The Abundance Group
- Company typePrivate
- Founded2017
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Abundance Group does
The Abundance Group (TAG) is a coaching and mastermind business founded in 2017 by Ashley Ebert and based in Minneapolis, Minnesota. It serves individual wedding business owners — primarily planners, photographers, florists, and other wedding-adjacent SMB operators — who are generating roughly $50K-$100K+ in revenue and need help scaling beyond a solopreneur model. The core offering is a 12-month mastermind membership capped at 50 members that bundles daily 1:1 voice coaching with Ebert, monthly group calls, three in-person retreats annually, member-to-member referrals, and access to a 100+ piece tool library. The product surface is layered with standalone courses (Empire With Ease, Systems With Ease, Finding the Right Talent, and the forthcoming Teams With Ease) and a shorter 12-week Building Your Team Intensive, plus a free live training funnel.
The Abundance Group firmographics
Firmographics- Name
- The Abundance Group
- Legal name
- The Abundance Group
- Website
- https://theabundance.group
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Abundance Group industry classification
Industry- Product category
- Business Coaching Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Membership Communities with Learning (Community-Led Education) (MPACALAF)
- akta.pro secondary industries
- Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN), Fan Membership, Subscriptions & Patronage Platforms (MPACABAF)
Keywords
Where The Abundance Group is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Abundance Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Mastermind Membership: The flagship offering is a 12-month mastermind membership providing 1:1 daily voice coaching with Ashley Ebert, access to training courses (Empire With Ease, Teams With Ease, Systems With Ease), over 100 templates and tools, monthly group coaching calls, quarterly AI training, member-to-member referrals, business introductions from Ashley, and three complimentary tickets to TAG Retreats (in-person events). Revenue is subscription-based, billed monthly ($970/month) or potentially annual prepayment.
- Empire With Ease Course (Signature Course): A standalone course offering 6 detailed modules on scaling strategy using the same methodology that has built million-dollar brands. Can be purchased separately from the mastermind for wedding professionals who want self-paced training without the community/coaching component.
- Free Live Training: Free hour-long live training sessions teaching wedding pros how to step out of the 'hustle loop' and into true ownership. Functions as a top-of-funnel lead generation tool to attract potential mastermind members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mastermind Membership - $970/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
The Abundance Group product offering
Product offeringCore offering
The Abundance Group provides a 1:1 coaching program and mastermind community for wedding professionals (planners, photographers, florists, etc.) looking to scale their businesses. The flagship Mastermind Program includes daily voice coaching with founder Ashley Ebert, monthly group calls, three annual in-person retreats, and access to signature courses (Empire With Ease™, Teams With Ease™, Systems With Ease™) plus the TAG Tool Library of 100+ templates. Membership is limited to 50 members with a 12-month minimum commitment at $970/month.
Product overview
The Abundance Group (TAG) offers a coaching and mastermind community for wedding professionals, led by Ashley Ebert. The core product is the Mastermind Program—a 1:1 coaching and community experience combining daily voice coaching, monthly live trainings, and three annual in-person retreats. This is complemented by signature courses including Empire With Ease™ (scaling strategy), Teams with Ease™ (team building), Systems with Ease™ (operations), and Finding the Right Talent (hiring). All Mastermind members receive complimentary access to Empire With Ease™ and the over 100-piece Tool Library, with additional courses and tools available as benefits. TAG also offers a free live training for prospective members to experience their methodology before joining.
Differentiator
Problem solved
Functional benefit
Brands
- Empire with Ease™: Signature 6-module course providing systems and tools to scale a wedding business without burnout, based on strategies used by million-dollar brands.
- Teams with Ease™
- Systems with Ease™
- Building Your Team Intensive
Products and services
- Mastermind Program A 1:1 coaching program and mastermind community for wedding professionals seeking to scale their businesses. Includes daily voice coaching with Ashley Ebert, monthly live group trainings, 100+ tools and templates, quarterly AI training, and three in-person retreats annually. Limited to 50 members with a 12-month minimum commitment at $970/month.
- Empire With Ease™ Signature course providing proven systems and tools to scale a wedding business without burnout. Features 6 detailed modules teaching strategies used by million-dollar brands. Complimentary access included with Mastermind membership; can also be purchased separately as a standalone course for self-paced training.
- Teams With Ease™ Course focused on building and managing teams within a wedding business. Members receive complimentary access as part of their Mastermind program membership benefits.
- Systems With Ease™ Course covering business systems and operational efficiency for wedding business owners. Offered as a $1,000 discount benefit for Mastermind members.
- Finding the Right Talent Course focused on recruitment and hiring best practices for building a team in the wedding industry.
- Building Your Team Intensive A 12-week intensive coaching program guiding wedding business owners through the complete team-building process — from mindset through hiring, onboarding, payroll, and leadership development.
- Free Live Training Free one-hour live training teaching wedding professionals how to step out of the 'hustle loop' and into true ownership, with actionable strategies for scaling. Functions as a top-of-funnel lead generation tool for prospective mastermind members.
- TAG Tool Library Over 100 templates, scripts, and tools including hiring guides, financial spreadsheets, SOP documentation, interview questions, offer letter templates, and employee agreements. Included with Mastermind membership.
Quantifiable outcome
- Average wedding pro revenue is ~$100k (revenue, not take-home), resulting in ~$45k take-home or <$15.50/hour. TAG helps members scale beyond this benchmark.
- +1 more outcomes
Companies that use The Abundance Group
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
The Abundance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Abundance Group partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Abundance Group competitors and assessment
Company assessmentBroad incumbents
- Jenna Kutcher: Personal-brand business educator offering courses and masterminds for female entrepreneurs, including many in the wedding/creative space; comparable on female founder, course-plus-mastermind GTM, and audience overlap with TAG's wedding-pro buyers.
- HoneyBook: Category-leading SaaS platform for wedding and event businesses that combines workflow/CRM with an educational content arm; comparable because it targets the same wedding-pro buyer with both tools and learning content, representing a potential bundled competitor to TAG's curriculum.
- Aisle Planner: SaaS planning platform for wedding professionals with built-in education resources and community; competes for the same wedding-vendor wallet share with an integrated software-plus-education model that could absorb TAG-style coaching into its subscription.
- Marie Forleo (Marie Forleo International): Large-scale premium business coaching brand (B-School, Everything Is Figureoutable ecosystem) targeting entrepreneurial women across service verticals; representative of the scaled-up version of TAG's playbook and the aspirational ceiling for cohort-based coaching.
Emerging players
- Showit: Website-building platform serving wedding photographers and creative small businesses, with an education arm (Showit United, marketing courses); relevant because it monetizes the same wedding SMB through education, positioning it as an emerging platform-coaching hybrid peer.
- Business of Photography (BP): Education brand teaching photographers how to scale, price, and run profitable studios; comparable to TAG on the photography-coaching subset of its audience and on team-building content targeting the same SMB stage.
Direct peers
- Rising Tide Society: Community and education organization for creative small business owners (heavily wedding-adjacent); overlaps with TAG in targeting wedding/creative solopreneurs with peer-support and educational programming, though delivered as an association rather than a paid mastermind.
- Kiley Floyd: Wedding planner turned wedding business coach selling courses and group coaching for wedding pros, directly competing for the same TAG customer of overwhelmed wedding business owners.
- Becca Pountney: Wedding business coach offering group programs, courses, and masterminds for wedding planners and creatives; structurally the closest direct competitor to TAG within the same niche, audience, and delivery model.
Others
- Flodesk: Email marketing platform widely used by wedding pros and creative SMBs, with an education/community component; included as an ecosystem/adjacent enabler whose audience and education flywheel overlap with TAG's wedding SMB target.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Abundance Group social profiles
Digital presenceThe Abundance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Abundance Group leadership team
Management profileNumber of profiles
Profiles2 records
The Abundance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Abundance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Abundance Group
What does The Abundance Group do?
The Abundance Group provides a 1:1 coaching program and mastermind community for wedding professionals (planners, photographers, florists, etc.) looking to scale their businesses. The flagship Mastermind Program includes daily voice coaching with founder Ashley Ebert, monthly group calls, three annual in-person retreats, and access to signature courses (Empire With Ease™, Teams With Ease™, Systems With Ease™) plus the TAG Tool Library of 100+ templates. Membership is limited to 50 members with a 12-month minimum commitment at $970/month.
Is The Abundance Group a public or private company?
The Abundance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Abundance Group founded?
The Abundance Group was founded in 2017. It employs 1 to 10 people.
Where is The Abundance Group based?
The Abundance Group is headquartered in Minneapolis, United States, in the North America region.
How does The Abundance Group make money?
Three revenue lines are on record. Mastermind Membership is the primary driver. The others are empire With Ease Course (Signature Course) and free Live Training.
Who are The Abundance Group's main competitors?
Broad incumbents on record are Jenna Kutcher, HoneyBook, Aisle Planner and Marie Forleo (Marie Forleo International). Emerging players are Showit and Business of Photography (BP). Direct peers are Rising Tide Society, Kiley Floyd and Becca Pountney. Flodesk is listed as an others.
Does The Abundance Group have an API?
No public API is recorded for The Abundance Group.
What industry is The Abundance Group in?
The Abundance Group's product category is Business Coaching Services. Its primary akta.pro industry code is MPACALAF, Membership Communities with Learning (Community-Led Education), with a secondary code of MPAAAHAN, Creator Events & Experiences (Trips, Houses, Retreats). Its NAICS code is 5416 and its SIC code is 8742.