Elektroskandia Sverige

What Elektroskandia Sverige does

Elektroskandia Sverige, operating since 2025 under the unified Sonepar brand as Sonepar Sverige AB, is Sweden's largest electrical equipment wholesaler and a wholly-owned subsidiary of France-based Sonepar Group (44,000 employees, 40 countries). Founded in 1917 and headquartered in Sollentuna, the company distributes power and automation products, telecom/data/security equipment, lighting, and industrial electrical supplies across 40,000+ SKUs sourced from 1,700 suppliers and delivered to 14,500 B2B customers through eight regional sales structures. The business model is B2B wholesale: transaction-based hardware sales at customer-specific net prices, accessed through account-based e-commerce (elektroskandia.se migrating to sonepar.se by 2026-06-30), a mobile commerce app launched in 2012, a digital catalog (Sonepar Kiosk), telephone order desk, and physical stores with Key Account Managers.

The underlying platform integrates e-commerce, inventory management, and supplier portals on top of an automated logistics center in Örebro (inaugurated 2017, Miljöbyggnad-certified) that processes 600 tons of electrical material daily with a next-day delivery guarantee for stocked articles. Proprietary service offerings include the Kundlager on-site customer warehouse solution managed via a dedicated app, product selectors and configurators (Ljusberäkning for lighting), and the Sonepar Kiosk offline-capable digital catalog. Brand portfolio spans ELKO (installation), Excel (networking/data), CARDI (lighting), TradeForce (tools), and Cebe. Growth verticals include e-Mobility and Solenergi (solar), and the company holds ISO 9001/14001/45001, EcoVadis, SBTi-validated climate targets, Achilles, and El-kretsen certifications. Recent strategic actions include the 2023 acquisition of Aprilice, the 2024 divestiture of Cylinda, and the 2025 rebrand to Sonepar. Revenue is not publicly disclosed.

Name

Elektroskandia Sverige

Legal name

Sonepar Sverige AB

Website

https://elektroskandia.se

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

251–500 employees

Short description

Sonepar Sverige AB (formerly Elektroskandia) is Sweden's largest electrical equipment wholesaler, distributing 40,000+ SKUs from 1,700 suppliers to 14,500 B2B customers across eight regions via an automated Örebro logistics hub, e-commerce, mobile app, and field sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Sollentuna

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Electrical Materials Wholesale: Core business: distribution and sale of electrical materials including power/automation, telecom/data/security, lighting, and industrial supplies. Stock keeping of 40,000+ articles with next-day delivery guarantee. Transaction-based revenue from product sales with no explicit pricing disclosed publicly.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Elektroskandia Sverige (Sonepar Sverige AB) is a B2B electrical equipment wholesaler that distributes over 40,000 articles across power and automation, telecom/data/security, lighting, and industrial supplies to professional installers, industrial buyers, and property operators across Sweden. The company combines physical store coverage across 8 regions, a 24/7 e-commerce platform, a mobile commerce app, telephone ordering, and on-site Customer Warehouse inventory solutions, all fulfilled from an automated distribution center in Örebro that processes approximately 600 tons of materials daily with guaranteed next-day delivery on stocked items.

Product overview

Elektroskandia Sverige (now Sonepar Sverige) operates as an electrical equipment wholesale and distribution company offering over 40,000 articles across categories including power/automation, telecom/data/security, lighting, and industrial supplies. The company provides both physical products and digital services: an e-commerce platform accessible 24/7, a mobile commerce app, a digital catalog (Sonepar Kiosk) with offline capability, product selection tools, and customer warehouse solutions. Key product brands include ELKO (installation materials), Excel (networking/data), CARDI (lighting), and TradeForce. The company also specializes in e-mobility charging solutions and solar energy systems. All operations are being consolidated to sonepar.se by June 30, 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Cylinda: Electrical appliances brand
• Excel
• TradeForce
• Cardi
• Cebe

Products and services

• e-Mobility Electric vehicle charging solutions and related products for e-mobility infrastructure, distributed to professional installers and commercial customers in Sweden.
• Solar Energy Systems (Solenergi) Solar energy systems and products for renewable energy installations, sold to professional installers and commercial buyers across Sweden.
• Customer Warehouse (Kundlager) Customized on-site inventory service where Sonepar creates and manages stocked articles in customer premises, service vehicles, or containers based on frequently used items, supported by a dedicated customer warehouse app.
• Sonepar Kiosk Digital Catalog Digital catalog application available on the App Store and Google Play, with offline reading capability and responsive design for smartphones and tablets, providing access to the product range for B2B customers.
• ELKO Product Line Sonepar-owned brand of electrical installation materials including IP55 junction boxes for outdoor installations, switches, and outlets, distributed through the Swedish wholesale channel.
• Excel Product Line Sonepar-owned brand of networking and data/telecom products including CAT6 solutions, angled 2-port center plates, and mounting frames, sold to professional installers.
• CARDI Product Line Sonepar-owned lighting specialist brand acquired in 2006, offering lighting fixtures including Mimi phase-dimmed spotlights and retrofit LED solutions for professional and commercial lighting projects.
• TradeForce Product Line Sonepar-owned brand of professional tools and trade-grade products for installation and trade applications, distributed through the Swedish wholesale channel.

Quantifiable outcome

• Next-day delivery guarantee for stocked articles
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Selga (Solar Sverige): Swedish electrical wholesaler competing head-to-head with Sonepar Sverige across installation, industrial, and lighting categories using similar multi-channel B2B distribution and a national branch network.
• Rexel Sverige: Swedish arm of global electrical distributor Rexel, offering parallel product breadth (cable, lighting, automation) with similar next-day delivery and installer-focused services; directly competes in the same Swedish customer base.

Broad incumbents

• Ahlsell Sverige: Sweden's largest broad-line industrial MRO distributor with a substantial electrical category; overlaps with Sonepar Sverige in installation supplies and lighting while also serving HVAC, plumbing, and tools segments.
• Rexel (Global): Global parent of Rexel Sverige and one of Sonepar Group's two primary worldwide competitors in B2B electrical distribution; relevant as the macro peer benchmark for the global electrical wholesale model.
• Sonepar Group (parent): Parent conglomerate of Sonepar Sverige (formerly Elektroskandia); operating in 40 countries with 44,000 employees, it defines the strategic, capital, and IT context for the Swedish subsidiary.
• Schneider Electric Sverige: Major manufacturer and solutions provider in the same electrical value chain (switches, distribution boards, automation); both a key supplier via Sonepar and a potential competitor via direct-to-installer and digital tools.
• ABB Sverige: Global industrial and electrification supplier whose automation, power, and installation products flow through Swedish wholesalers; ABB's deepening of direct channels is a strategic risk to traditional electrical distributors.
• Signify (Philips Lighting) Sweden: Global lighting leader whose luminaires are a core stocked category for Sonepar Sverige; comparable in lighting distribution economics and a potential disintermediation threat via direct project sales.

Regional players

• Solar A/S (Denmark): Danish-headquartered electrical and technical wholesale group with Nordic footprint; comparable B2B electrical distribution model though anchored in Denmark rather than Sweden.

Emerging players

• Beijer Ref: Nordic-listed HVAC and refrigeration components distributor; adjacent cooling and controls category overlap with electrical wholesale, particularly relevant as electrification converges with thermal and refrigerant systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/SoneparSverige
• YouTubeyoutube.com/@sonepar_sverige
• Facebookfacebook.com/ElektroskandiaSverige
• LinkedInlinkedin.com/company/sonepar-sverige-ab

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elektroskandia Sverige