What Adaptas does

Adaptas Ltd. is a Dublin-based, founder-owned professional services firm founded in 2009 by psychologist Dr. Celine Mullins. The company designs and delivers bespoke leadership development, executive coaching, team coaching, career coaching, organisational culture change, and VR-based training programmes to enterprise clients, government bodies, and higher education institutions in Ireland and internationally. Its core IP is the PERFORM System — a structured seven-step methodology (Purpose, Emotions, Relationships, Focus, Outlook, Resilience, Momentum) built on psychology and neuroscience research — supplemented by trademarked empathy processes, two published methodology books, and theatre-based facilitation techniques.

The business operates a consulting-led model: engagements are scoped and priced per project through a free initial consultation, with delivery by a curated network of approximately 25 practitioners including executive coaches (ICF PCC, EMCC-accredited), chartered psychologists, corporate role-players, and a dedicated VR content producer. The product surface spans bespoke workshops, weekly 90-minute virtual sessions over 10 weeks, in-person full-day sessions, online roleplay, video learning, and Virtual Reality solutions (notably the award-winning Dala Project for teen anxiety developed with CAMHS).

Revenue is generated primarily through professional services fees across five streams: bespoke learning workshops, executive and life coaching, the PERFORM programme, custom VR content development, and ancillary book sales. The go-to-market is enterprise field sales with a strong emphasis on case studies and named-client testimonials (Google, KPMG, Deloitte, Phorest, AIB, FBD Insurance, Riot Games, CRU, Trinity College Dublin, UCC). The company claims a global footprint but evidence points to Ireland as the primary market, with delivery conducted both in-person domestically and virtually internationally. No external funding, acquisitions, or M&A activity is recorded.

Name

Adaptas

Legal name

Adaptas Ltd.

Website

https://adaptastraining.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Adaptas is a Dublin-based, founder-owned professional services firm that designs and delivers bespoke leadership development, executive coaching, team coaching, and VR-based training programmes to enterprise, government, and education clients, anchored by its proprietary PERFORM System methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Bespoke Learning Workshops: Customized training workshops delivered to organizations on leadership development, communication skills, and organizational culture change. Pricing likely project-based or retainer arrangements.
2. Executive and Life Coaching: One-to-one and team coaching engagements providing personalized development support. Can include career coaching and organizational coaching services.
3. PERFORM Programme: Structured 10-week virtual or in-person learning programme delivering personal, team, and organizational growth outcomes.
4. Book Sales: Sale of published books 'Our Learning Brain' and 'Developing Learning Habits' by Dr. Celine Mullins through their website and online retail channels.
5. Virtual Reality Solutions: Custom VR content development for mental health, wellbeing, and corporate training applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Adaptas delivers bespoke learning workshops, executive coaching, team coaching, and VR-based training solutions for organizations. Their services are grounded in the proprietary PERFORM System methodology, designed to develop leadership capability and build high-performing teams.

Product overview

Adaptas is a training and coaching organisation offering a comprehensive suite of leadership development and organisational learning solutions. The core offering centres on the PERFORM System—a structured methodology combining neuroscience and psychology with practical tools. The portfolio includes bespoke learning workshops, organisational coaching (encompassing Team Coaching, Career Coaching, and One-to-One Coaching), and specialised solutions such as Virtual Reality training (including the award-winning Dala Project for teen anxiety management), Video Learning, and Online Roleplay Training. Adaptas also publishes books including 'Our Learning Brain' and 'Developing Learning Habits' by CEO Dr. Celine Mullins. The company combines theatre-based techniques, science, and innovative technology to deliver immersive, experiential learning experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Learning Workshops Custom-designed learning workshops delivered to client organizations to develop leadership capability, team performance, and professional skills. Targeted at HR/L&D buyers in enterprise and mid-market companies.
• Executive Coaching One-on-one executive coaching engagements for senior leaders within client organizations, focused on leadership development and performance. Targeted at senior executives sponsored by HR/L&D functions.
• Team Coaching Team coaching programs designed to improve collaboration, communication, and performance within client teams. Targeted at intact teams and team leaders within client organizations.
• VR-Based Training Solutions Immersive virtual reality training programs used to develop leadership behaviors, soft skills, and team performance in client organizations. Targeted at L&D functions seeking engaging, experiential training formats.

Quantifiable outcome

• Organizations with strong purpose show 82% employee confidence in company growth vs. 48% without clear purpose (Deloitte 2014 Core Beliefs & Culture Survey referenced by Adaptas)
• +1 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, notable and minor.

• Oak Tree PresscoreStrategic or Co-development PartnerPublishing partner for Adaptas CEO Dr. Celine Mullins' books 'Our Learning Brain' and 'Developing Learning Habits'. Oak Tree Press publishes the books that support the company's methodology and thought leadership.
• Immersive Technologies SkillnetnotableStrategic or Co-development PartnerCollaboration with Skillnet Ireland's Immersive Technologies Skillnet to design and deliver blended learning programmes for member companies on topics such as wellbeing and resilience.
• IFS SkillnetnotableStrategic or Co-development PartnerPartnership on the Reactivate Workforce Returners Programme, helping professionals return to work after career breaks.
• CAMHS (Galway Roscommon Child and Adolescent Mental Health Services)notableStrategic or Co-development PartnerCollaboration with Senior Occupational Therapists Niamh Morrin and Fiona Mulvey at CAMHS to produce the award-winning Dala Project VR series for teenagers managing anxiety.
• University College Cork (UCC)coreStrategic or Co-development PartnerDr. Celine Mullins teaches the Cognitive Behavioural Coaching Module of the MSc in Personal and Management Coaching at UCC since 2015. Academic partnership for professional development.
• Irish IndependentminorGTM or Marketing PartnerMedia coverage of Adaptas VR work and mental health initiatives, including feature on the Dala Project for teen anxiety.
• Irish TimesminorGTM or Marketing PartnerCEO Dr. Celine Mullins interviewed on unconscious bias topics, providing thought leadership coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wilson Learning: Global provider of sales, leadership, and human performance solutions with research-based methodologies. Comparable to Adaptas in delivering customised enterprise learning programs with measurable behavioural outcomes.
• Center for Creative Leadership (CCL): Research-driven leadership development provider offering open-enrolment programs, custom enterprise programs, and coaching. Directly comparable to Adaptas' evidence-based leadership and executive development offerings.
• Dale Carnegie Training: Established corporate training provider focused on leadership, communication, and interpersonal skills. Shares Adaptas' emphasis on behavioural change and enterprise workshop delivery, with a broader global franchise network.
• Lane4: UK-based performance consultancy providing leadership development, team coaching, and experiential learning, often drawing on sport psychology. Comparable to Adaptas in bespoke leadership and team coaching for enterprises.
• DDI (Development Dimensions International): Specialist leadership development firm offering leadership programs, coaching, and behavioral assessments to enterprises worldwide. Closely aligned with Adaptas' focus on leadership pipelines, executive coaching, and culture transformation.
• Sionic: UK-based management consultancy specialising in leadership, change, and people development. Closely aligned with Adaptas' enterprise coaching, leadership programs, and culture change offerings.
• FranklinCovey: Global leader in leadership development and organizational performance with proprietary methodologies (e.g., The 7 Habits). Directly comparable to Adaptas in delivering enterprise leadership and culture-change programs, though at much larger scale.
• BTS: Strategy execution and leadership development firm combining simulations, coaching, and bespoke programs. Overlaps with Adaptas in custom leadership interventions and experiential learning for enterprises.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a major leadership and professional development practice. Overlaps with Adaptas in executive coaching and leadership development but operates as a broad incumbent across talent, consulting, and executive search.
• Skillsoft: Large-scale digital learning and corporate training platform with leadership and professional development content. Adjacent to Adaptas' offerings but competes for enterprise L&D budgets via scalable, tech-led delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/celinemullins
• Xx.com/adaptastraining

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adaptas