Adora Fertility

Name

Adora Fertility

Legal name

Adora Fertility Pty Ltd

Website

https://adorafertility.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Adora Fertility operates a six-clinic bulk-billed IVF network across Australia, offering IVF, ICSI, IUI, egg freezing, and donor programs at approximately A$2,050 per cycle — 75% below full-fee clinics — serving heterosexual couples, LGBTIQA+ families, solo mothers, and regional patients via telehealth.

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

Keywords

• Fertility treatment services
• In vitro fertilisation
• Bulk billed IVF
• Egg freezing services
• Assisted reproductive technology

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bulk Billed Medicare Services: Majority of Medicare-eligible fertility treatment expenses are bulk billed, meaning patients pay only out-of-pocket costs. Adora charges approximately $2,050 for a fresh IVF/ICSI cycle compared to $8,200 at full-fee clinics.
2. Treatment Cycle Fees: Non-Medicare eligible expenses and treatment cycle costs billed to patients. Donor program coordination fee of $1,890 for all donor recipients. Additional fees for sperm vial purchases from external banks.
3. NSW Government Rebate: Eligible NSW residents can claim $2,000 NSW government fertility treatment rebate for out-of-pocket costs, applied within 90 days of completed treatment cycle.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Adora Fertility operates a network of bulk-billed IVF and fertility clinics across Australia, providing assisted reproductive technology services including In Vitro Fertilisation (IVF), Intracytoplasmic Sperm Injection (ICSI), Intrauterine Insemination (IUI), Ovulation Induction and Tracking (OI/OT), Frozen Embryo Transfer (FET), Egg Freezing, and a Donor Program for sperm, eggs, and embryos. The company specialises in Medicare bulk-billed fertility treatment at approximately $2,050 per fresh IVF/ICSI cycle versus $8,200 at full-fee clinics, offering accredited day surgery for egg collection and purpose-built embryology laboratories.

Product overview

Adora Fertility is a bulk-billed IVF clinic network operating across Australia with clinics in New South Wales, Victoria, Queensland, and Western Australia. The company offers a comprehensive suite of fertility treatments including Ovulation Induction and Tracking (OI/OT), Intrauterine Insemination (IUI), In Vitro Fertilisation (IVF), Intracytoplasmic Sperm Injection (ICSI), Frozen Embryo Transfer (FET), Egg Freezing, and a Donor Program for sperm, eggs, and embryos. The core offering is their bulk-billed pricing model that covers Medicare-eligible expenses, making IVF approximately 75% cheaper than full-fee clinics at around $2,050 per fresh cycle versus the $8,200 average. Additional services include remote care options with telehealth appointments for rural patients and free fertility information seminars. The company differentiates through affordable, accessible fertility care with minimal wait times of 2-3 weeks for first appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF (In Vitro Fertilisation)
• IUI (Intrauterine Insemination)
• ICSI (Intracytoplasmic Sperm Injection)

Quantifiable outcome

• 75% cost reduction compared to full-fee clinics ($2,050 vs $8,200 per IVF/ICSI cycle)
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sydney SwanscoreGTM or Marketing PartnerOfficial pride partner of the Sydney Swans AFL and AFLW teams. Partnership includes pride game celebrations, baby races at games, and community visibility initiatives. Demonstrates commitment to supporting diverse families and the LGBTIQA+ community.
• The World Egg and Sperm Bank (TWESB)coreChannel Partner/ Reseller/ DistributorUS-based partner providing de-identified donor sperm imported for use at Adora clinics. Due to differing state legislation, not all donors are available in all states.
• Seattle Sperm Bank (SSB)coreChannel Partner/ Reseller/ DistributorUS-based partner providing de-identified donor sperm imported for use at Adora clinics.
• 1000heartsminorGTM or Marketing PartnerGlobal kindness community partnership providing handmade pocket hearts to Adora patients. Hearts are designed to provide comfort during fertility treatment journeys.
• ClinicalabscoreTechnology or IntegrationPathology provider partnership for on-site blood tests and ultrasounds at Adora clinics during treatment cycles.
• Pride in Health Plus WellbeingminorGTM or Marketing PartnerLGBTIQA+ healthcare inclusivity initiative membership demonstrating commitment to providing inclusive fertility services for all family types.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Monash IVF Group: Australia's largest fertility clinic network operating full-fee IVF and fertility services across multiple states. Directly comparable to Adora in service offering (IVF, ICSI, egg freezing) and target patient segments, but competes at a higher price point ($8,200 per cycle vs. Adora's $2,050).
• Virtus Health: ASX-listed parent company of IVFAustralia, Queensland Fertility Group, and Melbourne IVF — Australia's second-largest fertility network. Competes directly with Adora in IVF, ICSI, and donor services but operates a full-fee model with broader geographic coverage.
• Genea: Australian fertility clinic chain offering IVF, ICSI, preimplantation genetic testing, and fertility preservation. Directly comparable in core ART services and patient segments, with similar specialty-led positioning but a higher-cost private clinic model.
• City Fertility: Multi-state Australian fertility clinic network offering IVF, ICSI, egg freezing, and donor programs. Directly competes with Adora across the same patient segments in overlapping geographies (NSW, QLD, VIC), with comparable treatment menus but a full-fee pricing structure.
• Primary IVF: Bulk-billed IVF provider in Australia offering low-cost fertility services. The closest direct competitor to Adora's bulk-billed model, targeting the same price-sensitive patient segments with similar out-of-pocket cost positioning.

Regional players

• Flinders Fertility: Adelaide-based fertility clinic serving South Australia and the Northern Territory. Offers comparable ART services (IVF, ICSI, egg freezing) but does not directly compete with Adora's existing footprint, addressing a geographic gap in Adora's network.

Others

• The World Egg and Sperm Bank: US-based donor gamete bank and existing Adora partner supplying de-identified donor sperm. Adjacent ecosystem participant rather than a competitor; relevant as a supplier relationship that could be repriced or disrupted.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/adorafertility
• LinkedInlinkedin.com/company/adora-fertility

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adora Fertility