Hotell
Hotell.no is a Norwegian hotel price comparison platform that aggregates availability and pricing from major booking sites across 120,000+ destinations worldwide. Operated by WhatEver Group AS, the free service generates revenue through affiliate commissions from partner OTAs and hotel chains, serving individual leisure and business travelers.
- Company typePrivate
- Founded2006
- HeadquartersBærums Verk, Norway
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hotell does
Hotell.no is a Norwegian hotel price comparison and aggregation platform that searches and compares room availability and pricing across major booking platforms, including global OTAs Booking.com, Expedia, Hotels.com, and Agoda, as well as Nordic hotel chains Scandic, Radisson Blu, and Strawberry. Operated by WhatEver Group AS, a privately-held Norwegian limited company (org.nr. 989 165 747) headquartered at Bærums Verk and established in 2006, the platform covers over 120,000 destinations across approximately 40 countries. Users can either book directly with a hotel or be redirected to the cheapest third-party booking channel for the same room, with the platform displaying all-inclusive prices for transparent comparison.
The platform is free to end users and operates as a direct-to-consumer digital self-serve product accessible via the hotell.no website; there is no mobile app. User acquisition is driven by a digital marketing stack spanning Google AdWords paid search, Google remarketing, and Facebook Custom Audiences pixel-based targeting, with Google Analytics used for behavioral optimization. The company employs 11-50 staff, with no management team, executive, or board composition publicly disclosed.
Revenue is generated exclusively through affiliate and referral commissions from booking partners when users click through to complete a booking. No subscription tiers, booking fees, or direct commissions are charged to consumers. Revenue figures, funding history, ownership stakes, and any M&A activity are not publicly disclosed, and the company has no disclosed AI/ML capabilities, patents, trademarks, or proprietary technology beyond the comparison platform itself.
Hotell firmographics
Firmographics- Name
- Hotell
- Legal name
- WhatEver Group AS
- Website
- https://hotell.no
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hotell.no is a Norwegian hotel price comparison platform that aggregates availability and pricing from major booking sites across 120,000+ destinations worldwide. Operated by WhatEver Group AS, the free service generates revenue through affiliate commissions from partner OTAs and hotel chains, serving individual leisure and business travelers.
- Ownership category
- akta.pro rank
Hotell industry classification
Industry- Product category
- Travel Meta-Search
- akta.pro primary industry
- Hotels & Lodging Metasearch (THALAEAC)
- akta.pro secondary industry
- Hotel Pricing & Rate Shopping Intelligence (THALAIAB)
Keywords
Where Hotell is headquartered
LocationHeadquarters
- HQ city
- Bærums Verk
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Hotell business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Affiliate/Referral Commission: Hotell.no aggregates hotel availability and pricing from multiple booking platforms (Booking.com, Expedia, Hotels.com, Agoda, etc.) and hotels directly. When users click through to book, the platform likely earns affiliate commissions from the booking partners. The service is free for end users with no hidden fees or booking charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | — | Free platform for all users |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Hotell product offering
Product offeringCore offering
Hotell.no is a Norwegian hotel price comparison and meta-search platform that aggregates availability and pricing from major booking sites (Booking.com, Expedia, Hotels.com, Agoda, Strawberry, Scandic Hotels, Radisson Blu, Laterooms, and others) across more than 120,000 destinations worldwide. Users can search, compare prices, and book either directly with hotels or through the cheapest available third-party booking channel. The service is 100% free for end users, with revenue generated via affiliate/referral commissions from booking partners.
Product overview
Hotell.no is a Norwegian hotel price comparison and booking aggregation platform that searches and compares availability and pricing from major booking sites (Booking.com, Expedia, Hotels.com, Strawberry, Scandic Hotels, Radisson Blu, Agoda, Laterooms, and others) to help users find the best hotel prices. The platform covers over 120,000 destinations worldwide, allowing users to search, compare prices, and book directly with hotels or through third-party booking channels. The service is free to use with no hidden fees, displaying prices inclusive of standard taxes and fees. It is operated by WhatEver Group AS, a private Norwegian company established in 2006, headquartered at Bærums Verk.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotell.no hotel price comparison platform
Companies that use Hotell
Customer profileSegments1 record
Ideal customer profiles2 records
Hotell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hotell partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Booking.comcoreMajor booking platform whose prices and availability are compared on Hotell.no. Users can compare and book through Booking.com.
- ExpediacoreMajor booking platform whose prices and availability are compared on Hotell.no. Users can compare and book through Expedia.
- Hotels.comcoreMajor booking platform whose prices and availability are compared on Hotell.no. Users can compare and book through Hotels.com.
- AgodacoreMajor booking platform whose prices and availability are compared on Hotell.no. Users can compare and book through Agoda.
- Scandic HotelscoreMajor Nordic hotel chain whose prices and availability are compared on Hotell.no. Users can compare and book directly or through this platform.
- Radisson BlucoreMajor hotel chain whose prices and availability are compared on Hotell.no. Users can compare and book directly or through this platform.
- StrawberrycoreNordic hotel loyalty program/chain whose prices and availability are compared on Hotell.no. Users can compare and book through Strawberry.
- LateroomsminorUK-based booking platform whose prices and availability are compared on Hotell.no. Users can compare and book through Laterooms.
Scale indicators1 record
Recent moves1 record
Expansion highlights3 records
Hotell competitors and assessment
Company assessmentBroad incumbents
- Google Hotels: Google Hotels is a dominant hotel metasearch product embedded in Google Search. It competes for the same comparison intent as Hotell.no, with vastly greater inventory, brand reach, and organic traffic advantages.
- Tripadvisor: Tripadvisor surfaces hotel listings and comparison features alongside its reviews platform. While not a pure metasearch, its hotel price-comparison surfaces overlap with Hotell.no and capture significant share of comparison-intent traffic.
Direct peers
- Kayak: Kayak is a travel metasearch engine (part of Booking Holdings) that compares hotel prices across OTAs and supplier sites. It competes directly with Hotell.no in the hotel comparison category, with overlapping inventory and value proposition.
- HotelsCombined: HotelsCombined (part of Booking Holdings) is a hotel price comparison site that aggregates rates from OTAs. It is functionally identical to Hotell.no as a hotel metasearch, though it operates globally at much larger scale.
- Trivago: Trivago is a global hotel price comparison and metasearch platform that aggregates prices from OTAs and hotel chains, matching Hotell.no's core affiliate-comparison business model. It is the most direct functional peer despite operating at much larger scale.
Emerging players
- Skyscanner: Skyscanner is a travel metasearch platform (Trip.com Group) that originally focused on flights but expanded into hotels. Its travel-comparison model across multiple verticals parallels Hotell.no's broader comparison framework.
- Momondo: Momondo is a travel search engine founded in Denmark with Nordic heritage that compares hotel and flight prices. Its regional roots and price-comparison focus make it a close comparable for Hotell.no's Nordic positioning.
Others
- Expedia: Expedia is a leading global OTA and a core inventory source for Hotell.no. Like Booking.com, it is simultaneously a channel partner and a direct booking competitor to the platform.
- Booking.com: Booking.com is both a core inventory partner and the dominant hotel-OTA globally. As a partner it feeds Hotell.no's comparison engine; as a downstream destination it competes for direct booking conversions.
- Hotels.com: Hotels.com is another affiliate partner feeding Hotell.no's comparisons. It operates as a direct OTA competitor and is part of the Expedia Group ecosystem of booking sites.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Hotell social profiles
Digital presenceHotell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotell leadership team
Management profileNumber of profiles
Hotell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotell
What does Hotell do?
Hotell.no is a Norwegian hotel price comparison and meta-search platform that aggregates availability and pricing from major booking sites (Booking.com, Expedia, Hotels.com, Agoda, Strawberry, Scandic Hotels, Radisson Blu, Laterooms, and others) across more than 120,000 destinations worldwide. Users can search, compare prices, and book either directly with hotels or through the cheapest available third-party booking channel. The service is 100% free for end users, with revenue generated via affiliate/referral commissions from booking partners.
Is Hotell a public or private company?
Hotell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hotell founded?
Hotell was founded in 2006. It employs 11 to 50 people.
Where is Hotell based?
Hotell is headquartered in Bærums Verk, Norway, in the Europe region.
How does Hotell make money?
One revenue line is on record: affiliate/Referral Commission.
Who are Hotell's main competitors?
Broad incumbents on record are Google Hotels and Tripadvisor. Direct peers are Kayak, HotelsCombined and Trivago. Emerging players are Skyscanner and Momondo. Others are Expedia, Booking.com and Hotels.com.
Does Hotell have an API?
No public API is recorded for Hotell.
What industry is Hotell in?
Hotell's product category is Travel Meta-Search. Its primary akta.pro industry code is THALAEAC, Hotels & Lodging Metasearch, with a secondary code of THALAIAB, Hotel Pricing & Rate Shopping Intelligence.