Bambi

What Bambi does

Bambi (legal entity: Koncern Bambi a.d. Požarevac) is a Serbian confectionery manufacturer founded in 1967 (firmographic record) / 1969 (historical record), headquartered in Požarevac with a corporate office in Novi Beograd, and a wholly-owned subsidiary of Coca-Cola HBC AG since 2019. The company produces biscuits, wafers, granola and salty snacks across five branded lines — Plazma (flagship, voted Serbia's most favorite domestic sweet product for 12 consecutive years), Wellness (health/whole-grain positioning including granola launched March 2024), Zlatni Pek (chocolate pastries/croissants), Josh, and Bambi Napolitanke (wafers) — operating three production lines at the Požarevac factory plus a new Plazma line and R&D Centre built through a 2021 EUR 11 million investment, and from October 2025 a Lagos, Nigeria factory representing its first manufacturing outside Serbia.

Bambi's technology footprint centers on certified confectionery manufacturing rather than software platforms: ISO 9001 (quality), FSSC 22000 / HACCP (food safety), ISO 14001 (environmental), ISO 45001 (occupational health and safety), ISO 50001 (energy management), plus selected HALAL and Vegan certifications. Operations support a stated workforce of approximately 950, 12,315 hours of employee training in 2021, a 24.7% reduction in water consumption per tonne since 2017, and 98% production-waste recycling.

Bambi's revenue model is the manufacturing and sale of branded confectionery SKUs to wholesale buyers and retail chains in Serbia and across more than 40 export countries, distributed via a multi-channel network: regional distributors (e.g., Nelt in Bosnia & Herzegovina), country-specific overseas distributors (Krinos Foods, Krug, Danamex, etc.), intercompany arrangements with Coca-Cola HBC entities in Russia/Croatia/Kosovo, and direct-to-retail presence in Serbian supermarkets. Pricing is not publicly disclosed. The June 2024 Požarevac fire damaged production capacity and forced a reduced-capacity restart in November 2024; two product withdrawals (Zlatni Pek Čoko Kiflice lot 253112A and Plazma Stiksi 30gr lot L508339) were executed over the period.

Name

Bambi

Legal name

Koncern Bambi a.d. Požarevac

Website

https://bambi.rs

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bambi is a Serbian confectionery manufacturer owned by Coca-Cola HBC AG that produces biscuits, wafers, granola and snacks under flagship brand Plazma and sub-brands Wellness, Zlatni Pek, Josh and Bambi Napolitanke, serving retail and wholesale customers in Serbia and more than 40 export countries, with manufacturing in Požarevac (Serbia) and Lagos (Nigeria).

Ownership category

akta.pro rank

Product category

Confectionery

NAICS

Bread and Bakery Product Manufacturing (31181), Snack Food Manufacturing (31191), Bakeries and Tortilla Manufacturing (3118)

SIC

Cookies & Crackers (2052), Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

akta.pro secondary industries

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Snack Bakery (Cookies, Crackers, Bars) Wholesale (AFAIAFAI), Bakery & Confectionery Wholesale (AFAIABAG)

Keywords

• Confectionery manufacturing
• Branded biscuits
• Wafers and snacks
• Granola products
• Consumer packaged goods

Headquarters

HQ city

Pozarevac

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Confectionery Product Sales: Bambi generates revenue through manufacturing and selling confectionery products including biscuits, wafers, granola, and snacks under brands like Plazma, Wellness, Zlatni Pek, Josh, and Bambi Napolitanke. Revenue comes from domestic Serbian market and exports to over 40 countries.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Bambi manufactures and sells branded confectionery products — biscuits, wafers, granola, and salty snacks — under the Plazma, Wellness, Zlatni Pek, Josh, and Bambi Napolitanke brands, distributed across Serbia and more than 40 export markets. The company operates its main factory in Požarevac, Serbia and a newer manufacturing facility in Lagos, Nigeria, generating revenue primarily through wholesale and retail product sales.

Product overview

Bambi operates two distinct businesses: (1) A Serbian confectionery company (part of Coca-Cola HBC group since 2019) producing biscuits and snacks, with brands including Plazma (flagship), Wellness (health-focused with granola), Zlatni Pek, Josh, and Bambi Napolitanke. The company manufactures in Požarevac, Serbia and expanded to Nigeria in 2025. (2) An AI-powered Non-Emergency Medical Transportation (NEMT) software platform enabling healthcare logistics integration with EHR systems via VectorCare's Open API 2.0.

Differentiator

Problem solved

Functional benefit

Brands

• Plazma: Flagship biscuit brand - the most popular domestic product in Serbia for 12+ consecutive years
• Wellness
• Zlatni Pek
• Josh
• Bambi Napolitanke

Products and services

• Plazma Flagship biscuit brand of Bambi known for its distinctive taste and quality, with over five decades of heritage and Serbia's most favourite domestic product in the Sweets category for 12 consecutive years. Targeted at retail consumers for everyday snacking, lunchbox treats, and breakfast use.
• Wellness Health-focused biscuit and granola brand offering products enriched with vitamins and minerals and made with 100% integral grains. Wellness Granola extends the line into fibre-rich, vegan-friendly breakfast cereals available in cranberry, hazelnut & chocolate, and orange & chocolate variants. Targeted at health-conscious retail consumers.
• Zlatni Pek Chocolate pastry and croissant brand within the Bambi portfolio, including chocolate-filled croissant offerings (Zlatni Pek Čoko Kiflice) sold to retail consumers through supermarkets and convenience stores.
• Josh Biscuit sub-brand within Bambi's portfolio, distributed alongside other Bambi brands through retail and wholesale channels in Serbia and export markets.
• Bambi Napolitanke Wafer biscuit brand within Bambi's product portfolio, sold to retail consumers as a snack and dessert product through supermarkets, convenience stores, and export distribution channels.

Quantifiable outcome

• Export exceeded 10,000 tonnes for first time in 2021 with 10% growth
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Seven partnerships are on record, tiered major and minor.

• Nelt GroupmajorChannel Partner/ Reseller/ Distributor · 28 November 2024Nelt Group serves as Bambi's distributor in Bosnia and Herzegovina and also provided logistics support for the Plazma donation program to Serbian preschools in November 2024, distributing products free of charge to over 2,600 institutions.
• Ministry of Education of the Republic of SerbiamajorStrategic or Co-development Partner · 28 November 2024Ministry of Education partnered with Bambi for the Plazma donation program, providing support in distributing first post-fire production quantities to over 2,600 preschools and schools serving 200,000+ children.
• City of PožarevacmajorStrategic or Co-development Partner · 30 December 2021City of Požarevac and Bambi jointly launched the "Bambi Park" restoration project, planting 300 evergreen and deciduous trees. The 300 trees will release enough oxygen annually for 150 four-member families. Project also includes entertainment and exercise elements construction.
• Agricultural School with Dorm "Sonja Marinković" in PožarevacminorStrategic or Co-development Partner · 1 January 2021Dual education partnership for practical training of students in cooperation with local educational institution.
• Technical College of Vocational Studies from PožarevacminorStrategic or Co-development Partner · 1 September 2020Established six-week summer internship program for second and third-year students as well as graduates to acquire practical expert knowledge and experience in the confectionery industry.
• Belgrade University - Multiple Student OrganizationsminorStrategic or Co-development Partner · 1 January 2020Cooperation with Belgrade University through various student organizations including FON Student Association, FON Alliance of Students, Career Development Centre, AIESEC, and Belgrade Youth Fair for educational workshops, case studies, lectures, sponsorships, and career fair participation.
• Technical High School "Nikola Tesla" from KostolacminorStrategic or Co-development Partner · 1 January 2017Dual education partnership enabling students to acquire knowledge through practical implementation at operational activities within production, preparing them for expert positions after completing education.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• KIND Snacks (Mars): Better-for-you snack bar brand acquired by Mars. Directly comparable to Bambi's Wellness granola range as a functional-snack peer targeting health-conscious consumers in Western markets.
• Parle Products: India-based biscuit and confectionery manufacturer (Parle-G, Hide & Seek). Comparable as a heritage biscuit brand building international and emerging-market reach through scale manufacturing.

Direct peers

• Bahlsen: German biscuit and wafer manufacturer (Leibniz, Pick Up). Closely matches Bambi's biscuit-and-wafer positioning, premium branded manufacturing, and European retail distribution model.
• Ferrero: Italian confectionery major with strong biscuit, wafer, and chocolate-cookie franchises (Nutella, Kinder, Ferrero Rocher). Highly comparable to Bambi on branded biscuits/wafers sold across European retail.
• Pladis (McVitie's): Owner of McVitie's, Carr's, and Jacob's biscuit brands. UK-headquartered biscuit specialist with European and global distribution — a useful benchmark for Bambi's branded-biscuit export model.
• Lotus Bakeries: Belgian biscuit and caramelised-bake brand (Biscoff, Nakd, TREK). Comparable as a branded European biscuit maker that has scaled internationally by leveraging a hero product and better-for-you adjacencies, mirroring Bambi's Plazma-plus-Wellness play.

Broad incumbents

• Mondelez International: Global snacks and biscuits powerhouse (Oreo, Cadbury, LU, Milka). Direct competitor to Bambi's biscuit portfolio in export markets and the natural incumbent benchmark for branded confectionery scale and route-to-market.
• Nestlé: Global food major with broad confectionery and snack presence. Functions as the broad incumbent in the same aisle as Bambi's biscuits and snacks across most of the 40+ countries Bambi serves.

Regional players

• Kraš: Croatian confectionery manufacturer with biscuit, wafer, and chocolate lines. Direct regional competitor across the former-Yugoslav and CEE retail landscape that Bambi serves.
• Atlantic Grupa: Croatian-headquartered food and beverage group (including the Droga Kolinska biscuit brands such as Zvečevo and Smoki). Comparable regional confectionery manufacturer with overlapping CEE retail footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kompanijaBambi
• LinkedInlinkedin.com/company/bambi-kompanija
• Instagraminstagram.com/mi_smo_bambi

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bambi