-based personal injury firm with a strong regional brand and contingency-fee model, recently expanding into Florida markets. Comparable in contingency-fee PI focus and heavy brand-driven marketing, though primarily a regional player historically.
- Searcy Denney Scarola: Long-established Florida personal injury firm with a similar decades-long history, multiple offices, and concentration in auto accident, product liability, and mass tort cases. Direct comparable on legacy Florida PI brand and contingency practice.
- Lytal, Reiter, Smith, Ivey & Fronrath: West Palm Beach-based Florida personal injury firm with a long history of large verdicts and board-certified trial attorneys. Direct peer in legacy, board-certified Florida PI practice and contingency-fee model.
- Steinger, Greene & Feiner: Florida-based personal injury firm with multiple offices across the state, focused on auto, slip-and-fall, and wrongful death cases on contingency. Direct competitor for the same SWFL client base with similar contingency-fee economics.
- Gordon & Doner: Florida-based personal injury firm with offices across multiple regions, handling auto, truck, and wrongful death cases on contingency. Comparable in Florida PI practice, contingency-fee model, and multi-office regional footprint.
- Dolman Law Group: Florida-based personal injury and accident firm with multiple offices, focused on auto, motorcycle, and slip-and-fall cases. Direct comparable in Florida PI contingency practice and mass-market marketing approach.
- Parker Waichman: National personal injury and mass tort firm with significant Florida presence, handling auto, product liability, and mass tort cases on contingency. Comparable contingency-fee PI model with broader geographic and practice-area footprint.
- Law Offices of Anidjar & Levine: Florida-based personal injury firm with a heavy digital marketing and mass-tort practice, including auto accidents and product liability. Comparable contingency-fee PI model, with a more marketing-intensive operating style.
- The Florida Law Group: Tampa-based personal injury firm serving the broader Florida Gulf Coast region, including auto accidents and serious injury cases. Direct peer in Florida PI practice, contingency model, and trial-style representation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Goldstein, Buckley, Cechman, Rice & Purtz social profiles
Digital presenceGoldstein, Buckley, Cechman, Rice & Purtz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goldstein, Buckley, Cechman, Rice & Purtz leadership team
Management profileNumber of profiles
Profiles8 records
Goldstein, Buckley, Cechman, Rice & Purtz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goldstein, Buckley, Cechman, Rice & Purtz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goldstein, Buckley, Cechman, Rice & Purtz
What does Goldstein, Buckley, Cechman, Rice & Purtz do?
Goldstein, Buckley, Cechman, Rice & Purtz provides legal representation services to individuals in Southwest Florida who have been injured due to the negligence of others. The firm handles personal injury matters across multiple practice areas including auto, truck, motorcycle, boat, pedestrian, bicycle, bus, ATV, and golf cart accidents, as well as wrongful death, spinal cord injuries, slip and fall, medical device defects, nursing home abuse, negligent security, and Camp Lejeune water contamination cases. Services are delivered on a contingency fee basis — clients pay no attorney fees unless the firm wins their case.
Is Goldstein, Buckley, Cechman, Rice & Purtz a public or private company?
Goldstein, Buckley, Cechman, Rice & Purtz is a private company. It is classified as management employee owned and is currently operating.
When was Goldstein, Buckley, Cechman, Rice & Purtz founded?
Goldstein, Buckley, Cechman, Rice & Purtz was founded in 1962. It employs 51 to 100 people.
Where is Goldstein, Buckley, Cechman, Rice & Purtz based?
Goldstein, Buckley, Cechman, Rice & Purtz is headquartered in Fort Myers, United States, in the North America region.
How does Goldstein, Buckley, Cechman, Rice & Purtz make money?
One revenue line is on record: personal Injury Legal Services.
Who are Goldstein, Buckley, Cechman, Rice & Purtz's main competitors?
Morgan & Morgan is listed as a broad incumbent. Direct peers are Cellino Law, Searcy Denney Scarola, Lytal, Reiter, Smith, Ivey & Fronrath, Steinger, Greene & Feiner, Gordon & Doner, Dolman Law Group, Parker Waichman, Law Offices of Anidjar & Levine and The Florida Law Group.
Does Goldstein, Buckley, Cechman, Rice & Purtz have an API?
No public API is recorded for Goldstein, Buckley, Cechman, Rice & Purtz.
What industry is Goldstein, Buckley, Cechman, Rice & Purtz in?
Goldstein, Buckley, Cechman, Rice & Purtz's product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 54111 and its SIC code is 8111.