KVUE
KVUE-TV is an Austin, Texas-based local ABC affiliate television station owned by TEGNA Inc. that delivers news, weather, sports, and community coverage to the Central Texas DMA via broadcast, web, mobile, and streaming channels.
- Company typePrivate
- Founded1971
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What KVUE does
KVUE-TV is a local broadcast television station and digital news operation headquartered in Austin, Texas, operating as the ABC-affiliated station for the Austin/Central Texas designated market area (DMA). The station delivers local news, weather, traffic, sports, and community coverage through a multi-platform footprint: over-the-air broadcast as an ABC affiliate, the kvue.com website with live streaming via KVUE Watch, and native iOS and Android mobile applications. Content verticals include the KVUE Defenders investigative unit, the Boomtown 2040 growth-and-affordability reporting franchise, the interactive KVUE Weather Service (with multi-region Texas radar, hourly and 10-day forecasts, severe weather alerts, and weathercams), the Near Me user-generated content platform, sports coverage anchored on Austin FC and University of Texas Longhorns, and the Locked On Podcast Network partnership for audio content. All consumer content is freely accessible with no paywall or subscription.
The operation is fully owned by TEGNA Inc. (NYSE: TGNA), a McLean, Virginia-headquartered publicly traded broadcast media company that operates a national portfolio of television stations and digital properties; KVUE does not disclose standalone financials and is not separately publicly traded. The business model is advertising-led: revenue is generated through on-air broadcast advertising, digital advertising on kvue.com and mobile, sponsored content, and standard ad-tech inside the streaming and mobile surfaces, supplemented by parent-level retransmission consent fees retained at TEGNA. There is no direct subscription, SaaS, or transactional revenue layer.
Strategically, KVUE's posture is one of established-market defense with measured digital extension: legacy broadcast dominance in the Austin DMA is preserved through brand heritage ("Austin's Leading Local News") and content franchises, while audience reach is incrementally expanded through streaming, mobile, UGC, and podcast channels. The competitive set is local (other Austin DMA TV affiliates and regional digital outlets) rather than national; differentiation hinges on local beat strength, weather coverage, and community-facing initiatives rather than on proprietary technology or platform innovation. There is no documented AI, machine learning, or significant technology moat — the underlying technology stack is standard broadcast and digital publishing infrastructure shared across TEGNA properties.
KVUE firmographics
Firmographics- Name
- KVUE
- Legal name
- KVUE-TV
- Website
- https://kvue.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KVUE-TV is an Austin, Texas-based local ABC affiliate television station owned by TEGNA Inc. that delivers news, weather, sports, and community coverage to the Central Texas DMA via broadcast, web, mobile, and streaming channels.
- Ownership category
- akta.pro rank
KVUE industry classification
Industry- Product category
- Local Television Broadcasting
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local News & Weather Stations (MPABACAJ)
Keywords
Where KVUE is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KVUE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: KVUE generates revenue primarily through advertising on its broadcast television and digital platforms. The site displays standard news content with embedded advertisements and sponsored content sections.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
KVUE product offering
Product offeringCore offering
KVUE operates as an Austin, Texas-based ABC-affiliate local broadcast television station delivering news, weather, traffic, sports, and entertainment coverage to the Austin DMA and Central Texas region. Content is distributed across over-the-air broadcast, the kvue.com website with live streaming, and native iOS and Android mobile applications, all free to consumers and monetized through advertising.
Product overview
KVUE is a local television news station based in Austin, Texas, operated by TEGNA. The station delivers local news, weather, sports, and entertainment content through a multi-platform approach comprising its flagship TV broadcast, a mobile application for iOS and Android, live streaming through the KVUE Watch platform, and an interactive weather service with radar and forecasting. Supporting products include KVUE Defenders investigative unit, the Boomtown 2040 growth reporting initiative, a user-generated content platform (Near Me), the Lock On Podcast Network for sports coverage, and various content verticals like Foodie Friday, Texas This Week, and the Verify fact-checking service. Content categories span News, Local, Health, Nation/World, Sports, Entertainment, Money, Politics, Community, and Features.
Differentiator
Problem solved
Functional benefit
Companies that use KVUE
Customer profileSegments1 record
Ideal customer profiles1 record
KVUE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature1 record
KVUE partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
KVUE competitors and assessment
Company assessmentDirect peers
- KXAN: NBC-affiliated local television station serving the Austin, Texas DMA. Directly competes with KVUE for the same Austin-area audience across broadcast and digital news, weather, and sports coverage.
- KTBC: FOX-owned local television station serving Austin. Competes head-to-head with KVUE for Austin/Central Texas viewers, advertisers, and digital audience share.
- CBS Austin (KEYE): CBS-affiliated local television station in Austin. Direct competitor for network news, local newsgathering, and sports coverage in the same DMA.
- KAKW Univision Austin: Spanish-language local broadcast affiliate serving the Austin market. Competes for a segment of the Central Texas audience and advertising spend, particularly in Hispanic demographic categories.
- Spectrum News Austin: Charter/Spectrum's local streaming-first news operation serving Austin. Direct competitor in the digital local news category and increasingly for advertising budgets targeting cord-cutters.
- WFAA: TEGNA-owned ABC affiliate in Dallas/Fort Worth. Sister station under the same corporate parent, sharing network affiliation, content practices, and digital infrastructure — a directly comparable operating model in another major Texas market.
Broad incumbents
- Nexstar Media Group: Largest U.S. owner of local TV stations, operating network affiliates across many markets. Sets competitive benchmarks for local broadcast economics, digital strategy, and group-level scale that affect KVUE's operating environment.
- Sinclair Broadcast Group: Major U.S. local TV station group with national scale. A broad incumbent competitor that shapes local broadcast advertising demand and network-affiliation dynamics relevant to KVUE.
- Hearst Television: Owns and operates a portfolio of network-affiliated local TV stations across the U.S. Operates similar broadcast-plus-digital models and competes for the same national advertiser pool that supports KVUE.
- Gray Television: Owns and operates a large portfolio of local TV stations in mid-sized U.S. markets. Comparable business model combining local broadcast, digital, and advertising revenue across multiple DMAs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
KVUE social profiles
Digital presenceKVUE financial estimates
Financial estimateRevenue estimate
Valuation estimate
KVUE leadership team
Management profileNumber of profiles
KVUE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KVUE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KVUE
What does KVUE do?
KVUE operates as an Austin, Texas-based ABC-affiliate local broadcast television station delivering news, weather, traffic, sports, and entertainment coverage to the Austin DMA and Central Texas region. Content is distributed across over-the-air broadcast, the kvue.com website with live streaming, and native iOS and Android mobile applications, all free to consumers and monetized through advertising.
Is KVUE a public or private company?
KVUE is a private company. It is classified as corporate owned and is currently operating.
When was KVUE founded?
KVUE was founded in 1971. It employs 51 to 100 people.
Where is KVUE based?
KVUE is headquartered in Austin, United States, in the North America region.
How does KVUE make money?
One revenue line is on record: advertising Revenue.
Who are KVUE's main competitors?
Direct peers on record are KXAN, KTBC, CBS Austin (KEYE), KAKW Univision Austin, Spectrum News Austin and WFAA. Broad incumbents are Nexstar Media Group, Sinclair Broadcast Group, Hearst Television and Gray Television.
Does KVUE have an API?
No public API is recorded for KVUE.
What industry is KVUE in?
KVUE's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.