Home Genius Exteriors

What Home Genius Exteriors does

Home Genius Exteriors is a direct-to-consumer residential exterior remodeling contractor operating 24+ market offices across 12 U.S. states. The company sells and installs roofing, siding, windows, exterior doors, gutters, and attic insulation for individual homeowners, with a service model anchored on in-home consultations delivered by local field sales teams and certified installers rather than retail storefront transactions. It is a privately held subsidiary of National Services Group, headquartered in Centennial, Colorado (with a Hyattsville, Maryland market office referenced in firmographic data), and was founded in 2000 per firmographic records although the company's branded operations and the National Services Group-era growth story date to 2021. The team has scaled to approximately 1,500 total members including field installers, sales representatives, and office staff, and the company has completed 51,900+ jobs since inception.

The core product portfolio is sourced through channel partnerships rather than proprietary development. Roofing offerings span Owens Corning Duration asphalt shingles (SureNail and StreakGuard technologies), GAF TimberSteel metal shingles, and Union Corrugating metal panels. Siding includes CertainTeed vinyl (PermaCOLOR and RigidForm technology up to 210 mph wind resistance) and James Hardie fiber cement (ColorPlus technology). Window and door lines come from ProVia (ComforTech glass, Edge Glazing System) and attic insulation from Owens Corning's AttiCat Expanding PINK blown-in system. Home Genius Exteriors does not own or develop underlying material technology; its differentiation lies in certified installer status (Owens Corning Platinum Preferred — top 1% tier, James Hardie Elite Preferred, CertainTeed 5-Star, GAF TimberSteel, ProVia Premium Authorized Retailer) and the operational footprint to deliver those manufacturer warranties at scale.

The business model is one-time project-based revenue with no recurring subscription component. Pricing is quote-based per project (set through in-home consultations) with financing offered to qualified homeowners and seasonal promotional discounts of up to 50% off materials. The go-to-market motion is enterprise-style field sales — local offices generate leads through SEO, home shows, social media, and referrals, then convert via free on-site inspections and custom estimates. Customer acquisition cost is largely sales-led labor; revenue is recognized upon project completion. Headcount-to-revenue economics, the doubling-annually growth claim since 2021, the #21 ranking on Qualified Remodeler's Top 500 for 2025, and the stated $1 billion 2030 revenue target all point to an aggressive rollup-style expansion under National Services Group, with five new divisions launched January 2026 in Columbia SC, Fairfax VA, Hartford CT, Denver CO, and Chicago IL, and additional locations planned through end of 2026.

Name

Home Genius Exteriors

Legal name

Home Genius Exteriors

Website

https://homegeniusexteriors.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Home Genius Exteriors is a direct-to-consumer home remodeling contractor installing roofing, siding, windows, doors, gutters, and attic insulation for residential homeowners across 24+ market offices in 12 U.S. states.

Ownership category

akta.pro rank

Product category

Residential Exterior Home Remodeling Services

NAICS

Siding Contractors (238170), Drywall and Insulation Contractors (238310)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD)

akta.pro secondary industry

Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

Keywords

• Exterior home remodeling
• Roof replacement services
• Siding installation
• Window replacement
• Attic insulation services

Headquarters

HQ city

Hyattsville

HQ country

United States

HQ region

North America

Offices31 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Exterior Remodeling Projects: One-time project-based revenue from installation and replacement services for roofing, siding, windows, doors, gutters, and insulation. Revenue is generated per project with no recurring subscription component. Customers pay upon project completion or through financing arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Home Genius Exteriors is a direct-to-consumer home improvement contractor that installs and replaces exterior home components including roofing (asphalt shingles, metal shingles, metal panels), siding (vinyl and fiber cement), replacement windows, exterior and patio doors, seamless gutters with gutter guards, and blown-in attic insulation. The company sources materials from manufacturer partners (Owens Corning, James Hardie, GAF, CertainTeed, ProVia, Union Corrugating) and deploys its own certified installation crews through 24+ regional offices.

Product overview

Home Genius Exteriors is a home improvement contractor offering a comprehensive portfolio of exterior remodeling services and products. The company provides six core service categories (roofing, siding, windows, exterior doors, gutters, and attic insulation) that customers can purchase individually or in combination. The product portfolio includes three roofing material types (asphalt shingles, metal shingles, metal panels), two siding types (vinyl and fiber cement), windows and doors from ProVia, attic insulation from Owens Corning, and seamless gutters with optional gutter guards. These products are sourced from manufacturer partners (Owens Corning, James Hardie, CertainTeed, GAF, Union Corrugating, ProVia) and installed by the company's own certified teams. The company positions itself as a full-service exterior home remodeler rather than a product platform, offering financing options, platinum warranties, and free inspections as part of its service model.

Differentiator

Problem solved

Functional benefit

Products and services

• Owens Corning Duration Shingles Architectural asphalt shingles with SureNail Technology and StreakGuard algae resistance, available in Duration, Duration Designer, Duration FLEX, and Duration STORM (impact-resistant) collections, installed by Home Genius Exteriors as a residential roofing product.
• GAF TimberSteel Metal Shingles Nail-gunnable metal shingle roofing system offering traditional metal roof durability at a more accessible cost, certified by GAF and installed by Home Genius Exteriors with lifetime warranty coverage.
• Union Corrugating Metal Roofing Long-lasting metal roofing panels including MasterRib, Advantage-Lok II, 5V, and 7/8 Corrugated styles featuring Signature 200/300 paint systems, Cool Roof compliance, and Energy Star certification, installed by Home Genius Exteriors.
• CertainTeed Vinyl Siding Vinyl siding products including Restoration Collection, CertaPlank reinforced siding, vertical board and batten, and StoneFacade stone veneer featuring PermaCOLOR technology and RigidForm 210 wind resistance up to 210 mph, installed by Home Genius Exteriors.
• James Hardie Fiber Cement Siding Fiber cement siding systems including Plank Lap Siding, Artisan Collection, Vertical Panel Siding, and Shingle Siding with ColorPlus technology for lasting uniform color and fire resistance, installed by Home Genius Exteriors as a James Hardie Elite Preferred contractor.
• ProVia Replacement Windows Replacement windows in multiple lines (Endure, EcoLite, Aspect) featuring ComforTech Glass and Edge Glazing System, INNERGY thermal reinforcement, multi-pane glass with gas fillings, and Low-E coatings, available in Double Hung, Slider, Casement, Awning, Picture, and Garden styles.
• ProVia Exterior Doors Exterior and patio doors including Signet and Heritage fiberglass entry doors and Legacy doors, featuring ComforTech energy-efficient glass, available as entry doors, French doors, storm doors, hinged patio doors, and sliding glass doors with optional internal mini blinds.
• Owens Corning AttiCat Blown-In Insulation Blown-in fiberglas attic insulation using the AttiCat Expanding PINK system, made from unbonded loosefill Fiberglas with recycled glass content, UL Environment GreenGuard Gold Certified, designed to reduce heating and cooling costs by up to 15%.
• Seamless Gutters and LeafBlaster Pro Gutter Guards Custom-fabricated K-style seamless gutters in 5" and 6" widths made from galvanized aluminum, paired with LeafBlaster Pro stainless steel micro-mesh gutter guards featuring patented trough and Z-Bend technology.
• Roof Replacement Services Complete roof replacement and repair services including free roof and attic inspection, custom project design, expert installation by certified teams, and platinum lifetime warranties covering both labor and materials.
• Siding Installation Services Siding installation and replacement services for vinyl and fiber cement products, including free inspection, custom project design, and expert installation.
• Window Replacement Services

Quantifiable outcome

• Ranked #21 on Qualified Remodeler's Top 500 List for 2025 (up from #89 in 2024)
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Owens CorningcoreChannel Partner/ Reseller/ DistributorOwens Corning Platinum Preferred Contractor status - highest tier certification. Company also serves on Owens Corning's Platinum Advisory Board and holds Top Performer MVP and Top of the House Certified Contractor designations. Owens Corning provides roofing shingles, insulation, and related building materials through this partnership.
• James HardiecoreChannel Partner/ Reseller/ DistributorElite Preferred Contractor status for James Hardie fiber cement siding products. Company is certified to install James Hardie siding with access to premium products and extended warranties.
• GAFcoreChannel Partner/ Reseller/ DistributorTimberSteel certified installer for GAF's premium steel roofing systems. Partnership provides access to GAF's commercial-grade roofing products and extended system warranties.
• ProViacoreChannel Partner/ Reseller/ DistributorPremium Authorized Retailer for ProVia windows and doors. Partnership enables company to offer energy-efficient entry doors and replacement windows backed by manufacturer warranties.
• CertainTeedcoreChannel Partner/ Reseller/ Distributor5-Star certified contractor status for CertainTeed roofing and siding products. Partnership provides access to CertainTeed's full product line including shingles, siding, and insulation.
• Union CorrugatingminorChannel Partner/ Reseller/ DistributorPartnership for metal roofing and corrugated metal products for residential applications.
• Habitat for HumanityminorOthersCharitable partnership supporting Habitat for Humanity home building and renovation projects in local communities where Home Genius operates.
• Purple Heart HomesminorOthersVeteran support partnership providing home modification services for Purple Heart recipients through the Owens Corning Roof Deployment Project.
• Gary Sinise FoundationminorOthersPartnership supporting the Gary Sinise Foundation's mission to serve veterans and first responders through home-related assistance programs.
• Ronald McDonald House CharitiesminorOthersCharitable partnership supporting families in need through Ronald McDonald House programs.
• Operation GratitudeminorOthersCharitable partnership supporting military personnel and first responders through care package programs and volunteer initiatives.
• Toys for TotsminorOthersCharitable partnership supporting holiday toy donation programs for disadvantaged children in local communities.
• Homeward TrailsminorOthersCharitable partnership supporting animal rescue and adoption initiatives.
• Carson StrongminorOthersCharitable partnership supporting families and children in need in local communities.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Window Nation: Private replacement window and exterior door specialist with growing roofing/siding services, sold direct to homeowners through field sales in the Mid-Atlantic and Midwest. Highly comparable in target customer, product mix, and regional footprint.
• LeafGuard: National seamless gutter and exterior remodeling brand operating a direct-to-consumer in-home sales model. Comparable field-sales-driven GTM, manufacturer-controlled product (Englert), and bundling of gutter with roofing services.
• Long Home Products: Private exterior home remodeler specializing in roofing, windows, siding, and doors with a direct-to-consumer, in-home sales model. Closely comparable on service mix, GTM motion, and East Coast geographic focus.
• Thompson Creek Window Company: Mid-Atlantic-based replacement window, door, and siding installer using in-home consultations. Overlaps with Home Genius on product categories, sales motion, and core geographies (MD, VA, PA, NC).
• Champion Window: National manufacturer-installer of replacement windows, roofing, siding, and entry doors sold direct to homeowners via in-home consultations. Comparable direct-to-consumer exterior remodeling model with multi-category product offering.
• Power Home Remodeling: Large private U.S. exterior remodeler offering roofing, siding, windows, doors, and insulation through in-home sales across multiple regions. Direct competitor with comparable multi-trade exterior model, similar field-sales GTM, and overlapping geographic footprint in the Northeast/Mid-Atlantic.

Broad incumbents

• ABC Supply Co. Largest U.S. wholesale distributor of roofing, siding, windows, and exterior building products to contractors. Adjacent incumbent and key supply-chain participant for the broader exterior remodeling channel.
• Pella Corporation: Major national window and door manufacturer with an installer/dealer network including acquired Power Home Remodeling. Competes indirectly through the installation channel and represents a more established incumbent with proprietary product IP.
• SRS Distribution: National building-products distributor (acquired by Home Depot) serving roofing, siding, and exterior remodelers. Functions as both a supplier and an aggregator of regional exterior contractors via acquisitions.

Others

• REIA (Roofing & Exterior Improvement Alliance): Industry trade and contracting network for residential exterior remodelers. Connected to Home Genius through shared certification programs, contractor benchmarking, and lead-generation partnerships rather than direct competition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HGExteriors
• YouTubeyoutube.com/@homegeniusexteriors498
• Facebookfacebook.com/homegeniusexteriors
• LinkedInlinkedin.com/company/homegeniusexteriors
• Instagraminstagram.com/homegeniusexteriors
• TikToktiktok.com/@homegeniusexteriors

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Genius Exteriors