What Seagrave Fire Apparatus does

Seagrave Fire Apparatus, LLC, operating as FWD Seagrave, is a privately held, single-source manufacturer of custom and commercial fire apparatus headquartered in Clintonville, Wisconsin, with additional manufacturing in Wausau, Wisconsin and a factory service facility in East Brunswick, New Jersey. Founded in 1881 by Fredric Seagrave in Detroit, Michigan — and recognized as the oldest continuous fire apparatus manufacturer in the United States — the company today builds its products around three proprietary custom stainless steel cab/chassis platforms (Marauder full-tilt, Attacker split-tilt, and Capitol) that underpin a portfolio of pumpers (custom and commercial), aerial platforms (Aerialscope mid-mount, Apollo rear-mount, Force), articulating water towers (HydroForce), aerial ladders (Meanstick, tractor-drawn aerials), and specialist rescue units. Technical differentiation is concentrated in the rigid stainless-steel safety-cage cab design, I-beam aerial ladder construction, and fully integrated design/construction/assembly operations under one roof, with all apparatus certified to NFPA, DOT, and FMVSS standards.

The company sells exclusively to government and institutional buyers — primarily municipal and volunteer fire departments, with a secondary military/ARFF segment — through an authorized regional dealer network (Hudson Valley Fire Equipment, Matheny Motor Truck Company, Williams Emergency Vehicle Services, Seagrave Carolina, and others) supplemented by direct factory sales support. Revenue is generated from three streams: new apparatus sales (the dominant hardware line), genuine Seagrave parts and service, and a certified reconditioning/refurbishment program that rebuilds aerial turntables, cabs, and fire pumps and provides NFPA updates across the installed fleet. The business is owned by ELB Capital Management, LLC, operates with 101–250 employees, and does not publicly disclose revenue or pricing; products are custom-built and quoted on a per-specification basis through the company website or authorized representatives.

Name

Seagrave Fire Apparatus

Legal name

Seagrave Fire Apparatus, LLC

Website

https://seagrave.com

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

101–250 employees

Short description

Seagrave Fire Apparatus is a privately held US manufacturer of custom stainless-steel fire apparatus — pumpers, aerials, platforms, and rescue units — selling through an authorized dealer network to municipal, volunteer, and military fire services across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Clintonville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fire Apparatus Sales: Custom and commercial fire apparatus including pumpers, aerials, aerial platforms, tractor-drawn aerials, and rescue units. Products are sold through authorized dealers and direct sales representatives.
2. Parts and Service: Genuine Seagrave replacement parts designed specifically for fire apparatus. Service department provides maintenance, warranty, and repair services.
3. Refurbishment Services: Certified reconditioned program offering comprehensive rebuilding of existing apparatus including aerial turntable, cab restoration, fire pump rebuild, and NFPA updates.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Seagrave Fire Apparatus is a single-source manufacturer of custom fire apparatus for municipal, volunteer, military, and commercial fire departments. The company designs, engineers, and assembles pumpers, aerials, aerial platforms, tractor-drawn aerials, and rescue units on proprietary stainless steel cab and chassis platforms (Marauder, Attacker, Capitol) at facilities in Clintonville and Wausau, Wisconsin. It also provides genuine replacement parts, factory refurbishment services, and certified pre-owned apparatus, supported by an authorized dealer network across the United States.

Product overview

Seagrave Fire Apparatus is a single-source manufacturer of custom fire and rescue apparatus offering a comprehensive portfolio of products. The core offerings include three cab and chassis lines (Marauder full tilt, Attacker split tilt, and Capitol), which serve as the foundational platforms. These chassis support multiple body types: Pumper (Custom and Commercial variants), Aerial Platforms (Aerialscope mid-mount, Apollo rear-mount, Force quint/non-quint, Meanstick, and Tractor-Drawn Aerials), and Rescue units. The HydroForce articulating water tower provides specialized water delivery capability. Supporting services include factory refurbishment and certified pre-owned apparatus. All products feature stainless steel construction and are engineered for NFPA compliance, with components including pumps from major manufacturers (Waterous, Hale) and Cummins engines. The company integrates design, construction, and assembly under one roof, with key manufacturing distinction being their proprietary safety-cage cab designs and in-house built aerial ladders.

Differentiator

Problem solved

Functional benefit

Products and services

• Marauder Cab and Chassis Custom stainless steel full-tilt cab chassis with proprietary three-inch rectangular-tube steel subframe and enclosed all-stainless steel superstructure that surrounds driver, captain, and crew. Foundation platform for Seagrave's pumpers, aerials, and rescue units. For municipal and volunteer fire departments and specialty apparatus buyers.
• Attacker Cab and Chassis Custom stainless steel split-tilt cab chassis engineered for severe-duty service environments. Front tilts forward 45 degrees for engine access while the rear crew section remains fixed, with automatic inflatable seal. Used as the foundation for severe-duty fire apparatus.
• Capitol Cab and Chassis Heavy-duty custom stainless steel cab chassis designed for easier maintenance (access to air filter, engine fluids, coolant without tilting cab), lower-to-ground access, and 59-inch flat roof ceiling clearance. Targets buyers prioritizing maintenance efficiency and crew ergonomics.
• Custom Pumper Custom-configured fire pumper built to specific department requirements with stainless steel body construction and pumps from major manufacturers (Waterous, Hale). Includes single or two-stage pumps, foam cells (20-250 gallons), and CAFS delivery systems. For municipal and volunteer fire departments requiring custom-engineered pumpers.
• Commercial Pumper Commercial-grade fire pumper with stainless steel, aluminum, or polypyrene body construction and pumps from all major manufacturers. Targets commercial and industrial buyers needing cost-effective, multi-purpose fire apparatus.
• Aerialscope Mid-Mount Aerial Platform Mid-mount aerial platform available in 75-foot or 95-foot tower configurations. Features a greaseless boom design, 2000 GPM waterway, 1000 lb tip load while flowing 1000 GPM, and torque box design for superior stability. Used by fire departments needing elevated water delivery and rescue capability.
• Apollo Rear-Mount Aerial Platform High-performance 105-foot rear-mount aerial platform with 1250 lb dry capacity or 750 lb flowing at 2000 GPM. Features a 4-section ladder with high-strength steel construction, proprietary I-beam design, stainless steel body, curved contoured platform, and joystick control. Available on Marauder II or Attacker HD chassis.
• Force Aerial Ladder 100-foot aerial ladder with 500 lb tip load capacity when flowing up to 1000 GPM, all-steel I-beam construction, Teflon-impregnated sheave blocks, and maximum horizontal reach of 91 feet. Quint and non-quint configurations available for fire departments.
• HydroForce Articulating Water Tower Articulating water tower delivering 1500 GPM waterway flow (50% more than competitors), 60-foot vertical reach, 35-foot horizontal reach, 360-degree rotation, integrated infrared camera, 56,000 lumen LED lights, and handheld remote control operation up to 900 feet. Specialized elevated water delivery for fire departments.
• Meanstick Aerial Ladder 75-foot aerial ladder with 500 lb tip load capacity when flowing up to 1000 GPM, nested steel I-beam design, optional wireless control station, and elevation range from 5 degrees below grade to 80 degrees above grade. For fire departments needing compact, maneuverable aerial capability.
• Tractor-Drawn Aerial Tractor-drawn aerial unit available in 100-foot configuration with 250 lb or 500 lb tip load options, strong steel ladder construction, and A-frame and H-frame outriggers. Designed for maneuverability in dense urban environments.
• Custom Rescue Unit Specialist walk-in, walk-through, and walk-around rescue units built on custom Seagrave chassis. Features rooftop walkways, transverse compartments, multiple storage configurations, cord and hose reels, winches, and light towers. For fire departments performing technical rescue operations.
• Factory Refurbishment Service Factory-certified reconditioning program offering comprehensive rebuilds of existing aerial, pumper, or rescue apparatus, including NFPA updates, aerial turntable refurbishment, fire pump rebuild, cab restoration, and glider kit conversions. Restores apparatus to like-new condition. For fire departments extending fleet life.
• Factory Certified Pre-owned Apparatus Factory-certified pre-owned fire apparatus available for purchase, including Aircraft Rescue Firefighting apparatus and pumper units. Each unit undergoes factory certification prior to sale. For buyers seeking lower-cost, factory-backed used apparatus.

Quantifiable outcome

• High in-service time and low maintenance costs due to stainless steel construction and integrated manufacturing
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Williams Emergency Vehicle Services, LLCcoreChannel Partner/ Reseller/ Distributor · 20 February 2026Williams Emergency Vehicle Services, LLC is a sales partner representing Seagrave at industry events such as the Virginia Fire Rescue Conference. The team connects with fire and rescue professionals, shares insights on Seagrave apparatus, and answers questions about latest innovations and solutions.
• Hudson Valley Fire Equipment, LLCcoreChannel Partner/ Reseller/ Distributor · 9 July 2024Hudson Valley Fire Equipment, LLC is an authorized representative for Seagrave Fire Apparatus covering the Tri-State area including New York (Columbia, Delaware, Dutchess, Greene, Orange, Putnam, Rockland, Sullivan, Ulster, Westchester counties), Connecticut (Fairfield county), and New Jersey (Bergen, Essex, Hudson, Hunterdon, Mercer, Middlesex, Morris, Passaic, Somerset, Sussex, Union, Warren counties). The partnership enables HVFE to offer a full line of apparatus to fit fire department needs.
• Matheny Motor Truck CompanycoreChannel Partner/ Reseller/ Distributor · 9 July 2024Matheny Motor Truck Company, established in 1922 and led by fourth-generation owners Tim and Monica Matheny, is an authorized representative for Seagrave covering West Virginia (all counties), Delaware (all counties), Maryland (all counties), and New Jersey (Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester, Monmouth, Ocean, Salem counties). The company operates out of 17 locations in West Virginia, Virginia, Maryland, Kentucky, Kansas, and Florida.
• Deroctic Emergency EquipmentminorChannel Partner/ Reseller/ DistributorAuthorized Seagrave dealer representing the company, such as for Redondo Beach Fire Department purchases.
• Rescue Vehicles, Inc (RVI)minorChannel Partner/ Reseller/ DistributorAuthorized Seagrave dealer representing the company, such as for Uniondale Fire Department Manor Hose Company 3 purchases.
• Fire & Specialty Equipment CompanyminorChannel Partner/ Reseller/ DistributorAuthorized Seagrave dealer representing the company, such as for Shively Fire Department purchases.
• Seagrave CarolinaminorChannel Partner/ Reseller/ DistributorRegional dealer representing Seagrave for customers such as Town of Cornelius fire departments.
• 911 Fleet and Fire EquipmentminorChannel Partner/ Reseller/ DistributorAuthorized Seagrave dealer representing the company, such as for Wayne Township Fire Department purchases.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• E-ONE (REV Group): E-ONE is a leading custom and commercial fire apparatus manufacturer owned by REV Group. It competes head-to-head with Seagrave on custom pumpers, aerials, and rescue units sold to municipal, volunteer, and industrial fire departments across North America.
• Rosenbauer International: Rosenbauer is the world's largest fire apparatus manufacturer, headquartered in Austria with strong North American operations. It competes with Seagrave across custom pumpers, aerials, ARFF, and specialty vehicles for municipal, industrial, and military customers.
• Ferrara Fire Apparatus (REV Group): Ferrara Fire Apparatus is a custom fire truck manufacturer specializing in pumpers, aerials, and industrial apparatus. It is part of REV Group and competes directly with Seagrave in custom stainless-steel and aluminum apparatus for municipal customers.
• KME (Kovatch Mobile Equipment, REV Group): KME is a custom fire apparatus manufacturer acquired by REV Group, producing pumpers, aerials, and rescue units. It targets the same municipal and volunteer fire department customers as Seagrave with comparable product positioning.
• Pierce Manufacturing (Oshkosh Corporation): Pierce Manufacturing is the largest US fire apparatus manufacturer and a division of Oshkosh Corporation. It directly competes with Seagrave across custom pumpers, aerials, and rescue apparatus sold to municipal fire departments, making it the most comparable peer by scale, customer, and product line.
• Spartan Emergency Response (REV Group): Spartan Emergency Response, part of REV Group, designs and manufactures custom chassis and complete fire apparatus including pumpers and aerials. It is a direct competitor in the custom chassis + body integrated market where Seagrave's Marauder/Attacker/Capitol compete.
• Smeal Fire Apparatus (REV Group): Smeal is a custom fire apparatus manufacturer now part of REV Group, producing aerial ladders, platforms, and pumpers. It serves the same US municipal customer base as Seagrave with comparable aerial product lines.

Emerging players

• Alexis Fire Equipment: Alexis Fire Equipment is a smaller US custom fire apparatus manufacturer producing pumpers, tankers, and rescue units. While smaller in scale than Seagrave, it competes in adjacent municipal and volunteer department segments with overlapping custom product capabilities.

Broad incumbents

• Oshkosh Corporation: Oshkosh Corporation is a diversified specialty vehicle manufacturer whose Pierce Manufacturing division is the leading US fire apparatus OEM. Oshkosh also supplies chassis for Seagrave's military ARFF (P19), creating both a competitor and supplier relationship.
• REV Group: REV Group is the largest specialty vehicle manufacturer in North America, with a Fire & Emergency segment that includes E-ONE, KME, Spartan Emergency Response, Ferrara, and Smeal. Its portfolio breadth and scale make it the dominant broad incumbent competing against Seagrave.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=ecJJUSnGMfw
• Xx.com/FireSeagrave
• Facebookfacebook.com/SeagraveFire

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seagrave Fire Apparatus