Greensboro Housing Coalition

What Greensboro Housing Coalition does

Greensboro Housing Coalition (GHC) is a 501(c)(3) nonprofit organization founded in 1991 and headquartered at 1031 Summit Ave Suite #1E-2, Greensboro, NC. GHC's mission is to advocate for fair, safe, healthy, and affordable housing for low and moderate-income individuals, families, and residents with special needs in Greensboro and Guilford County. The organization operates three service pillars — Homeless & Rental Counseling, Healthy Homes, and Community Engagement — delivered primarily through a Housing Hotline (336-691-9521), an online intake form built on Salesforce Experience Cloud (gsohc.my.site.com/counseling), and in-person office services. Its HUD-certified housing counseling program covers foreclosure prevention, eviction defense, housing searches, shelter referrals, and the ETAP emergency assistance program. The Healthy Homes pillar delivers home assessments, landlord/tenant mediation, and rental lease review. Reported cumulative impact since 2020 includes 145,000+ hotline calls, 7,700+ households served, 875 healthy home inspections, 330 community events, and $16 million in foreclosure savings. During 2021-2023 GHC also administered the COVID-19 County and City ERAP program, distributing over $5.6 million in rental and utility aid via more than 1,900 checks.

GHC's technology stack is modest and commodity-based: Salesforce Experience Cloud for intake, Bloomerang for donation and payment processing, Google Maps Platform APIs for location services, and Google Analytics for web analytics. There is no proprietary software, no mobile app, and no AI/ML capability disclosed. Service delivery is labor-intensive and human-counselor-led rather than technology-led. The organization maintains active social channels (Facebook, Instagram, YouTube), an email newsletter series (The GHC Advocate), and earns recurring local media coverage from ABC45, Fox8, WFMY News 2, and WHQR. GHC operates exclusively in the Greensboro/Piedmont Triad region of North Carolina and has no parent company, subsidiaries, or external investors.

GHC is funded through a mix of individual donations (including a monthly 'Housing Heroes' recurring giving program with employer matching-gift support), government grants (City of Greensboro, Guilford County, federal COVID-19 ERAP allocations), and program-related fees from institutional partners. All services to clients are provided free of charge. The organization publishes its IRS Form 990 for public inspection and is governed by a board of directors. Strategic positioning is anchored in deep institutional integration with the Guilford County Continuum of Care, Legal Aid of North Carolina, UNC-Greensboro's Center for Housing and Community Studies, Cone Health, the Guilford County Sheriff's Office (jail diversion pilot), and Partners Ending Homelessness, making GHC the coordination hub for housing stability services in the region.

Name

Greensboro Housing Coalition

Legal name

Greensboro Housing Coalition

Website

https://greensborohousingcoalition.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Greensboro Housing Coalition is a 501(c)(3) nonprofit founded in 1991 in Greensboro, NC that provides HUD-certified housing counseling, healthy home inspections, tenant mediation, and community advocacy to low and moderate-income residents of Guilford County.

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

Community Housing Services (62422), Other Community Housing Services (624229), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Affordable housing services
• Homeless prevention
• Housing counseling
• Tenant assistance
• Fair housing advocacy

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: GHC receives donations from individuals, many of whom use employer matching gift programs. Donors can give one-time or monthly recurring contributions and are referred to as 'Housing Heroes'.
2. Government Grants and Program Funding: GHC receives funding through government programs including COVID-19 ERAP rent and utility assistance (2021-23), distributing over $5.6M in rental and utility aid. Also receives city and county allocations.
3. IRS Form 990 Public Inspection Copy Available: GHC publishes its IRS Form 990 for public inspection, indicating compliance and transparency as a 501(c)(3) nonprofit organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Greensboro Housing Coalition is a nonprofit 501(c)(3) organization that provides HUD-certified housing counseling, homeless prevention, and tenant/landlord mediation services to low and moderate-income residents of Greensboro and Guilford County, NC. The organization operates a Housing Hotline, an online intake process, and free in-person services including foreclosure prevention, rental assistance (ETAP), healthy home inspections, and community advocacy. Services are delivered at no cost to clients and funded through donations and government grants.

Product overview

Greensboro Housing Coalition (GHC) is a nonprofit housing advocacy organization offering a comprehensive suite of housing support services. The organization provides HUD-certified housing counseling, a housing hotline, shelter information, rental assistance programs (ETAP), and COVID-19 emergency assistance. Its Healthy Homes program includes home assessments, rental lease review, and landlord/tenant mediation. The Community Engagement pillar encompasses neighborhood activation, advocacy, resource referrals, and educational workshops. GHC serves low and moderate-income individuals, families, and those with special needs in the Greensboro, NC area, operating from the Greensboro Housing Hub.

Differentiator

Problem solved

Functional benefit

Products and services

• Housing Hotline Phone-based counseling service staffed by HUD-certified housing counselors that provides guidance on housing needs, eviction prevention, foreclosure prevention, and resource referrals. Available Monday–Friday 8am–5pm at 336-691-9521.
• Housing Counseling HUD-certified one-on-one counseling services to help individuals and families navigate housing challenges, prevent foreclosure, and achieve housing stability.
• Housing Searches Assistance helping clients find suitable and affordable housing options within the Greensboro community.
• Shelter Information Resource navigation to connect individuals experiencing homelessness with emergency shelter options.
• ETAP (Emergency Tenant Assistance Program) Emergency financial assistance program that helps tenants facing sudden housing crises remain in their homes through one-time aid payments.
• Healthy Homes Program Home assessments, inspections, rental lease review, landlord/tenant mediation, and education services to ensure safe and healthy living conditions for renters.
• Green Cleaning Kits Environmental health resource kits distributed to households to promote healthier indoor home environments and reduce asthma and allergen triggers.
• Community Engagement Neighborhood activation, partnerships, advocacy speaker series, housing and non-housing resource referrals, canvassing, and community workshops designed to build collective power for housing justice.
• COVID-19 ERAP Rent & Utility Assistance Emergency rental and utility assistance program administered by GHC during 2021–2023, distributing over 1,900 checks and $5.6M to help households remain stably housed during the COVID-19 pandemic.
• Education & Referrals Housing education workshops and referrals connecting clients with both housing and non-housing community resources.
• Landlord/Tenant Mediation Conflict resolution services to help landlords and tenants resolve disputes, address repair and habitability issues, and maintain housing stability.
• Rental Lease Review Review services that help tenants understand their rental agreements, lease terms, and tenant rights.

Quantifiable outcome

• $16 million saved from mortgage foreclosures since 2020
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• City of GreensborocoreStrategic or Co-development PartnerGHC works closely with the City of Greensboro on housing initiatives, emergency responses for displaced residents (e.g., Studio 6, The District at West Market), and the Doorway Project. The city provides funding allocations to support GHC's programs.
• Guilford CountycoreStrategic or Co-development PartnerGHC partners with Guilford County on the Point-in-Time homeless count, jail diversion pilot housing programs, and broader housing stability initiatives.
• University of North Carolina at Greensboro (Center for Housing and Community Studies)coreStrategic or Co-development PartnerUNC-G's Center for Housing and Community Studies partners with GHC and Legal Aid of North Carolina to operate the TEAM (Tenant Education Advocacy Mediation) program, which serves 900 households per quarter in Guilford County.
• Legal Aid of North CarolinacoreStrategic or Co-development PartnerLegal Aid of North Carolina partners with UNC-G's Center for Housing and Community Studies and GHC to operate the TEAM program, providing free legal representation and mediation for tenants facing eviction.
• Cone HealthcoreStrategic or Co-development PartnerGHC partnered with Cone Health and UNC-Greensboro to identify asthma 'hotspots' in Greensboro communities. Data-driven approach led to remediation advocacy at Avalon Trace (now Cottage Gardens), significantly reducing asthma-related ER visits.
• Guilford County Continuum of CarecoreStrategic or Co-development PartnerGHC is a member of the Continuum of Care, collaborating on Housing First initiatives and coordinated entry systems for addressing homelessness in Guilford County.
• Partners Ending HomelessnesscoreStrategic or Co-development PartnerGHC works with Partners Ending Homelessness, a city department, to coordinate homelessness prevention efforts and advocate for compassionate, evidence-based solutions.
• GCSO (Guilford County Sheriff's Office)minorStrategic or Co-development PartnerGHC participates in the GCSO Jail Diversion Pilot Housing Program, helping divert individuals from the justice system into stable housing.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Money Management International: HUD-approved national housing counseling agency offering foreclosure prevention, rental counseling, and financial education. Directly comparable on the HUD-certified counseling delivery model GHC uses, though at much greater scale across many states.
• Urban Ministries of Durham: Durham-based nonprofit operating a community shelter, food pantry, and housing case management. Comparable operating model: emergency services combined with longer-term housing stability support for low-income individuals and families in NC.
• Greensboro Urban Ministry: Greensboro-based nonprofit providing housing assistance, emergency services, and case management to low-income residents. Closest same-city peer with an overlapping client base and similar service mix centered on housing stability and emergency aid.
• Partners Ending Homelessness: Greensboro-based organization coordinating homelessness prevention and response in Guilford County. A direct operational peer and current GHC partner working on the same Housing First and coordinated-entry agenda.
• Catholic Charities of the Triad: Regional Catholic Charities affiliate providing housing support, financial assistance, and emergency aid in Greensboro / the Piedmont Triad. Overlapping client base and service portfolio, with similar faith-rooted or community-rooted delivery model.
• Family Promise of the Triad: Greensboro / Piedmont Triad nonprofit focused on preventing family homelessness through shelter, housing stabilization, and case management. Directly comparable mission and service lines for the same regional population.

Emerging players

• UNC Greensboro Center for Housing and Community Studies: University-based research and technical assistance center that co-operates the TEAM program with GHC and Legal Aid of NC. A partner and partial peer: conducts applied housing research and helps deliver housing services to the same population.

Broad incumbents

• Salvation Army of Greensboro: National nonprofit with a Greensboro presence providing emergency shelter, rental assistance, and case management. Overlapping service portfolio but operating as a much larger portfolio organization rather than a local housing-counseling specialist.
• National Low Income Housing Coalition: National advocacy organization advancing federal policy on affordable housing and homelessness. Less of a direct service peer but a strong thematic comparator given GHC's policy advocacy and community organizing work.

Regional players

• Piedmont Triad Regional Council: Regional council serving the broader Piedmont Triad region with housing, community development, and economic planning programs. Operates one administrative level above GHC and is a likely collaborator/funder as well as a regional-scale comparator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GreensboroHousingCoalition_
• Facebookfacebook.com/GreensboroHousingCoalition
• Instagraminstagram.com/gsohousingcoalition
• Xx.com/GHCGreensboro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greensboro Housing Coalition