Oakdale Electric Cooperative

What Oakdale Electric Cooperative does

Oakdale Electric Cooperative is a member-owned electric distribution cooperative founded in 1937 and headquartered in Tomah, Wisconsin. The cooperative delivers electricity to 14,982 members across a 2,866-mile distribution network in rural Wisconsin, serving residential, commercial, industrial, and agricultural customer classes. Operations are run by 37 full-time employees, with member-facing service delivered through the SmartHub online portal and mobile app (a third-party platform provided by NISC), a 24/7 phone payment system, an in-person office, a paystation network of local banks and the Oakdale Credit Union, mail, and a 24-hour dropbox.

The cooperative's core product is regulated electric distribution, billed on a usage basis at 11.40 cents/kWh residential retail, with flexible payment options including Pre-Pay Metering (daily prorated), Budget Billing (seasonal averaging), and Paperless Billing. Adjacent offerings include the SunnyOak Community Solar Garden (a 200kW, 792-panel installation in Necedah, Wisconsin, operational since June 2017, sold as $500 subscription units over a 25-year term with bill credits), an Energy Efficiency Incentive program offering rebates on appliances, HVAC, lighting, and agricultural equipment, a Load Management Program providing credits for off-peak control of water heaters and electric heating, and a partnership with the statewide Focus on Energy program for free conservation kits. Power is wholesaled through Dairyland Power Cooperative, and solar output is purchased from Engie (formerly SoCore Energy).

The revenue model is dominated by usage-based electric distribution, supplemented by recurring community solar subscription sales, one-time service connection fees, and energy efficiency rebate programs. Go-to-market is community-led: the cooperative relies on member referrals, annual meetings, Member Appreciation Day, scholarships (over $567,000 cumulative), and local presentations rather than traditional sales motion. Members collectively own and govern the cooperative through an elected Board of Directors and receive financial returns via capital credits allocations, a structure typical of U.S. rural electric cooperatives.

Name

Oakdale Electric Cooperative

Legal name

Oakdale Electric Cooperative

Website

https://oakdalerec.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Oakdale Electric Cooperative is a member-owned electric distribution cooperative founded in 1937, serving 14,982 residential, commercial, agricultural, and industrial members across 2,866 miles of line in rural Wisconsin via the SmartHub platform, community solar, and energy efficiency programs.

Ownership category

akta.pro rank

Product category

Electric Utility Distribution

NAICS

Electric Power Distribution (221122), Electric Power Generation, Transmission and Distribution (2211), Solar Electric Power Generation (221114)

SIC

Electric Services (4911)

akta.pro primary industry

Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)

akta.pro secondary industries

Electric Distribution System Owners (Wires-Only Companies) (EUADABAI), Community Solar Development & Subscription Management (EUAMAJAA), Demand Response & Load Flexibility Services (EUAMAJAF)

Keywords

• Electric distribution services
• Rural electric cooperative
• Community solar garden
• Energy efficiency rebates
• Load management programs

Headquarters

HQ city

Tomah

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D

Revenue model

1. Electric Distribution Service: Core revenue from electricity distribution services to residential, commercial, agricultural, and industrial members. Charges based on electricity usage measured by smart/pre-pay meters.
2. Energy Efficiency Incentives: Rebates and incentives applied as credits on member electric accounts for qualifying energy-efficient appliances, HVAC systems, LED lighting, water heaters, and agricultural equipment
3. Community Solar Subscriptions: Revenue from $500 per unit subscription sales for the SunnyOak community solar garden. Subscribers receive bill credits at residential retail rate for energy produced by their units over the 25-year project term
4. Service Connection Fees: Fees for new service installations and transfer/cancellation of existing service

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Oakdale Electric Cooperative distributes electricity to residential, commercial, agricultural, and industrial members across its Wisconsin service territory. In addition to core electric distribution service, the cooperative provides a community solar garden subscription program (SunnyOak), energy efficiency rebate incentives, load management programs with bill credits, and a digital member portal (SmartHub) for account management and outage reporting.

Product overview

Oakdale Electric Cooperative provides electric utility services to 14,982 members across Wisconsin through 2,866 miles of power lines. The cooperative operates SmartHub as its primary member-facing platform for account management, bill payment, and outage reporting. Supporting services include SunnyOak Community Solar Garden for renewable energy subscriptions, energy efficiency incentive programs, and various billing options (Pre-Pay Metering, Budget Billing, Paperless Billing). The cooperative also partners with Focus on Energy for statewide conservation programs and offers a Load Management Program for off-peak control of water heaters.

Differentiator

Problem solved

Functional benefit

Brands

• SunnyOak: Oakdale Electric Cooperative's 200kW community solar garden located in Necedah, Wisconsin. The solar garden consists of 792 solar panels and allows members to purchase subscription units for renewable energy credits.
• SmartHub

Products and services

• Electric Distribution Service Core electric distribution service to residential, commercial, agricultural, and industrial members across the cooperative's Wisconsin service territory, with usage-based charges measured by smart and pre-pay meters.
• SmartHub Member Portal

Quantifiable outcome

• Over $567,000 in scholarships awarded to members to date
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Dairyland Power CooperativecoreStrategic or Co-development Partner · 1 June 2017Wholesale power provider for Oakdale Electric Cooperative. OEC and Dairyland Power Cooperative jointly purchase the energy output from the SunnyOak community solar garden, which is located on the same site as Dairyland Power's 1.5 Megawatt solar array.
• Focus on EnergycoreStrategic or Co-development PartnerStatewide Wisconsin energy conservation and renewable energy program partnership. Focus on Energy is funded by a charge on all Wisconsin electric bills. OEC is mandated by law to collect the WI Non-Taxable Program fee and participates in offering free energy-saving kits and additional incentives to members.
• Engie (formerly SoCore Energy)coreTechnology or IntegrationEngie acquired SoCore Energy and owns/operates the SunnyOak community solar garden. OEC purchases energy output from this solar facility for its community solar program members.
• Oakdale Credit Union (OCU)minorChannel Partner/ Reseller/ DistributorOakdale Credit Union provides financing options for qualifying OEC members who want to purchase community solar subscription units. Contact: 608-372-3939
• Bank of MaustonminorChannel Partner/ Reseller/ DistributorParticipating paystation location for member payments. Branches in Lyndon Station and Mauston accept OEC payments until the 15th of the month.
• CCF BankminorChannel Partner/ Reseller/ DistributorParticipating paystation location for member payments. Branches in Tomah and North accept OEC payments until the 15th of the month.
• Oakdale Credit Union (Payments)minorChannel Partner/ Reseller/ DistributorParticipating paystation location for member payments. Branches in Mauston, Oakdale, and Reedsburg accept OEC payments until the 15th of the month.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pedernales Electric Cooperative: One of the largest electric cooperatives in the United States, serving the Texas Hill Country. Comparable as a member-owned electric distribution utility with similar cooperative structure, smart member portal technology, and community solar programs, though at materially larger scale.

Others

• Touchstone Energy Cooperatives: National alliance of more than 700 member-owned electric cooperatives that provides branding, technology partnerships, and shared services. Oakdale Electric Cooperative is a Touchstone Energy affiliate, making this a directly comparable peer ecosystem participant.
• NISC (National Information Solutions Cooperative):

Direct peers

• Dairyland Power Cooperative: Wholesale power supplier to Oakdale Electric Cooperative and itself a member-owned generation and transmission cooperative serving Wisconsin, Minnesota, Iowa, and Illinois. Highly comparable as a Touchstone Energy cooperative operating in the same regional electricity ecosystem with similar cooperative governance and member focus.
• Jump River Electric Cooperative: Wisconsin-based member-owned electric distribution cooperative serving rural members in north-central Wisconsin. Directly comparable as a small, rural Wisconsin electric cooperative with overlapping service territory characteristics and similar member-focused programs.
• Polk-Burnett Electric Cooperative: Wisconsin rural electric distribution cooperative serving northwestern Wisconsin with similar member-owned structure, AMI/smart metering, and community solar offerings. Closely comparable operating model and member profile.
• Vernon Electric Cooperative: Wisconsin-based rural electric distribution cooperative serving parts of Vernon, Monroe, Juneau, and Sauk counties with overlapping service territory near Oakdale. Comparable cooperative structure, scale, and SmartHub/NISC platform deployment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/OakdaleElectric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakdale Electric Cooperative