Onelink
Onelink is a New Zealand B2B healthcare supply chain and procurement services provider, operating an online ordering platform serving Te Whatu Ora, private hospitals, and pharmacies with over 22,000 medical and pharmaceutical products from 600+ suppliers.
- Company typePrivate
- Founded2012
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Onelink does
Onelink (legally Pharmacy Retailing NZ Limited, Company No. 49549) is a New Zealand-based B2B healthcare supply chain and procurement services provider, operating as a subsidiary of Australian healthcare conglomerate EBOS Group Ltd. The company serves three primary customer segments: Te Whatu Ora (Health New Zealand), private NZ hospitals, and community pharmacies. Onelink describes itself as the largest supply partner to Te Whatu Ora and the leading source of Section 29 pharmaceuticals in New Zealand, and traces its lineage back over 100 years to predecessors HS Stevens (Christchurch, 1885) and the Auckland Hospital Board Store (1960s), with the modern Onelink entity formed in 2012 from the merger of Health Support Limited and ProPharma Hospital.
The company's core product is an online B2B procurement and order management platform accessible via onelink.co.nz. The platform supports product search across a catalogue of more than 22,000 pharmaceutical and medical consumable items sourced from over 600 suppliers, with rich product identifiers (Material Numbers, Legacy Codes, OneLink Codes, PharmaCodes, Manufacturer codes, GTINs) and downloadable fact sheets. It includes cart, order processing, account management, order history, online registration for new pharmacy accounts, and minimum-order fee mechanics, and is backed by $40M+ of inventory, 160+ staff, and operations in Auckland (head office) and Hamilton. The business processes more than 2.5 million order lines per year at fill rates exceeding 98%.
Onelink's revenue model is transaction-based: it generates revenue through sale of pharmaceuticals and medical consumables to healthcare providers, with net prices quoted ex-GST and a minimum-order fee applied to orders below a per-account threshold. Distribution is executed via direct B2B supply to Te Whatu Ora and private hospitals, and via self-service online ordering for pharmacies. There are no disclosed pricing tiers publicly available, and the company does not publish revenue figures; its commercial positioning emphasises reliability, catalogue breadth, and embedded relationships within the New Zealand public health system, including alignment with the Ministry of Health and The Immunisation Advisory Centre.
Onelink firmographics
Firmographics- Name
- Onelink
- Legal name
- Pharmacy Retailing NZ Limited
- Website
- https://onelink.co.nz
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Onelink is a New Zealand B2B healthcare supply chain and procurement services provider, operating an online ordering platform serving Te Whatu Ora, private hospitals, and pharmacies with over 22,000 medical and pharmaceutical products from 600+ suppliers.
- Ownership category
- akta.pro rank
Onelink industry classification
Industry- Product category
- Healthcare Supply Chain Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Direct-to-Provider / Clinic Buy-and-Bill Distributors (HLAIAJAM)
- akta.pro secondary industry
- Government & Public-Sector Pharmaceutical Supply (Tender/Prime Vendor) (HLAIAJAF)
Keywords
Where Onelink is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Onelink business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Pharmaceutical and Medical Consumables Sales: Onelink generates revenue through the sale of pharmaceuticals and medical consumables to healthcare providers. Revenue is transaction-based, driven by order volume and product margins. The company processes over 2.5 million order lines annually with fill rates exceeding 98%, indicating consistent transaction volume. Minimum order fees apply for orders below a threshold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Minimum order threshold with fee for orders below threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Onelink product offering
Product offeringCore offering
Onelink operates a healthcare supply chain and procurement service for New Zealand healthcare providers, distributing pharmaceuticals and medical consumables through an online ordering platform. The company holds over $40M of inventory across 22,000+ products sourced from 600+ suppliers, processing more than 2.5 million order lines annually. It serves as the largest supply partner to Te Whatu Ora (Health New Zealand), private NZ hospitals, and pharmacies.
Product overview
Onelink offers a single unified healthcare supply chain platform that functions as a B2B e-commerce portal for pharmaceuticals and medical consumables. The platform integrates product catalogue browsing, procurement workflow, order management, and account administration into one service. It connects healthcare providers (primarily pharmacies, Te Whatu Ora hospitals, and private NZ hospitals) to a catalogue of over 22,000 pharmaceutical and medical consumable products sourced from more than 600 suppliers, processing over 2.5 million order lines annually with fill rates exceeding 98%.
Differentiator
Problem solved
Functional benefit
Products and services
- Onelink Healthcare Supply Chain Platform
- Pharmaceuticals and Medical Consumables Distribution
Quantifiable outcome
- 98%+ fill rate
- +2 more outcomes
Companies that use Onelink
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Onelink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Onelink partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Te Whatu Ora (Health New Zealand)coreOnelink is the largest supply partner to Te Whatu Ora, providing comprehensive pharmaceutical and medical consumable supply services. The company has been the principal supplier supporting northern region hospitals and Te Whatu Ora during the pandemic, demonstrating a deep and strategic relationship in the NZ healthcare system.
- Ministry of Health (Manatu Hauora)minorThe Ministry of Health logo appears on the Onelink website, indicating a working relationship or alignment with national health policy and programs. Onelink is a trusted supplier in the New Zealand healthcare ecosystem.
- The Immunisation Advisory CentreminorOnelink works with The Immunisation Advisory Centre (immune.org.nz), suggesting involvement in vaccination programs and immunisation supply chain as part of the broader healthcare supply network.
- EBOS Group LtdcoreOnelink is part of the EBOS Group Ltd corporate structure. The privacy policy lists contact details as EBOS Group Ltd Level 7, 737 Bourke Street, Docklands, VIC 3008 (Australia). EBOS Group is the parent company of Onelink (trading as Pharmacy Retailing NZ Limited, Company No. 49549).
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
Onelink competitors and assessment
Company assessmentDirect peers
- Patterson Companies: Distributor of dental, animal health, and medical products to practitioners and institutions. Comparable distribution model with proprietary e-commerce ordering platform serving healthcare provider customers.
- Henry Schein: Global distributor of healthcare products to office-based dental, medical, and animal health practitioners. Directly comparable as a healthcare distribution specialist with proprietary e-commerce platform serving provider customers.
- Owens & Minor: US-based healthcare logistics and medical supply distribution company serving hospitals and healthcare systems. Comparable business model of medical product distribution with focus on supply chain services and provider customer base.
Broad incumbents
- Cardinal Health: Major US-based pharmaceutical and medical product distributor serving hospitals, pharmacies, and ambulatory care providers. Relevant comparison for healthcare distribution unit economics, customer concentration dynamics, and digital procurement trends.
- McKesson Corporation: Global pharmaceutical and medical supply distributor serving hospitals, pharmacies, and health systems. Provides comparison for healthcare distribution scale economics, though operates at vastly larger scale and across multiple geographies.
- EBOS Group: ASX-listed Australian healthcare conglomerate and parent company of Onelink. EBOS operates across pharmaceutical distribution, animal health, and community pharmacy in Australia and NZ, providing direct comparison points for healthcare distribution economics and platform strategy.
- Cencora (formerly AmerisourceBergen): One of the largest global pharmaceutical distributors with operations in specialty distribution, community pharmacy, and animal health. Comparable business model of wholesale pharmaceutical and medical product distribution to healthcare providers.
Regional players
- Green Cross Health: New Zealand pharmacy and primary healthcare services operator (NZX-listed). Comparable as a NZ healthcare services provider serving community pharmacy customers, though operates on the pharmacy retail side rather than distribution.
- Douglas Pharmaceuticals: New Zealand-based pharmaceutical manufacturer and distributor operating across Australasia. Comparable as a NZ-headquartered healthcare products company serving overlapping pharmacy and hospital customers, though Douglas is more focused on manufacturing than distribution.
Others
- ProPharma: New Zealand pharmaceutical distribution and pharmacy services company. Comparable as a NZ-based pharma distribution business serving similar pharmacy and hospital customers, though ProPharma's specific current scope should be verified.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Onelink social profiles
Digital presenceOnelink compliance and trust
Trust signalCompliance2 records
Onelink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onelink leadership team
Management profileNumber of profiles
Onelink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onelink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onelink
What does Onelink do?
Onelink operates a healthcare supply chain and procurement service for New Zealand healthcare providers, distributing pharmaceuticals and medical consumables through an online ordering platform. The company holds over $40M of inventory across 22,000+ products sourced from 600+ suppliers, processing more than 2.5 million order lines annually. It serves as the largest supply partner to Te Whatu Ora (Health New Zealand), private NZ hospitals, and pharmacies.
Is Onelink a public or private company?
Onelink is a private company. It is classified as corporate owned and is currently operating.
When was Onelink founded?
Onelink was founded in 2012. It employs 51 to 100 people.
Where is Onelink based?
Onelink is headquartered in Auckland, New Zealand, in the Oceania region.
How does Onelink make money?
One revenue line is on record: pharmaceutical and Medical Consumables Sales.
Who are Onelink's main competitors?
Direct peers on record are Patterson Companies, Henry Schein and Owens & Minor. Broad incumbents are Cardinal Health, McKesson Corporation, EBOS Group and Cencora (formerly AmerisourceBergen). Regional players are Green Cross Health and Douglas Pharmaceuticals. ProPharma is listed as an others.
Does Onelink have an API?
No public API is recorded for Onelink.
What industry is Onelink in?
Onelink's product category is Healthcare Supply Chain Distribution. Its primary akta.pro industry code is HLAIAJAM, Direct-to-Provider / Clinic Buy-and-Bill Distributors, with a secondary code of HLAIAJAF, Government & Public-Sector Pharmaceutical Supply (Tender/Prime Vendor). Its NAICS code is 42345 and its SIC code is 5047.