Brewing Market
Brewing Market Coffee is a family-owned Boulder, Colorado coffee roaster and retailer founded in 1977, operating five retail shops across Boulder County and a nationwide e-commerce store selling freshly roasted coffee, loose-leaf teas, drink powders, and accessories.
- Company typePrivate
- Founded1977
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Brewing Market does
Brewing Market Coffee is a family-owned coffee and tea retailer and roaster founded in 1977 in Boulder, Colorado. Operating five retail locations across Boulder County — Boulder, Longmont, and Lafayette — together with a direct-to-consumer e-commerce store, the company sells freshly roasted in-house coffee (40+ varieties including single origins, signature blends, and flavored coffees), 50+ loose-leaf teas and herbals, drink flavor powders, and brewing accessories. Its roasting operation is housed at the headquarters and roastery at 5775 Arapahoe Ave, Boulder, and the company uses a water-processed decaffeination method with no chemicals. Differentiated on-premise offerings include a hand-brewed chai prepared by a dedicated Chai Master, a Tea Emporium with exotic premium teas, and — at the Lafayette "Espresso Vino" location — a drive-thru, a wine and beer bar, and rental of event spaces (party room up to 150 capacity, boardroom, and community room).
The business operates a hybrid physical-retail and DTC e-commerce model with a pay-as-you-go unit pricing structure (coffee 16 oz bags at $23.95–$27.95; loose-leaf teas $3.95–$19.95; drink powders $7.95; $10 gift cards). Marketing relies on owned channels — Instagram, Facebook, a blog covering coffee/tea education, and a newsletter subscription that grants a 10% discount. The customer base is primarily horizontal: local Boulder County consumers for in-store traffic and at-home drinkers nationwide purchasing through the online storefront, plus a secondary use-case segment of event-space renters in the Lafayette area.
Ownership has remained with the founding family under Shane Gansen as Owner since the company's 1977 establishment as a vendor booth on Pearl Street. There are no institutional investors, no funding rounds, and no disclosed revenue figures. The firm employs between 11 and 50 people across its five retail locations, the roastery, and online operations, positioning it as a mature, bootstrapped regional operator.
Brewing Market firmographics
Firmographics- Name
- Brewing Market
- Legal name
- Brewing Market
- Website
- https://brewingmarketcoffee.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brewing Market Coffee is a family-owned Boulder, Colorado coffee roaster and retailer founded in 1977, operating five retail shops across Boulder County and a nationwide e-commerce store selling freshly roasted coffee, loose-leaf teas, drink powders, and accessories.
- Ownership category
- akta.pro rank
Brewing Market industry classification
Industry- Product category
- Specialty Coffee and Tea Retail
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Espresso Bars & Coffee Bars (THAFADAD), Specialty Coffee Adjacent Beverage Bars (Chai, Cacao, Alternative Lattes) (THAFAKAH)
Keywords
Where Brewing Market is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Brewing Market business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Coffee Shops: In-store sales at five Boulder County locations offering coffee, tea, food, and beverages for immediate consumption
- E-commerce / Online Store: Direct-to-consumer online sales of coffee beans, loose-leaf teas, drink powders, and accessories shipped nationwide
- Specialty Beverages and Food: Hand-brewed chai, specialty espresso drinks, beer and wine bar at Lafayette location, weekend brunch service
- Event Space Rental: Rental of event spaces at Espresso Vino Lafayette including Party Room (up to 150 capacity), Boardroom, and Community Room for meetings, parties, and gatherings
- Gift Cards: Physical gift cards available for purchase at $10 denominations, usable at all Brewing Market locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee Beans - 16 oz bag |
| Unit Pricing | Pay-as-you-go | Loose-Leaf Teas |
| Unit Pricing | Pay-as-you-go | Drink Powders - 12 oz |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Subscription | Monthly | Newsletter Subscription Discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Brewing Market product offering
Product offeringCore offering
Family-owned coffee and tea company founded in 1977 that roasts coffee in-house and operates five retail coffee and tea shops in Boulder County, Colorado. Sells freshly roasted single-origin, signature blend, and flavored coffee beans, over 50 varieties of loose-leaf teas and herbals, drink flavoring powders, coffee brewing accessories, physical gift cards, and rents event spaces at its Espresso Vino Lafayette venue. Also runs a direct-to-consumer e-commerce store shipping coffee, tea, and accessories nationwide.
Product overview
Brewing Market Coffee is a family-owned coffee and tea company established in 1977, operating five retail coffee and tea shops in the Boulder County area (Boulder, Longmont, and Lafayette, CO) along with an online store. Their product portfolio centers on freshly roasted in-house coffee (over 40 varieties including single origins, signature blends, and flavored coffees), over 50 loose-leaf teas and herbals, drink flavoring powders, coffee brewing accessories, gift cards, and event venue rental services at their Espresso Vino Lafayette location. The company operates its own roastery and is known for hand-brewed chai and a Tea Emporium with exotic premium teas.
Differentiator
Problem solved
Functional benefit
Products and services
- Coffee Beans Freshly roasted in-house coffee in over 40 varieties including single origins, signature blends, and flavored coffees, with Fair Trade Organic options, sold to individual consumers for at-home brewing.
- Loose-Leaf Teas and Herbals Over 50 varieties of loose-leaf teas and herbals including black, green, oolong, white teas, and caffeine-free herbal blends, with exotic premium teas offered at the Tea Emporium location.
- Flavor Powders Drink flavoring powders including Horchata, Ghirardelli White Chocolate, and Ghirardelli Chocolate powders priced at $7.95 for 12 oz, used by baristas and sold to consumers for at-home use.
- Coffee Brewing Accessories Coffee brewing accessories including CHEMEX, Melitta, Hario V60, AeroPress, and Toddy filters, coffee maker cleaners, travel tumblers, coffee storage containers, and grinders for home brewing enthusiasts.
- Gift Cards Physical gift cards available in $10 denominations, usable across all Brewing Market Coffee retail locations.
- Espresso Vino Event Space Rental Rental of event spaces at the Espresso Vino Lafayette venue including Party Room (up to 150 capacity), Boardroom, and Community Room, with on-site wine and beer bar service for meetings, parties, classes, and community gatherings.
Companies that use Brewing Market
Customer profileSegments3 records
Ideal customer profiles2 records
Brewing Market technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Brewing Market partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Brewing Market competitors and assessment
Company assessmentBroad incumbents
- Intelligentsia Coffee: Chicago-based specialty coffee roaster with cafes in multiple cities. Comparable specialty coffee positioning, single-origin emphasis, and direct-to-consumer online sales channel.
- Counter Culture Coffee: Durham, NC-based specialty coffee roaster with training centers and wholesale distribution. Comparable commitment to specialty roasting, sustainability, and education-focused content marketing.
- Blue Bottle Coffee: Oakland-based specialty coffee roaster with cafes nationwide (owned by Nestle). Comparable specialty roasting model with strong direct-to-consumer e-commerce and cafe retail operations, though at significantly larger scale.
- Peet's Coffee: Major specialty coffee roaster and cafe chain with nationwide retail presence. Comparable roasted coffee products and cafe model, but operates at substantially larger scale with broader geographic reach.
- Stumptown Coffee Roasters: Portland-based specialty coffee roaster with cafes and wholesale distribution nationwide. Comparable in-house roasting expertise and direct-to-consumer e-commerce model, though operating at much greater scale (acquired by Peet's/Peet's parent).
Others
- Harney & Sons Fine Teas: Specialty tea retailer and wholesaler offering premium loose-leaf teas. Comparable on the tea side of Brewing Market's product portfolio (50+ loose-leaf teas and herbals), particularly relevant to the Tea Emporium concept.
Regional players
- Sweet Bloom Coffee Roasters: Lakewood, Colorado-based specialty coffee roaster with cafe presence. Comparable specialty roasting and cafe model with overlapping Colorado market positioning.
Direct peers
- Boxcar Coffee Roasters: Boulder-based specialty coffee roaster and cafe operator with similar in-house roasting and multi-location cafe model. Directly comparable in scale, geography, and product offering.
- Coda Coffee Company: Colorado-based specialty coffee roaster with cafes in Denver metro area. Similar vertically integrated roastery-cafe business model targeting specialty coffee consumers in the Colorado market.
- Ozo Coffee Roasters: Boulder-based specialty coffee roaster operating cafes in the same geographic market. Directly competes for the same Boulder County specialty coffee customer base and shares the roastery-cafe retail model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Brewing Market social profiles
Digital presenceBrewing Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brewing Market leadership team
Management profileNumber of profiles
Profiles1 record
Brewing Market funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brewing Market M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brewing Market
What does Brewing Market do?
Family-owned coffee and tea company founded in 1977 that roasts coffee in-house and operates five retail coffee and tea shops in Boulder County, Colorado. Sells freshly roasted single-origin, signature blend, and flavored coffee beans, over 50 varieties of loose-leaf teas and herbals, drink flavoring powders, coffee brewing accessories, physical gift cards, and rents event spaces at its Espresso Vino Lafayette venue. Also runs a direct-to-consumer e-commerce store shipping coffee, tea, and accessories nationwide.
Is Brewing Market a public or private company?
Brewing Market is a private company. It is classified as family owned and is currently operating.
When was Brewing Market founded?
Brewing Market was founded in 1977. It employs 11 to 50 people.
Where is Brewing Market based?
Brewing Market is headquartered in Boulder, United States, in the North America region.
How does Brewing Market make money?
Five revenue lines are on record. Retail Coffee Shops are the primary driver. The others are E-commerce / Online Store, specialty Beverages and Food, event Space Rental and gift Cards.
Who are Brewing Market's main competitors?
Broad incumbents on record are Intelligentsia Coffee, Counter Culture Coffee, Blue Bottle Coffee, Peet's Coffee and Stumptown Coffee Roasters. Harney & Sons Fine Teas is listed as an others. Sweet Bloom Coffee Roasters is listed as a regional player. Direct peers are Boxcar Coffee Roasters, Coda Coffee Company and Ozo Coffee Roasters.
Does Brewing Market have an API?
No public API is recorded for Brewing Market.
What industry is Brewing Market in?
Brewing Market's product category is Specialty Coffee and Tea Retail. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 311920 and its SIC code is 5810.