Adora Fertility
Adora Fertility operates a six-clinic bulk-billed IVF network across Australia, offering IVF, ICSI, IUI, egg freezing, and donor programs at approximately A$2,050 per cycle — 75% below full-fee clinics — serving heterosexual couples, LGBTIQA+ families, solo mothers, and regional patients via telehealth.
- Company typePrivate
- Founded2014
- HeadquartersSurry Hills, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
Adora Fertility firmographics
Firmographics- Name
- Adora Fertility
- Legal name
- Adora Fertility Pty Ltd
- Website
- https://adorafertility.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Adora Fertility operates a six-clinic bulk-billed IVF network across Australia, offering IVF, ICSI, IUI, egg freezing, and donor programs at approximately A$2,050 per cycle — 75% below full-fee clinics — serving heterosexual couples, LGBTIQA+ families, solo mothers, and regional patients via telehealth.
- Ownership category
- akta.pro rank
Adora Fertility industry classification
Industry- Product category
- Reproductive Health Services
- NAICS
- Family Planning Centers (621410)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)
- akta.pro secondary industries
- Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)
Keywords
Where Adora Fertility is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Adora Fertility business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Bulk Billed Medicare Services: Majority of Medicare-eligible fertility treatment expenses are bulk billed, meaning patients pay only out-of-pocket costs. Adora charges approximately $2,050 for a fresh IVF/ICSI cycle compared to $8,200 at full-fee clinics.
- Treatment Cycle Fees: Non-Medicare eligible expenses and treatment cycle costs billed to patients. Donor program coordination fee of $1,890 for all donor recipients. Additional fees for sperm vial purchases from external banks.
- NSW Government Rebate: Eligible NSW residents can claim $2,000 NSW government fertility treatment rebate for out-of-pocket costs, applied within 90 days of completed treatment cycle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Bulk Billed IVF/ICSI Cycle |
| One time/ perpetual license | Pay-as-you-go | Donor Program Coordination |
| Other | Pay-as-you-go | NSW Fertility Treatment Rebate |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Adora Fertility product offering
Product offeringCore offering
Adora Fertility operates a network of bulk-billed IVF and fertility clinics across Australia, providing assisted reproductive technology services including In Vitro Fertilisation (IVF), Intracytoplasmic Sperm Injection (ICSI), Intrauterine Insemination (IUI), Ovulation Induction and Tracking (OI/OT), Frozen Embryo Transfer (FET), Egg Freezing, and a Donor Program for sperm, eggs, and embryos. The company specialises in Medicare bulk-billed fertility treatment at approximately $2,050 per fresh IVF/ICSI cycle versus $8,200 at full-fee clinics, offering accredited day surgery for egg collection and purpose-built embryology laboratories.
Product overview
Adora Fertility is a bulk-billed IVF clinic network operating across Australia with clinics in New South Wales, Victoria, Queensland, and Western Australia. The company offers a comprehensive suite of fertility treatments including Ovulation Induction and Tracking (OI/OT), Intrauterine Insemination (IUI), In Vitro Fertilisation (IVF), Intracytoplasmic Sperm Injection (ICSI), Frozen Embryo Transfer (FET), Egg Freezing, and a Donor Program for sperm, eggs, and embryos. The core offering is their bulk-billed pricing model that covers Medicare-eligible expenses, making IVF approximately 75% cheaper than full-fee clinics at around $2,050 per fresh cycle versus the $8,200 average. Additional services include remote care options with telehealth appointments for rural patients and free fertility information seminars. The company differentiates through affordable, accessible fertility care with minimal wait times of 2-3 weeks for first appointments.
Differentiator
Problem solved
Functional benefit
Products and services
- IVF (In Vitro Fertilisation)
- IUI (Intrauterine Insemination)
- ICSI (Intracytoplasmic Sperm Injection)
Quantifiable outcome
- 75% cost reduction compared to full-fee clinics ($2,050 vs $8,200 per IVF/ICSI cycle)
- +3 more outcomes
Companies that use Adora Fertility
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Adora Fertility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Adora Fertility partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Sydney SwanscoreOfficial pride partner of the Sydney Swans AFL and AFLW teams. Partnership includes pride game celebrations, baby races at games, and community visibility initiatives. Demonstrates commitment to supporting diverse families and the LGBTIQA+ community.
- The World Egg and Sperm Bank (TWESB)coreUS-based partner providing de-identified donor sperm imported for use at Adora clinics. Due to differing state legislation, not all donors are available in all states.
- Seattle Sperm Bank (SSB)coreUS-based partner providing de-identified donor sperm imported for use at Adora clinics.
- 1000heartsminorGlobal kindness community partnership providing handmade pocket hearts to Adora patients. Hearts are designed to provide comfort during fertility treatment journeys.
- ClinicalabscorePathology provider partnership for on-site blood tests and ultrasounds at Adora clinics during treatment cycles.
- Pride in Health Plus WellbeingminorLGBTIQA+ healthcare inclusivity initiative membership demonstrating commitment to providing inclusive fertility services for all family types.
Scale indicators7 records
Recent moves7 records
Expansion highlights7 records
Adora Fertility competitors and assessment
Company assessmentDirect peers
- Monash IVF Group: Australia's largest fertility clinic network operating full-fee IVF and fertility services across multiple states. Directly comparable to Adora in service offering (IVF, ICSI, egg freezing) and target patient segments, but competes at a higher price point ($8,200 per cycle vs. Adora's $2,050).
- Virtus Health: ASX-listed parent company of IVFAustralia, Queensland Fertility Group, and Melbourne IVF — Australia's second-largest fertility network. Competes directly with Adora in IVF, ICSI, and donor services but operates a full-fee model with broader geographic coverage.
- Genea: Australian fertility clinic chain offering IVF, ICSI, preimplantation genetic testing, and fertility preservation. Directly comparable in core ART services and patient segments, with similar specialty-led positioning but a higher-cost private clinic model.
- City Fertility: Multi-state Australian fertility clinic network offering IVF, ICSI, egg freezing, and donor programs. Directly competes with Adora across the same patient segments in overlapping geographies (NSW, QLD, VIC), with comparable treatment menus but a full-fee pricing structure.
- Primary IVF: Bulk-billed IVF provider in Australia offering low-cost fertility services. The closest direct competitor to Adora's bulk-billed model, targeting the same price-sensitive patient segments with similar out-of-pocket cost positioning.
Regional players
- Flinders Fertility: Adelaide-based fertility clinic serving South Australia and the Northern Territory. Offers comparable ART services (IVF, ICSI, egg freezing) but does not directly compete with Adora's existing footprint, addressing a geographic gap in Adora's network.
Others
- The World Egg and Sperm Bank: US-based donor gamete bank and existing Adora partner supplying de-identified donor sperm. Adjacent ecosystem participant rather than a competitor; relevant as a supplier relationship that could be repriced or disrupted.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights5 records
Customer concentration
Adora Fertility social profiles
Digital presenceAdora Fertility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adora Fertility leadership team
Management profileNumber of profiles
Profiles7 records
Adora Fertility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adora Fertility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adora Fertility
What does Adora Fertility do?
Adora Fertility operates a network of bulk-billed IVF and fertility clinics across Australia, providing assisted reproductive technology services including In Vitro Fertilisation (IVF), Intracytoplasmic Sperm Injection (ICSI), Intrauterine Insemination (IUI), Ovulation Induction and Tracking (OI/OT), Frozen Embryo Transfer (FET), Egg Freezing, and a Donor Program for sperm, eggs, and embryos. The company specialises in Medicare bulk-billed fertility treatment at approximately $2,050 per fresh IVF/ICSI cycle versus $8,200 at full-fee clinics, offering accredited day surgery for egg collection and purpose-built embryology laboratories.
Is Adora Fertility a public or private company?
Adora Fertility is a private company. It is classified as corporate owned and is currently operating.
When was Adora Fertility founded?
Adora Fertility was founded in 2014. It employs 101 to 250 people.
Where is Adora Fertility based?
Adora Fertility is headquartered in Surry Hills, Australia, in the Oceania region.
How does Adora Fertility make money?
Three revenue lines are on record. Bulk Billed Medicare Services are the primary driver. The others are treatment Cycle Fees and NSW Government Rebate.
Who are Adora Fertility's main competitors?
Direct peers on record are Monash IVF Group, Virtus Health, Genea, City Fertility and Primary IVF. Flinders Fertility is listed as a regional player. The World Egg and Sperm Bank is listed as an others.
Does Adora Fertility have an API?
No public API is recorded for Adora Fertility.
What industry is Adora Fertility in?
Adora Fertility's product category is Reproductive Health Services. Its primary akta.pro industry code is HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers, with a secondary code of HLAKAJAC, Reproductive Endocrinology & Infertility (IVF/Fertility). Its NAICS code is 621410 and its SIC code is 8011.