Danko
Danko Emergency Equipment is a family-owned manufacturer and distributor of custom firefighting apparatus, ambulances, and emergency response equipment serving fire departments, rural fire districts, and governmental entities primarily across the Midwest since 1974.
- Company typePrivate
- Founded1974
- HeadquartersSnyder, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Danko does
Danko Emergency Equipment is a family-owned manufacturer and distributor of firefighting apparatus and emergency response equipment, headquartered in Snyder, Nebraska since 1974. The company operates two complementary divisions: an Apparatus Division that designs and builds custom fire trucks (tankers, pumper/tankers, pumpers, quick attacks, rescue vehicles, wildland units, airport units, and specialty vehicles) in a 35,000 square foot manufacturing facility constructed in 2002, and an Equipment Division that resells and services complementary firefighting gear. Danko also represents multiple OEM brands—Alexis Fire, Medix Ambulance, Braun Ambulances, HME, Demers Ambulances, and Crestline—enabling it to offer Type I, II, and III ambulances alongside its proprietary apparatus line.
The business generates revenue through four primary streams: direct sales of custom-manufactured emergency vehicles, resale of branded equipment (SCBA, turnout gear, portable pumps, rescue tools, PPE washers) via ShopDanko.net and territory reps, recurring service and repair contracts (mobile field service, in-house repairs, pump testing, ladder testing, body work, certifications), and leasing options for emergency vehicles. Customer segments are concentrated in municipal and rural fire departments, governmental entities, and EMS providers, with direct field sales coverage of the Midwest (Nebraska, Iowa, Missouri, Kansas, South Dakota, Colorado, Illinois) and dealer representatives handling the rest of the United States and select foreign markets. Key technology components include Waterous portable pumps (models 2515 and 3030), custom Ultra High Pressure skid units with auto-throttle systems, and the distributed Gladiator 911 PPE washer built around rust-proof 304 stainless steel for carcinogen removal.
The company is led by the Kreikemeier family, with CEO Dan Kreikemeier, President Mark A. Kreikemeier (also a licensed EMT and active fire chief), and multiple family members occupying VP, procurement, and sales roles. Danko differentiates on longevity (50+ years in business), deep employee tenure (many staff with 20+ years of service), EVT-certified field technicians, and a hybrid direct/dealer distribution model that combines territory-based account management with national e-commerce and OEM brand representation.
Danko firmographics
Firmographics- Name
- Danko
- Legal name
- Danko Emergency Equipment
- Website
- https://danko.net
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Danko Emergency Equipment is a family-owned manufacturer and distributor of custom firefighting apparatus, ambulances, and emergency response equipment serving fire departments, rural fire districts, and governmental entities primarily across the Midwest since 1974.
- Ownership category
- akta.pro rank
Danko industry classification
Industry- Product category
- Fire Apparatus and Emergency Vehicle Manufacturing
- NAICS
- Pump and Compressor Manufacturing (33391), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)
- SIC
- Construction Machinery & Equip (3531)
- akta.pro primary industry
- Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)
- akta.pro secondary industries
- Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI), Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing) (BPABAHAB)
Keywords
Where Danko is headquartered
LocationHeadquarters
- HQ city
- Snyder
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Danko business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Emergency Vehicle Sales: Manufacture and sale of firefighting vehicles including pumpers, tankers, tenders, wildland units, quick attacks, brush trucks, rescue vehicles, and specialty vehicles. Also reselling ambulances (Type I, II & III), aerials, and platforms from represented OEM brands.
- Equipment Sales: Sale of firefighting equipment including SCBA, turnout gear, portable pumps, air bags, rescue tools, PPE washers, and accessories through ShopDanko.net
- Service and Repair: Mobile service, in-house repairs, pump testing, ground ladder testing, body work, and certification services for all brands of apparatus and equipment
- Leasing: Leasing options for emergency vehicles
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Emergency Vehicles - Quote Based |
| Unit Pricing | Pay-as-you-go | Short Box Skid Unit - Call for Pricing |
| Unit Pricing | Pay-as-you-go | Portable Pumps - Call for Pricing |
| Unit Pricing | Pay-as-you-go | Gladiator 911 PPE Washer - Available in NE, IA, IL, MO & CO |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Danko product offering
Product offeringCore offering
Danko designs, engineers, and manufactures custom firefighting emergency vehicles—including pumpers, tankers, tenders, quick attacks, brush trucks, wildland units, rescue vehicles, and specialty apparatus—at its 35,000 sq ft Snyder, Nebraska facility. The company also distributes Type I, II, and III ambulances from multiple OEM brands, sells firefighting equipment (SCBA, turnout gear, portable pumps, rescue tools, PPE washers) via ShopDanko.net, and provides in-house and mobile service, pump testing, ladder testing, and certification.
Product overview
Danko Emergency Equipment is a family-owned manufacturer and seller of firefighting and emergency vehicles and equipment based in Snyder, Nebraska, operating since 1974. The company operates as a diversified emergency equipment provider with two main divisions: an Apparatus Division that manufactures custom fire trucks (tankers, pumper/tankers, pumpers, quick attacks, rescue vehicles, wildland units, airport units, and specialty vehicles) and represents multiple ambulance OEMs (Type I, II, and III ambulances from brands including Medix, Demers, Braun, Crestline, and HME); and an Equipment Division that sells and services firefighting equipment including SCBA, turnout gear, portable pumps, rescue tools, and PPE washers. The company also offers comprehensive service capabilities including in-house repair, mobile field service, body shop/paint services, and testing/certification for various emergency equipment. Danko serves fire departments, rural fire districts, and governmental entities primarily in the Midwest, with dealer representatives covering the rest of the United States and foreign countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Apparatus (Tankers, Pumper/Tankers, Pumpers, Quick Attacks, Rescue Vehicles, Wildland Units, Airport Units, Specialty Vehicles) Custom-manufactured firefighting emergency vehicles including tankers, pumper/tankers, pumpers, quick attacks, rescue vehicles, wildland units, airport units, and specialty vehicles for fire departments, rural fire districts, and governmental entities.
- Skid Units Custom-built skid units for brush trucks and various firefighting applications, designed to fit in truck beds and provide portable firefighting capability, with optional Ultra High Pressure and auto throttle systems.
- Type I, Type II & Type III Ambulances Type I, Type II, and Type III ambulances sold via Danko's representation of OEM brands including Medix, Demers, Braun, Crestline, and HME, for EMS providers and governmental EMS agencies.
- Portable Pumps Portable firefighting pumps pairing Waterous 2515 and 3030 pumps with Honda, Briggs & Stratton, or Kubota engines (11.7 HP to 24.8 HP) for skid units and brush trucks.
- DRAEGER SCBA Self-contained breathing apparatus (SCBA) equipment for firefighters, distributed through Danko from Draeger.
- INNOTEX Turnout Gear Structural firefighting turnout gear and protective clothing distributed through Danko from INNOTEX.
- MATJACK Air Bags High pressure and medium pressure air lifting bags in various tonnage capacities, distributed through Danko from Matjack, used for vehicle extrication and rescue operations.
- SCBA/PPE Washer (Gladiator 911) Firefighter gear washer for cleaning SCBA gear, helmets, boots, gloves, and PPE, distributed by Danko from Arnold Machine (Tiffin, Ohio); 304 stainless steel construction with 45 gallons per minute at 40 psi and 360-degree rotation.
- Equipment Service & Repair In-house and mobile repair, maintenance, and authorized service for various brands of loose firefighting equipment.
- Body Shop & Paint Services Full paint facility, repair services, and PPG certified paint center with expertise in fire truck repair.
- Testing & Certification Ground ladder testing, pump certifications, breathing air sampling, UL ladder testing, and preventive maintenance services.
- Mobile Field Service Field service technicians performing on-site repairs including pump testing, ground ladder testing, and breathing air compressor service when units cannot be brought to a service center.
- Emergency Vehicle Leasing Leasing options for Danko emergency vehicles provided to fire departments and government entities.
Quantifiable outcome
- 50+ years in business since 1974
- +2 more outcomes
Companies that use Danko
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Danko technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Danko partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Alexis FirecoreDanko represents Alexis Fire for fire apparatus sales, offering custom pumpers and emergency vehicles to customers.
- Medix AmbulancecoreDanko represents Medix Ambulance, selling Type I, Type II & Type III ambulances.
- Braun AmbulancescoreDanko represents Braun Ambulances for ambulance sales in their territory.
- HME (FireTrucks.com)coreDanko represents HME/firetrucks.com for fire apparatus sales.
- Demers AmbulancescoreDanko represents Demers Ambulances, selling Type I, Type II & Type III ambulances.
- Crestline (CCL150)coreDanko represents Crestline/CCL150 for Type III ambulances, also available in Type I configurations.
- WaterouscoreWaterous pumps (models 2515 and 3030) are featured in Danko's portable pump offerings and skid units.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Danko competitors and assessment
Company assessmentDirect peers
- SVI Trucks (Super Vac / Siddons-Martin): SVI Trucks builds custom heavy-duty rescue, hazmat, and industrial fire apparatus, plus ambulances, and distributes loose equipment. Comparable to Danko's combination of custom apparatus manufacturing, ambulance representation, and equipment distribution to municipal/fire customers.
- Seagrave Fire Apparatus: Seagrave manufactures custom fire apparatus, aerials, and industrial pumpers for municipal customers. Comparable to Danko as a custom fire truck builder focused on quality and specialty configurations, with a similar long-history, niche positioning.
- Rosenbauer America: Rosenbauer is a global fire apparatus manufacturer with a significant US presence (Rosenbauer South Dakota / Minnesota operations). Directly comparable to Danko in custom apparatus, with additional strength in aerials and innovation (e.g., electric fire trucks).
- Alexis Fire Equipment: Alexis Fire is a Midwest-based custom fire apparatus manufacturer — a current Danko OEM/channel partner. Highly comparable in product mix (pumpers, tankers, rescues), geography (Midwest concentration), and customer base (rural/municipal fire districts).
- Pierce Manufacturing (Oshkosh): Pierce is the largest US custom fire apparatus manufacturer, producing pumpers, aerials, and custom chassis. Directly comparable to Danko as a custom fire truck builder serving municipal fire departments, though at materially greater scale and national reach.
- Spartan Emergency Response: Spartan Emergency Response (REV Group subsidiary) manufactures custom fire chassis and apparatus including pumpers and aerials. Directly comparable to Danko's custom apparatus business, particularly on chassis-integrated builds for municipal customers.
- Sutphen Corporation: Sutphen is a fifth-generation, family-owned custom fire apparatus manufacturer producing pumpers, aerials, and industrial vehicles. Highly comparable to Danko as a privately held, multi-generational custom builder serving similar municipal and industrial fire customers.
- HME (Horton Emergency Vehicles / Fire Trucks, Inc.): HME manufactures custom fire apparatus and is one of Danko's represented OEM brands. Comparable in custom apparatus manufacturing, though HME operates a broader multi-state direct dealer network competing with Danko's territory.
- Crestline Industries (CCL150): Crestline manufactures ambulances (Type I, II, III), small buses, and specialty vehicles. Highly comparable to Danko's ambulance representation and broader specialty vehicle portfolio, with overlap in Type III ambulance configurations Danko distributes under the CCL150 brand.
- REV Group (E-ONE, KME, Ferrara): REV Group owns multiple fire apparatus brands (E-ONE, KME, Ferrara) and is one of the largest US fire truck manufacturers. Directly comparable to Danko in product line (custom pumpers, tankers, aerials) and end customer (municipal fire departments), though REV operates at national scale via multiple facilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Danko social profiles
Digital presenceDanko financial estimates
Financial estimateRevenue estimate
Valuation estimate
Danko leadership team
Management profileNumber of profiles
Profiles8 records
Danko funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Danko M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Danko
What does Danko do?
Danko designs, engineers, and manufactures custom firefighting emergency vehicles—including pumpers, tankers, tenders, quick attacks, brush trucks, wildland units, rescue vehicles, and specialty apparatus—at its 35,000 sq ft Snyder, Nebraska facility. The company also distributes Type I, II, and III ambulances from multiple OEM brands, sells firefighting equipment (SCBA, turnout gear, portable pumps, rescue tools, PPE washers) via ShopDanko.net, and provides in-house and mobile service, pump testing, ladder testing, and certification.
Is Danko a public or private company?
Danko is a private company. It is classified as family owned and is currently operating.
When was Danko founded?
Danko was founded in 1974. It employs 11 to 50 people.
Where is Danko based?
Danko is headquartered in Snyder, United States, in the North America region.
How does Danko make money?
Four revenue lines are on record. Emergency Vehicle Sales are the primary driver. The others are equipment Sales, service and Repair and leasing.
Who are Danko's main competitors?
Direct peers on record are SVI Trucks (Super Vac / Siddons-Martin), Seagrave Fire Apparatus, Rosenbauer America, Alexis Fire Equipment, Pierce Manufacturing (Oshkosh), Spartan Emergency Response, Sutphen Corporation, HME (Horton Emergency Vehicles / Fire Trucks, Inc.), Crestline Industries (CCL150) and REV Group (E-ONE, KME, Ferrara).
Does Danko have an API?
No public API is recorded for Danko.
What industry is Danko in?
Danko's product category is Fire Apparatus and Emergency Vehicle Manufacturing. Its primary akta.pro industry code is IMAFALAD, Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression), with a secondary code of IMAIAAAI, Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms). Its NAICS code is 33391 and its SIC code is 3531.