Red Consultancy
Red Consultancy is a London-based, 30-year-old UK PR agency operating twelve specialist practice areas — consumer, corporate, technology, financial services, sustainability, and crisis communications — serving enterprise and mid-market clients including McDonald's, Currys, M&S, Emirates, and PlayStation.
- Company typePrivate
- Founded1994
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Red Consultancy does
Red Consultancy is a privately held UK public relations agency operating as The Red Consultancy Limited, founded in 1994 and headquartered at 7-11 Stukeley Street, Covent Garden, London. The firm is organized around twelve distinct practice areas: Consumer PR, Influencer, Social & Content (delivered via sub-brand Shiny Red), Sponsorship & Experiential, Corporate Reputation, B2B & Trade Communications, Technology PR, Financial Services, Insights Strategy & Behavioural Change, Issues & Crisis (via Red Resilience), Sustainability Communications (via green@red), and Employee Engagement. Service mix spans strategic counsel, creative campaign development, influencer and creator activation, social and content production, experiential sponsorship activations, corporate reputation management, and crisis preparedness.
The agency serves enterprise and mid-market clients across consumer, financial services, technology, and corporate sectors. Marquee client logos disclosed include McDonald's, Currys, M&S, Emirates, PlayStation, Twilio, Marcus by Goldman Sachs, Lloyds Bank, Zopa Bank, S.Pellegrino, DFS, Purina, KP Snacks, Avon, Smart Energy, Thales, Manchester Airport Group, Redrow, Four Seasons, Yodel, and Nintendo. Notably, McDonald's operates as an embedded account with a dedicated Managing Director (Barbara Watson) and Director (Bethany Cawthorpe-Peck), and a 2025 reference to 300+ creator partnerships indicates scale on that single engagement.
Revenue mechanics are based on retainer and project-based professional services engagements; pricing is not publicly disclosed. Distribution is direct to enterprise and mid-market clients via business development, referrals, and account-based engagement from the London office. The firm identifies as part of the Accordience Group, operating as a founder/management-led limited company with no disclosed institutional, venture, or private equity ownership. The leadership team comprises CEO Mike Morgan, supported by Managing Directors across Consumer, Corporate & Technology, Content, Operations & Innovation, and Team McDonald's, plus a Finance Director, creative and content directors, and functional heads. There is no evidence of proprietary technology, in-house AI/ML products, or platform-based delivery; the operating model is people-driven professional services.
Red Consultancy firmographics
Firmographics- Name
- Red Consultancy
- Legal name
- The Red Consultancy Limited
- Website
- https://redconsultancy.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Red Consultancy is a London-based, 30-year-old UK PR agency operating twelve specialist practice areas — consumer, corporate, technology, financial services, sustainability, and crisis communications — serving enterprise and mid-market clients including McDonald's, Currys, M&S, Emirates, and PlayStation.
- Ownership category
- akta.pro rank
Red Consultancy industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
Keywords
Where Red Consultancy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Red Consultancy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- PR and Communications Services: Professional services revenue generated through retainer agreements and project-based engagements for PR, communications, influencer marketing, social content, crisis management, and strategic consulting services. As a PR agency, they likely operate on retainer, project fees, or a combination thereof for enterprise and mid-market clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Red Consultancy product offering
Product offeringCore offering
Red Consultancy is a UK-based public relations and communications agency offering twelve specialist service lines including consumer PR, influencer marketing, social and content, sponsorship and experiential, corporate reputation, B2B and trade communications, technology PR, financial services, insights and behavioural change, issues and crisis, sustainability communications, and employee engagement. Services are delivered retainer or project-based to enterprise and mid-market clients across consumer, corporate, technology and financial services sectors.
Product overview
Red Consultancy is a PR agency offering a unified portfolio of specialist communications services. The agency's expertise spans twelve distinct service lines: Consumer PR, Influencer, Social & Content (delivered through dedicated team Shiny Red), Sponsorship & Experiential, Corporate Reputation, B2B & Trade Communications, Technology PR, Financial Services, Insights Strategy & Behavioural Change, Issues & Crisis (via Red Resilience unit), Sustainability Communications (through green@red team), and Employee Engagement. The agency operates from a Covent Garden, London office and is part of the Accordience Group.
Differentiator
Problem solved
Functional benefit
Brands
- green@red: The company's specialist sustainability communications team
- Red Resilience
- Shiny Red
Products and services
- Consumer PR
- Influencer Marketing
- Social & Content
- Sponsorship & Experiential
- Corporate Reputation
- B2B & Trade Communications
- Technology PR
- Financial Services Communications
- Insights, Strategy & Behavioural Change
- Issues & Crisis Communications
- Sustainability Communications
- Employee Engagement
Quantifiable outcome
- Award-winning campaigns across multiple sectors including consumer, corporate, B2B and sustainability
- +1 more outcomes
Companies that use Red Consultancy
Customer profileNamed customers40 records
Segments5 records
Ideal customer profiles4 records
Red Consultancy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Consultancy partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Red Consultancy competitors and assessment
Company assessmentDirect peers
- Golin: Global PR and communications agency with consumer, corporate and influencer practices; similar mid-sized client base and integrated offering to Red Consultancy.
- Havas PR & Influence: Havas-owned global PR network covering consumer, corporate and influencer marketing; comparable integrated offering targeting the same enterprise CMOs as Red Consultancy.
- Hill & Knowlton: Global communications consultancy with strong consumer, corporate and crisis practices; competes with Red for UK enterprise clients in sectors like financial services, energy and consumer goods.
- FleishmanHillard: Large global PR network with deep consumer, corporate reputation and technology practices — directly competes for the same enterprise PR mandates Red Consultancy targets.
- Brunswick Group: London-headquartered global corporate reputation and communications advisory; overlapping strength in corporate reputation, B2B and crisis work that maps onto Red's corporate practice.
- Ogilvy PR: WPP-owned global PR and social agency delivering consumer, influencer and corporate campaigns; direct competitor for integrated consumer-brand mandates with global scope.
- Ketchum: Omnicom-owned global PR firm with consumer, technology, financial services and corporate practices; competes head-to-head for the same UK and European briefs as Red Consultancy.
- Weber Shandwick: IPG-owned global PR agency with strong consumer marketing, influencer and corporate reputation offerings; comparable service portfolio to Red across its 12 expertise areas.
- Burson (BCW): Recently merged WPP/BCW global communications agency with strong consumer, technology and corporate reputation expertise; directly comparable to Red's integrated UK communications offering.
Broad incumbents
- Edelman: World's largest PR firm offering corporate, consumer, technology and crisis communications — a broader, deeply resourced incumbent operating in the same categories as Red.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Consultancy social profiles
Digital presenceRed Consultancy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Consultancy leadership team
Management profileNumber of profiles
Profiles19 records
Red Consultancy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Consultancy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Consultancy
What does Red Consultancy do?
Red Consultancy is a UK-based public relations and communications agency offering twelve specialist service lines including consumer PR, influencer marketing, social and content, sponsorship and experiential, corporate reputation, B2B and trade communications, technology PR, financial services, insights and behavioural change, issues and crisis, sustainability communications, and employee engagement. Services are delivered retainer or project-based to enterprise and mid-market clients across consumer, corporate, technology and financial services sectors.
Is Red Consultancy a public or private company?
Red Consultancy is a private company. It is classified as corporate owned and is currently operating.
When was Red Consultancy founded?
Red Consultancy was founded in 1994. It employs 51 to 100 people.
Where is Red Consultancy based?
Red Consultancy is headquartered in London, United Kingdom, in the Europe region.
How does Red Consultancy make money?
One revenue line is on record: PR and Communications Services.
Who are Red Consultancy's main competitors?
Direct peers on record are Golin, Havas PR & Influence, Hill & Knowlton, FleishmanHillard, Brunswick Group, Ogilvy PR, Ketchum, Weber Shandwick and Burson (BCW). Edelman is listed as a broad incumbent.
Does Red Consultancy have an API?
No public API is recorded for Red Consultancy.
What industry is Red Consultancy in?
Red Consultancy's product category is Public Relations Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 5418 and its SIC code is 7310.