MedTrust Health Alliance

Name

MedTrust Health Alliance

Legal name

MedTrust Health Alliance, LLC

Website

https://medtrusthealth.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MedTrust Health Alliance is a privately held group purchasing organization that aggregates purchasing volume for 736+ U.S. long-term care and senior living facilities, delivering an average of 18% cost savings through negotiated supplier contracts across food, medical, insurance, and operational categories.

Ownership category

akta.pro rank

Product category

Healthcare Group Purchasing Organization (GPO)

SIC

Services-Health Services (8000)

akta.pro primary industry

Hospital Shared Services, GPOs & System Support Organizations (HLAFAAAO)

Keywords

• Group purchasing organization
• Senior care procurement
• Long-term care supply chain
• Healthcare cost reduction
• GPO negotiation services

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Group Purchasing Organization (GPO) Fees: MedTrust operates as a GPO, generating revenue through negotiated transaction fees and commissions from vendor partners when member facilities make purchases through the alliance. The company explicitly states no membership fees, signing fees, or recurring fees are charged to customers, indicating revenue comes from vendor kickbacks/margins rather than direct customer charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MedTrust Health Alliance operates as a Group Purchasing Organization (GPO) for senior care and long-term care facilities, bundling three core services: Group Purchasing (collective buying power across vetted vendor partners), Pricing Optimization (financial analysis and cost-reduction proposals), and Quarterly Consultation (recurring savings reviews with a dedicated account executive). Revenue is generated through vendor transaction fees, with no membership, signing, monthly, or annual fees charged to member facilities.

Product overview

MedTrust Health Alliance operates as a Group Purchasing Organization (GPO) offering a unified portfolio of three core services for senior care and long-term care facilities: Group Purchasing, Pricing Optimization, and Quarterly Consultation. Group Purchasing provides immediate purchasing power through vetted vendor partners; Pricing Optimization delivers ongoing financial analysis and cost-reduction proposals; and Quarterly Consultation offers recurrent analysis with dedicated account executives. Together, these services provide a comprehensive procurement ecosystem with no joining, monthly, or annual fees, leveraging partnerships across food, medical supplies, medical waste management, durable medical equipment, cleaning supplies, insurance, automotive, maintenance supplies, nutrition, incontinence supplies, OTC drugs, and furniture categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Purchasing Core GPO service that immediately boosts purchasing power for senior care facilities through collective buying and negotiated discounts with vetted vendor partners across food, medical supplies, cleaning, equipment, insurance, and other operational categories.
• Pricing Optimization Service that analyzes facility financials and develops price-optimized proposals to reduce costs on an ongoing basis without requiring signing, monthly, or annual fees.
• Quarterly Consultation Recurring quarterly analysis and cost-saving adjustment service with a dedicated account executive, designed to prevent gradual price creep and maintain ongoing cost-reduction goals.

Quantifiable outcome

• 18% average savings on purchases across customer base
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

19 partnerships are on record, tiered core and support.

• McKessoncoreOthersLeading distributor of medical products and equipment providing comprehensive range of supplies essential for daily operations in senior care facilities. McKesson is a major healthcare supply chain partner.
• DMA (Distribution Market Advantage)coreOthersSpecializes in food services, ensuring facilities have access to nutritious and cost-effective food options for residents.
• Ben E. KeithcoreOthersHighly-rated food distribution company partnered with MedTrust to provide wholesale food products to senior care facilities.
• Gordon Food ServicecoreOthersNational food service distributor providing wholesale supplies to healthcare and senior living facilities.
• EntegracoreOthersSupply chain partner providing procurement services and category management for senior care facilities.
• D&D Medical SuppliescoreOthersMedical supplies distributor providing essential products for daily operations in senior care facilities.
• BlackhivecoreOthersFood sector partner offering diverse food products tailored to meet the dietary needs of senior residents.
• Spartan ChemicalcoreOthersKnown for superior cleaning and sanitation products, helping maintain high hygiene standards in care facilities.
• TysoncoreOthersTrusted name in food industry supplying quality protein products that are staple items in many facility menus.
• Procurement PartnerscoreTechnology or IntegrationProvides centralized, automated procurement system with real-time budget insights, AI-driven analytics, and procure-to-pay (P2P) solutions. Partnership enables facilities to automate purchasing workflows, gain real-time budget tracking, improve vendor management, and leverage predictive analytics for demand forecasting.
• The Heartland AgencysupportOthersInsurance partner specializing in property insurance, casualty/liability insurance, workers' compensation, and auto insurance for long-term care facilities. Helps clients navigate insurance complexities and optimize coverage terms.
• BioLink Medical Waste ManagementsupportOthersMedical waste management services for proper disposal and compliance in senior care facilities.
• GOJOsupportOthersProvides hand hygiene and sanitization products essential for infection prevention in care facilities.
• Abbott NutritionsupportOthersNutritional products supplier providing dietary supplements and meal replacements for senior residents.
• Graham FieldsupportOthersDurable medical equipment supplier for senior care facilities including beds, mobility aids, and therapy equipment.
• Home DepotsupportOthersMaintenance and supplies partner providing building materials and equipment for facility maintenance needs.
• First QualitysupportOthersIncontinence supplies and related products provider for long-term care facilities.
• Drive DeVilbisssupportOthersMobility equipment and assistive devices supplier for senior care facilities.
• Cotton Global Disaster SolutionssupportOthersEmergency preparedness and disaster recovery solutions for healthcare facilities.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Provista: A Vizient subsidiary and group purchasing organization focused on non-acute and senior care providers, directly competing with MedTrust in the same LTC procurement niche. Provista is the closest head-to-head GPO competitor for MedTrust's target customer base.
• Direct Supply: A long-standing procurement, equipment, and services provider exclusively focused on senior care providers. Direct Supply is among the most direct comparables to MedTrust given its senior care focus, product breadth, and procurement-centric value proposition.
• Conductiv: A GPO focused on non-acute, post-acute, and senior care providers with emphasis on contracted services and supply chain solutions. Conductiv competes with MedTrust in the same long-term care procurement market with overlapping supplier categories.
• Capstone Health Alliance: A regional healthcare GPO serving hospitals, health systems, and non-acute providers including senior care. Capstone is a directly comparable GPO peer competing for similar member facilities and supplier relationships.
• Intalere (Amerinet): A GPO and supply chain services organization (formerly Amerinet) that serves hospitals and non-acute providers, now part of Vizient. Intalere is a direct GPO peer with similar supply contracting and member services.

Broad incumbents

• Vizient: The largest U.S. healthcare performance and GPO company, serving hospitals and non-acute providers at massive scale. Vizient is a broad incumbent whose purchasing power and breadth of services anchor the upper end of competition for MedTrust.
• Premier Inc. A leading healthcare GPO and performance improvement company with national reach across providers. Premier's scale and supply contracting capabilities represent a structural benchmark that MedTrust must compete against for senior care procurement volume.
• HealthTrust Purchasing Group: A GPO owned by HCA Healthcare that serves a broad range of hospitals and non-acute providers. HealthTrust is a broad incumbent with deep supplier relationships that compete with MedTrust for senior care supply contracts.

Regional players

• Yankee Alliance: A New England-based healthcare GPO that also serves non-acute and senior care members. Yankee Alliance is a regional GPO peer that overlaps with MedTrust's product offering in a different geography.

Others

• Medline Industries: The largest privately held medical supply manufacturer and distributor in the U.S., serving senior care, hospitals, and non-acute providers. Medline is both a major supplier partner of MedTrust and a provider of procurement-related services, making it an adjacent participant in the senior care supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/medtrusthealth
• LinkedInlinkedin.com/company/medtrust-health-alliance
• Instagraminstagram.com/medtrusthealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MedTrust Health Alliance