What Flinders Fertility does

Flinders Fertility is an independent fertility clinic headquartered in Glenelg, South Australia, operating from a purpose-built facility at 24 Gordon St and 3-9 Gordon St that co-locates consulting rooms, an on-site state-of-the-art embryology laboratory, and the adjacent Glenelg Day Surgery. The clinic is the legal entity Flinders Reproductive Medicine Pty Ltd (ACN 076 904 035), founded in 1982 and partly owned by Flinders University, a heritage it leverages to position itself as 'not driven by profit' and therefore able to offer lower, transparently-disclosed fees than corporate IVF chains. Since 1982 it has delivered the first IVF baby born in South Australia and now claims the state's highest IVF success rates based on YourIVFSuccess data.

The clinical offering spans the full ART pathway: ovulation induction, IUI, IVF, ICSI, frozen embryo transfer, surgical sperm retrieval, egg and sperm freezing, donor sperm/egg/embryo programs, PGT-A via trophectoderm biopsy, recurrent pregnancy loss and recurrent implantation failure clinics, fertility preservation for cancer and transgender patients, and ancillary services including counselling, endocrine management, gynaecological surgery, PRP, and a metabolic reset programme. The on-site lab deploys vitrification (with reported 80-90% egg-survival on thaw), blastocyst culture to Day 5, single-embryo transfer protocols, and AI-based embryo selection via Life Whisperer — a third-party computer-vision tool used alongside conventional grading.

Go-to-market is direct-to-consumer and inside-sales driven: patients self-refer or arrive via GP/specialist referrals (required for Medicare rebates), book free 15-minute fertility chats with patient care coordinators, and progress through a six-step journey. Acquisition channels include a content-heavy Fertility News blog, SEO, organic Facebook/Instagram, downloadable e-books via HubSpot, and a dedicated GP Resources portal with education events. Revenue is per-cycle fee-for-service (IVF from $3,704, ICSI $4,356, elective egg freezing $5,375 including six months' storage as of 1 January 2025), supplemented by recurring cryostorage fees ($320 every six months), a concession-card price list, and Handypay payment-plan integration. The clinic is single-site, single-state (South Australia), with no international footprint and no disclosed outside investors beyond Flinders University.

Name

Flinders Fertility

Legal name

Flinders Reproductive Medicine Pty Ltd

Website

https://flindersfertility.com.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Flinders Fertility is an independent, Flinders University-part-owned fertility clinic in Glenelg, South Australia, offering IVF, ICSI, egg freezing, donor programs, and fertility preservation to individuals, couples, LGBTQI+ patients, and oncology patients from a single purpose-built facility.

Ownership category

akta.pro rank

Product category

Fertility and Reproductive Medicine Services

SIC

Services-Medical Laboratories (8071), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (Endocrine) (HLAKADAI), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• In vitro fertilisation
• Fertility preservation services
• Assisted reproductive technology
• Egg freezing clinic
• Reproductive medicine

Headquarters

HQ city

Glenelg

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Fee-for-service fertility treatments: Per-cycle charges for IVF, ICSI, IUI, ovulation induction, frozen embryo transfer, egg freezing, surgical sperm retrieval, PGT-A, donor program, fertility preservation, gynaecological surgery, PRP and recurrent pregnancy loss work-ups. Patients receive a personalised treatment plan and quote with costs explained upfront. IVF cycle ranges $3,704 (Medicare-covered) to $4,356 (ICSI). Elective egg-freezing cycle $5,375 (incl. 6 months storage). Fees correct as of Jan 1 2025.
2. Cryostorage fees: Recurring storage revenue for frozen eggs, sperm and embryos billed every six months after any included initial storage period (e.g., $320 every 6 months after the first 6 months for elective egg freezing). Eggs can be stored up to 15 years.
3. Bundled fertility preservation cycle for cancer patients: Bulk-billed fertility preservation cycle for patients with a recent cancer diagnosis whose fertility may be impacted and who require preservation before commencing oncology treatment. Storage costs covered by Services Australia for Medicare-card holders.
4. Specialist consultations and ancillary services: Initial and review specialist consultations, fertility nurse appointments, blood tests, ultrasounds, anaesthetist and day-surgery fees (billed separately for egg collection), counselling, and prescription medications (typically $1,500–$2,000 per egg-freezing cycle).
5. Concession pricing tier: Discounted fees for holders of Australian concession cards, with a separate published price list.
6. Financing/ payment-plan referrals: Low-rate payment plans offered via Handypay to help patients spread the cost of treatment.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels10 records

Core offering

Flinders Fertility operates an independent fertility clinic in Glenelg, South Australia, delivering the full spectrum of assisted reproductive treatments including IVF, ICSI, IUI, ovulation induction, frozen embryo transfer, surgical sperm retrieval, egg and sperm freezing, fertility preservation (including for cancer and transgender patients), donor programs, advanced genetic testing (PGT-A), and reproductive carrier screening. All clinical services are delivered from a single purpose-built facility housing an on-site embryology laboratory using Life Whisperer AI for embryo selection, vitrification, blastocyst culture, and co-located Glenelg Day Surgery for egg collection and gynaecological surgery.

Product overview

Flinders Fertility is an independent fertility clinic in Adelaide, South Australia, offering a comprehensive portfolio of fertility treatments and services delivered from a single purpose-built facility in Glenelg that houses a state-of-the-art embryology laboratory, consulting rooms and day surgery. The offering is organised around the patient journey and combines core assisted-reproduction treatments (IVF and ICSI, IUI - Assisted Insemination, Ovulation Induction (OI), Frozen Embryo Transfer, Surgical Sperm Retrieval) with preservation services (Egg Freezing, the broader Fertility Preservation programme including Sperm Freezing, Transgender Fertility Preservation, and Cancer and Fertility Preservation), advanced diagnostics and genetics (Advanced Genetic Testing PGT-A, Reproductive Carrier Screening, Endocrine Disorders Management), donor services (Donor Program covering Donor Sperm, Donor Eggs and Sperm Donation), specialist care (LGBTQI+ Fertility Management, Recurrent Pregnancy Loss Clinic, Recurrent Implantation Failure Clinic, Specialist Gynaecological Surgery), adjunct therapies (Platelet Rich Plasma (PRP) Treatment, Timed Investigation Cycle (TIC), Metabolic Reset Program) and patient support (Counselling & Support). All clinical services are underpinned by an on-site embryology lab using technologies such as the Life Whisperer AI for embryo selection, and the clinic integrates with Handypay for patient payment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF and ICSI In vitro fertilisation combined with Intracytoplasmic Sperm Injection (ICSI) for severe male-factor infertility, encompassing ovarian stimulation, egg collection, fertilisation, embryo culture and embryo transfer. Pricing: from A$3,704 for a single IVF cycle up to A$4,356 with ICSI (Medicare-eligible, 2025 fees).
• IUI - Assisted Insemination Intrauterine insemination in which washed and concentrated sperm are placed directly into the uterus around the time of ovulation. Lower-intervention option before IVF.
• Ovulation Induction (OI) Low-intervention treatment using medication to stimulate ovulation, used as a first-line approach before more intensive treatments such as IUI or IVF.
• Frozen Embryo Transfer Transfer of a previously vitrified embryo into the uterus during a subsequent cycle, used after a fresh IVF cycle or for additional pregnancies from stored embryos.
• Surgical Sperm Retrieval Surgical retrieval of sperm directly from the testis or epididymis when no sperm is present in the ejaculate, for use with ICSI. Delivered at co-located Glenelg Day Surgery.
• Egg Freezing Elective and medical fertility preservation via ovarian stimulation, egg collection and vitrification, with secure long-term storage in monitored liquid-nitrogen tanks. About 80-90% of frozen eggs survive the thaw.
• Fertility Preservation Programme encompassing sperm freezing, fertility preservation for transgender patients prior to gender-affirming hormone therapy, and urgent fertility preservation for patients before cancer treatment or other gonadotoxic therapy.
• Cancer and Fertility Preservation Priority fertility preservation service for patients with a recent cancer diagnosis, including bulk-billed preservation cycles where appropriate and coordination with the treating oncologist. Storage costs covered by Services Australia for Medicare-card holders.
• Advanced Genetic Testing PGT-A Preimplantation Genetic Testing for Aneuploidy (PGT-A) via trophectoderm biopsy at blastocyst stage with DNA amplification to identify chromosomally normal embryos, reducing time to pregnancy and miscarriage risk.
• Reproductive Carrier Screening Expanded genetic carrier screening to identify heritable genetic conditions that could be passed to a future child.
• Donor Program Long-running donor programme covering donor sperm, donor eggs, becoming a sperm donor, and expanded genetic carrier screening for donor recipients. Supports single women and same-sex couples in particular.
• LGBTQI+ Fertility Management Tailored fertility care for LGBTQI+ patients, single women and same-sex couples, supporting equitable access to assisted reproduction including donor sperm and IUI/IVF pathways.
• Endocrine Disorders Management Diagnosis and management of endocrine conditions affecting fertility, including PCOS/PMOS, low ovarian reserve, endometriosis, primary ovarian insufficiency, diabetes, thyroid disorders, hyperprolactinemia, effects of endocrine-disrupting chemicals and post-bariatric conception.
• Counselling and Support Complimentary access to qualified fertility counsellors providing emotional and psychological support throughout the fertility journey.
• Recurrent Pregnancy Loss Clinic Investigation and treatment of recurrent pregnancy loss, including evaluation of chromosomal, anatomical, autoimmune, endocrine and sperm-related causes.
• Recurrent Implantation Failure Clinic Specialist clinic for patients with repeated unsuccessful embryo transfers, exploring underlying causes and treatment options.
• Specialist Gynaecological Surgery Specialist gynaecological surgery performed on-site at Glenelg Day Surgery to address anatomical factors affecting fertility, including fibroids, polyps and uterine malformations.
• Platelet Rich Plasma (PRP) Treatment Platelet-rich plasma (PRP) therapy offered as an emerging adjunct treatment option in fertility care for selected patients.
• Timed Investigation Cycle (TIC) Timed investigation cycle used to identify causes of infertility and determine the optimal timing for further interventions.
• Metabolic Reset Program Programme designed to improve metabolic health in preparation for pregnancy and fertility treatment, addressing weight, insulin resistance and lifestyle factors.

Quantifiable outcome

• Highest IVF success rates in South Australia (per YourIVFSuccess data, Dec 11 release)
• +4 more outcomes

Named customers1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship — research and ownership, core — research collaboration, core — clinical technology, core — surgical capacity, peripheral — regulatory funding body and peripheral — patient resources.

• Flinders Universityflagship — research and ownershipStrategic or Co-development PartnerLong-term research and governance partnership. Flinders University partially owns Flinders Fertility (heritage out of Flinders Medical Centre) and collaborates on multiple research projects, including the FEEL study on paternal stress exposure and reproductive outcomes (ethics #160.18), epigenetics research, and on-site presence of Flinders University researchers during patient appointments.
• PerkinElmercore — research collaborationStrategic or Co-development PartnerResearch collaboration on non-invasive PGT-A (ni-PGT-A). Flinders Fertility is working with PerkinElmer on a study to determine how accurately cell-free DNA represents the genetic constitution of the whole embryo and to evaluate clinical efficacy on pregnancy outcomes.
• Life Whisperercore — clinical technologyTechnology or IntegrationAI-based embryo selection technology integrated into Flinders Fertility's IVF lab. Used in conjunction with blastocyst grading to help embryologists select the single blastocyst with the highest implantation potential, supporting elective single-embryo transfer.
• Glenelg Day Surgerycore — surgical capacityOthersDay surgery located in the same building as the Flinders Fertility clinic, used for egg collection, surgical sperm retrieval, and other procedures under light anaesthetic. Anaesthetist and day-surgery fees billed separately to patients.
• Medicare (Services Australia)peripheral — regulatory funding bodyGTM or Marketing PartnerAustralian government health-insurance scheme that partially rebates IVF, ICSI, consultations, and storage costs (for cancer patients). Coverage recently extended to single women and same-sex female couples. Not a commercial partner but central to patient affordability messaging.
• Victorian Assisted Reproductive Treatment Authority (VARTA)peripheral — patient resourcesOthersNot a commercial partner; referenced in Flinders Fertility blog posts and patient resources as the authoritative source for advice on telling children about donor conception and for decision tools around unused embryos.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• City Fertility: Multi-site Australian fertility clinic network providing IVF, ICSI, IUI, egg freezing, and donor programs. Direct clinical peer competing for the same GP-referred patient base across several states, including South Australia-adjacent markets.
• Repromed: Adelaide-based fertility clinic operating in the same South Australian market with overlapping IVF, ICSI, IUI, and fertility preservation offerings. Most directly comparable competitor given shared geography, similar service mix, and overlapping GP-referral channel.
• The Fertility Centre (QFG): Queensland Fertility Group's low-cost, high-volume IVF service line offering simplified, transparent pricing similar to Flinders Fertility's published fee structure. Comparable on value-for-money positioning and elective egg-freezing offering.
• Genea: Sydney-headquartered fertility clinic group offering IVF, ICSI, PGT, and egg freezing across multiple Australian sites. Direct clinical peer with overlapping technology stack and similar premium positioning, though operating at greater geographic scale.

Others

• Life Whisperer: Adelaide-based AI embryo-selection technology vendor whose platform is integrated into Flinders Fertility's lab. Not a clinical competitor, but a closely linked enabling technology partner and comparable AI-in-ART reference point.

Broad incumbents

• Monash IVF Group: Largest ASX-listed IVF operators in Australia with multi-site clinics, full ART service suite, and national brand. Directly comparable on clinical services; broader in scale, geography, and capital base than Flinders Fertility.
• Virtus Health: Major multi-brand Australian IVF operator (including Queensland Fertility Group and Melbourne IVF). Comparable ART service line, but with national scale, broader diagnostic capabilities, and significant marketing budget advantages.

Emerging players

• Adora Fertility: Australian low-cost IVF provider with a transparent, bundled-pricing model. Comparable to Flinders Fertility's transparent fee structure and concession-tier approach, competing for cost-sensitive self-pay patients.
• Rainbow Fertility: Australian fertility provider specifically focused on LGBTQI+ patients, single women, and surrogacy. Direct peer on the inclusive-care positioning Flinders Fertility emphasizes, though Rainbow Fertility is sub-scale and narrower in scope.

Regional players

• Fertility Specialists of WA / Hollywood Fertility Centre: Western Australia-based fertility services with comparable IVF, ICSI, and fertility preservation offerings. Regional peer competing in a different Australian geography but with similar single-market, state-bounded dynamics to Flinders Fertility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/flindersfertility
• Instagraminstagram.com/flindersfertility
• LinkedInlinkedin.com/company/flinders-fertility

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flinders Fertility