Magnolia Home Remodeling Group

What Magnolia Home Remodeling Group does

Magnolia Home Remodeling Group is a family-owned home improvement contractor headquartered at 1640 Vauxhall Road, Union, New Jersey, founded in 1994 by co-owners Vic Fiore and Chris Fontana, who remain actively involved in project oversight. The company provides full-service interior and exterior residential remodeling across 11 northern and central New Jersey counties (Essex, Sussex, Morris, Middlesex, Passaic, Warren, Hudson, Union, Bergen, Hunterdon, and Somerset), with thousands of completed projects over its 30+ year operating history.

The company's service portfolio spans roofing, siding installation, kitchen and bathroom remodeling, replacement windows, basement finishing, masonry and paving, decks (wood and composites), patios and walkways, porches and steps, additions and dormers, and interior trim. Magnolia operates as a single-point-of-contact general contractor managing projects from consultation through permits, material selection, and final walkthrough, working exclusively with branded materials from certified manufacturers including GAF, Andersen, Marvin, Pella, James Hardie, Owens Corning, CertainTeed, IKO, Alside, ASCEND, Royal, AZEK, Trex, TimberTech, Kohler, American Standard, and multiple cabinetry lines. The company holds NJ Consumer Affairs Registration #13VH07755300 and GAF Certified Roofing Installer status.

The business model is direct-to-consumer project-based professional services with quote-based pricing, supported by a multi-channel acquisition strategy spanning the company website (with free estimate forms), phone sales, in-home consultations, third-party marketplaces (Angie's List, HomeAdvisor, Houzz, BBB, Google, Facebook, Yelp), and content marketing. Financing is facilitated through third-party lenders (Payzer, Medallion Bank, Wells Fargo, Service Finance, Fortiva) offering unsecured loans, 0% interest plans, and loans up to $100,000. The company has 11-50 employees, is privately held with no institutional or PE/VC backing, and earns no fee or recurring revenue beyond the per-project contract.

Name

Magnolia Home Remodeling Group

Legal name

Magnolia Home Remodeling Group

Website

https://magnoliahomeremodeling.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnolia Home Remodeling Group is a family-owned New Jersey general contractor offering full-service interior and exterior residential remodeling — roofing, siding, windows, kitchens, bathrooms, basements, decks, masonry, and additions — to homeowners across 11 northern and central NJ counties, founded in 1994 by co-owners Vic Fiore and Chris Fontana.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Kitchen Permitting, Design & Project Management (HSAPAAAK)

Keywords

• Home remodeling services
• Residential renovation contractor
• Kitchen and bathroom remodeling
• Roofing and siding installation
• Window replacement services

Headquarters

HQ city

Union

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Home Remodeling Services: Project-based professional services revenue generated from interior and exterior home remodeling projects. Revenue is one-time per project, with financing options available to customers through third-party lenders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Magnolia Home Remodeling Group is a family-owned home improvement contractor headquartered in Union, New Jersey, providing interior and exterior residential remodeling services across 11 New Jersey counties. The company manages projects from initial consultation through final walkthrough as a single point of contact, with core offerings spanning roofing, siding installation, kitchen and bathroom remodeling, window replacement, masonry and paving, decks, basements, patios, porches, home additions, and interior trim. Materials are sourced and installed from named manufacturer brands including GAF, Andersen, James Hardie, Kohler, Trex, and CertainTeed, with project-specific financing facilitated through third-party lenders.

Product overview

Magnolia Home Remodeling Group is a family-owned New Jersey home improvement contractor offering a comprehensive suite of remodeling and renovation services for both interior and exterior residential projects. The company operates as a single-point-of-contact general contractor managing projects from initial consultation through final walkthrough, serving 11 New Jersey counties. Its service portfolio centers on four core offerings — roofing, siding installation, kitchen and bathroom remodeling, and window replacement — supported by ancillary services including masonry and paving, deck construction (wood and composites), basement remodeling, patios and walkways, porches and steps, additions and dormers, and interior trim. The company installs and works exclusively with branded materials sourced from named manufacturer partners, including GAF, CertainTeed, Owens Corning, and IKO for roofing; Alside, CertainTeed, James Hardie, ASCEND, Royal, and AZEK for siding; Andersen, Marvin, Silverline, Alside, and Pella for windows; Brighton Cabinetry, Fabuwood, Modern Cabinetry, and DuraSupreme for cabinetry; American Standard and Kohler for bathroom fixtures; Cambridge Pavers, Cultured Stone, and Techo-Bloc for masonry; and Trex and TimberTech for decking. Financing is facilitated through third-party lenders including Payzer and Medallion Bank. The company does not offer a software product or platform; all offerings are service-based.

Differentiator

Problem solved

Functional benefit

Products and services

• Roofing Services Roofing installation, repair, and replacement services covering shingle, flat, and metal roofing using materials from GAF, Owens Corning, IKO, and CertainTeed. Magnolia is a GAF-certified roofing installer. Targeted at residential homeowners in New Jersey.
• Siding Installation Siding installation services including vinyl siding, fiber cement siding, and composite cladding using materials from Alside, CertainTeed, James Hardie, ASCEND, Royal, and AZEK. Targeted at residential homeowners in New Jersey.
• Kitchen Remodeling Full-service kitchen remodeling from design through installation, including cabinetry, countertops, and finishing touches, with cabinetry options from Brighton Cabinetry, Fabuwood, Modern Cabinetry, and DuraSupreme. Targeted at residential homeowners in New Jersey.
• Bathroom Remodeling Full-service bathroom remodeling including design, fixture selection, and installation, with fixtures from American Standard and Kohler. Targeted at residential homeowners in New Jersey.
• Replacement Windows Energy Star-rated window replacement and installation services across multiple NJ counties using Andersen, Marvin, Silverline, Alside, and Pella window products. Magnolia is a licensed Andersen, Marvin, and Pella dealer. Targeted at residential homeowners in New Jersey.
• Masonry & Paving Masonry and paving services including brick and stone fronts, paver walkways, patios, masonry steps, and cement driveways and walkways, using Cambridge Pavers, Cultured Stone, and Techo-Bloc products. Targeted at residential homeowners in New Jersey.
• Decks (Wood & Composites) Deck construction services using wood and composite materials including Trex composite decking and TimberTech PVC/composite decking. Targeted at residential homeowners in New Jersey.
• Basement Remodeling Basement finishing and renovation services including insulation, drywall, LED lighting, custom built-in cabinetry, shelving, and flooring. Targeted at residential homeowners in New Jersey.
• Patios & Walkways Patio and walkway construction and renovation services using pavers, natural stone, and other hardscape materials. Targeted at residential homeowners in New Jersey.
• Porches & Steps

Quantifiable outcome

• Average energy bill reduction of 12% with energy-efficient windows (according to EPA Energy Star Program)
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Power Home Remodeling: Direct peer offering full-service exterior and interior remodeling including roofing, siding, windows, kitchens, and baths across the Northeast and Mid-Atlantic, competing in NJ directly with Magnolia's service set.
• Long Home: Direct peer operating a full-service home remodeling model emphasizing roofing, siding, windows, baths, and doors across the East Coast, with a comparable multi-channel sales motion and family-style brand positioning.
• Re-Bath: Nationally franchised bathroom remodeling specialist directly competing in the bath segment of Magnolia's offering with comparable consult-to-completion service model and financing promotion.
• Bath Fitter: Direct competitor in bathroom remodeling, offering acrylic tub/shower liners and full bath renovations with a similar direct-to-consumer sales motion and premium-brand positioning.
• Window Nation: Direct peer specializing in window replacement with regional East Coast and Midwest operations, competing head-on with Magnolia's window line and overlapping on financing/energy-efficiency selling points.
• Feldco: Midwest-based direct peer offering windows, siding, and doors with a similar family-owned, multi-decade operating history and direct sales / in-home consultation model.

Regional players

• Greenway Home Improvements: New Jersey-based home improvement contractor offering roofing, siding, windows, and remodeling services, competing for the same homeowner base within Magnolia's NJ counties.
• Alure Home Improvements: Long Island/New York metro full-service home remodeling firm covering kitchens, baths, siding, windows, and roofing - directly comparable service breadth operating in an adjacent Northeast market.

Broad incumbents

• Mr. Handyman: Nationally franchised handyman and residential repair/maintenance brand under Neighborly, offering overlapping repair-and-remodel capabilities to homeowners via local franchisees.

Emerging players

• Home Genius Exteriors: Emerging Northeast exterior remodeling brand offering roofing, siding, windows, and gutters with a multi-channel direct-sales motion similar to Magnolia's customer acquisition approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/magnoliahrg
• YouTubeyoutube.com/channel/UCMKtfxZdnzge8b_J85VB1LA
• Facebookfacebook.com/MagnoliaHomeRemodeling
• LinkedInlinkedin.com/company/magnolia-home-remodeling-group-inc.
• Instagraminstagram.com/magnoliahrg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia Home Remodeling Group